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All Journal Jurnal Optimasi Sistem Industri JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Binus Business Review JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Owner : Riset dan Jurnal Akuntansi Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management PINISI Discretion Review Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Andalasian International Journal of Applied Science, Engineering, and Technology Jurnal Ipteks Terapan : research of applied science and education Journal of Emerging Business Management and Entrepreneurship Studies Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal Publicuho Analisis Sejarah
Syafrizal Syafrizal
Fakultas Ekonomi Dan Bisnis Universitas Andalas – Padang
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The Influence of Social Media Marketing and Service Quality on Repurchase Intention Mediated by Customer Satisfaction on Umrah Packages Suyandra, Isra Dharma; Syafrizal, Syafrizal; Sari, Dessy Kurnia
PINISI Discretion Review Volume 8, Issue 2, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i2.71375

Abstract

The desire of the community to perform the Umrah pilgrimage to the holy land is increasing and becoming a market segment for Umrah entrepreneurs. At this time, there are so many Umrah bureaus emerging which then have implications for the tight competition in Umrah pilgrimage travel, requiring companies to be creative and innovative in order to survive. This study aims to test the influence of social media marketing and service quality on repurchase intention mediated by customer satisfaction on Umrah packages at PT. Haura Abadan Wisata. The approach used in the study is a quantitative approach using SEM-PLS (Structural Equation Modeling - Partial Least Square). The results of the study indicate that social media marketing, service quality and customer satisfaction show a significant influence on repurchase intention. Social media marketing shows an insignificant influence on customer satisfaction. Service quality shows a significant influence on customer satisfaction. Social media marketing shows an insignificant influence on repurchase intention mediated by customer satisfaction. Service quality shows a significant influence on repurchase intention mediated by customer satisfaction on Umrah packages at PT. Haura Abadan Wisata
Formulating Marine Tourism Service Standards for Soetan Island, Pesisir Selatan Regency Putra, Rahmat Eka; Rivai, Harif Amali; Syafrizal, Syafrizal; Adrianto, Fajri
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 11, No 2 (2025): June
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.103916

Abstract

Standardizing marine tourism services is essential to ensure the quality and safety of visitors. With standardization, marine tourism service providers can ensure that all aspects of services, such as equipment, facilities, and human resources, meet the established criteria. This will increase visitor confidence and reduce the risk of accidents. In addition, standardization also helps improve the efficiency and effectiveness of services so that visitors can enjoy a better tourism experience. Standardization of marine tourism services also has a positive impact on the local economy and environment. With increasing service quality, tourists will be more likely to return and recommend the destination, thereby increasing local economic income. Therefore, we must implement and strictly monitor the standardization of marine tourism services to maintain the quality and sustainability of the marine environment. A standard operating procedure (SOP) document embodies the realization of service standardization. We prepared the SOP through a Focus Group Discussion (FGD) with Soetan Island management. Four FGDs took place, leading to the creation of four SOP documents for Soetan Island's marine tourism services. This SOP document is a guide for Soetan Island Tourism Management in providing services to tourists, which support the realisation of decent work and service that leads to the economic growth.
Effectiveness of E-Advertisement on Customer’s Online Purchase Intention in Saudi Al-dheleai, Mohammed Najib Saleh Mohammed; Yeni, Yulia Hendri; Syafrizal, Syafrizal
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 5 No. 2 (2024): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.5.2.18-28.2024

