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Educational Institution Digital-Based Marketing Strategy; Through Social Media MY, Mahmud; Fadlilah, Fadlilah; Salahuddin, Salahuddin; Chaniago, Fransisko; Fitriani, Suci; Sakunti, Sri Ramdayeni
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 5, No 4 (2024): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v5i4.20536

Abstract

An educational institution must engage in marketing as it becomes mandatory. An educational institution's marketing function should be implemented with the intention of improving the institution's reputation and attracting new students. Social media plays a significant part in marketing as a networking platform. This is due to the potential communication function of social media. Therefore, an educational institution must implement a marketing strategy to keep and pique the attention of parents and the community by implementing a digital-based marketing strategy through social media. The goal of this study is to investigate and evaluate social media-based digital marketing methods for educational institutions at Madrasah Tsanawiyah Raudhatul Islamiyah. This study used a qualitative approach combined with a descriptive analysis technique. direct interviews with important parties, including teachers, school officials, and social media managers. The study's findings demonstrate that social media in the forms of Facebook, Instagram, and Youtube are utilized to promote educational institutions at Madrasah Tsanawiyah Raudhatul Islamiyah. Whereas Whatsapp is used to answer questions from guardians and prospective student guardians which is used as a medium to communicate directly in order to register prospective students via online.
Empowerment of Supervisors for Achieving Madrasah Innovation: A Case Study at Mts Laboratory in Jambi City Haqqi, Athiatul; Maisah, Maisah; Fadlilah, Fadlilah
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study aims to explore and analyze the empowerment of supervisors in supporting the achievement of innovation at MTS Laboratorium Kota Jambi. Educational supervisors have a central role in encouraging change and innovation in madrasahs. Supervisors are no longer expected to focus only on administrative functions; they are now expected to be able to act as agents of change by guiding principals and teachers in implementing innovative programs. Through the qualitative descriptive case study method, this study is expected to provide a comprehensive understanding of the empowerment of supervisors to achieve innovation at MTS Laboratorium Kota Jambi. The results of the study will provide strategic recommendations for the development of a more adaptive and innovative educational supervision system in madrasahs.
Human Resource Empowerment at Madrasah Aliyah Negeri 3 Kota Jambi Maisah, Maisah; Husin, Husin; Fadlilah, Fadlilah
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v8i2.8574

Abstract

This research explores the human resource empowerment strategy at Madrasah Aliyah Negeri (MAN) 3 Kota Jambi, focusing on the efforts made to enhance the competencies of teachers and staff through training and professional development programs. The study reveals that the leadership at MAN 3 Kota Jambi has adopted a holistic approach to human resource empowerment, incorporating workshops, seminars, and skill-building activities to improve teaching quality. Additionally, the creation of a collaborative and supportive work environment and the recognition of teachers' performance are key components of the strategy. Despite challenges such as limited resources, varying skill levels among teachers, resistance to change, and time constraints, the empowerment efforts have led to significant improvements in educational quality. The research highlights the positive impact of these efforts on student learning outcomes, teacher motivation, and the overall reputation of the madrasah. However, overcoming existing challenges is essential for achieving long-term success in human resource development at the institution
The Performance of the Headmaster in Improving the Quality of Education at Madrasah Tsanawiyah Negeri 1 Siak Maisah, Maisah; Yumesri, Yumesri; Fadlilah, Fadlilah; Husin, Husin
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study examines the performance of the headmaster in improving the quality of education at Madrasah Tsanawiyah Negeri 1 Siak (MTsN 1 Siak), with a focus on leadership strategies and their impact on educational outcomes. The research emphasizes the headmaster's role in enhancing both religious and general education, empowering teachers, and providing necessary resources to improve learning experiences. Data was collected through interviews with the headmaster, teachers, and administrative staff, along with direct observations of the school's activities. The findings highlight the headmaster's efforts to implement strategic programs, such as professional development for teachers, tutoring for students, and improving school infrastructure. Despite facing challenges like limited facilities and competition from other schools, the headmaster's leadership has positively impacted student learning outcomes, teacher motivation, and the school's reputation. The study concludes that the headmaster's transformational leadership and commitment to education quality have been pivotal in driving improvements at MTsN 1 Siak.
Mendeley Reference Management Training on Students’ Thesis and Scientific Articles Fadlilah Fadlilah; Mahmud MY; Hamdan Hamdan; Ahmad Ansori; Fransisko Chaniago; Fiqhi Fiqhi; Husarida Husarida; Yuliana Afifah; Suci Fitriani
Jurnal Pengabdian UNDIKMA Vol. 4 No. 1 (2023): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i1.6330

Abstract

This service aims to practice using Mendeley reference management in Thesis and Scientific Articles of Islamic Education Management students of UIN Sulthan Thaha Saifuddin Jambi to comply with the ethical principles of student scientific publications. This service involved all students in semester VI who would be dealing with making final assignments to hold a bachelor's degree with the observation method, namely pre-test activities, the counseling method through PowerPoint material, the practical approach that was direct training, and evaluation activities through post-test. The results of the service that had been carried out in the use of Mendeley reference management for students could be stated that 100% of students could operate Mendeley applications both based on Mendeley Web and Mendeley Desktop in carrying out citations and making automatic bibliography on each student's Thesis and Scientific Articles.