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All Journal J-Sil (Jurnal Teknik Sipil dan Lingkungan) Jurnal Pendidikan Ekonomi Undiksha Jurnal Penelitian dan Pengembangan Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal Eduscience (JES) PINISI Discretion Review Jurnal Manajemen Bisnis PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Sustainable Community Service Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Kabar Masyarakat Socius: Social Sciences Research Journal International Journal of Social Science and Community Service Jurnal Aplikasi Bisnis J-Sil (Jurnal Teknik Sipil dan Lingkungan)
Fatkhur Rochman
Balai Penelitian Tanaman Pemanis dan Serat Jalan Raya Karangploso Km 4, Kotak Pos 199, Malang 65152
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Veterinary Other

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PROMOTION STRATEGY THROUGH TIKTOK CONTENT DEVELOPMENT USING THE ADOBE PREMIERE PRO APPLICATION TO INCREASE BRAND AWARENESS IN MSME SILVIA SALON PUSPASARI BOGOR REGENCY Pramudita, Audry Novia; Wardani, Tri Istining; Rochman, Fatkhur
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i1.807

Abstract

The promotional strategy used by Silvia Salon Puspasari via Tiktok social media did not work optimally because the results of the uploaded videos were not optimum enough because the video quality is still not clear and unstable, which affects the upload results on Tiktok. As a result, the insight into Silvia Salon Puspasari's Tiktok account was unstable. The aim of this research was to create Tiktok content using the Adobe Premiere Pro application as promotional media. This research used the action research method. Measurement effectiveness of packaging design as promotional media using the EPIC Model method. There were 15 respondents, namely 2 marketing experts, 2 computer experts, 1 owner, and 10 consumers or potential consumers. This analysis went through 2 cycles. Based on the results of the analysis of questionnaire distribution, the first cycle still showed quite effective content. In cycle II, an EPIC Rate score of 4.6 was obtained, which means it was very effective. From this research it can be concluded that Tiktok content is said effective and suitable for use as a promotional strategy to increase brand awareness at MSME Silvia Salon Puspasari.
PENGEMBANGAN WEBSITE PROFIL PERUSAHAAN BERBASIS WORDPRESS CMS SEBAGAI MEDIA PROMOSI DI PT AMD ACADEMY INDONESIA Priantoni, Sean; Rochman, Fatkhur
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.876

Abstract

An effective online presence enhances a company's image and broadens its audience. PT AMD Academy Indonesia Malang, a human resource training institution, requires an optimized promotional platform. This study aims to develop, assess quality, and evaluate the effectiveness of a company website as a promotional tool. Using the R&D (Research & Development) method with a waterfall model, the process included analysis, design, implementation, testing, and maintenance. The website was designed with user needs in mind, incorporating wireframes, UI/UX elements, and optimized content. Testing confirmed its responsiveness, usability, and information quality. Results indicate the website is highly effective as a promotional medium, enhancing the company’s visibility and engagement in the training sector. Further development is recommended to align with the company’s growth.
Analysis on the AIDCA Method in Website UX Design Copywriting Rochman, Fatkhur; Waris S., Abdul; Santoso, Eko Boedhi; Ulya, Izzatul
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.52

Abstract

This study aims to evaluate the quality of copywriting on the Papillon's Sisters website using the Heuristic Evaluation method which focuses on the AIDCA model (Attention, Interest, Desire, Conviction, Action). The evaluation is conducted through direct observation of the main pages of the site, using an AIDCA-based checklist to measure the effectiveness of copywriting in attracting attention, maintaining interest, arousing desire, building conviction, and encouraging user action. The data collected was analysed qualitatively by giving a severity rating to each problem found, ranging from Good Practice to Major Issue. The results showed that copywriting on the website has some strengths in terms of consistency of writing and attractive visuals, but there are deficiencies in the emotional aspects of language, lack of detailed product descriptions, and ineffective calls-to-action. From the evaluation, 5 major issues, 4 normal issues, 2 minor issues, and 1 good practice were found. This research provides recommendations for improvement, such as the use of more emotional language and improved visual layout to increase user engagement and conversion on the Papillon's Sisters website.
Co-Authors Abdul Aziz Hunaifi Abdul Waris Achmad Zaini Adinata Pradana Putra Anjari, Becik Gati Arjo, Tri Ramadani BAMBANG HELIYANTO Baroroh Lestari Daniar Nur Prastyo, Mario Dwi Pribadi, Joni Evi Suwarni, Evi Farika, Siti Fauzi Ahmad Muda Hamdani Abdulgani, Hamdani Heru Utomo, Heru Hunaifi,, Abdul Aziz Indrianti, Tiitien Izzatul Ulya, Izzatul Joni Dwi Pribadi Kartika Indah Permanasari Mahdika Putra Nanda MARJANI MARJANI, MARJANI Masreviastuti MOCH. MACHFUD, MOCH. Mujahidah, Aulia Miftakhul Murianingrum, Mala Nanda, Mahdika Putra Nauval, Alvin Novi Nitya Santi, Novi Nitya Parnidi, Parnidi Pramudita, Audry Novia Priantoni, Sean Prima Beauty Kartikasari RULLY DYAH PURWATI Santoso, Eko Boedhi Wardani, Tri Istining Waris S., Abdul Widiyowati, Eny