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The Effect of Service Quality, Learning Quality, and Promotion Strategy on Parents' Decisions in Choosing ABC Primary Schools Soegeng Wahyoedi; Saparso Saparso; Melitina Tecoalu; Hery Winoto Tj
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1701

Abstract

To survive in the competition, educational institutions must maintain the quality both in terms of the teaching staff used and in terms of the learning provided to students. This study examines the effect of service quality, learning quality, and promotion strategies on parents' decisions in choosing primary schools for their children. Purposive sampling technique was used in the data collection process, where the respondents were the parents of students from ABC primary school as many as 100 respondents. The test results show that the quality of the teaching staff, the quality of the learning methods used, and the school's promotion strategies are essential aspects that parents consider in determining the primary school for their children. 
The Effect of Organizational Culture, Work Stress, and Organizational Commitment on Organizational Citizenship Behavior Mediated by Job Satisfaction Hery Winoto Tj; Melitina Tecoalu
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5110

Abstract

Employee initiative is an important thing that every company or organization in all business industries wants to have. Initiatives play an essential role in improving company performance, which will add value to the company in the long run. The more employees in a company who have a high level of initiative towards their work, the better company performance will be. The goals of this research is to analyze the impact of organizational culture, works stress, organizational commitment mediated by job satisfaction on orga nizational citizenship behavior at PT GCM. We used non-probability sampling technique and SmartPLS tools to analyzing the data. Using the purposive sampling technique, we obtained 60 respondent data. Our results show that organizational culture, work stress, and organizational commitment directly influence organizational citizenship behavior, and job satisfaction also has a mediating role in the relationship between organizational culture, work stress, organizational commitment, and organizational citizenship behavior.