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All Journal Jurnal Ekonomi Modernisasi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Tabarru': Islamic Banking and Finance PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat eBA Journal: Journal Economic, Bussines and Accounting Jurnal Mantik Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) AKM: Aksi Kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR Media Bina Ilmiah Indonesian Journal of Society Development (IJSD) Indonesian Journal of Management Science Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Artificial Intelligence and Digital Business Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Journal of Innovative and Creativity Aktiva: Jurnal Manajemen dan Bisnis Jurnal Bisnis dan Pemasaran Digital
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Ekonomi, ITB Ahmad Dahlan Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Peran Kompensasi sebagai Moderasi Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada Institut Teknologi dan Bisnis Ahmad Dahlan Lamogan Mas’adah; Mu’ah; Mesra Surya Ariefin; Darianto; Mokhtar Sayyid
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.443

Abstract

Tujuan dari penelitian ini adalah: 1. untuk mengetahui dan menganalisa dampak Lingkungan kerja terhadap terhadap kinerja pegawai Di Institut Teknologi Dan Bisnis Ahmad Dahlan lamongan 2. untuk mencari tahu dan menganalisa dampak kerja pada kinerja pegawai Di Institut Teknologi Dan Bisnis Ahmad Dahlan lamongan 3. untuk mencari tahu dan menganalisa dampak Lingkungan kerja pada kinerja pegawai yang dimoderasi variable kompensasi. untuk untuk mencari tahu dan menganalisa Lingkungan kerja pada kinerja pegawai yang dimoderasi variable kompensasi. Metode penelitian yang dipakai ialah penelitian deskriptif kuantitatif. Populasi pada analisis ini yaitu semua karyawan di Di Institut Teknologi Dan Bisnis Ahmad Dahlan lamongan yang jumlahnya 65 orang. Teknik analisa data yang dipakai pada penelitian ini ialah analisa jalur dengan memakai program SPSS. Hasil penelitian ini ialah : 1. Lingkungan kerja berpengaruh positif dan signifikan pada kinerja karyawan Di Institut Teknologi Dan Bisnis Ahmad Dahlan lamongan 2. Motivasi kerja yang dimiliki pegawai berdampak positif dan signifikan pada kinerja pegawai 3. Dampak Lingkungan kerja pada kinerja pegawai meningkat disebabkan terdapatnya efek moderasi kompensasi 4. Dampak motivasi kerja pada kinerja karyawan naik disebabkan terdapatnya efek moderasi kompensasi.
Analisis Dampak Perubahan Tren Media Sosial terhadap Aktivitas Penjualan Online di Tiktok Fita Aninda Sari; Darianto Darianto; Siti Musarofah; Mas’adah Mas’adah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9576

Abstract

The rapid development of social media has significantly transformed digital marketing strategies, particularly for online businesses. TikTok has emerged as a powerful marketing platform due to its short-form video content and algorithm-driven system that promotes trending content through the For You Page (FYP). This study aims to analyze the impact of changes in TikTok social media trends on the sales activities of online businesses from the perspective of business actors. A qualitative descriptive approach was employed, with data collected through semi-structured in-depth interviews involving ten TikTok account owners who actively run online businesses or participate in the TikTok affiliate program. The findings indicate that the utilization of TikTok trends such as viral sounds, product reviews, tutorials, before–after content, and live streaming plays a crucial role in increasing product visibility, user engagement, purchase intention, and sales volume. Changes in trends encourage online business actors to continuously adapt their marketing strategies to remain relevant and competitive. In addition to positively influencing sales performance, TikTok trends also stimulate content creativity and help build consumer trust through high levels of interaction. However, business actors also face challenges, including rapidly changing trends, intense competition, and limitations in time and content consistency. Overall, this study concludes that changes in TikTok social media trends have a significant impact on online business sales activities and should be strategically and sustainably managed.
Co-Authors Agung Hirmantono Agung Hirmantono Ariefin, Mesra Surya Aristyanto, Erwan Asngadi Asngadi Beni Susilo Cuk Triono Singgih Cuk Triono Singgih Cuk Triono Singgih Cuk Triono Singgih Cuk Triono Singgih Cuk Trono Singgih Darianto Darianto Darianto, Darianto Fatimah Riswati Firdawati , Yulia Fistianti, Isna Fita Aninda Sari Hakim, Mesra Berlyn Hubi Rahmat Andika Irma Indira Isna Ayu Safitri Isna Fistianti Jayawarsa, A.A. Ketut Juliani Pudjowati M. Faza Ardichy M.Si, Supriyanto Masram Masram Masram Masram Masram Masram Masram Masram Masram Masram, Masram Maulidza Nur Fauzi Mesra Surya Ariefin Moh. Falikhul Isbah Mokhtar Sayyid Mu’ah Mu’ah Mu’ah Nova Retnowati Nunuk Pudjiastuti Nunuk Pujiastuti Nur Lailiyatul Inayah Nurul Qomariah Pamudji, Lukman Rina Sulistyowati Risnawati Risnawati Risnawati Risnawati Rita Nataliawati Saharuddin Kaseng Sayekti Suindyah D Sayyid, Mokhtar Singgih, Cuk Triono Siti Musarofah Siti Musarofah Siti Musyarofah Siti Nurul Asyiyah Sudarmaji, Triho Sulaiman Miru Susi Tri Wahyuni Susi Tri Wahyuni Triono Singgih, Cuk Ulfatul Khasanah Veltinia Damayanti Wahyu, Alfiana Hapsari Yanuangga Galahartlambang Yanuangga Galahartlambang Yayu Eka Sari Yulia Firdawati Yulia Firdawati Yulia Firdawati Yuliana Tri Ratnasari