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All Journal INFORMASI Masalah-Masalah Hukum Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Communicatus: Jurnal Ilmu Komunikasi Inklusi Journal of Disability Studies Jurnal Komunikasi Jurnal Profetik Jurnal Hukum dan Pembangunan Jurnal Komunikasi Indonesia
Lintang Ratri Rahmiaji
Departemen Ilmu Komunikasi, FISIP, Universitas Diponegoro
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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DAYA TARIK PENGGUNAAN MEME DAN DAYA TARIK KONTEN INFORMATIF PADA INSTAGRAM NETFLIX INDONESIA (@NETFLIXID) TERHADAP KEPUTUSAN PEMBELIAN LAYANAN VIDEO ON DEMAND NETFLIX Iffah Shofiyah Ariefah; Lintang Ratri Rahmiaji; Nurist Surayya Ulfa
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Netflix is the first SVOD company to expand its wings in the Indonesian market. However, currently Netflix's ratings have fluctuated from Q4 2019 to 2022. In 2022, Netflix experienced a drastic decline compared to the previous year. Therefore, Netflix Indonesia launched its marketing strategy, one of which is through social media content, especially Instagram. This study aims to determine the effect of the attractiveness of using memes and the attractiveness of informative content on Instagram Netflix Indonesia (@netflixid) on purchasing decisions for Netflix's video-on-demand service. This study uses the Attribution Theory, with a research sample of 100 respondents with female and male characteristics, aged 18-36 years who follow or follow the Netflix Indonesia Instagram account (@netflixid) and are aware of Netflix Indonesia's Instagram posts. Testing and data analysis in this study using multiple linear regression analysis. The results of the f-test show that the attractiveness of using memes (X1) and the attractiveness of informative content (X2) on Instagram Netflix Indonesia (@netlfixid) have an effect on the decision to purchase Netflix's video-on-demand service (Y), this is in line with the Attribution theory which explains how an individual's perception of a stimulus can influence his actions. However, the magnitude of the influence given is 14.2% where this data means that there are other possible variables that can influence the decision to buy Netflix's video-on-demand service. This is further corroborated by the results of the T-test which shows that if the single variable test, namely the use of attractiveness on Instagram Netflix Indonesia, has no effect on the purchase decision of Netflix's video-on-demand service. Meanwhile, the attractiveness variable for informative content has an influence on the decision to purchase Netflix's video-on-demand service. Based on the research results, Netflix Indonesia can continue to optimize its informative content production, and for further research, it can examine other variables that are assumed to influence the decision to purchase Netflix's video-on-demand service.
PENGARUH TERPAAN PEMBERITAAN PUAN MAHARANI DI KOMPAS.COM TERHADAP CITRA POLITIK PUAN MAHARANI DAN DAMPAKNYA PADA ELEKTABILITAS PUAN MAHARANI SEBAGAI BAKAL CAPRES Hasan Hendratmoko; Lintang Ratri Rahmiaji; Adi Nugroho
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

One of the products of news coverage in the mass media is politics. Political news in the media provides information about politics and can help the public in understanding and monitoring the political process in this country. During the period from January to December 2022, the online news portal Kompas.com often highlighted the Chairperson of the Indonesian House of Representatives, Puan Maharani, due to her policies that attracted public attention. At that time, there was also a lot of news coverage about political candidates who would participate in the political contest in 2024. Puan Maharani herself was said to be participating in that political event. However, with the news coverage on the Kompas.com portal that attracted public attention, it can shape the public's perception of her political image, which will affect her electability as a potential presidential candidate. This study aims to determine the influence of news exposure to Puan Maharani on Kompas.com on her political image and its impact on her electability as a potential presidential candidate. The theories used in this study are the Uses and Effects theory and the S-O-R (Stimulus-Organism-Response) theory. The testing was conducted using simple regression analysis and non-probability sampling technique. This study used a sample of 100 people with the characteristics of age between 17-40 years, exposed to news about Puan Maharani on Kompas.com, and residing in Central Java, especially in one of the 17 cities/regencies where the PDI-P won the regional elections in Central Java at 2020, including Semarang, Boyolali, Grobogan, Kebumen, Sragen, Wonosobo, Solo, Klaten, Sukoharjo, Demak, Pekalongan, Wonogiri, Semarang, Purbalingga, Rembang, Blora, and Pekalongan. The results of the study indicate that the exposure to news about Puan Maharani on Kompas.com (X) and Puan Maharani's political image (Z) have a significance value of 0.197, which means it is not significant. Furthermore, Puan Maharani's political image (Z) and her electability as a potential presidential candidate (Y) have a significance value of 0.000, which means it is highly significant, with a correlation coefficient of 0.618. This value indicates that the relationship between the independent variable (Puan Maharani's political image) and the dependent variable (Puan Maharani's electability as a potential presidential candidate) is 0.618 (61.8%) and shows a positive influence between the two variables.
