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All Journal Sosiohumaniora Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Indonesian EFL Journal Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Linguists: Journal of Linguistics and Language Teaching Journal of Islamic Economics and Finance Studies UAD TEFL International Conference International Journal of English and Applied Linguistics (IJEAL) Dawuh Guru: Jurnal Pendidikan MI/SD ELTALL: English Language Teaching, Applied Linguistic and Literature Edukasia: Jurnal Pendidikan dan Pembelajaran Abdimas Indonesian Journal Jurnal Genesis Indonesia HIKMATUNA: Journal for Integrative Islamic Studies Jurnal Antologi Hukum LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING
Ima Frafika Sari
Institut Agama Islam Negeri Ponorogo
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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SOCIAL LISTENING ANALYSIS OF JUMBO MOVIE ON SOCIAL MEDIA: REPRESENTATIONS OF SUPERNATURAL ELEMENTS AND POWER RELATIONS Wicaksono, Yudi Krisno; Mustofa, Ilham; Bachtiar, Rizqi; Sari, Ima Frafika; Zuhri, Saefudin
Sosiohumaniora Vol 27, No 3 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i3.67931

Abstract

Public reception of the Indonesian animated film Jumbo was analyzed through social listening to explore supernatural elements and socio-political power relations. This study aimed to examine audience perceptions of supernatural motifs, identify interpretations of power dynamics, and generate insights into digital film reception using a mixed-methods sequential explanatory design (Creswell & Plano Clark). Primary data consisted of publicly available organic conversations from 2,700 unique authors across X (Twitter), TikTok, Instagram, YouTube, Facebook, and blogs. Data were collected via Talkwalker using Boolean queries that combined the keyword “Jumbo Movie” with terms related to supernatural elements and power relations. The data collection period spanned from 28 April to 5 May 2025, resulting in a dataset of 201,000 mentions and 309,500 engagements. Quantitative analysis generated sentiment polarity, emotion distribution, and topic clusters. These results were subsequently interpreted qualitatively using Barthesian semiotics and Foucault–Gramsci power theory, and validated through cross-platform triangulation and a 10 percent manual review. The findings indicate that discussions were predominantly neutral (69.1%), followed by positive (27.4%) and negative (3.6%) sentiments. The character Meri is interpreted as a local cultural symbol and an agent of change embodying alternative spiritual power. This study concludes that social listening effectively bridges computational patterns with critical cultural analysis, positioning Jumbo as a cultural text that articulates identity and resistance in digital Indonesia. Comparative applications of this analytical protocol are recommended for other Indonesian films.
Co-Authors Abdullah, Fuady Abdullah, Umar Afni Ma'rufah Andriani Andrie Nindy Dwi Antari Anis Hidayatul Imtihanah, Anis Hidayatul Dian Mustika Anggraini Husni Mubarok Ma'rufah, Afni Marsha Falia Rifai Meri Anti Khusnawati Muchtim Humaidi Mustofa, Ilham Novi Fitia Maliha Ratna Nila Puspitasari, Ratna Nila Ratnasari, Frida Ravinza Husen Samudra Rizqi Bachtiar Safiruddin Al Baqi Supriatna, Ucup Tanzilulloh, M. Ilham Ucup Supriatna Ulya, Husna Ni'matul Verendhea Razdana Yudi Krisno Wicaksono Zuhri, Saefudin