Article Per Year (5 Year)
p-Index From 2020 - 2025
4.23
P-Index
This Author published in this journals
All Journal Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika RJABM (Research Journal of Accounting and Business Management) Dinasti International Journal of Education Management and Social Science Jurnal Marketing Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Jurnal Administrasi Bisnis (J-Adbis) Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi West Science Interdisciplinary Studies West Science Interdisciplinary Studies JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Rosento
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
Pengaruh Disiplin Kerja dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. HAHA Spektrum Indonesia Depok Indah Sulistyawati; Rosento Rosento
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2907

Abstract

This research is to determine the effect of Work Discipline and Job Satisfaction on Employee Performance at PT. HAHA Indonesian Spectrum. The research design used by the author uses quantitative methods. The sampling technique uses a saturated sampling technique. Data collection for the results of respondents' answers in the questionnaire used a Likert scale. The total sample is 40 employees at PT. HAHA Spektrum Indonesia and tested using SPSS Version 20. The results of the hypothesis test calculation obtained an F value of 11.191. It can be concluded that the hypothesis (H3) states that there is a positive and significant influence between work discipline and job satisfaction on the performance of PT employees. HAHA Indonesian Spectrum. This is because the calculated F value of 11.191 is greater than the F table of 3.250. And it is supported by a significant value of 0.000 where the condition for accepting this hypothesis is a significant value of less than 0.05. From the test results between the independent variables, namely work discipline and job satisfaction with the dependent variable, namely employee performance, it can be seen that F count is (11.191) F table (3.250) and a significant value of 0.000 < 0.05.
Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Klinik Pratama Rawat Inap El’rapha Fani Febriyanti; Rosento Rosento
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2925

Abstract

This research aims to determine the influence of work motivation and work environment on employee performance at the El'Rapha Inpatient Pratama Clinic. The sampling method used was a saturated sample. The sample in this study was 39 respondents. The data collection techniques used were observation and questionnaires in the form of statements. Using the multiple linear regression analysis method, and the data was processed using SPSS version 20. Based on the research results, partial hypothesis test results were obtained, namely T count 4.509 > T table 2.028 with a significant value of 0.000 < 0.05, so it can be concluded that work motivation has a partial effect on Employee performance, while the work environment variable obtained T count 2.678 > T table 2.028 with a significant value of 0.011 < 0.05, it can be concluded that the work environment has a partial effect on employee performance. The F test results obtained F count 51.669 > 3.259 and a significance value of 0.000 < 0.05, so it can be concluded that the variables of work motivation and work environment together (simultaneously) influence the performance of the El'Rapha Inpatient Pratama Clinic employees.
Marketing Management Innovations: Unraveling the Interplay of Brand Positioning, Market Segmentation, and Consumer Engagement Mulyadi, Tirta; Putri, PA Andiena Nindya; Rosento, Rosento; Gusti, Yenni Kurnia; Sabil, Sabil
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2394

Abstract

In the dynamic landscape of modern marketing, innovative strategies are essential for businesses to thrive. This article delves into the intricate interplay between brand positioning, market segmentation, and consumer engagement within the realm of marketing management. Brand positioning forms the cornerstone of effective marketing, defining how a brand is perceived in the minds of consumers relative to competitors. Market segmentation further refines this process by dividing heterogeneous markets into distinct groups with similar needs and preferences. By understanding these segments, marketers can tailor their strategies to resonate with specific consumer demographics. However, in the digital age, consumer engagement has emerged as a critical factor driving marketing success. Engaging consumers goes beyond traditional advertising; it involves creating meaningful interactions and fostering relationships through various channels, including social media, content marketing, and experiential events. The synergy among brand positioning, market segmentation, and consumer engagement is paramount for achieving sustainable competitive advantage and fostering brand loyalty in today's hypercompetitive markets. This article explores how innovative approaches in marketing management leverage the intricate connections between brand positioning, market segmentation, and consumer engagement to drive business growth and cultivate enduring relationships with consumers.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA GRABBIKE DI MASYARAKAT Rajmadivara, Caren Beautisyarof; Aulia, Zahra Aufa; Teosius Simaremare, Gold Friend; Rosento, Rosento
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6239

