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PENGARUH KEADILAN ORGANISASIONAL TERHADAP KEPUASAN KERJA DAN DAMPAKNYA TERHADAP KOMITMEN, DAN INTENSI KELUAR DI PT INDONESIA POWER UBP BALI Sentot Kristanto; I Ketut Rahyuda; I Gede Riana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 03.NO.06.TAHUN 2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh keadilan organisasional (distributif, prosedural, dan interaksional) terhadap kepuasan kerja dan dampaknya terhadap komitmen dan intensi keluar di PT Indonesia Power UBP Bali. Populasi penelitian adalah seluruh pegawai mulai jenjang Pelaksana sampai Penyelia Atas dengan metode sensus, sehingga anggota populasi yang berjumlah 230 orang seluruhnya menjadi sampel penelitian. Hasil penelitian menunjukkan bahwa 1) Keadilan distributif berpengaruh positif tetapi tidak signifikan terhadap kepuasan kerja, 2) Keadilan prosedural berpengaruh positif dan signifikan terhadap kepuasan kerja, 3) Keadilan interaksional berpengaruh positif dan signifikan terhadap kepuasan kerja, 4) Kepuasan kerja berpengaruh positif dan signifikan terhadap komitmen, dan 5) Kepuasan kerja berpengaruh negatif dan signifikan terhadap intensi keluar. Kata Kunci : Keadilan Organisasional, Kepuasan Kerja, Komitmen, Intensi Keluar
PENGARUH E-SERVQUAL TERHADAP CUSTOMER SATISFACTION, TRUST, DAN REPEAT USAGE Ade Santoso Chandra; Ketut Rahyuda; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 04.NO.06.TAHUN 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Electronic banking (e-banking) is now becoming increasingly popular in Indonesia. E-SERVQUAL designed to measure the gap between expectations and perceptions of the electronic services provided. This study aims to investigate empirically the influence of E-SERVQUAL, customer satisfaction, trust and repeat usage of e-banking. Approach the survey method used in this study to examine the dimensions of E-SERVQUAL perceived by 180 respondents. The samples using purposive sampling method. Hypotheses were tested using SEM with the help of computer software AMOS 18. Based on the results of testing the E-SERVQUAL found positive and significant effect on customer satisfaction, E-SERVQUAL positive and significant effect on the trust, E-SERVQUAL positive and significant effect on repeat usage, customer satisfaction positive and significant effect on trust, customer satisfaction positive and significant effect on repeat usage, and trust positive and significant effect on repeat usage.
PERAN CITRA HOTEL DAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA HOTEL MELATI DI KAWASAN WISATA KUTA Ni Ketut Rahayu Laksmi Uttami; I Ketut Rahyuda; I Made Wardana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 03.NO.09.TAHUN 2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The rapid development of hotel industry in Bali is very competitive, particularly on the growth of budget hotels in Kuta Tourism Area which has increased in significant amount. The key to maintain competitive advantage in the competitive environment lies in how to deliver service quality in order to achieve customer loyalty. The effect of service quality to customer loyalty increases with the role of image and customer satisfaction. This study was conducted in budget hotels in Kuta Tourism Area through 200 respondents. The results of this study showed that service quality, hotel image, and customer satisfaction have a positive and significant effect toward customer loyalty. Hotel image and customer satisfaction are as well stated as a mediator in the service quality and customer loyalty relationship. Keywords: Image, Customer Satisfaction, Service Quality, Customer Loyalty
PENGARUH MOTIVASI TERHADAP KEPUASAN KERJA DAN INTENSI KELUAR PADA ASISTEN KURSUS METODE KUMON DI BALI DAN LOMBOK Setyo Ananto; Ketut Rahyuda; Putu Priartrini
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.09.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aims to explain the effect of motivation on job satisfaction and turnover intention of the assistant Kumon class in Bali and Lombok. The population of the study are 347 people, consist of the assistant of the 40 classes in Bali and Lombok so by using probability sampling method and the slovin formula, respondents of this study are 78 people. The used of analytical methods is path analysis. The results of this study indicate that 1) the motivation has positive and significant impact on job satisfaction, 2) job satisfaction significantly and negatively related to the turnover intention, 3) motivation has significant negative effect to the turnover intention, and 4) motivation has significant negative effect to the turnover intention through job satisfaction.
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP REPURCHASE INTENTION I Gusti Agung Ayu Permata Saraswati; I Ketut Rahyuda
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.10.NO.02.TAHUN. 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.6 KB) | DOI: 10.24843/EEB.2021.v10.i02.p02