Abstract

With the end goal to make customers happy, it is of incredible significance for the organizations to comprehend online customers’ purchasing conduct and explore the factors that influence the customer’s online purchase intention. The fundamental purpose behind why online purchase intention is of such significance for firms is on the grounds that it is a solid indicator of real online purchase. Therefore, it is important to conduct research on online purchase intention to gain a richer comprehension about internet business and customers' online purchase intention. However, in spite of the fact that the development is huge in internet shopping in Saudi Arabia, logical comprehension of the customers’ online purchase intention in Saudi Arabia is inadequate. Thus, it is essential for e-retailers to comprehend the elements that may impact the choice of the customers in shopping on the web. This study tries to fill this current research gap by observationally discovering what factors are essential for them that influence in purchasing on the web in the setting of Saudi Arabia. The targeted sample for this study is the customers’ who prefer online purchase in Saudi Arabia. The research distributed the questionnaire through online and obtained a total of 106 responses which were found valid for further analysis. This study employed multiple regression for data analysis and hypotheses testing. The results indicate that attitude towards design, information quality, influence of social networking, and perceived risk significantly influence online purchase intention among Saudi Arabian online consumers. Finally, the implications are discussed and future recommendations are proposed.
Krisis yang Tak Terlihat: Bagaimana Perencanaan Suksesi yang Tidak Tepat Mengancam Keberlanjutan Bisnis Keluarga Putera, Arry Hendriwal Ananda; Games, Donard; Syafrizal, Syafrizal
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 5 No. 1 (2025): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v5i1.185

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana Entrepreneurial Orientation (EO), Business Model Canvas (BMC), dan perencanaan suksesi dapat mendorong inovasi dan keberlanjutan pada Usaha Mikro Kecil dan Menengah (UMKM) keluarga di sektor fashion tradisional. Studi ini menggunakan pendekatan kualitatif dengan metode studi kasus pada Usaha Mikro Kecil dan Menengah (UMKM) Muda Mandiri di Bukittinggi yang bergerak di bidang kerancang dan sulaman. Data dikumpulkan melalui wawancara mendalam terhadap empat informan utama (dua pemilik generasi pertama dan dua anggota generasi kedua), serta sepuluh informan pendukung dari Generasi Y dan Z untuk mengonfirmasi preferensi fashion sebagai arah inovasi produk. Observasi dilakukan terhadap proses produksi, aktivitas pemasaran, dan interaksi pelanggan. Analisis data menggunakan teknik tematik untuk mengidentifikasi pola dalam praktik EO, elemen BMC, dan dinamika antargenerasi. Hasil menunjukkan bahwa EO, khususnya proaktivitas, inovasi, dan pengambilan risiko, mendorong perubahan positif, meskipun terdapat kesenjangan visi antara generasi pertama yang mempertahankan pendekatan konvensional dan generasi kedua yang berorientasi digital dan menyasar pasar generasi muda, yaitu Generasi Y dan Z. Integrasi EO dalam BMC mendukung transformasi bisnis, sementara perencanaan suksesi masih menjadi tantangan. Penelitian ini berkontribusi pada kajian bisnis keluarga dan memberi panduan praktis bagi Usaha Mikro Kecil dan Menengah (UMKM) dalam menyelaraskan inovasi, kolaborasi antargenerasi, dan ekspansi pasar.
Enhancing Sustainable Performance in Hotel Industry: Supplier Innovativeness and Supply Chain Integration Muthia Roza Linda; Vera Pujani; Syafrizal Syafrizal; Ma'ruf; Salut Muhidin
Jurnal Optimasi Sistem Industri Vol. 24 No. 1 (2025): Published in June 2025
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.588 KB) | DOI: 10.25077/josi.v24.n1.p140-155.2025

Abstract

The hotel industry relies on supply chain to deliver value added products and services, therefore selecting suppliers significantly affects the company's competitiveness in the market to improve sustainability performance. This research is important to determine how supplier innovativeness can improve sustainable performance. It provides a new contribution in assessing the influence of supplier innovativeness and supply chain integration on sustainable performance in the hotel industry, however their combined impact remains underexplored. The study examines the effect of supplier innovativeness on sustainable performance by focusing on the mediating role of supply chain integration in the hotel industry. The study employed a non-probability sampling method using a purposive sampling technique. The sample was selected based on the criterion that respondents held managerial or equivalent positions, as they were responsible for decision-making in hotel operations. A total of 111 respondents participated in the study and the hypotheses were analysed using SmartPLS software. Supplier innovativeness has a significant effect on supply chain integration and also contributes significantly to the improvement of sustainable performance. Indirectly, supplier innovativeness also significantly impacts sustainable performance through supply chain integration. Supply chain integration partially mediates the relationship between supplier innovativeness and sustainable performance. Emphasizing these factors can help hotels to achieve their sustainability goals, offering valuable insights for managers and policymakers. Hotel managers should actively engage in partnerships with innovative suppliers and invest in strengthening integration across their supply chains. This research contributes to the growing body of literature on sustainable supply chain management, particularly within the hospitality industry.
UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW Azmen Kahar; Yulia Hendri Yeni; Syafrizal; Sari Lenggogeni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4478

