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All Journal Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika RJABM (Research Journal of Accounting and Business Management) Procuratio : Jurnal Ilmiah Manajemen Dinasti International Journal of Education Management and Social Science Jurnal Marketing Akrab Juara : Jurnal Ilmu-ilmu Sosial Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Jurnal Administrasi Bisnis (J-Adbis) Jurnal Mandiri IT Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Rosento
Universitas Bina Sarana Informatika
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Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Klinik Pratama Rawat Inap El’rapha Fani Febriyanti; Rosento Rosento
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2925

Abstract

This research aims to determine the influence of work motivation and work environment on employee performance at the El'Rapha Inpatient Pratama Clinic. The sampling method used was a saturated sample. The sample in this study was 39 respondents. The data collection techniques used were observation and questionnaires in the form of statements. Using the multiple linear regression analysis method, and the data was processed using SPSS version 20. Based on the research results, partial hypothesis test results were obtained, namely T count 4.509 > T table 2.028 with a significant value of 0.000 < 0.05, so it can be concluded that work motivation has a partial effect on Employee performance, while the work environment variable obtained T count 2.678 > T table 2.028 with a significant value of 0.011 < 0.05, it can be concluded that the work environment has a partial effect on employee performance. The F test results obtained F count 51.669 > 3.259 and a significance value of 0.000 < 0.05, so it can be concluded that the variables of work motivation and work environment together (simultaneously) influence the performance of the El'Rapha Inpatient Pratama Clinic employees.
Marketing Management Innovations: Unraveling the Interplay of Brand Positioning, Market Segmentation, and Consumer Engagement Mulyadi, Tirta; Putri, PA Andiena Nindya; Rosento, Rosento; Gusti, Yenni Kurnia; Sabil, Sabil
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2394

Abstract

In the dynamic landscape of modern marketing, innovative strategies are essential for businesses to thrive. This article delves into the intricate interplay between brand positioning, market segmentation, and consumer engagement within the realm of marketing management. Brand positioning forms the cornerstone of effective marketing, defining how a brand is perceived in the minds of consumers relative to competitors. Market segmentation further refines this process by dividing heterogeneous markets into distinct groups with similar needs and preferences. By understanding these segments, marketers can tailor their strategies to resonate with specific consumer demographics. However, in the digital age, consumer engagement has emerged as a critical factor driving marketing success. Engaging consumers goes beyond traditional advertising; it involves creating meaningful interactions and fostering relationships through various channels, including social media, content marketing, and experiential events. The synergy among brand positioning, market segmentation, and consumer engagement is paramount for achieving sustainable competitive advantage and fostering brand loyalty in today's hypercompetitive markets. This article explores how innovative approaches in marketing management leverage the intricate connections between brand positioning, market segmentation, and consumer engagement to drive business growth and cultivate enduring relationships with consumers.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA GRABBIKE DI MASYARAKAT Rajmadivara, Caren Beautisyarof; Aulia, Zahra Aufa; Teosius Simaremare, Gold Friend; Rosento, Rosento
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6239

Abstract

One of the most rapidly expanding industries in the modern digital age is online transportation services. The purpose of this research is to find out how much of an impact service quality has on GrabBike customer loyalty. Dependability, responsiveness, assurance, empathy, and concrete proof are the five main criteria used to evaluate service quality. Data was gathered using a quantitative research technique, with 100 respondents being polled using questionnaires. All responses were evaluated using a Likert scale ranging from 1 to 5. The findings demonstrate that customer loyalty is positively and significantly impacted by service quality. A simple linear regression test confirmed this, with a t-value of 8.292 surpassing the t-table value of 1.987 and a R Squared value of 41.2%. This indicates that service quality influences customer loyalty to a lesser extent than other criteria (58.8% vs. 41.2%). These results stress the need of enhancing service quality as a means of attracting and retaining customers, and they call for ongoing innovation to make online transportation services more user-friendly.
UJI TERHADAP RELIABILITAS DAN RELEVANSI LAPORAN KEUANGAN EMITEN DI INDONESIA STOCK EXCHANGE Ranteallo, Asrah Tandirerung; Rosento, Rosento
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 3 No. 4 (2018)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is to examine whether the financial statements made by the issuer have provided reliable and relevant information. Investors, securities sales agents and creditors are the respondents who will answer the questionnaire. The respondents were asked to comment on the reliability and relevance of the company's financial statements used as the basis for their decision making. The research sample was selected randomly based on the group of financial report users who periodically use the issuer's financial statements in Indonesia Stock Exchange (IDX) for decision making. questionnaires were sent to 200 respondents. There were 50 respondents' answers that were analyzed using the match pairs sign test method. The results showed that the issuer's financial statements on IDX tended to present information that was less relevant but the user considered that the accounting information presented was still reliable.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Depo Air Minum Biru Meruyung Depok Nadila, Dina Rieska; Rosento Rosento
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3050

