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Journal : Interaksi Online

PEMELIHARAAN HUBUNGAN ANTARA ANAK REMAJA DENGAN ORANG TUA YANG BERCERAI Azif, Zahra; Rahardjo, Turnomo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

A complete and harmonious family is everyone's dream, but in fact it is not uncommon for incompatibility and problems to lead to divorce. Divorced couples who have children are vulnerable to destabilizing the relationship between parents and children. Parents have an important role to maintain and maintain their relationship with their children so that it continues to run well. Therefore, the role of relationship maintenance is needed to establish the sustainability of a relationship. This study aims to describe how the maintenance of relationships between adolescent children and divorced parents using two main theories, namely Relationship Maintenance Theory and Self-Disclosure Theory. The method used in this research is a qualitative research method with a phenomenological approach to uncover and dig deeper into the unique experiences that children have with divorced parents. This research utilizes in-depth interview techniques as a means of data collection.
Strategi Komunikasi Untuk Mensosialisasikan Program Harmonisasi Kebijakan di BRI Amrina, Afrilla; Naryoso, Agus; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Policies implemented without proper governance and communication strategies often lead to misunderstandings or miscommunications. PT Bank Rakyat Indonesia (Persero) Tbk. has implemented a policy harmonization program aimed at aligning its various policies. This study 1 investigates the internal communication strategy employed by BRI to socialize this program, using the Cultip Center Communication Planning Model as a framework. A qualitative descriptive research method was used, with in-depth interviews as the primary data collection technique. Findings reveal that BRI's policy harmonization program was implemented through four key stages: fact-finding, planning, communicating, and evaluating.
THE INFLUENCE OF PRICE PERCEPTION, ADVERTISING PERCEPTION, AUDIO QUALITY PERCEPTION, MUSIC DOWNLOAD PERCEPTION, AND UNLIMITED SKIP PERCEPTION ON THE DECISION TO USE SPOTIFY PREMIUM APPLICATION Azzahira Putri Zakaria, Grandhis; Pradekso, Tandiyo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to explain the influence of price perception, advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application. This research is quantitative research, with the theory used in this research are Theory of Planned Behavior and Marketing Mix Strategy Concept which uses a non-probability sampling technique with purposive sampling. The total number of respondents selected was 106 respondents, lived in Semarang city, aged 18 to 35 years, and used Spotify application. The result of testing the first hypothesis using simple regression linear analysis shows that there is an influence of price perception on the decision to use Spotify Premium application with a significance value of 0,000 means very significant. Meanwhile, the second hypothesis using multiple linear regression analysis shows that there is no influence of advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application with a significance value of 0,234 means not significant. However, if viewed partially, music download perception variable has an influence on the decision to use Spotify Premium application with a significance value of 0,048 means significant. The recommendation given to future researchers is that more comprehensive research is needed using other variables that can influence the decision to use Spotify Premium application.
ADAPTASI KOMUNIKASI MASYARAKAT PENDATANG DI SLEMAN, YOGYAKARTA PASCA KONFLIK ETNIS BABARSARI “GOTHAM CITY” Rezeki Amalia, Annisa; Rahardjo, Turnomo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Babarsari “Gotham city” ethnic conflict was a conflict involving immigrant ethnic groups, mainly from Eastern Indonesia. The conflict created significant social tensions and affected interactions between local and migrant communities. It created social distance and increased negative stereotypes between the two groups of different ethnicities. As a result, migrants face challenges in adjusting to local norms and values. This then makes a new problem for other immigrant communities to adapt communication with local communities. This research aims to find out the communication adaptation process of immigrant communities in reducing concerns in the Babarsari “Gotham city” conflict by using descriptive qualitative research methods. The data collection technique used is in depth interview. The theories used in this research are integrative communication theory, communication accommodation theory, and adaptation interaction theory. The results of this study explain that the communication adaptation of migrant communities in Sleman, Yogyakarta after the Babarsari Ethnic Conflict “Gotham City” shows that changes in communication behavior by informants by actively participating in social and cultural activities that function as communication accommodation. The results of this study explained that the importance of communication accommodation theory in understanding the dynamics of interaction between immigrant and local communities after ethnic conflict occurred by strengthening social relations and creating harmony in the community.
