Articles
Pengaruh Environmental Regulation terhadap Environmental Performance Melalui Mediasi Corporate Social Responsibility
Ryanda Luthfi Zaim;
Syukri Lukman;
Syafrizal
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network
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DOI: 10.37034/infeb.v5i2.257
Efforts to realize a sustainable palm oil industry from upstream to downstream encourage companies to implement environmental regulations and corporate social responsibility that are carried out by multiple parties in the palm oil industry sector. This study aims to prove the effect of environmental regulation and corporate social responsibility on environmental performance, as well as to provide a mediating effect of corporate social responsibility on the relationship between environmental regulation and environmental performance. Data collection is done through the sustainability report of each company. Based on the results of testing the hypothesis found that environmental regulations have a positive but not significant effect on environmental performance, environmental regulations have a positive and significant effect on corporate social responsibility, corporate social responsibility has a positive and significant effect on environmental performance, and corporate social responsibility mediates the relationship between environmental regulations with environmental performance in oil palm plantation companies in Indonesia.
Omni-Channel Capability, Online Experience & Value Co-Creation and Their Impact to Customer Satisfaction
Syafrizal Syafrizal;
Arbi Abdullah Saleh;
Ali Vafaei Zadeh
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 2 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta
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DOI: 10.37301/jmubh.v18i2.23257
The use of technology in Indonesia, as well as the business world, will continue to increase every year. Hence, the competition in technology between retailers in the business world is tighter than ever. This requires companies to innovate with better tools and updated knowledge. One of the ways to satisfy customers is through omni-channel. This research aimed to investigate the link between omni-channel capability, online experience and value co-creation and customer satisfaction. In this study, the questionnaire was filled by 165 customers who have experienced omni-channel experience in ACE Hardware. This research uses Smart PLS 4.0 for data analysis. The result shows that there is a positive and significant effect of omni-channel capability towards online experience and value co-creation. In addition, this study also found the significant effect of value co-creation on customer satisfaction. However, this study found that omni-channel capability and online experience don’t have significant effect on customer satisfaction.
The Influence of Live Streaming, Customer Trust and Pro-Domestic Ethnocentrism on Purchase Intention with Customer Attitude as a Mediation Variable on Local Fashion Brand Products Through Tiktok
Rahmi Putri Sari;
Syafrizal;
Sari Lenggogeni
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network
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DOI: 10.37034/infeb.v5i3.695
The presence of e-commerce and online trading platforms has enabled and directed people to buy goods online anywhere and anytime. Sellers can choose various online trading methods that best suit the business model, one of which is live streaming through the Tiktok social media platform. This study aims to investigate the effect of Prodomestic Etnocentrism, Customer Trust and Live Streaming on Purchase Intention wich are mediated by customer trust. Online survey was applied to 160 respondents. Research instruments were adapted from previous studies. Structural equation modelling was applied to analyzed the data of this research by using Smart PLS 4.0 software. The results showed that live streaming and customer trust have an important and meaningful impact on customer attitudes. The impact of live streaming, customer trust, and customer attitude on purchase intention is significant. This study also found the significant role of attitude in mediating relationship between live streaming and customer trust towards purchase intention. But, pro-domestic ethnocentrism didn’t have significant effect to both of customer attitude and purchase intention in Tiktok.
The Effect of Entrepreneurial Orientation and Market Orientation on Competitive Advantage at Culinary SMEs in West Sumatera
Geby Fadilla Yuza;
Syafrizal;
Yulia Hendri Yeni
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network
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DOI: 10.37034/infeb.v5i3.702
Competition in MSMEs, especially culinary, makes business people see what factors influence competitive advantage. This study aims to analyze the RBV theory, Entrepreneurial Orientation, Market Orientation and Competitive Advantage at Culinary SMEs in West Sumatra. The population taken in this study are Culinary SMEs in West Sumatra. The sampling method used is non-probability side by using purposive sampling technique. The number of samples in the study was 165. Testing the hypothesis using analysis with two tailed. The data analysis technique is SEM (Structural Equation Model) with the SmartPLS 4 professional application program. The results of study are that entrepreneurial orientation has a positive effect on competitive advantage in culinary SMEs in West Sumatra. Entrepreneurial orientation has a positive effect on market orientation in culinary SMEs in West Sumatra. Market orientation towards culinary competitive advantage in West Sumatra. Market orientation mediates entrepreneurial orientation to competitive effects on culinary SMEs in West Sumatra.
