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All Journal Anterior Jurnal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Bitnet: Jurnal Pendidikan Teknologi Informasi Journal of Enterprise and Development (JED) Al-MIKRAJ: Jurnal studi Islam dan Humaniora International Journal of Entrepreneurship, Business, and Creative Economy Innovative: Journal Of Social Science Research Journal of Innovative and Creativity Inovasi Sosial: Jurnal Pengabdian Masyarakat Communica : Journal of Communication Bijaksana: Jurnal Pengabdian Masyarakat Huma Betang: Jurnal Pengabdian Masyarakat
Bayu Suratmoko
Universitas Muhammadiyah Palangkaraya
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Social Media Engagement, Digital Trust, dan Kualitas Informasi terhadap Citra Organisasi Publik di Era Transformasi Digital (Studi pada Mahasiswa S-1 sebagai Digital Native) Bayu Suratmoko Bayu; Mohammad Rafii; Ahyar Junaedi; Jaemi Wahyudi; Saipul
Bitnet: Jurnal Pendidikan Teknologi Informasi Vol. 11 No. 2 (2026): Bitnet: Jurnal Pendidikan Teknologi Informasi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bitnet.v11i2.12995

Abstract

The way public organizations operate has been profoundly altered by digital transformation communicate with the general population, especially by using social media is the principal channel of communication. In the impression, information quality, digital trust, and social media participation are significant elements that could affect how public institutions are perceived. This study aims to investigate how learners that are digital natives perceive public organizations in relation to social media engagement, digital trust, and information quality. Purposive sampling procedures were used to choose 250 undergraduate students from Muhammadiyah University Palangka Raya as respondents for this quantitative study with an explanatory design. A Likert scale-based the data was collected via a questionnaire, and it was analyzed using Partial Least Squares-based Structural Equation Modeling (SEM-PLS) utilizing SmartPLS software. According to the results, every construct satisfied the authenticity and dependability requirements. The model's structural evaluation revealed that 58.8% of the variation in Public Organization Image was simultaneously explained by Information Quality, Digital Trust, and Social Media Participation. After information quality along with social networking engagement, digital confidence has the greatest positive and substantial impact on public organization image, according to hypothesis testing. Furthermore, the predictive relevance value demonstrates the model's strong forecasting powers. These results demonstrate that, In the era of the digital shift, the main elements influencing how public institutions are seen are digital trust and information quality. This study offers practical implications for public organizations in developing successful digital communication strategies to improve organizational image and public trust, in addition to theoretical contributions to the body of literature on public organization digital communication.
Islamic Banking Digital Marketing Strategy: Using Social Media and Content Marketing on Interest in Service Usage Mohamad Rafii; Ahyar Junaedi; Bayu Suratmoko
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 5 No. 2 (2025): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v5i2.3312

Abstract

This study aims to analyze the effectiveness of digital marketing strategies in increasing consumer interest in Islamic banking services, focusing on the role of social media and content marketing. Using a quantitative approach, data was collected through a survey of 109 respondents who are customers of Bank Syariah Indonesia. The results of the analysis show that the use of social media significantly influences consumer awareness and emotional engagement, while informative and relevant content marketing builds trust and interest in Islamic banking products. Collectively, social media and content marketing can increase consumer interest in Islamic banking services by 84.6%. These findings show that digital marketing, through social media and content marketing, has a very important role in driving consumer interest in choosing and using Islamic banking services, and strengthening the position of Islamic banking in the global financial market.
AI-Based Personalization and Consumer Purchase Intention: Examining the Effects of Social Media Engagement and Digital Content Quality Jaemi Wahyudi; Mohammad Rafii; Bayu Suratmoko; Ahyar Junaedi
Bitnet: Jurnal Pendidikan Teknologi Informasi Vol. 11 No. 2 (2026): Bitnet: Jurnal Pendidikan Teknologi Informasi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bitnet.v11i2.13298

