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Journal : Journal of Environmental Science and Sustainable Development

FUZZY AHP TO PRIORITIZE STRATEGY FOR SOCIAL ENTERPRISES’ SUSTAINABILITY Desiana, Putri Mega; Maarif, M. Syamsul; Puspitawati, Herien; Rachmawati, Riani
Journal of Environmental Science and Sustainable Development Vol. 5, No. 1
Publisher : UI Scholars Hub

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Abstract

Social Enterprise (SE) is an exciting phenomenon. Many SEs carry out activities that might be avoided by ordinary businesses pursuing profit but instead become the main targets of SE activities that have a social mission. Thus, building SE sustainability is more difficult because the problems are complex, and most SE is MSME with resource constraints. SE should be able to pick the best strategies, considering their limited resources and changing demand from the ecosystem. This research aims to formulate the priority strategies for SE sustainability. This research employs both qualitative and quantitative research methods. Three key factors and ten elements for the sustainability of SE were derived from the literature study, survey findings, and interviews with SE experts and SE players. Using the Fuzzy AHP method, the choice of strategies is combined with the opinions of experts based on existing factors. The findings are as follows. The top four strategy ranks are innovation, collaboration, and adaptive to the changing needs of society and leveraging their resources. Therefore, this research concludes that innovation should be the priority to achieve the sustainability of SE. The primary strategy must be carried out is collaborative innovation to respond to changing social needs.
Co-Authors Achmad Nur Alamsyah Ahmad, Hafidz Shohihuddin Al Haq, As Syahidah Alex de Ruyter Alia Noor Anoviar Alia Noor Anoviar, Alia Noor Atsarina Silminawati Awang Asmoro Awanis, Amalia Basnur, Adiyat Bintang Bagaskara Korda Boeky, Amanda Geraldine Buasan, Bahar Clarissa, Justina Anggun Desiana, Putri Mega Elok Savitri Pusparini, Elok Savitri Eva Fachria Fauziah, Ika Mulatsih Febrian Robiady, Sandy Hakman, Nadia Karina Harina, Rahmah Nabila Harold Jay Cunanan Herien Puspitawati Hernawati, Tati Hikmahanto Juwana Hua, Chua Toh Iin Yessica Putrilima Sinaga Ika Mulatsih Fauziah Isbandi Rukminto Adi Juhanaini, Juhanaini Khan, Muhammad Khalil Kusuma, Fenylia Nurshakira Putri Kuswantoro, Ari M. Syamsul Maarif Madeleine Ruth R Manurung Maharani, Ghina Syukriya Margaret Anelinda Soro Muhamad Rizki Muhammad Irfan Syaebani Muhammad Irfan Syaebani Muhammad Irfan Syaebani Muhammad Irfan Syaebani Muhammad Irfan Syaebani Muradi - Muthia Pramesti, Muthia Novelia Dinda Putri Alamsyah Pramesti, Muthia Prayogo, Yusuf Rio Wahyu Putra, Rizky Narendra Putri Anggraeni Putri, Mitra Trima Dessincer Rahmadara, Belinda Ranggapati Siswara Dewantoro Rendar Mahardhika Putra Rima Febriana Rusilowati, Umi Ruyter, Alex de Sari Wahyuni Sekarini, Ni Kadek Ayuni Sinaga, Iin Yessica Putrilima Siregar, Putra Iranto Kevin Sitorus, Melissa Gilbert Suharmiko Suharmiko Sukardi, Samudra Sunarjo, Richard Andre Tichavavamwe, Charles Uliyatun Nikmah Vita Mayastinasari Wahyu Ramadhan Wiriadi, Muhammad Gaza Yuliana Dewi Yuliana Dewi Zahari, Chaidir