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<![CDATA[PERAN BRAND IMAGE SEBAGAI MEDIATOR ANTARA COUNTRY OF ORIGIN TERHADAP PURCHASE INTENTION (Studi Pada Produk Laptop Sony Vaio di Kota Denpasar) ]]>
<![CDATA[Cokorda Agung Nata Arimbawa]]>;
<![CDATA[I Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 4 No 4 (2015) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Globalization and IT is becoming a center of attention of local and international community of marketers develop electronic products to attract consumers' purchasing intentions. It is important to understand the consumer behavior towards electronic product that has the country of origin and brand image for contrasted from other products. This study aims to determine the role of brand image and the country of origin as a predictor of purchase intention Sony Vaio laptop brands in Denpasar. Collecting data using questionnaires with non-probability sampling method on 100 respondents from all regions of the city of Denpasar. Analysis of the data using PLS analysis method (Partial Least Square) with the help of software Smart PLS 3.1.3. The results of this study indicate that the country of origin has a positive and significant impact on the brand image and purchase intention on the product Sony Vaio laptop. But the brand image as a mediating variable has a weaker effect than the direct influence of country of origin of the purchase intention. Based on the results of the study, respondents in Denpasar able to apply shape consumer behavior to determine country of origin information and brand image of a product. Consumers have the intention to buy the products - products that have the country's image and brand image, especially Laptops Sony Vaio brand. This is due to the respondent is able to assess and differentiate products that have a country of origin and brand image of the product. Although not yet reached the willingness to buy, but this can be a potential market for the company Sony to focus on market segment based on the characteristics of the respondents, communicate excellence image of the country and the brand image roduk Sony Vaio Laptop, and educate the market to switch to a product - products that have a country of origin information and brand image, so it is expected to increase intention to purchase products Sony Vaio Laptop.]]>
<![CDATA[PERAN KEPUASAN PELANGGAN MEMEDIASI HARGA DAN LOYALITAS PELANGGAN ]]>
<![CDATA[Hesti Wulandari]]>;
<![CDATA[I Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 5 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this study was to determine the mediating role of customer satisfaction in explaining the effect of price on customer loyalty Blue Band.Penelitian brand margarine products was conducted in Denpasar, because people who consume margarine in Denpasar is very easy to find because margarine is very easy to obtain in various mini market , super market and store baking ingredients. The number of samples taken are as many as 100 respondents, using the technique of non-probability sampling with purposive sampling method. Data collected through questionnaires. The data analysis technique used in this study is the technique of path analysis (path analysis) which is an extension of the multiple linear regression analysis that is useful to assess causal relationships between variables are then issued in the form of SPSS software for windows.Hasil this study shows that the effect on customer satisfaction mediate significant positive relationship between the price effect of customer loyalty products Blue Band margarine brand in Denpasar.]]>
<![CDATA[BRAND IMAGE MEMEDIASI KUALITAS PRODUK DAN HARGA DENGAN KEPUTUSAN PEMBELIAN SMARTPHONE APPLE DI KOTA DENPASAR ]]>
<![CDATA[Agung Ratih Saraswati]]>;
<![CDATA[I Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 6 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this study was to determine the Mediating Role of Brand Image and Perception of Product Quality Price with Apple Smartphone Product Purchasing Decisions in Denpasar. This study is associative and do in the city of Denpasar. The sample in this study amounted to 119 people with sampling.Teknik purposive method of data analysis is done by using path analysis (path analysis) and Sobel test with SPSS for windows. The results of this study indicate that the quality of the product and the price of each positive and significant effect on the brand image. Brand image, product quality, and price of each positive and significant impact on purchasing decisions. Brand image positively and significantly mediate product quality and price with the purchase decision.product quality, price, brand image and purchase decision]]>
<![CDATA[PERAN PERCEIVED VALUE MEMEDIASI HUBUNGAN KUALITAS PELAYANAN DENGAN KEPERCAYAAN KONSUMEN ]]>
<![CDATA[Yenna Kurnia Suseno]]>;
<![CDATA[Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 4 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i04.p11