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGE ON PERFORMANCE
Rika Rahmayuni;
Yulia Hendri Yeni;
Syafrizal
Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho
Publisher : Halu Oleo University
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DOI: 10.35817/publicuho.v7i1.358
This research aims to examine the influence of entrepreneurial orientation, competitive advantage and on the performance of culinary MSEs in West Sumatra. This research helps MSEs to apply the results of this research in increasing the competitive advantage and performance of MSEs. The research method used is quantitative. The population in this research are owners or managers of culinary MSEs in West Sumatra. The sample used was 160 samples using a non-probability sampling method and using a purposive sampling technique. This research uses PLS-SEM with the help of SmartPLS software version 4.0. The research results show that entrepreneurial orientation has a positive and significant effect on the performance of culinary MSEs in West Sumatra. Entrepreneurial orientation has a positive and significant effect on competitive advantage. Competitive advantage has a positive and significant effect on the performance and entrepreneurial orientation influences performance through the competitive advantage of culinary MSEs in West Sumatra.
Validation Studies a Questionnaire Developed to Measure Incubator Business Technology Performance using PLS-SEM Approach
Prima Fithri;
Alizar Hasan;
Syafrizal Syafrizal;
Donard Games
Andalasian International Journal of Applied Science, Engineering and Technology Vol. 4 No. 1 (2024): March 2024
Publisher : LPPM Universitas Andalas
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DOI: 10.25077/aijaset.v4i1.132
This research aims to collect data nationally using a questionnaire based on statements related to the performance factors of the Technology Business Incubator in Indonesia. This research uses the Structural Equation Modeling (SEM) method to test the validity and reliability of adapted scales. There are five stages starting with an outer model test to test the validity and reliability of the questionnaire's feasibility. The population in this research are organizations that are affiliated with the Indonesian Business Incubator Association (AIBI) and Ministry of Research, Technology and Higher Education, including business incubators belonging to ministries, local governments, the private sector and universities, there are 182 Technology Business Incubators in Indonesia. Testing in this research looks at whether the questions in the questionnaire are valid or not by going through two stages of convergent validity and discriminant validity. The first stage is convergent validity that aim of finding out the correlation between indicators and their latent variables. The second stage is discriminant validity which aims to find out whether the latent variable has adequate discriminant value and this was done to find out whether the statement items in the questionnaire were reliable and consistent in measuring the same symptoms in respondents. This research looks at the results of convergent validity analysis to consider the results of factor loading indicators on relevant factors, the results of testing the validity of all factors with a value greater than 0.50, one of which is an AVE value of 0.550, indicating that the indicators in these variables have a strong contribution in measuring the desired construct, and the reliability test of all variables is reliable because it exceeds 0.70, one of which is the facility variable which has a value of 0.858.
STRATEGI PENGEMBANGAN TENUN SATU KARYA PANDAI SIKEK: Analisis SWOT dan Bisnis Model Kanvas
Adil Fadhilah;
Syukri Lukman;
Syafrizal
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University
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DOI: 10.35817/publicuho.v7i2.403
The creative industry has been a long time that driven by the Indonesia government to improve people’s economic. A hand weaving businesses as part of creative industry are expected to maintain the quality and increase their productivity to gain competitive advantage in the coming market demands. This study is aimed on Tenun Satu Karya Pandai Sikek due to one of favorites weaving business in the province of West Sumatera. By using business model canvas and SWOT analysis approaches on Tenun Satu Karya, it is expected to support competitive strategies on dynamic market demands. Results suggest that Tenun Satu Karya must focus on utilizing its strengths in the area of product quality and overcoming its weaknesses in the areas of partnerships, regeneration of the weaving craftsmen, and upgrading its marketing channels.
