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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis Owner : Riset dan Jurnal Akuntansi EQIEN - JURNAL EKONOMI DAN BISNIS GEMA EKONOMI JURNAL PUSTAKA KOMUNIKASI Enrichment : Journal of Management Nommensen Journal of Medicine Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Journal of Social Science
Melitina Tecoalu
Universitas Kristen Krida Wacana, Jakarta
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THE EFFECT OF TRUST, PRICE, AND EASE OF TRANSACTION ON BUYING INTEREST AND THEIR IMPLICATIONS ON PURCHASE DECISIONS STUDY PT. INDONESIA MAYBANK FINANCE ONLINE CUSTOMER Sundah, Felix; Tecoalu, Melitina; Wahyoedi, Soegeng
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 9 (2022): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i9.50

Abstract

This study aims to determine the impact or influence both directly and indirectly on a person's level of trust, the price offered and the ease of transacting with online or online services offered by PT. Maybank Indonesia Finance does it affect a person's buying interest and the implications for making online purchasing decisions. In this study, the methodological approach used was 94 respondents from Online / Online Customers of PT. Maybank Indonesia Finance which has become a customer of PT Maybank Indonesia Finance by using the Company's Digital platform in the acquisition process. Each respondent is given a related questionnaire related to the level of trust and buying interest. The price of buying interest, the ease of buying interest and buying interest have implications for purchasing decisions. The proposed hypothesis is tested, and its predictability is assessed through PLS -SEM. From the test results found findings that explain the direct relationship of price to purchase requests and the indirect relationship between price and influence on buying interest and its implications for purchasing decisions have a significant effect. While trust, ease of transacting directly has no effect on asking to buy and indirectly has no effect on asking to buy and its implications for purchasing decisions, while the direct relationship of buying interest with purchasing decisions has a very strong influence on online customers / Online PT. Maybank Indonesia Finance.
Co-Authors Adela, Getha admin Aily Alfeus Hermanto Amelinda, Rita Andri Martinius Andrian Andrian Andrian, Pieter Angelina Lumintang, Sheren Annisa, Addin Fitri Anwar, Roseline Mannuela Aqmarina, Aqmarina Assa, Adrie Frans Bambang Siswanto Budi Haryono, PM. Edward Kustiawan Edwind Kustiawan Eka Desy Purnama Eka Desy Purnama Ellen Priskila Felisia NG Ferdian Ferdian Frymaruwah, Edwin Fushen, Fushen Hendra Hendra Hendra Permana Hery Winoto Hery Winoto TJ Hutapea, Martogi Daniel Rudyanto Irene Putri Jauri Lidia Sandra Martogi Daniel Rudyanto Hutapea Meike, Patrizia Miharja, Wendy Nurjenal, Ahmad Pambudi, Samuel Pristiwanto Bani Ratih Damayanti Raymond Ricard, Anggi Osvianty Riruma, Olfien Saparso Saparso Saparso Saparso Saparso Silaban, Budi Partogi Soegeng Wahyoedi Sucipto, Peni Sundah, Felix Sutrisyo, Herdwin Eka Tarigan, Krisnawati Teguh Setiawan Imam Santoso Tria Monika Dewi Victorya, Jonathan Vito Filbert Jayalie, Vito Filbert Wani Gunardi Widjaja, Bernard T. Widjaja, Daniel Winoto, Hery