MEMAHAMI NARASI KOMUNIKASI PENGAMBILAN KEPUTUSAN UNTUK TIDAK MENIKAH PADA PEREMPUAN Alya Azma Fazira; Lintang Ratri Rahmiaji; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The patriarchal culture that has developed in Indonesia deprives women of the freedom to choose their own path in life, one of which is the decision not to get married. Women, who are often confined to domestic work, are expected to marry, making the decision not to marry a difficult one due to the social pressure they face. Therefore, this study aims to narrate the experiences of informants who eventually decided not to marry. Three women were interviewed to trace their life journeys, both before and after making the decision not to marry. This research utilizes Labov's narrative method to chronicle the sequence of events experienced by each informant. The results of the study indicate that the decision not to marry occurs when women realize that marriage is a choice. It explores how women, living in a social construct that forces them to marry, are able to resist dominant culture and fight for their right to choose their own path in life. The study also reveals that the decision-making process is not instantaneous. Each informant had unique experiences observing marriage and romance within their family environment, such as parental infidelity, family economic difficulties, and failed relationships. These experiences ultimately led to a negative perception of married life, which influenced their decision not to marry. The decision-making process not to marry occurs when informants are confronted with choices and questions from their social environment regarding marriage. It is at that moment when the informants express their decision and explain the unique experiences that underlie their choice not to marry. However, not all women openly express their decision in public. The study also demonstrates that women who decide not to marry often face rejection, stigmatization, mockery, and discrimination from their social environment, which considers their decision irrational for women. Some informants choose to defend themselves and explain their perspectives that inform their decision. However, there are also informants who choose to remain silent and provide brief responses when faced with social pressure.
INTERPRETASI PENONTON TERHADAP KONTEN PRANK DENGAN TARGET ORANG TUA DI KANAL YOUTUBE NINO KUYA Rimadhani Putri Budiana; Joyo Nur Suryanto Gono; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Prank content is currently still a trend using controversial ideas marked by pranks targeting parents on Nino Kuya's YouTube channel which is watched and liked by many viewers. This study aims to describe the audience's interpretation of prank content targeting parents on Nino Kuya's YouTube channel. This study uses a constructivist paradigm with reception theory and active audience theory. John Fiske's semiotic analysis method is used to analyze preferred reading and Stuart Hall's reception analysis method is used to determine the interpretive position of the audience of teenagers and parents. The dominant meaning in this content is (1) children may prank their parents, (2) educational and entertaining prank messages, (3) reasonable parental reactions to get angry and forgive children's pranks, (4) parents are allowed to control dominant child, and (5) healthy and normal parent-child relationship. The results of the study show the similarity in meaning that pranks target parents tend to be negotiated. Meanwhile, the diversity of meanings arises when the informant interprets the elements of parental reactions and parental communication patterns where the child informants tend to reject parental dominant control. Meanwhile, parent informants accept the dominant meaning offered. Furthermore, half of the informants tended to be dominant, a few negotiated, and the others rejected the healthy and normal relationship between parents and children in the prank content. Overall, it was found that meaning tended to be in a negotiating position regarding the dominant meaning offered because of the variant informants in the form of children and parents as well as differences in the culture of the informant's family and Nino Kuya's family.