Abstract

This study examines the influence of AI-Based Personalization (ABP), Social Media Engagement (SME), and Digital Content Quality (DCQ) on students’ Purchase Intention (PI) in the context of AI-based digital marketing. The study employed a quantitative approach using explanatory research and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis with SmartPLS. A total of 227 students from Universitas Muhammadiyah Palangkaraya were selected through purposive sampling. The measurement model evaluation indicated that all indicators were valid and reliable, with outer loading values above 0.70, Composite Reliability above 0.70, and AVE above 0.50. The structural model showed moderate predictive capability with an R-square value of 0.430 and Q²predict value of 0.384. Hypothesis testing revealed that SME positively and significantly influenced PI (β = 0.329; T = 4.610; P = 0.000), while DCQ also had a positive and significant effect on PI (β = 0.323; T = 3.931; P = 0.000). However, ABP had no significant effect on PI (β = 0.104; T = 1.312; P = 0.189). The findings indicate that social media engagement and digital content quality are more influential in increasing students’ purchase intention than AI-based personalization.
Pelatihan Promosi Produk Berbasis Media Sosial untuk Meningkatkan Kompetensi Digital Masyarakat Gambut Muhammad Achiril Haq; Ahyar Junaedi; Yuyu Jahratu Noor Santy; Novianto Eko Wibowo; Mohamad Rafii; Suffianor Suffianor; Jaemi Wahyudi; Bayu Suratmoko; Nur Alief; Hosiana Dwiputri Loncagar
Bijaksana: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Bijaksana: Jurnal Pengabdian Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bijaksana.v3i2.11510

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan masyarakat Desa Mandiri Peduli Gambut dalam memasarkan produk berbasis lahan gambut melalui strategi pemasaran digital yang sederhana dan mudah diterapkan. Kegiatan dilaksanakan pada 19–20 November 2025 di Hotel Neo Palangka Raya, Room Bahaur Lantai 1, dengan jumlah peserta sebanyak 40 orang yang sebagian besar belum familiar dengan pemasaran digital. Metode yang digunakan berupa pendekatan partisipatif dan praktik langsung melalui penyampaian materi perencanaan pemasaran digital, penggunaan media sosial untuk promosi, teknik pengambilan foto produk menggunakan telepon seluler, penulisan kalimat promosi yang informatif, serta simulasi unggahan pada platform digital. Hasil kegiatan menunjukkan bahwa 85,0 persen peserta mampu mengambil foto produk secara mandiri, 75,0 persen mampu menulis kalimat promosi sederhana, 70,0 persen berhasil melakukan unggahan promosi melalui media sosial, dan 80,0 persen peserta menunjukkan peningkatan kepercayaan diri dalam memasarkan produk secara daring. Pendampingan praktik secara langsung terbukti efektif dalam membantu peserta mengatasi hambatan literasi digital. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap kesiapan masyarakat dalam memanfaatkan teknologi digital sebagai sarana penguatan ekonomi keluarga dan pemasaran produk lokal lahan gambut.
Analisis Pengelolaan Alokasi Dana Desa dalam Pembangunan Infrastruktur di Desa Pangkoh Sari, Kecamatan Pandih Batu Kabupaten Pulang Pisau Bayu Suratmoko
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 01 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5839

Abstract

This study aims to determine, analyze, and describe the extent to which the management of Village Fund Allocation (ADD) in Pangkoh Sari Village is conducted properly and in accordance with the applicable regulations, while also ensuring that the villagers understand its allocation and use. The research employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation in Pangkoh Sari Village. Data analysis includes procedures for data reduction, data presentation, and drawing conclusions or verification. The findings indicate that the ADD in Pangkoh Sari Village has not been fully utilized for infrastructure development, instead focusing on improving social welfare, community services, and local income. However, one of the main obstacles identified is the lack of community awareness and participation in bureaucratic socialization efforts, leading to uneven development across the village. The study emphasizes the importance of communication and collaboration between the village government and the community to ensure more transparent and targeted use of the ADD. Improving socialization and community participation could help address these obstacles.
Pengaruh Kapasitas Strategis Daerah Dan Diversifikasi Ekonomi Terhadap Indeks Pembangunan Manusia: Bukti Empiris Dari Kabupaten/Kota Di Kalimantan Tengah: The Effects of Regional Strategic Capacity and Economic Diversification on the Human Development Index: Empirical Evidence from Regencies and Municipalities in Central Kalimantan Suffianor Suffianor; Ahyar Junaedi; Mohamad Rafii; Jaemi Wahyudi; Bayu Suratmoko
Anterior Jurnal Vol. 25 No. 3 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v25i3.13555