PENGARUH TERPAAN IKLAN BAREKSA DI INSTAGRAM DAN KREDIBILITAS BRAND AMBASSADOR BOY WILLIAM TERHADAP MINAT GENERASI Z DALAM MENGGUNAKAN BAREKSA SEBAGAI PLATFORM INVESTASI ONLINE Farhan Haritz, Abdullah; Setyabudi, Djoko; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Investors in the capital market have experienced significant growth and are projected to continue increasing, with Generation Z dominating this growth. Bareksa, as a pioneering mutual fund investment application, has the potential to become the number one investment platform, especially for Generation Z. Bareksa has engaged in various marketing activities, such as advertising on Instagram and appointing Boy William as a brand ambassador. However, in reality, the majority of Generation Z is more interested in using Bibit rather than Bareksa. This study aims to determine the influence of advertisement exposure and brand ambassador credibility on the interest in using Bareksa. This research utilizes the strong advertisement theory and source credibility theory. The study uses non-probability and purposive sampling techniques with a total of 104 respondents, and data was collected using questionnaires. The data obtained were then tested using simple linear regression analysis. The hypothesis testing results indicate that Bareksa's advertisement exposure accounts for 15.5% with an influence magnitude of 0.063, and brand ambassador credibility accounts for 12.5% with an influence magnitude of 0.090 on the interest in using Bareksa. From the resul of the study, it can be concluded that the higher the advertisement exposure, the higher the interest in using Bareksa. Similarly, the higher the credibility of brand ambassador Boy William, the higher the interest in using Bareksa
ANALISIS RESEPSI KONTEN SOFT SELLING BERBENTUK PARODI PADA PRODUK TENUE DE ATTIRE DI TIKTOK Pehulisa, Karin; Ratri Rahmiaji, Lintang; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study examines audience reception of soft selling content in the form of parody for the local fashion brand Tenue de Attire on TikTok. Although intended as promotional content, the audience primarily perceives it as parody, as reflected in their comments. Using qualitative methods and reception analysis based on Stuart Hall's Theory of Reception and Peirce's Semiotics, the research involves in-depth interviews with four male TikTok users. Of the four respondents, two are in the Negotiated Position, initially seeing the content as a parody but recognizing elements of soft selling. One is in the Dominant Position, fully interpreting the content as entertaining parody, while one is in the Opposition Position, viewing it entirely as a soft selling marketing strategy. The study concludes that audience interpretation is influenced by their background and preferences
Co-Authors ABDURRAHIM DJALINS, RAZI Abimanyu Satriyo Wicaksono Ade Armando Adi Nugroho Adi Nugroho Afi Sultan Ramadhan, Muhammad Afiati Tsalitsati, Afiati Afra Widyawiratih Arini Afra, Adeela Afrilia Wening Anindya Agus Naryoso Agustina Rahmawati Aisyah Nadhilah Arsyi Malik Akmalia Rasyid, Alifa Alya Azma Fazira Alya Nur Hana Amrina, Afrilla Anastasya Yuca Venina Andre Ghozali Putra Riyadi Anike Puspita Yunita Anissa Meiriam Swastinastiti Antika Yolanza Apriyani, Tiara Arbi Azka Wildan, Arbi Azka Arham Syarif, Muhamad Arlinda Nurul Nugraharini Arum Sawitri Wahyuningtias Azalea Puspa Sessarina Azif, Zahra Azzahira Putri Zakaria, Grandhis Bambang Sadono Bambang Sadono Bayu Satwika, Jonathan Bayu Widagdo, Muhammad Bethania Swasti Akmarani Chela Merchela Funay Dafa H.D, Krisna Desynta Kurnia Hapsari Dhea Ayu Fairuzha Djoko Setyabudi DR Sunarto Dwi Purbaningrum, Dwi Estadista Herdini, Reyna Faiz Syarafullana, Mirwa Farhan Haritz, Abdullah Fitri Damayanti Frans Agung Prabowo Freshia Trinanda Hamid Geralda Mewengkang, Rafaela Ginting, Stefany Hanifah Widyadhana, Nastiti Hanna Oliviati, Nur Hapsari Dwiningtyas Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hasan Hendratmoko Hedi Pudjo Santosa Hedi Pudjo Santosa Hendrianto Noor Ikhwan Herusna Yoda Sumbara I Nyoman Winata Iffah Shofiyah Ariefah Indra Pratama Isti Prabandari, Ayu Josinita Endah Juniarlin Joyo Nur Suyanto Gono Juwita Veronica Kaisya Ukima Tiara Anugrahani Keke Meidyluana Sitalaksmi Kristiawan Agma Bima Setyanto Liza Margaret, Liza M Bayu Widagdo Maria Gabrielle P., Maria Marisa Arum Larasati Mayangsari Cantika Mutiara Mellisa Indah Purnamasari Muhammad Bayu Widagdo Muhammad Imaduddin Naabigha, Tsaabitah Nanda Dwitiya Swastha Nisa Bela Dina, Nisa Bela Nisa Safitri, Aiko Nisrina Aulianovanda, Althafa NUR CAHYANINGSIH, DEWI Nurist Surayya Ulfa Nuriyatul Lailiyah Nurul Hasfi Nurul Syifa, Salsa Octari Ambarita, Angelica Oki Riski Karlisna Osa Patra Rikastana Pehulisa, Karin Primada Qurrota Ayun Puji Purwati Qonita Andini, Annisa Raghabendra, Octova Rakanita Oktaviani Hadi Saputri Rezeki Amalia, Annisa Rieda Anindita Putri, Rieda Anindita Rimadhani Putri Budiana Rizka Rahmawati Rizki Rengganu Suri Perdana Rony Kristanto Setiawan S Rouli Manalu Sabda Nugraha, Detrina Safira Nurin Aghnia Septiana Hadiwinoto, Jessica Siska Ratih Dewanti Sri Budi Lestari Sri Budi Lestari Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Surya Mutumanikam, Gempita Tandiyo Pradekso Taufik Suprihatini Taufik Suprihatini Titiek Hendriama Titiek Hendriama, Titiek Tri Fajariani Fauzia Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Vivi Yolanda Wafda Afina Dianastuti Warapsari, Dhyayi Wimala Wimardana Wiwid Noor Rakhmad Yanuar Luqman Yoana Putri Elianna Yohanes Erik Wibawa Yoshita Rindha Anggraini Yulistra Ivo Azhari Yunni Wulan Ndari Yunusiah, Septia