ANALISIS STRATEGI E-CHANNEL PT. BANK RAKYAT INDONESIA DI REGIONAL OFFICE PADANG
Olin Nofita;
Syafrizal;
Fajri Adrianto
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University
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DOI: 10.35817/publicuho.v7i2.448
The aim of this research is to analyze the e-channels strategy of Bank BRI Regional Padang. Analysis was carried out using the business model canvas (BMC) and SWOT analysis. In this research, 3 informants were taken from within the company. The research stages begin with the Business Model Canvas and SWOT, problem identification, data collection, data analysis, interpretation of results and conclusions. Through the analysis described above, the results obtained show that Bank BRI has implemented the Business Model Canvas. Based on the results of the SWOT matrix, 14 alternative strategies were obtained that Bank BRI Regional Office Padang could choose in an effort to improve e-channel. After carrying out the SWOT analysis, further development was carried out by adding additions to each element of the 9 BMC blocks to produce a new business model canvas on the BRI Bank e-channel. The limitations of this research are limited to only using the Business Model Canvas analysis method and SWOT analysis. It is recommended to use the analysis method using QSPM to get better results. The informants in this research only focused on informants who came from within the company. It is recommended that further research include informants from external parties such as the OJK.
The Impact of Destination Image, Novelty Seeking, Involvement Seeking and Tourist Satisfaction on Edutourism Tourists’ Revisit Intention
M. Fajar Syafrida;
Dessy Kurnia Sari;
Syafrizal
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network
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DOI: 10.37034/infeb.v5i4.790
This study aims to examine the effect of destination image, novelty seeking, and involvement seeking on revisit intention mediated by tourist satisfaction for Sirukam Dairy Farm tourists in Solok Regency, West Sumatera, Indonesia. An exploratory quantitative approach with hypothesis-testing techniques is used in this study. There are 150 samples with purposive sampling technique, namely tourists who have visited Sirukam Dairy Farm twice or more. Data were collected through the distribution of online questionnaires and processed using SmartPLS 4.0 software. The data analysis method uses structural equation modeling with partial least squares (SEM-PLS). The results showed that destination image and involvement seeking have a positive and significant effect on tourist satisfaction, while novelty seeking shows an insignificant effect on tourist satisfaction. Destination image, novelty seeking, and tourist satisfaction have a positive and significant effect on revisit intention, while involvement seeking shows an insignificant effect on revisit intention. Tourist satisfaction is able to partially mediate the relationship between destination image and novelty seeking and revisit intention, while the relationship between involvement seeking and revisit intention is fully mediated by tourist satisfaction.
Customers’ Purchase Intentions on Herbal Products and Supplements During the COVID-19 Pandemic
Syafrizal Syafrizal;
Idris Gautama So;
Ali Vafaei-Zadeh
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University
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DOI: 10.21512/bbr.v15i1.10447
The research aimed to extend the Theory of Planned Behavior (TPB) by including health consciousness and health value as predictors of purchase intention on herbal products and supplements. The research applied quantitative hypothesis testing. Then, the convenience sampling technique was used in collecting research data. The survey was conducted on 260 herbal and supplement customers in West Sumatra. The research instrument was adapted from previous studies. Then, the research data were analyzed using Structural Equation Modelling (SEM) techniques with the software SmartPLS 3.0. The testing of extended TPB in the research finds that health consciousness and health value have a positive and significant effect on customers’ attitudes and purchase intentions. Among the three main predictors of purchase intention in TPB (customer attitude, subjective norm, and behavioral control), only control behavior positively and significantly affects purchase intention. This extended TPB contributes to the theory of purchase intention by including health consciousness and health value as new predictors in customers’ purchase intentions, especially for herbal products and supplements. The research implications are that marketers and other stakeholders need to carry out effective marketing communications about products and events that support the development of healthy patterns and lifestyles and spend some effort to facilitate consumers' access to herbal products and supplements.