Abstract

Penelitian ini bertujuan menganalisis pengaruh kapasitas strategis daerah dan diversifikasi ekonomi terhadap Indeks Pembangunan Manusia pada 14 kabupaten/kota di Provinsi Kalimantan Tengah selama periode 2020-2024. Penelitian ini menggunakan pendekatan kuantitatif dengan data panel sebanyak 70 observasi. Kapasitas strategis daerah diproksikan menggunakan Produk Domestik Regional Bruto atas dasar harga konstan, sedangkan diversifikasi ekonomi diukur menggunakan Indeks Diversifikasi Ekonomi. Kemiskinan, pengangguran, dan pertumbuhan ekonomi digunakan sebagai variabel kontrol. Analisis dilakukan menggunakan Fixed Effect Model dengan Panel Corrected Standard Errors. Hasil penelitian menunjukkan bahwa kapasitas strategis daerah berpengaruh positif dan signifikan terhadap Indeks Pembangunan Manusia. Sebaliknya, diversifikasi ekonomi tidak berpengaruh signifikan. Kemiskinan menunjukkan pengaruh signifikan, namun arahnya berlawanan dengan hipotesis awal, sedangkan pengangguran dan pertumbuhan ekonomi tidak berpengaruh signifikan. Temuan ini menunjukkan bahwa peningkatan pembangunan manusia di daerah berbasis sumber daya alam lebih ditentukan oleh kemampuan pemerintah daerah dalam memanfaatkan kapasitas ekonomi dibandingkan hanya mengandalkan perubahan struktur ekonomi. Penelitian ini memberikan implikasi bahwa pemerintah daerah perlu mengarahkan kapasitas ekonomi pada sektor pendidikan, kesehatan, infrastruktur dasar, dan pelayanan publik.
Pelatihan Bimbingan Desain Grafis Untuk Siswa SMK di Kaliamantan Tengah Suratmoko, Bayu; Wahyudi, Jaemi
Huma Betang: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2024): Huma Betang : Jurnal Pengabdian Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/humabetang.v1i2.7673

Abstract

Peran teknologi informasi dalam desain grafis sangat penting di era modern. Pelatihan bimbingan desain grafis di Kalimantan Tengah untuk siswa SMK bertujuan untuk meningkatkan pengetahuan, keahlian dan keterampilan dasar seperti komposisi visual, tipografi, dan penggunaan warna. Focus artikel ini adalah pengetahuan siswa SMK mengenai pentingnya desain grafis bagaimana nantinya siswa dapat menerapkan hasil dari pelatihan bimbingan desain grafis ini. Desain grafis diperlukan di untuk branding, promosi, dan pemasaran. Pelatihan bimbingan desain grafis ini menggunakan software seperti Coreldraw, Adobe Ilustrator, Photoshop, dan Figma, untuk meningkatkan pengetahuan dan keterampilan siswa. Diharapkan artikel ini akan membantu siswa untuk mengembangkan pengetahuan, keahlian dan ketrampilan desain grafis untuk siswa SMK.
Desain Grafis dan Organisasi Publik Membangun Keterampilan Mahasiswa Melalui Pelatihan CorelDraw Bayu Suratmoko; Jaemi Wahyudi; Ahyar Junaedi; Mohamad Rafii
Huma Betang: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): Huma Betang : Jurnal Pengabdian Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/humabetang.v1i3.8855

Abstract

Pelatihan desain grafis menggunakan CorelDraw yang diselenggarakan oleh Fakultas Bisnis dan Informatika Universitas Muhammadiyah Palangkaraya bertujuan untuk meningkatkan keterampilan mahasiswa dalam menciptakan materi desain visual yang efektif. Dengan meningkatnya kebutuhan akan kemampuan desain di era digital, pelatihan ini tidak hanya fokus pada aspek teknis, tetapi juga menekankan pentingnya kesadaran sosial mahasiswa sebagai agen perubahan. Metode yang digunakan dalam pelatihan meliputi pembelajaran aktif, diskusi kelompok, dan sesi tanya jawab, yang memungkinkan peserta untuk terlibat langsung dan berbagi pengalaman. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta, serta antusiasme tinggi selama pelatihan. Selain itu, pelatihan ini berkontribusi pada pengembangan kreativitas mahasiswa dan meningkatkan kesadaran mereka terhadap isu-isu sosial melalui desain grafis. Dengan demikian, pelatihan ini diharapkan dapat membekali mahasiswa dengan keterampilan yang relevan untuk dunia kerja dan memberikan kontribusi positif kepada masyarakat.
Co-Authors Ahyar Junaedi Ainun Jariah Anggelina Hariyanti Arif Supriyadi A’am Rifaldi Khunaifi Devi Yuliantina Hosiana Dwiputri Loncagar Iis Zilfah Adnan, Iis Zilfah Ilham Ilham Ilham Jaemi Wahyudi Jaemi Wahyudi Jaemi Wahyudi Kusuma Ningsih, Indah Masrifah Dwi Yanti Mohamad Rafii Mohammad Rafii Muhammad Achiril Haq Muhammad Noor Shaleh Novianto Eko Wibowo Nur Alief Nur Annisa Sadar, Sadar Saipul Suffianor Suffianor Suffianor Suffianor Triwik Puji Rahayu Yuyu Jahratu Noor Santy