<![CDATA[The purpose of this study was to explain the effect of service quality on consumer perceived value and trust in Puri Saron Hotel, to explain the effect of perceived value on consumer trust in Puri Saron Hotel, and to explain the role of perceived value mediating the relationship of service quality with consumer trust in Puri Saron Hotel. The sample determination technique in this study uses purposive sampling technique, which is a sample determination technique with certain considerations consisting of foreign tourists who are at least 20 years old and have stayed at Puri Saron Hotel at least once, with a sample size of 100 respondents. The analysis technique used in this study is by using path analysis techniques. Based on the results of the study showed that: 1) Service quality has a positive and significant effect on perceived value at Puri Saron Hotel, 2) Service quality has a positive and significant effect on consumer confidence in Puri Saron Hotel, 3) Perceived value has a positive and significant effect on consumer confidence in Puri Saron Hotel, and 4) Perceived value positively and significantly mediates the influence of service quality on consumer trust. Keywords: service quality, perceived value, consumer trust]]>
<![CDATA[PERAN BRAND IMAGEMEMEDIASI HUBUNGAN KREDIBILITAS CELEBRITY ENDORSER DENGAN NIAT BELI ]]>
<![CDATA[Cokorda Istri Gita Apsari Dewi]]>;
<![CDATA[I Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 8 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i08.p11
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh kredibilitas celebrity endorser terhadap niat beli melalui brand image produk kosmetik Maybelline di Kota Denpasar.Populasi dalam penelitian ini adalah di Kota Denpasar dengan melibatkan 100 orang responden dengan metode purposive sampling.Data dikumpulkan melalui penyebaran kuisoner.Teknik analisis data yang digunakan adalah uji asumsi klasik, teknik analisis jalur (path analysis), uji sobel dan uji VAF. Hasil penelitian menemukan bahwa kredibilitas celebrity endorser berpengaruh positif dan signifikan dengan brand image.Brand image berpengaruh positif dan signifikan terhadap niat beli. Kredibilitas celebrity endorser berpengaruh positif dan signifikan terhadap niat beli. Brand image memediasi pengaruh kredibilitas celebrity endorser terhadap niat beli kosmetik Maybelline di Kota Denpasar. Kata Kunci : kredibilitas celebrity endorser, brand image, niat beli]]>
<![CDATA[PENGARUH EFIKASI DIRI, KEBUTUHAN AKAN PRESTASI DAN KEBERANIAN MENGAMBIL RISIKO TERHADAP NIAT BERWIRAUSAHA MAHASISWA ]]>
<![CDATA[Muhammad Farid Al Habib]]>;
<![CDATA[I Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 4 No 9 (2015) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Various problems are faced by Indonesia such as unemployment, poverty, high population and the enactment of ASEAN economic community. Role of the entrepreneurs is needed in order to overcome these problems by creating jobs. Students are expected to become educated entrepreneurs who are capable to build the businesses. The purpose of this study was to determine the direct effect of self-efficacy and need for achievement toward students’ entrepreneural intention, as well as the indirect effect through the courage to take risks in influencing the entrepreneurial intention of FEB Unud students who do not take course in entrepreneurship. This study used a sample of 120 students with proportionate stratified random sampling method by using path analysis. Results showed that self-efficacy and need for achievement have positive and significant impact direcltly on entrepreneurial intention. Intervening variables of risk-taking have positive and significant impact on entrepreneurial intention. Furthermore,indirect effect of self-efficacy and need for achievement has positive impact and significant as the indirect coefficient value is bigger than the coefficient direct value.]]>
<![CDATA[Perilaku Remaja Putri dalam Pembelian Produk Hijau "The Body Shop" di Kota Denpasar ]]>
<![CDATA[Arieta Sara Trikrisna]]>;
<![CDATA[I Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 7 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this research was to determine the peer influence and environmental knowledge on environmental attitude, and the influence of environmental attitude on green product purchasing behavior, as well as to find out the attitude and behavior diversity of "The Body Shop" adolescent girl consumers in Denpasar based on time to purchase products. Probability Proportionate to Zise sampling technique used in this research and take 104 people as final sample. The results of SEM and multiple group analysis, showed that peer influence and environmental knowledge significantly has positive effect on environmental attitude, and environmental attitude significantly has positive effect on green product purchasing behavior. But from two groups examined based on time to purchase products, showed that all variables significantly have positive effect, except peer influence variable discovered not significantly has positive effect to environmental attitude of respondents group who purchase the product in the morning till noon. Keyword: peer influence, environmental knowledge, environmental attitude, green product purchasing behavior, adolescent girl consumers]]>
