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All Journal Jurnal Bioterdidik: Wahana Ekspresi Ilmiah Edukasi Islami: Jurnal Pendidikan Islam Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Paedagogy ZAHRA: Research and Tought Elementary School of Islam Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Southeast Asian Journal of Islamic Education DZURRIYAT : Jurnal Pendidikan Islam Anak Usia Dini Ta'dib ZAHRA: Research and Tought Elementary School of Islam Journal
Fadlilah
UIN Sulthan Thaha Saifuddin Jambi
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Educational Institution Digital-Based Marketing Strategy; Through Social Media MY, Mahmud; Fadlilah, Fadlilah; Salahuddin, Salahuddin; Chaniago, Fransisko; Fitriani, Suci; Sakunti, Sri Ramdayeni
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 5, No 4 (2024): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v5i4.20536

Abstract

An educational institution must engage in marketing as it becomes mandatory. An educational institution's marketing function should be implemented with the intention of improving the institution's reputation and attracting new students. Social media plays a significant part in marketing as a networking platform. This is due to the potential communication function of social media. Therefore, an educational institution must implement a marketing strategy to keep and pique the attention of parents and the community by implementing a digital-based marketing strategy through social media. The goal of this study is to investigate and evaluate social media-based digital marketing methods for educational institutions at Madrasah Tsanawiyah Raudhatul Islamiyah. This study used a qualitative approach combined with a descriptive analysis technique. direct interviews with important parties, including teachers, school officials, and social media managers. The study's findings demonstrate that social media in the forms of Facebook, Instagram, and Youtube are utilized to promote educational institutions at Madrasah Tsanawiyah Raudhatul Islamiyah. Whereas Whatsapp is used to answer questions from guardians and prospective student guardians which is used as a medium to communicate directly in order to register prospective students via online.
BUILDING FEASIBILITY STRATEGIC QUALITY IMPROVEMENT OF HIGHER EDUCATION THROUGH INTERNAL QUALITY ASSURANCE SYSTEM INSTALLATION AT INDONESIAN ISLAMIC UNIVERSITY OF YOGYAKARTA Ismail Ismail; Fatonah Fatonah; Muhamad Yusuf; Maisah Maisah; Fadlilah Fadlilah
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 6 (2022): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i6.1351

Abstract

Building strategic feasibility towards improving the quality of higher education institutions is a must for every higher education institution so that they are able to compete and adapt to various dynamics of contestation, technological change, as well as socio-economic and cultural changes. This study uses a qualitative method with a case study design at UII Yogyakarta, as one of the oldest private universities in Indonesia. Data were collected through interviews, documentation and direct observation. The findings show that the implementation of the internal quality assurance system in UII Yogyakarta is carried out through an ongoing process phase that improves the quality of the education process through decision making, implementation, evaluation, management and improvement. The quality assurance cycle is a process that helps ensure that the quality of a product or service is high. The SPMI Study Program at UII Yogyakarta is carried out by the Quality Assurance Cluster System organization (SGPM) in coordination with the Quality Assurance Agency of the Islamic University of Indonesia (BPM-UII) in which the quality assurance (QA) specialist is responsible for planning and implementing a quality assurance system that is comprehensive and complete.. The SPMI cycle consists of nine steps or stages, namely: standard setting process, implementation, and monitoring of a project which are essential to ensuring quality, self-evaluation and internal quality audit which are also important ways to ensure that the project remains on track., formulation of corrections, and in order to improve the quality of service delivered to stakeholders, it is important to ensure that everyone is satisfied with the results.. Utilization of the results of the implementation of SPMI at UII Yogyakarta is carried out internally to improve the performance of study programs.
Challenges and Strategies for Increasing the Popularity of Integrated Islamic Elementary Schools in Jambi Province Fadlilah Fadlilah; Muhaiminah Jalal; Kiki Fatmawati; Wardatul Janah
Ta'dib Vol 28 No 1 (2025)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jt.v28i1.13493

Abstract

The emergence of Integrated Islamic Primary Schools (SDIT) in Indonesia has raised concerns regarding the orientation of Islamic education that is trapped between ideological idealism and market pragmatism. This study aims to describe the challenges and strategies faced by market-oriented SDITs in increasing their popularity. Using a qualitative approach with observation, interview and documentation techniques, this research involved principals, teachers, students and parents. Data analysis followed the Miles and Huberman model, which included collection, presentation, reduction and conclusion drawing. The findings show the main challenges include competition with public schools, curriculum balance, education costs and parents' expectations. Strategies implemented include developing an integrated curriculum, improving the quality of teachers, developing facilities and actively involving parents. This research provides insights into the dynamics of SDIT and offers strategies to overcome challenges in a competitive education market.
Co-Authors Ahmad Ansori Ajuzar Fiqhi Alisayh Pitri Arwin Achmad Chaniago, Fransisko Erni Sumawati Feviona Septia Nasti Fransisko Chaniago Hamdan Hamdan Haqqi, Athiatul Husarida Husarida Husin Husin, Husin iis arifudin Indra Ryuani Ismail Ismail Ismail Ismail Jamilah Kiki Fatmawati Kiki Fatmawati Kusnul Siyami M. Junaidi Habe Mahmud MY Mahmud MY Maisah Maisah Maisah Maisah Maisyah Maisyah Mhd Subhan Muchammad Eka Mahmud, Muchammad Eka Muhaiminah Jalal Muhamad Yusuf Nurdin, Fatonah Poni Septiani Pramudiyanti Pramudiyanti Rafik Darmansyah Sakunti, Sri Ramdayeni Salahuddin Salahuddin Sri Ramdayeni Sakunti Suci Fitriani Suci Fitriani Suci Fitriani, Suci Teguh Adimarta, Teguh Torres, Joel Mayo Utama, Gusneli Wardatul Janah Yanfaunnas Yanfaunnas Yuliana Afifah Yumesri, Yumesri