Abstract

Repurchase intention is the behavior of consumers to repurchase products or services from the same company based on their previous purchase experience. The factors that influence the occurrence of repurchase intention include perceived ease of use, perceived usefulness, and trust. The purpose of this study was to determine the influence of these factors on Shopee users in Denpasar City. The study used a sample size of 140 Shopee user respondents in the city of Denpasar, with a non-probability sampling method, particularly purposive sampling. Collecting questionnaire data using Google Forms to respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that (1) perceived ease of use has a positive and significant effect on repurchase intention (2) perceived usefulness has a significant positive effect on repurchase intention (3). trust has a significant positive effect on repurchase intention. Based on this, it can be concluded that perceived ease.of use, perceived.usefulness , and good trust greatly affect the repurchase.intention behavior of Shopee users in Denpasar City. Shopee management should pay attention to perceived ease.of use, perceived.usefulness, and trust in order to maintain repurchase.intention behavior.
PENGARUH KUALITAS PRODUK DAN REPUTASI MEREK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN MIE INSTAN MEREK INDOMIE DI KOTA DENPASAR Wayan Sanjaya; Ketut Rahyuda; Made Wardana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.04.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Product quality and brand reputation are factors that determine customer satisfaction and loyalty in determining which products will be purchased or used so that product quality and brand reputation are key to the success of a company. The purpose of this study was to determine the effect of product quality to customer satisfaction brand Indomie instant noodle products in Denpasar, to determine the influence of the brand's reputation for customer satisfaction brand Indomie instant noodle products in Denpasar, and to determine customer satisfaction to customer loyalty brand instant noodle products Indomie in Denpasar. The population in this study are all Indomie instant noodle product users in the city of Denpasar. The sample scarried out by non-probability sampling techniques. The samples used as many as 160 respondents. The research data is primary data obtained through a questionnaire using Likert scale. Research hypothesis testing using SEM analysis techniques with tools AMOS. The results showed that: product quality and significant positive effect on customer satisfaction, brand reputation and significant positive effect on customer satisfaction, and customer satisfaction and significant positive effect on customer loyalty. Based on these results, the reputation of the brand Indomie instant noodles to note with regard to the benefits perceived by the customer, maximizing marketing through advertising and promotion.
PENGARUH KUALITAS MAKANAN, KUALITAS LAYANAN DAN LINGKUNGAN FISIK TERHADAP KEPUASAN DAN BEHAVIORAL INTENTIONS ( STUDI DI MÉTIS RESTAURANT ) Meitha Evirasanti; Ketut Rahyuda; Ni Nyoman Kerti Yasa
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.12.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this study were to describe and analyze the influence of the quality of food, quality of service and the physical environment on satisfaction and behavioral intentions. The study was conducted in Métis Restaurant, using 150 visitors as sample. Methods of data collection using questionnaires, in which data is analyzed using Structural Equation Model (SEM). Results from this study indicate that quality of food, quality of service and physical environment has a positive and significant direct influence, both for customer satisfaction and behavioral intentions. Satisfaction also has positive and significant effect on behavioral intentions directly.The implication of this study, that the three aspects of dining experiences were able to achieve satisfaction and in the end would create behavioral intentions. The restaurant was suggested to to improve the dinning experience aspects, such as menu variety, friendliness and the lightning level.
PENGARUH ANTESEDEN KEPUASAN DAN LOYALITAS PASIEN RAWAT INAP DI RUMAH SAKIT DHARMA KERTI TABANAN A.A. Sg. Ani Ariani; Ketut Rahyuda; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.10.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aims to investigate the influence of service quality and fairness of the price of the trust, determine the effect of trust on satisfaction and loyalty relationship with patient inpatient hospital Dharma Kerti. The population in this study were patients who never felt inpatient services at hospitals Dharma Kerti. The sample was 175 respondents using purposive sampling sampling technique. Data processing and hypothesis testing in this study used analysis techniques Structural Equation Modelling (SEM) using AMOS 16 and SPSS Statistics 17.0. The results showed that 1) Quality of service is significant positive effect on confidence, 2) Fairness price significant positive effect on trust, 3) Belief significant positive effect on satisfaction, 4) Customer satisfaction significant positive effect on loyalty. Recommended to the Management of RS Dharma Kerti always strive to maintain and improve service quality, especially aspects of responsiveness, reliability and empathy, so it can be featured on the service in the hospital.
PERAN WORD OF MOUTH MEMEDIASI HUBUNGAN ANTARA IKLAN DAN HARGA TERHADAP MINAT BELI Ida Ayu Ruby Kuberasyani; Ketut Rahyuda
E-Jurnal Manajemen Vol 8 No 7 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.023 KB) | DOI: 10.24843/EJMUNUD.2019.v08.i07.p21

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana word of mouth memediasi hubungan iklan dan harga dengan minat beli pada Traveloka.com dan mengetahui seberapa besar pengaruh iklan yang dilakukan Traveloka.com terhadap minat beli Traveloka.com. Penelitian ini dilakukan dengan penyebaran kuisioner pada 100 responden. Kriteria sampel dalam penelitian ini yaitu berdomisili di kota Denpasar, responden yang berpendidikan minimal SMA atau sederajat, responden belum pernah menggunakan traveloka.com. Jenis data yang di gunakan pada penelitian ini yaitu data kualitatif dan data kuantitatif. Teknik analisis data yang digunakan yaitu analisis statistic deskriptif, uji asumsi klasik, statistik inferensila, uji sobel, dan uji VAF. Berdasarkan hasil analisis, ditemukan iklan berpengaruh positif word of mouth, iklan berpengaruh positif terhadap minat beli, harga berpengaruh positif terhadap word of mouth, harga berpengaruh positif terhadap minat beli, word of mouth berpengaruh positif terhadap minat beli dan word of mouth mampu memediasi hubungan antara iklan dan harga terhadap minat beli. Kata kunci: word of mouth, iklan , harga, minat beli
PERAN CITRA MEREK MEMEDIASI KEUNGGULAN PRODUK DENGAN MINAT BELI SEPEDA MOTOR YAMAHA NMAX Ni Nyoman Inten Kemara Septiana Putri; I Ketut Rahyuda
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.774 KB) | DOI: 10.24843/EJMUNUD.2018.v07.i10.p12

Abstract

Yamaha can indirectly affect a person in making purchases, the more product advantages and high brand image owned by a product will be more attractive to most people. This research was conducted in Kuta Village. The number of samples taken is 110 samples with purposive sampling method. The analysis technique used is path analysis (Path analysis). Based on the results of the analysis found that product advantages have a positive and significant effect on brand image and buying interest, brand image has a positive and significant impact on buying interest, and brand image plays a role in mediating the effect of product superiority on buying interest. Advice for the company to continue to develop products owned to have excellence and can create a brand image for the product generated so as to help in increasing sales.