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All Journal Jurnal Bioterdidik: Wahana Ekspresi Ilmiah Edukasi Islami: Jurnal Pendidikan Islam Dinasti International Journal of Digital Business Management Jurnal Paedagogy ZAHRA: Research and Tought Elementary School of Islam Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Southeast Asian Journal of Islamic Education DZURRIYAT : Jurnal Pendidikan Islam Anak Usia Dini ZAHRA: Research and Tought Elementary School of Islam Journal
Fadlilah
UIN Sulthan Thaha Saifuddin Jambi
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Educational Institution Digital-Based Marketing Strategy; Through Social Media MY, Mahmud; Fadlilah, Fadlilah; Salahuddin, Salahuddin; Chaniago, Fransisko; Fitriani, Suci; Sakunti, Sri Ramdayeni
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 5, No 4 (2024): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v5i4.20536

Abstract

An educational institution must engage in marketing as it becomes mandatory. An educational institution's marketing function should be implemented with the intention of improving the institution's reputation and attracting new students. Social media plays a significant part in marketing as a networking platform. This is due to the potential communication function of social media. Therefore, an educational institution must implement a marketing strategy to keep and pique the attention of parents and the community by implementing a digital-based marketing strategy through social media. The goal of this study is to investigate and evaluate social media-based digital marketing methods for educational institutions at Madrasah Tsanawiyah Raudhatul Islamiyah. This study used a qualitative approach combined with a descriptive analysis technique. direct interviews with important parties, including teachers, school officials, and social media managers. The study's findings demonstrate that social media in the forms of Facebook, Instagram, and Youtube are utilized to promote educational institutions at Madrasah Tsanawiyah Raudhatul Islamiyah. Whereas Whatsapp is used to answer questions from guardians and prospective student guardians which is used as a medium to communicate directly in order to register prospective students via online.
Co-Authors Ahmad Ansori Ajuzar Fiqhi Alisayh Pitri Arwin Achmad Chaniago, Fransisko Erni Sumawati Feviona Septia Nasti Fransisko Chaniago Hamdan Hamdan Haqqi, Athiatul Husarida Husarida Husin Husin, Husin iis arifudin Indra Ryuani Ismail Ismail Jamilah Kiki Fatmawati Kusnul Siyami M. Junaidi Habe Mahmud MY Mahmud MY Maisah Maisah Maisyah Maisyah Mhd Subhan Muchammad Eka Mahmud, Muchammad Eka Poni Septiani Pramudiyanti Pramudiyanti Rafik Darmansyah Sakunti, Sri Ramdayeni Salahuddin Salahuddin Sri Ramdayeni Sakunti Suci Fitriani Suci Fitriani Suci Fitriani, Suci Teguh Adimarta, Teguh Torres, Joel Mayo Utama, Gusneli Yanfaunnas Yanfaunnas Yuliana Afifah Yumesri, Yumesri