Memahami Pengalaman Komunikasi Remaja Untuk Mengelola Perundungan Fat Shaming di Media Sosial Instagram Agustina Rahmawati; Hapsari Dwiningtyas Sulistyani; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Fat shaming on social media is often considered normal by society. In fact, it is not uncommon for fat shaming to trigger adverse effects for its victims. Therefore, victims need to manage communication as an effort to resolve the fat shaming they receive on Instagram. This research aims to understand teenagers' communication (bullying victims) to manage fat shaming on Instagram. This research uses the Interpretative Phenomenological Analysis (IPA) analysis method involving 5 teenagers (aged 18-24 years) who have experienced fat shaming on Instagram. The results show that the communication experience to manage fat shaming on Instagram begins with the informant's interpretation of the fat shaming comments received. The interviewee interpreted fat shaming as a disturbing comment and triggered the negative body image, which eventually led to a sense of unacceptance. The meaning then triggers the informant to respond to the abuser with an expression of annoyance and disapproval. Although the response did not solve the fat shaming problem, it was able to bring satisfaction to the informant. The expression of annoyance and dislike made to the bullies shows that the informant also needs reinforcement from others. Therefore, the informant began to share the fat shaming experience with friends for reinforcement and support. This reinforcement comes from the positive responses that friends give to the informants, in the forms of supportive words, calming, defenses, and comfort. On the other hand, it was also found that there was intrapersonal communication carried out by the informants as a form of reinforcement. This management brings out the meaning of the informant regarding the fat shaming experience that has been received, that is, the informant's reflection on himself which encourages him to make peace with himself, change for the better lifestyle, and make the informant aware about bad habits in consuming excessive sweets.
ESENSI PENGALAMAN SELEBGRAM PEREMPUAN SEBAGAI KORBAN PELECEHAN SEKSUAL ONLINE Andre Ghozali Putra Riyadi; Lintang Ratri Rahmiaji; Nurist Surayya Ulfa
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The cases of online sexual harassment in Indonesia are increasing each year. Women, as victims, tend to become muted groups due to feelings of shame and a desire not to exacerbate the problem. Female selebgrams, in particular, are highly vulnerable to online sexual harassment due to their high exposure and the freedom for the public to comment on them. However, the experience of sexual harassment differs for selebgrams as they possess certain strengths. These aspects intrigue researchers to investigate the experiences of female selebgrams in facing online sexual harassment. Data collection is done through interviews using qualitative methods with a phenomenology. Standpoint Theory. The subjects of this research are two female influencers who have experienced sexual harassment on Instagram, referred to as SU as Informant I and CK as Informant II. The findings of the research indicate that both selebgrams have experienced online sexual harassment in the form of comments and messages with sexual undertones, such as inquiries about bra sizes, compliments on sensitive body parts, and invitations for sexual video calls (VCS). Individuals have different approaches in dealing with online sexual harassment, influenced by environmental, sociocultural, and personal perspectives. Female influencers (selebgram) in Indonesia are vulnerable to such harassment and employ strategies such as ignoring, establishing tolerance standards, taking firm actions, and equipping themselves with self-defense. The strategies used vary depending on social context and personal tolerance limits. They ignore the harassers while keeping a watchful eye, build inclusive tolerance standards, take decisive actions, and report incidents of harassment to authorities. Additionally, female influencers take preventive measures such as mastering self-defense and safeguarding their online security and privacy.
POLA KOMUNIKASI KELUARGA BERCERAI DALAM PEMBENTUKAN KONSEP DIRI ANAK Bethania Swasti Akmarani; Triyono Lukmantoro; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The impact of family divorce is felt by parents and children, including loss of emotional support, the emergence of conflict, and changes in aspects of the family. Post-divorce conflict and negative interactions between parents that are exposed to the child's daily life can reflect negative expressions and emotions in the family, while interactions around the child can be internalized and shape how the child sees themselves (self-concept). This research was conducted to find out how communication patterns within the family influence the formation of children's self-concept. The theories used in this research are family communication pattern theory and social self-construction theory. The method used in this research is descriptive qualitative with a phenomenological approach. The subjects in this study were children from divorced families who lived with one parent aged 15-21 years. The research results showed that one informant adhered to a consensual family communication pattern and two informants adhered to a protective family communication pattern. Both family communication patterns have a high conformity orientation, so that children are the ones who adapt and obey the parents' wishes, opinions and regulations. Furthermore, the results of this research also show that the formation of the informants' self-concept tends to be negative, characterized by low self-esteem, caused by the habit of comparing themselves with those around them, children see themselves as not comparable or equal to other people. Associated with a negative self-image from their own interpretation and evaluation, shown by a pessimistic and insecure attitude.
