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All Journal Faktor Exacta Syntax Literate: Jurnal Ilmiah Indonesia Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan CAM JOURNAL: Change Agent For Management Journal Majalah Ilmiah Bijak JEMMA | Journal of Economic, Management and Accounting JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management PINISI Discretion Review Community Development Journal: Jurnal Pengabdian Masyarakat Paulus Journal of Accounting (PJA) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) Indonesian Collaboration Journal of Community Services (ICJCS) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Golden Ratio of Community Services and Dedication JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Widya Amerta Jurnal Ekonomi Utama (Juria) Proceeding of The International Conference on Economics and Business Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal bintang manajemen Jurnal Riset Ekonomi dan Akuntansi Riset Ilmu Manajemen Bisnis dan Akuntansi Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Journal Economic Excellence Ibnu Sina Jurnal Pengabdian Masyarakat dan Riset Pendidikan Santri : Jurnal Ekonomi dan Keuangan Islam Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Chrismesi Pagiu
Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja, Sulawesi Selatan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal bintang manajemen

 1 
Pengaruh Kemudahan Penggunaan Aplikasi dan Customer Experience terhadap Keputusan Pembelian di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Kristen Indonesia Toraja Trivika Tambing; Althon K Pongtuluran; Chrismesi Pagiu
Jurnal Bintang Manajemen Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2261

Abstract

The purpose of this research is to find out whether there is an effect of ease of use of the application and customer experience on purchasing decisions in the Shopee marketplace for students of the Faculty of Economics, Toraja Christian University of Indonesia. Data collection procedures from this study are: observation and questionnaires. The data analysis technique is quantitative with multiple linear regression tests. The results of calculations with the F test obtained the results of F count, 80.828 with F table 3.959. Based on the results of calculations with the T test on the ease of use variable, the results of T count (1.351) < T table (1.989) and on the customer experience variable, the results of T count (6.565) > T table (1.989). The conclusion of this study is that the ease of use variable does not affect purchasing decisions on the Shopee marketplace for students of the Toraja Christian University's economics faculty and the customer experience variable influences purchase decisions
Pengaruh Kualitas Produk dan Social Media Marketing Instagram terhadap Keputusan Pembelian Buket pada Barung Bouquet Kecamatan Tallunglipu Kabupaten Toraja Utara Ira Utami Ramba’; Althon K. Pongtuluran; Chrismesi Pagiu
Jurnal Bintang Manajemen Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2268

Abstract

The purpose of this study was to determine whether product quality and social media marketing instagram affect bouquet purchasing decisions at Barung Bouquet. The data collection procedures of this study are: Questionnaires and documentation. The data analysis technique is quantitative with multiple linear regression tests. The partial test results (T test) show that the variables of purchasing decisions and social media marketing instagram affect the decision to purchase a bouquet at Barung Bouquet. Meanwhile, the results of simultaneous testing (F test) show that the variables of product quality and social media marketing instagram affect the decision to purchase a bouquet at Barung Bouquet.
Pengaruh Kemudahan Penggunaan Aplikasi dan Customer Experience terhadap Keputusan Pembelian di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Kristen Indonesia Toraja Trivika Tambing; Althon K Pongtuluran; Chrismesi Pagiu
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2261

Abstract

The purpose of this research is to find out whether there is an effect of ease of use of the application and customer experience on purchasing decisions in the Shopee marketplace for students of the Faculty of Economics, Toraja Christian University of Indonesia. Data collection procedures from this study are: observation and questionnaires. The data analysis technique is quantitative with multiple linear regression tests. The results of calculations with the F test obtained the results of F count, 80.828 with F table 3.959. Based on the results of calculations with the T test on the ease of use variable, the results of T count (1.351) < T table (1.989) and on the customer experience variable, the results of T count (6.565) > T table (1.989). The conclusion of this study is that the ease of use variable does not affect purchasing decisions on the Shopee marketplace for students of the Toraja Christian University's economics faculty and the customer experience variable influences purchase decisions
Pengaruh Kualitas Produk dan Social Media Marketing Instagram terhadap Keputusan Pembelian Buket pada Barung Bouquet Kecamatan Tallunglipu Kabupaten Toraja Utara Ira Utami Ramba’; Althon K. Pongtuluran; Chrismesi Pagiu
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2268

Abstract

The purpose of this study was to determine whether product quality and social media marketing instagram affect bouquet purchasing decisions at Barung Bouquet. The data collection procedures of this study are: Questionnaires and documentation. The data analysis technique is quantitative with multiple linear regression tests. The partial test results (T test) show that the variables of purchasing decisions and social media marketing instagram affect the decision to purchase a bouquet at Barung Bouquet. Meanwhile, the results of simultaneous testing (F test) show that the variables of product quality and social media marketing instagram affect the decision to purchase a bouquet at Barung Bouquet.
Co-Authors Abedneigo C. Rambulangi Adriana Madya Marampa Agustinus Mantong Ahasyweros, Limkon Ahmad Ahmad Ahmad Salabi Alicia Tiara Pamangin Althon K. Pongtuluran Anastasia Baan Apriyogi Apriyogi Arum Pandan Sari Bintan, Elim Febrianty Biringkanae, Astriwati Budi Sulistiyo Nugroho Daud, Duma Desryani Pasada Dian Intan Tangkeallo Dwibin Kannapadang Esmeralda Esmeralda Fachry Abda El Rahman Ferayanti Boas Gallaran Ira Bura Ira Utami Ramba’ Ira Utami Ramba’ Isak Pasulu Jemi Pabisangan Tahirs Jens Batara Marewa Junita Bungin Kabuaran, Reni Alik Kinni, Iga Deswyta Liani Sari Linggi, Mesylin Lisa K.Wibisono Lisa Kurniasari Wibisono Liza Utama Maharani, Elsa Mantirri, Enos Marchelin Marinus Ronal Marinus Ronal Marniati Marniati, Marniati Masiku, Sumardianto Ishak Matana, Febriyanti Arung Melsandy, Tien Chatrin Meti, Martina Ngganggu, Ernestha Yustini Nugroho, Budi Sulistiyo Paganggi, Yadiel Papayungan, Suharyono Wiranata Parung, Vivin Sari Pasilong, Seprianto Ebsan Arruan Payung, Seltiyana Petrus Jhon Alfred D. D Piter, Saltika Pompeng, Olivia Devi Yulian Ponda, Melianti Randi Tangdialla Rati Pundissing Rut, Sombo Samuel Randi Tapparan Sari, Arum Pandan Seprianus Densa Sikanna, Junaltin Srivan Palelleng Sulu', Agustinus Tangdiembong, Rahel Tapparan, Samuel Randi Tapparan, Samuel Randy Trivika Tambing Trivika Tambing Welni Toding Allo Westerini Lusdani Wiranti Kusuma Hapsari Y. Pompeng, Olivia Devi Yodi Salo Tangkuan Yohanis Lotong Ta'dung Yulia Ningsih Yulia Ningsih Yunarti Daia