<![CDATA[PENGARUH ALAT PEMASARAN HIJAU TERHADAP PERILAKU PEMBELIAN KONSUMEN ]]>
<![CDATA[Ni Made Ari Puspa Dewi]]>;
<![CDATA[Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 7 No 4 (2018) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2018.v07.i04.p16
<![CDATA[Fenomena meningkatnya kesadaran dan kepedulian terhadap kelestarian lingkungan mendorong setiap individu mengonsumsi produk ramah lingkungan yang membuat perusahaan menerapkan strategi pemasaran hijau. Salah satu perusahaan yang mengimplementasikan strategi pemasaran hijau adalah PT. Martina Berto, Tbk dengan produknya Sariayu Martha Tilaar. Tujuan penelitian ini untuk mengetahui pengaruh alat pemasaran hijau berupa eco label, eco brand, dan environmental advertisement serta variabel mana yang berpengaruh dominan terhadap perilaku pembelian konsumen pada Sariayu Martha Tilaar. Penelitian ini menggunakan pendekatan kuantitatif dan dilakukan di Kota Denpasar. Sampel dalam penelitian ini berjumlah 112 responden dengan metode non-probability sampling teknik purposive sampling. Pengumpulan data dilakukan melalui wawancara dan kuesioner. Teknik analisis data yang digunakan regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa seluruh hipotesis diterima. Eco label berpengaruh positif dan signifikan terhadap perilaku pembelian konsumen. Eco brand berpengaruh positif dan signifikan terhadap perilaku pembelian konsumen. Environmental advertisement berpengaruh positif dan signifikan terhadap perilaku pembelian konsumen. Eco brand merupakan variabel alat pemasaran hijau yang berpengaruh dominan terhadap perilaku pembelian konsumen.]]>
<![CDATA[ANTESEDEN NIAT BELI KONSUMEN PRODUK ORGANIC SKIN/HAIR CARE (MEREK MUSTIKA RATU DI KOTA DENPASAR) ]]>
<![CDATA[Jennifer Chandra Yuliani]]>;
<![CDATA[Gede Bayu Rahanatha]]>;
<![CDATA[I Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 8 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh nilai konsumen (kesadaran kesehatan, kesadaran lingkungan, dan kesadaran penampilan) terhadap sikap konsumen, dan pengaruh sikap konsumen, norma subjektif, dan kontrol perilaku persepsian terhadap niat beli konsumen yang dimediasi oleh kontrol perilaku persepsian. Penelitian ini dilakukan di Kota Denpasar dengan menggunakan 130 responden sebagai sampel. Pengumpulan data dilakukan dengan penyebaran kuesioner. Penelitian ini menggunakan teknik non-probability sampling (purposive sampling). Data yang didapat diolah dengan menggunakan analisis SEM (Structural Equation Modeling). Hasil penelitian menunjukkan: 1) Kesadaran kesehatan, dan kesadaran penampilan berpengaruh signifikan terhadap sikap konsumen; 2) Kesadaran lingkungan tidak berpengaruh signifikan terhadap sikap konsumen;Â 3) Pengalaman masa lalu berpengaruh signifikan terhadap niat beli konsumen; 4) Norma subjektif tidak berpengaruh signifikan terhadap niat beli konsumen, dan; 5) Sikap konsumen tidak berpengaruh signifikan terhadap niat beli konsumen jika tidak dimediasi oleh kontrol perilaku persepsian.]]>
<![CDATA[PERAN KUALITAS PRODUK DALAM MEMEDIASI HUBUNGAN HARGA TERHADAP NIAT BELI LAPTOP ASUS DI KOTA DENPASAR ]]>
<![CDATA[JJC Rangga Damayana]]>;
<![CDATA[Ketut Rahyuda]]>
<![CDATA[ E-Jurnal Manajemen Vol 7 No 9 (2018) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2018.v07.i09.p11
<![CDATA[Tujuan dari riset berikut adalah menjelaskan pengaruh harga pada niat beli produk Laptop brand ASUS menggunakan variabel kualitas produk untuk variabel pemediasi di Kota Denpasar. Variabel yang diteliti di riset berikut merupakan variabel harga, kualitas produk serta niat beli. Banyaknya sampel yang diteliti sebesar 120 remaja hingga orang dewasa yang belum pernah membeli produk ASUS, dengan memakai metode non-probability random sampling berbentuk purposive sampling. Data didapatkan lewat penyebaran kuesioner. Teknik analisis yang dipakai merupakan uji sobel dengan menggunakan path analysis. Berdasarkan hasil analisis ditemukan bahwasannya variabel harga memiliki pengaruh positif serta signifikan pada niat beli produk Laptop brand ASUS di Kota Denpasar, variabel harga berpengaruh positif dan signifikan terhadap kualitas produk pada produk Laptop merek ASUS, variabel kualitas produk berpengaruh positif serta signifikan terhadap niat beli produk Laptop brand ASUS pada di Kota Denpasar, variabel kualitas produk memediasi pengaruh harga terhadap niat beli produk Laptop brand ASUS di Kota Denpasar. Kata kunci : niat beli, harga, kualitas produk]]>