Abstract

The current business environment has become increasingly competitive Due to this competitive market, every company must constantly be vigilant of the competition in its work environment Every business actor must be able to implement successful marketing tactics and continuously improve these marketing strategies in order to compete in a strong and tight market Affordable prices and attractive promotions can attract consumers and enhance purchasing decisions for a product to be marketed This research is conducted with the aim of understanding the impact of Price and Promotion on purchasing decisions. The method used in this research is quantitative statistical research method, using a research instrument in the form of a questionnaire distributed through the researcher's social media, and utilizing SPSS version 25. Based on the questionnaire results from 98 respondents, it can be concluded that affordable and appropriate prices, as well as attractive promotions, significantly influence consumer purchasing decisions.
The Role of Employee Welfare in Improving Work Productivity in Service Companies Sabil, Sabil; Hakim, Lukman; Lahat, Mohammad Amas; Rosento, Rosento
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.526

Abstract

This comprehensive bibliometric analysis explores the intricate relationship between employee welfare and work productivity in the context of service companies. Examining a diverse body of literature through systematic quantitative methods, the study identifies key themes, trends, and research gaps. The findings highlight the pivotal role of employee welfare, spanning healthcare benefits, workplace safety, and a supportive organizational culture, in shaping a positive work environment. The study underscores the direct impact of employee well-being on engagement, job satisfaction, and overall productivity. Practical implications encompass informed human resource practices, strategic interventions, and the optimization of work environments, offering actionable insights for practitioners and policymakers. Recognizing the strategic advantage in linking employee well-being to organizational success emerges as crucial for attracting and retaining top talent. Furthermore, the analysis points to less-explored research avenues, guiding scholars toward areas such as "work discipline," "business outcomes," and "profitability." In essence, this bibliometric study bridges academia and practice, advocating for a holistic and evidence-based approach to human resource management, positioning employee welfare as a strategic imperative for sustained success.
The Role of Employee Welfare in Improving Work Productivity in Service Companies Sabil, Sabil; Hakim, Lukman; Lahat, Mohammad Amas; Rosento, Rosento
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.526

Abstract

This comprehensive bibliometric analysis explores the intricate relationship between employee welfare and work productivity in the context of service companies. Examining a diverse body of literature through systematic quantitative methods, the study identifies key themes, trends, and research gaps. The findings highlight the pivotal role of employee welfare, spanning healthcare benefits, workplace safety, and a supportive organizational culture, in shaping a positive work environment. The study underscores the direct impact of employee well-being on engagement, job satisfaction, and overall productivity. Practical implications encompass informed human resource practices, strategic interventions, and the optimization of work environments, offering actionable insights for practitioners and policymakers. Recognizing the strategic advantage in linking employee well-being to organizational success emerges as crucial for attracting and retaining top talent. Furthermore, the analysis points to less-explored research avenues, guiding scholars toward areas such as "work discipline," "business outcomes," and "profitability." In essence, this bibliometric study bridges academia and practice, advocating for a holistic and evidence-based approach to human resource management, positioning employee welfare as a strategic imperative for sustained success.
Application of the saw method for employee selection system in the PT Pinus Merah Abadi Koeswara, Tya Septiani Nurfauzia; Marsusanti, Eva; Yulistria, Resti; Rosento, Rosento
Jurnal Mandiri IT Vol. 12 No. 3 (2024): January: Computer Science and Field.
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mandiri.v12i3.261

Abstract

PT Pinus Merah Abadi is a company engaged in the sales and distribution business with a distribution network spread throughout Indonesia, both through traditional and modern channels. Currently PT Pinus Merah Abadi carries out the employee selection process on average 2 (two) times a year with a total of 50-60 job applicants. The assessment process when selecting employees uses multiple criteria, namely assessment during psychological tests, competency tests and interviews. The employee selection process still has several problems, including subjectivity in the assessment process and it takes a long time because it is done manually, resulting in the decision making process being slow. Based on these problems, research is needed as a system innovation in making decisions regarding the selection or selection of new employees at PT Pinus Merah Abadi applies a simple additive weighting method based on six criteria, namely: test, education, age, experience, readiness and expertise. As a result, this system can help make it easier for HRD to select employees based on the highest ranking results.
Management Strategies for Upgrading MSMEs in Facing Economic Uncertainty in Indonesia Sabil, Sabil; Rosento, Rosento; Lahat, Mohammad Amas; Marthanti, Amas Sari; Suratriadi, Panji; Hi Lawu, Suparman
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5483