Abstract

Livestreaming e-commerce has emerged as one of the fastest-growing digital business phenomena in Indonesia in recent years. This phenomenon integrates real-time streaming technology with electronic commerce activities, creating an interactive and immersive shopping experience. This study employs a qualitative literature review approach to analyze the development, characteristics, and impact of livestreaming e-commerce in Indonesia. Through the analysis of 95 articles from various academic databases, this research identifies factors driving the adoption of livestreaming e-commerce, emerging business models, and challenges and opportunities faced. The results show that livestreaming e-commerce in Indonesia is driven by high internet penetration, changing consumer behavior, and digital ecosystem support. Major platforms such as TikTok Shop, Shopee Live, and Instagram Live have become catalysts for the growth of this sector. This research also identifies gaps in academic literature regarding regulatory aspects and long-term socio-economic impacts of this phenomenon. This research is expected to contribute to future researchers, especially those studying the livestreaming e-commerce phenomenon.
STRATEGI DALAM MENINGKATKAN DAYA SAING MADRASAH ALIYAH NEGERI 2 KOTA PADANG Jefry Nofriansyah; Herri; Syafrizal
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.934

Abstract

This study aims to analyze strategy formulation in improving the competitiveness of Madrasah Aliyah Negeri (MAN) 2 Kota Padang. The research method used is descriptive qualitative with data collection techniques through interviews, documentation, and literature studies. Data analysis was carried out using SWOT analysis, IFE-EFE matrix, and Grand Strategy Matrix. The results show that MAN 2 Kota Padang has several internal strengths such as the integration of national and religious curricula, flagship programs, and community loyalty. However, there are still weaknesses in terms of limited infrastructure and intense competition with other leading schools in Padang. Strategies that can be implemented include strengthening differentiation through religion- and technology-based flagship programs, improving human resource quality, and enhancing branding and networking. In conclusion, strategy formulation based on SWOT and Porter provides a more structured policy direction in enhancing madrasah competitiveness.
Co-Authors Abdul Aziz Ade Azis Kusnaya Ade Aziz Kusnaya Adil Fadhilah Adrianto, Fajri Al-dheleai, Mohammed Najib Saleh Mohammed Ali Vafaei Zadeh Ali Vafaei-Zadeh Alizar Hasan Arbi Abdullah Saleh Aufa Shandra Tama Azmen Kahar Donard Games Elsa Felina Effendi, Eri Besra Fajri Adrianto Hafiz Rahman Hanna Syafwatul Nabilla Harif Amali Rivai Hendra Lukito Herri Herri Herri Herri Idris Gautama So Jefry Nofriansyah Ma'ruf Muthia Roza Linda, Muthia Roza Nina Firdausi Nurul Afifah Usman Olin Nofita Prima Fithri Putera, Arry Hendriwal Ananda Rahmat Eka Putra Resi Dwi Sapmita Rezki Rifai Rida Rahim Rika Rahmayuni Rona Fahreza Ryanda Luthfi Zaim Salut Muhidin Sari Lenggogeni Sari, Dessy Kurnia Setyawan, Caren Suandi, Edi Suyandra, Isra Dharma Syukri Lukman Vera Pujani Verinita, Verinita Wirda Yaniariza Yulia Hendri Yeni Yulihasri