REPRESENTASI KEKERASAN KULTURAL PADA WANITA DALAM FILM SI DOEL THE MOVIE 2 Anissa Meiriam Swastinastiti; Sunarto Sunarto; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Films are a product of human thought, making films effective mass media because it can be explained that film themes are very important in media semiotics. The form of violence against women that is often applied in Indonesia is an important social discourse because understanding violence in films can always influence society. The film Si Doel The Movie 2, which is taken from Aman's novel, was chosen as the research subject because the narrative depicts a character who is culturally oppressed because she is a woman and has the status of a wife. This study uses a critical paradigm to critically dismantle the meanings and ideas contained in film texts. Using a qualitative approach and Roland Barthes’ semiotic research method, the researcher wants to know how the film text of Si Doel The Movie 2 represents cultural violence against women that appears through the audio and visual aspects of the film. The selected lexia is analyzed through two meanings, which are denotative (literal) and connotative. The author applies data collection techniques in the form of observation and documentation to analyze the text in the film Si Doel The Movie 2. The theory used is Stuart Hall's representation theory and Simone De Beaviour's Feminist Existentialism Theory. The results of this research are that the film Si Doel The Movie 2 presents a false representation of cultural violence, there are several indicators regarding signs that refer to the existence of feminism itself, namely women's equality, so that this film strengthens and justifies the shackles of women based on violence that occurs continuously. cultural events such as fear, intolerance and satire where the dominance of masculine elements is seen in this film and this is a motif of patriarchal ideology which is reflected in scenes in the film that erode equality
PENGARUH TERPAAN SALES PROMOTION DAN INTENSITAS MELIHAT ONLINE CUSTOMER REVIEW PADA MEDIA SOSIAL TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC Yoshita Rindha Anggraini; Muhammad Bayu Widagdo; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The continued increase in demand for beauty products in Indonesia makes many brand beauty began to intensively carry out marketing communication strategies, one of which is Skintific. With these conditions, this study aims to see the effect of exposure sales promotion and viewing intensity online customer review on social media TikTok on purchasing decisions for Skintific products in the city of Semarang. This study uses Advertising Exposure Theory and Buyer Information Environment Theory. Data collection used a questionnaire with a sample size of 100 respondents with the criteria of Semarang city residents who have purchased Skintific products at least once in the last 3 months and have an active TikTok social media account. Retrieval of data using non-probability sampling technique by purposive sampling method and processed using a simple linear regression analysis technique with the SPSS 23 program. From this study it was found that Sales Promotion Exposure has a positive and significant influence on the Purchasing Decision of Skintific Products. These results prove that the Advertising Exposure Theory relevant to this research. Likewise with the Intensity of Seeing Online Customer Review on TikTok Social Media which also has a significant and positive effect on Purchasing Decisions of Skintific Products. These results prove the existence of relevance to the Buyer Information Environment theory. Based on these results, it can be concluded that the higher the sales promotion exposure and intensity of seeing online
The Influence of Social Media Marketing Exposure and Email Blast Exposure on Brand Loyalty of Grab Application Safira Nurin Aghnia; Tandiyo Pradekso; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to explain the influence of social media marketing exposure and email blast exposure on brand loyalty of Grab application. This research is quantitative studies, with the theory that it used are Honeycomb Model and Theory of Flow that combines a non-probability sampling method with accidental sampling. The total of the respondents around 166, who lived in Indonesia's big cities and use email and social media to receive, see, and experience updated campaign information from Grab application. The results of the hypothesis tests using simple linear regression technique shows that there is no influence of social media marketing exposure on brand loyalty, meanwhile the second hypothesis shows that there is an influence of email blast exposure on brand loyalty with the significance value of (0,050). The result suggest that Grab Indonesia can implements this marketing communication ways specifically in using email blast exposure in strengthening their brand loyalty.