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting Indonesia's economic stability and growth, yet this sector faces serious challenges due to increasingly complex global and domestic economic uncertainties. In this context, understanding effective management strategies is crucial for MSMEs seeking to upgrade—that is, to transform into more structured, competitive business entities. This study aims to identify and synthesize the management strategies employed by MSMEs in responding to uncertain economic dynamics. Using a systematic literature review approach, this research analyzes 25 relevant open-access scholarly articles published over the past five years, thematically organized based on Porter's generic strategy framework, business resilience theory, and the MSME growth-stage model. The findings reveal that the primary strategies adopted by MSMEs include product differentiation, business process digitalization, and cross-sector collaboration through training, business incubation, and community partnerships. These approaches significantly contribute to enhancing the adaptive capacity and competitiveness of MSMEs amid economic pressures. This article offers conceptual contributions by integrating strategic management theory with the local MSME context in Indonesia, while also providing practical recommendations for policymakers and business practitioners to strengthen systemic and sustainable MSME development models moving forward.
PENGARUH LINGKUNGAN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA PT PANDU SIWI SENTOSA JAKARTA Irintia Azzahra Alfian; Wangsit Supeno; Rosento Rosento
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 3 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i3.5237

Abstract

The progress of a company is largely determined by the support of employees who work optimally in an atmosphere that creates comfort and the availability of adequate work facilities to enable them to work more optimally. In addition, leadership and guidance from management are needed in communicating work policies and regulations so that employees are encouraged to work well without mental pressure that causes stress. The purpose of this study is to determine the extent to which the work environment and the level of work stress of employees can affect their work performance. This study used a quantitative method through a statistical testing process. The respondents in this study included sixty employees. They were asked to fill out a questionnaire that had been tailored to the situation and conditions of the company to make it easier to answer. After testing, it was found that the independent variables studied, which were related to the employees' working environment, had a significant and positive effect on employee performance. However, the work stress level factor studied did not show a significant effect on employee performance. Meanwhile, for the three variables, it was found that the working environment and work stress, when tested together, had a significant effect on employee performance. Kemajuan perusahaan sangat ditentukan oleh dukungan karyawan yang bekerja secara optimal dalam suasana yang dapat menciptakan kenyamanan dan tersedianya fasilitas kerja yang memadai untuk bisa bekerja lebih optimal. Selain itu diperlukan kepemimpinan dan pengarahan dari manajemen dalam menyampaikan kebijakan dan peraturan kerja agar karyawan terdorong untuk bekerja dengan baik tanpa tekanan mental yang menimbulkan stres. Tujuan penelitian untuk mengetahui sejauh mana lingkungan dalam area kerja dan juga tingkat stres kerja para karyawan dapat berdampak pada hasil kerja para karyawan. Penelitian memakai metode kuantitatif dengan melalui proses uji statistik. Responden dalam penelitian ini meliputi para karyawan sebanyak enam puluh orang. Mereka diminta mengisi daftar pertanyaan yang telah disesuaikan isinya dengan situasi dan kondisi perusahaan agar mempermudah dalam menjawab. Setelah dilakukan pengujian, ditemukan indikasi variabel bebas yang diteliti berkaitan dengan lingkungan karyawan bekerja berpengaruh dengan signifikan dan positif terhadap kinerja dari para karyawan. Akan tetapi dalam hal faktor tingkat stres kerja yang diteliti tidak menunjukkan adanya pengaruh yang signifikan terhadap kinerja dari para karyawan. Sedangkan terhadap ketiga variabel tersebut ditemukan bahwa lingkungan kerja dan stres kerja pada saat dilakukan pengujian secara bersama-sama mempunyai indikasi pengaruh secara signifikan terhadap kinerja karyawan.
Co-Authors Afridjal Afridjal Agusria Boru Sibagariang Alissa Khairunnisa Amas Sari Marthanti Amas Sari Merthanti Annisa Febriyani Asrah Tandirerung Ranteallo Aulia, Zahra Aufa Dwi Fitriany Eka Putri Handayani Eva Marsusanti Fani Febriyanti Hi Lawu, Suparman Idah Yuniasih Indah Sulistyawati Irintia Azzahra Alfian Isnurrini Hidayat Susilowati Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Jaka Santosa Lahat, Mohammad Amas Lailatul Nur Mufidah Lukman Hakim Lukman Hakim Mia Wulansari Misja Misja Mohamad Amas Lahat Mohammad Amas Lahat Nadila, Dina Rieska Nafa Firliadhila Nursanty, Stefany PA Andiena Nindya Putri Panji Suratriadi Rajmadivara, Caren Beautisyarof Rani - Resti Yulistria Saadah, Dedeh Sabil Sabil sabil sabil, sabil Siti Aulia Sulandari, Nisa Syahrir Syahrir Teni Agustina Teosius Simaremare, Gold Friend Tirta Mulyadi Tri Rizkiyani Tya Septiani Nurfauzia Koeswara Vina Islami Wangsit Supeno wiwik widiyanti Yenni Kurnia Gusti Zefanya Dewitha Yunica