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All Journal SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal Of Human And Education (JAHE) Journal of Applied Sciences in Travel and Hospitality International Journal of Green Tourism Research and Applications
Dewa Made Suria Antara
Politeknik Negeri Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Peningkatan Kapasitas SDM Pengelola Desa Wisata dan Penataan Desain Jalur DTW di Desa Pusuk Lestari Kabupaten Lombok Barat Dewa Made Suria Antara; I Ketut Suarta; Layla Fickri Amalia; Ni Putu Lianda Ayu Puspita; Ni Wayan Sintya Dewi
Journal Of Human And Education (JAHE) Vol. 3 No. 2 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i2.270

Abstract

Desa Pusuk Lestari merupakan desa yang terletak di Kabupaten Lombok Barat. Lokasinya yang terletak di kawasan hutan lindung atau kawasan taman nasional, berupa sungai, hutan, dan air terjun berpotensi untuk atraksi cycling maupun tracking. Selain itu juga potensi wisata kuliner seperti jajanan bernama bantal dan bebiting. Berdasarkan observasi belum adanya pemetaan potensi daya tarik wisata yang potensial menjadi produk wisata yang mencirikan keunikan Desa Pusuk Lestari. Potensi alam yang berada disisi hutan lindung masih belum ditangani dengan baik seperti belum adanya rambu jalan menuju sungai, hutan, dan air terjun berpotensi untuk atraksi cycling. Tujuan dari kegiatan ini adalah membantu masyarakat terutama pengelola pariwisata untuk meningkatkan pemahaman masyarakat untuk menjaga lingkungan dengan program sapta pesona, menata jalur menuju hutan lindung termasuk pembuatan beberapa papan penunjuk arah. Kegiatan Pengabdian ini melakukan sosialisasi peranan pokdarwis dalam pengembangan pariwisata berkelanjutan kepada pengelola pariwisata, membuat papan petunjuk arah jalur menuju daya tarik wisata Hutan Lindung Desa Pusuk Lestari, serta bekerja sama untuk mengumpulkan data, menganalisis, menyusun draf, dan menetapkan potensi DTW di Pusuk Lestari. Hasil dari pengabdian adalah meningkatnya pemahaman stakeholder akan peranan Pokdarwis dalam pengembangan pariwisata dan tersedianya hasil pemetaan potensi daya tarik wisata agar bisa disusun produk wisata unggulan Desa Pusuk Lestari. Kata Kunci: Daya tarik wisata, wisata alam, hutan lindung, wisata kuliner.
The influence of excellent service by butler service on guest satisfaction at Tanadewa Villas & Spa Kadek Intan Diastari Dewi; I Gusti Agung Mas Krisna Komala Sari; Ni Putu Wiwiek Ary Susyarini; Ni Luh Eka Armoni; Dewa Made Suria Antara
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i1.1-9

Abstract

This research aims to determine the effect of excellent service by butler on guest satisfaction at Tanadewa Villas & Spa. This research used a quantitative method. Data were collected by questionnaire were analyzed using simple linear regression analysis. The collecting of data was an observation, distributed the questionnaire, and interviewing the assistant front office manager. The population in this research was the number of guests who stayed at Tanadewa Villas & Spa for six months from October 2020 to April 2021. The total of samples of this research was 30 respondents. The results of this research 30 respondents stated excellent service by butler has a significant effect and has a positive direction towards guest satisfaction. The Pearson Correlation test results between the excellent service and guest satisfaction variable (Y), which are 0.662, show that the correlation between excellent service and guest satisfaction is high. Determination Coefficient Analysis shows that excellent service has 43.9% in explaining the variance of guest satisfaction, while the remaining 56.1% is from other factors not in this research. All the indicators have shown numbers above four of the Likert Scale. It means excellent service is still needed to optimize to make guest satisfaction such as teaching English of serving guests, providing directions on how to use the facilities in the villa, for example operating coffee machine or EDC machine, and carrying out guidance also socialization periodically focuses on excellent service procedures to butler employees.
The Implementation of Marketing Mix to Increase Room Sales Wahyuntari, Ni Luh Putu; Sutarma, I Gusti Putu; Antara, Dewa Made Suria
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 1 No 1 (2020): April 2020
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v1i1.108