Co-Authors ABDURRAHIM DJALINS, RAZI Abimanyu Satriyo Wicaksono Ade Armando Adi Nugroho Adi Nugroho Afi Sultan Ramadhan, Muhammad Afiati Tsalitsati, Afiati Afra Widyawiratih Arini Afra, Adeela Afrilia Wening Anindya Agus Naryoso Agustina Rahmawati Aisyah Nadhilah Arsyi Malik Akmalia Rasyid, Alifa Alya Azma Fazira Alya Nur Hana Amrina, Afrilla Anastasya Yuca Venina Andre Ghozali Putra Riyadi Anike Puspita Yunita Anissa Meiriam Swastinastiti Antika Yolanza Apriyani, Tiara Arbi Azka Wildan, Arbi Azka Arham Syarif, Muhamad Arlinda Nurul Nugraharini Arum Sawitri Wahyuningtias Azalea Puspa Sessarina Azif, Zahra Azzahira Putri Zakaria, Grandhis Bambang Sadono Bambang Sadono Bayu Satwika, Jonathan Bayu Widagdo, Muhammad Bethania Swasti Akmarani Chela Merchela Funay Dafa H.D, Krisna Desynta Kurnia Hapsari Dhea Ayu Fairuzha Djoko Setyabudi DR Sunarto Dwi Purbaningrum, Dwi Estadista Herdini, Reyna Faiz Syarafullana, Mirwa Farhan Haritz, Abdullah Fitri Damayanti Frans Agung Prabowo Freshia Trinanda Hamid Geralda Mewengkang, Rafaela Ginting, Stefany Hanifah Widyadhana, Nastiti Hanna Oliviati, Nur Hapsari Dwiningtyas Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hasan Hendratmoko Hedi Pudjo Santosa Hedi Pudjo Santosa Hendrianto Noor Ikhwan Herusna Yoda Sumbara I Nyoman Winata Iffah Shofiyah Ariefah Indra Pratama Isti Prabandari, Ayu Josinita Endah Juniarlin Joyo Nur Suyanto Gono Juwita Veronica Kaisya Ukima Tiara Anugrahani Keke Meidyluana Sitalaksmi Kristiawan Agma Bima Setyanto Liza Margaret, Liza M Bayu Widagdo Maria Gabrielle P., Maria Marisa Arum Larasati Mayangsari Cantika Mutiara Mellisa Indah Purnamasari Muhammad Bayu Widagdo Muhammad Imaduddin Naabigha, Tsaabitah Nanda Dwitiya Swastha Nisa Bela Dina, Nisa Bela Nisa Safitri, Aiko Nisrina Aulianovanda, Althafa NUR CAHYANINGSIH, DEWI Nurist Surayya Ulfa Nuriyatul Lailiyah Nurul Hasfi Nurul Syifa, Salsa Octari Ambarita, Angelica Oki Riski Karlisna Osa Patra Rikastana Pehulisa, Karin Primada Qurrota Ayun Puji Purwati Qonita Andini, Annisa Raghabendra, Octova Rakanita Oktaviani Hadi Saputri Rezeki Amalia, Annisa Rieda Anindita Putri, Rieda Anindita Rimadhani Putri Budiana Rizka Rahmawati Rizki Rengganu Suri Perdana Rony Kristanto Setiawan S Rouli Manalu Sabda Nugraha, Detrina Safira Nurin Aghnia Septiana Hadiwinoto, Jessica Siska Ratih Dewanti Sri Budi Lestari Sri Budi Lestari Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Surya Mutumanikam, Gempita Tandiyo Pradekso Taufik Suprihatini Taufik Suprihatini Titiek Hendriama Titiek Hendriama, Titiek Tri Fajariani Fauzia Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Vivi Yolanda Wafda Afina Dianastuti Warapsari, Dhyayi Wimala Wimardana Wiwid Noor Rakhmad Yanuar Luqman Yoana Putri Elianna Yohanes Erik Wibawa Yoshita Rindha Anggraini Yulistra Ivo Azhari Yunni Wulan Ndari Yunusiah, Septia