Abstract

One of the most rapidly expanding industries in the modern digital age is online transportation services. The purpose of this research is to find out how much of an impact service quality has on GrabBike customer loyalty. Dependability, responsiveness, assurance, empathy, and concrete proof are the five main criteria used to evaluate service quality. Data was gathered using a quantitative research technique, with 100 respondents being polled using questionnaires. All responses were evaluated using a Likert scale ranging from 1 to 5. The findings demonstrate that customer loyalty is positively and significantly impacted by service quality. A simple linear regression test confirmed this, with a t-value of 8.292 surpassing the t-table value of 1.987 and a R Squared value of 41.2%. This indicates that service quality influences customer loyalty to a lesser extent than other criteria (58.8% vs. 41.2%). These results stress the need of enhancing service quality as a means of attracting and retaining customers, and they call for ongoing innovation to make online transportation services more user-friendly.
UJI TERHADAP RELIABILITAS DAN RELEVANSI LAPORAN KEUANGAN EMITEN DI INDONESIA STOCK EXCHANGE Ranteallo, Asrah Tandirerung; Rosento, Rosento
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 3 No. 4 (2018)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is to examine whether the financial statements made by the issuer have provided reliable and relevant information. Investors, securities sales agents and creditors are the respondents who will answer the questionnaire. The respondents were asked to comment on the reliability and relevance of the company's financial statements used as the basis for their decision making. The research sample was selected randomly based on the group of financial report users who periodically use the issuer's financial statements in Indonesia Stock Exchange (IDX) for decision making. questionnaires were sent to 200 respondents. There were 50 respondents' answers that were analyzed using the match pairs sign test method. The results showed that the issuer's financial statements on IDX tended to present information that was less relevant but the user considered that the accounting information presented was still reliable.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Depo Air Minum Biru Meruyung Depok Nadila, Dina Rieska; Rosento Rosento
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3050

Abstract

The current business environment has become increasingly competitive Due to this competitive market, every company must constantly be vigilant of the competition in its work environment Every business actor must be able to implement successful marketing tactics and continuously improve these marketing strategies in order to compete in a strong and tight market Affordable prices and attractive promotions can attract consumers and enhance purchasing decisions for a product to be marketed This research is conducted with the aim of understanding the impact of Price and Promotion on purchasing decisions. The method used in this research is quantitative statistical research method, using a research instrument in the form of a questionnaire distributed through the researcher's social media, and utilizing SPSS version 25. Based on the questionnaire results from 98 respondents, it can be concluded that affordable and appropriate prices, as well as attractive promotions, significantly influence consumer purchasing decisions.
Co-Authors Afridjal Afridjal Agusria Boru Sibagariang Alissa Khairunnisa Amas Sari Marthanti Amas Sari Merthanti Anisa Karomah Chalim Annisa Febriyani Asrah Tandirerung Ranteallo Aulia, Zahra Aufa Dwi Fitriany Eka Putri Handayani Fani Febriyanti Idah Yuniasih Indah Sulistyawati Isnurrini Hidayat Susilowati Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Jaka Santosa Lahat, Mohammad Amas Lailatul Nur Mufidah Lukman Hakim Lukman Hakim Mia Wulansari Misja Misja Mohamad Amas Lahat Mohammad Amas Lahat Nadila, Dina Rieska Nafa Firliadhila Nursanty, Stefany PA Andiena Nindya Putri Rajmadivara, Caren Beautisyarof Rani - Resti Yulistria Saadah, Dedeh Sabil Sabil sabil sabil, sabil Siti Aulia Sulandari, Nisa Syahrir Syahrir Teni Agustina Teosius Simaremare, Gold Friend Tirta Mulyadi Tri Rizkiyani Vina Islami wiwik widiyanti Yenni Kurnia Gusti Zefanya Dewitha Yunica