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THE EFFECT OF MARKET ORIENTATION AND SERVICE INNOVATION ON MARKETING PERFORMANCE MEDIATED BY COMPETITIVE ADVANTAGE Hendra, Hendra; Winoto Tj, Hery; Tecoalu, Melitina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 3 (2022): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i3.261

Abstract

This study discusses market orientation and service innovation on marketing performance mediated by competitive advantage variables. The results of the research on the first hypothesis are an effect of market orientation on competitive advantage variables with a t-statistic of 6.767> 1.99 and a significance value of 0.000 <0.05. The second hypothesis in this study is that there is an effect of service innovation on the competitive advantage variable with t-statistic 2,227 > t-table 1.99 and a significance value of 0.026 <0.05. The third hypothesis in this study is that there is an effect of competitive advantage on the marketing performance variable with a t-statistic of 2.357 > 1.96 and a significance value of 0.010 < 0.05. The fourth hypothesis in this study is that there is an effect of market orientation on the marketing performance variable with t-statistic 3.126 > t-table 1.99 and a significance value of 0.002 <0.05. The fifth hypothesis in this study is that there is an effect of service innovation on the marketing performance variable with t-statistic 2,470 > t-table 1.99 and a significance value of 0.014 <0.05. The sixth hypothesis is that the competitive advantage variable can mediate the relationship between market orientation and marketing performance with t-statistic 2,209 > t-table 1.99 or p 0.028 <0.05. The seventh hypothesis is that the service innovation variable cannot mediate the relationship between market orientation and marketing performance with t-statistic 1.504 < t-table 1.99 or p 0.133>0.05.
THE INFLUENCE OF LEADERSHIP STYLE AND COMPENSATION ON TURNOVER INTENTION MEDIATED BY WORK MOTIVATION Alfeus Hermanto; Melitina Tecoalu; Lidia Sandra
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.727

Abstract

This study aims to determine how much influence leadership and compensation styles have on turnover intention through work motivation at PT Ocommerce Capital Indonesia. The number of respondents in this study were 73 respondents. The data used is a type of quantitative data obtained from filling out questionnaires by all respondents using the census method. The analytical method used in this research is through the Structural Equation Model (SEM) approach using the SmartPLS program. The results of this study indicate that there is a significant influence of leadership style and compensation on work motivation as an intervening variable.