Abstract

This research aims to determine the effect of the implementation of the marketing mix consisting of product strategy are, price strategy promotion strategy, place strategy, process strategy, person strategy, and physical evidence strategy for increasing the room sales at a 4-star hotel in Kuta, Badung. To answer the existing problems needed supporting statistics obtained through observation, interviews, and documentation. Based on the result of the implementation of marketing mix strategies, it was obtained significantly an increase in the room sales. The marketing mix factors are; product strategy, by the product strategy hotel management able to increase the room sales in accordance with occurring the guest needed; Price strategy, it’s about strategy to establish the right prices in market segmentation; Promotion strategy, this strategy is consolidating the technical of marketing through promotion by social media, electronics promotions, and any publics publishing; Place strategy consist with classify the distribution channels. People’s strategy, this strategy advise some strategies for developing training that can improve work performance; physical evidence strategy, advise the strategy of revamping the hotel facilities and infrastructure of the hotel.
The Implementation of Green Housekeeping Management at The St. Regis Bali Resort I Gede Mangku Setiawan; Ni Nyoman Triyuni; I Ketut Budarma; Dewa Made Suria Antara
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i2.69-76

Abstract

This research focuses on analyzing the implementation of green housekeeping management at The St. Regis Bali Resort. The data of the research was collected through observation, interview, questionnaires’ distribution, and documentation. The questionnaires were distributed to the 38 employees of the Housekeeping Department. Quantitative analysis was used to analyze the data. The research results using the frequency distribution of Likert scale with 5 (five) scales on the SPSS version 25.0 stated that the average value of the indicators related to the implementation of green housekeeping management on the questionnaire was a value of 4 or very well implemented. It is proved that the concept of green housekeeping management at The St. Regis Bali Resort has been implemented very well in the daily operations. It aims to preserve the environment, saving energy, and ensure maximum guest satisfaction.
Program Membership dan Loyalitas Pelanggan pada Industri Perhotelan: Studi Kasus IZE Hotel Seminyak Ni Made Juli Artini; Dewa Made Suria Antara; I Ketut Astawa; Kadek Ayu Dwijuliasri
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 2 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i2.90472

Abstract

Persaingan di industri perhotelan saat ini menuntut hotel tidak hanya focus pada peningkatan jumlah tamu tapi juga loyalitas. Penelitian ini bertujuan menganalisis implementasi program membership Passion for Life (PFL) dalam meningkatkan loyalitas tamu dan mendukung kinerja pendapatan di IZE Hotel Seminyak. Program membership merupakan salah satu strategi Customer Relationship Management (CRM) yang digunakan hotel untuk membangun hubungan jangka panjang dengan pelanggan melalui pemberian manfaat dan layanan yang bernilai tambah. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri atas karyawan yang terlibat langsung dalam pelaksanaan program membership. Analisis data dilakukan menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa program membership PFL telah diimplementasikan secara efektif melalui pemberian manfaat finansial, sosial, dan ikatan struktural kepada anggota. Program ini berkontribusi terhadap peningkatan loyalitas tamu yang ditunjukkan oleh meningkatnya kunjungan ulang (repeat guest), rekomendasi positif, dan terbentuknya hubungan emosional antara tamu dan hotel. Dari perspektif pendapatan, program membership berperan dalam menjaga stabilitas tingkat hunian melalui peningkatan pemesanan kamar oleh tamu loyal, meskipun kontribusinya terhadap peningkatan Average Daily Rate (ADR) dan ancillary revenue masih terbatas. Temuan penelitian ini memperkaya kajian CRM dan loyalitas pelanggan dalam industri perhotelan serta memberikan implikasi praktis bagi pengelolaan program membership untuk meningkatkan daya saing hotel.
Co-Authors I Gede Mangku Setiawan I Gusti Agung Bagus Mataram I Gusti Agung Mas Krisna Komala Sari I Gusti Putu Sutarma I Gusti Putu Sutarma, I Gusti Putu I Ketut Astawa I Ketut Budarma I Ketut Murta Jaya Kusuma I Ketut Suarja I Ketut Suarta Ika Fitri Kurnia Sari Kadek Ayu Dwijuliasri Kadek Intan Diastari Dewi Layla Fickri Amalia Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gst Nym. Suci Murni Ni Gusti Nyoman Suci Murni Ni Kadek Eni Widyastuti Ni Luh Ayu Kartika Yuniastari Sarja Ni Luh Eka Armoni Ni Luh Putu Wahyuntari Ni Made Juli Artini Ni Nyoman Rena Yani Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Lianda Ayu Puspita Ni Putu Wiwiek Ary Susyarini Ni Wayan Sintya Dewi Ni Wayan Trisnayanti Putu Rian Arde Surya Raden Roro Rieta Anggraheni Wahyuntari, Ni Luh Putu