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All Journal Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar SENTRALISASI CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Majalah Ekonomi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial YUME : Journal of Management Jurnal Komunikasi Profesional (JRAMB) Jurnal Riset Akuntansi Mercu Buana International Journal of Economics, Business and Accounting Research (IJEBAR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Didaktik : Jurnal Ilmiah PGSD STKIP Subang Journal of Innovation in Educational and Cultural Research Economics and Digital Business Review Journal of Economics and Business UBS Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Ekonomika dan Bisnis Islam EKONOMIKA45 Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ilmu Sosial dan Humaniora Innovative: Journal Of Social Science Research Jurnal Ekonomi Manajemen Akuntansi International Journal of Islamicate Social Studies EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Cendekia Ilmiah
Wira Yudha Alam
Universitas PGRI Adi Buana Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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THE INFLUENCE OF COMPETITORS, MARKET SEGMENTATION, MARKETING STRATEGY, AND BRAND IMAGE ON CUSTOMER SATISFACTION AT HOTEL LUMINOR JEMURSARI SURABAYA Agustina, Rina; Afkar, Taudikhul; Alam, Wira Yudha
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18519

Abstract

This study aims to analyze the influence of competitors, market segmentation, marketing strategy, and brand image on customer satisfaction at Hotel Luminor Jemursari Surabaya. Using a quantitative approach and survey method, data were collected from 57 respondents through a structured questionnaire. Multiple linear regression analysis revealed that all four independent variables simultaneously have a significant effect on customer satisfaction, with an adjusted R² of 77.1%. Partially, competitors have a negative influence, while market segmentation, marketing strategy, and brand image show significant positive effects. These findings offer strategic implications for hotel management in enhancing customer loyalty through service differentiation and brand reinforcement.
PERAN GENERASI MUDA DALAM MENCIPTAKAN NILAI EKONOMI DAN SOSIAL MELALUI GERAKAN USAHA BERBASIS KEMANUSIAAN Alam, Wira Yudha; Amaliya, Lailatul; Sari, Indria; Rahmah, Nur Lailina; Aurianto, Ferdimer Dimas
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fe60v287

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya partisipasi generasi muda dalam mengembangkan gerakan usaha berbasis kemanusiaan yang tidak hanya berorientasi pada keuntungan ekonomi, tetapi juga pada penciptaan nilai sosial bagi masyarakat. Fenomena ini mencerminkan munculnya paradigma baru dalam dunia kewirausahaan, dimana generasi muda berperan sebagai agen perubahan sosial melalui inovasi yang berkelanjutan dan berkeadilan. Penelitian ini bertujuan untuk menganalisis peran generasi muda dalam menciptakan nilai ekonomi dan sosial melalui aktivitas sociopreneurship, serta memahami bagaimana gerakan tersebut berkontribusi terhadap pembangunan sosial-ekonomi yang inklusif. Metode yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif melalui pengumpulan data dari observasi aktivitas sociopreneur muda serta telaah literatur yang relevan. Hasil penelitian menunjukkan bahwa generasi muda berperan penting dalam membangun jaringan kolaboratif, memperkuat modal sosial, serta mengintegrasikan nilai kemanusiaan dalam praktik kewirausahaan. Gerakan usaha berbasis kemanusiaan yang diinisiasi oleh mereka terbukti mampu menciptakan dampak sosial positif sekaligus meningkatkan kemandirian ekonomi masyarakat. Implikasi dari penelitian ini menegaskan bahwa penguatan kapasitas dan dukungan kebijakan terhadap sociopreneur muda menjadi faktor kunci dalam mendorong pembangunan ekonomi yang berkeadilan dan berkelanjutan.
Peran Kebijakan Ekonomi Pemerintah Dalam Mendorong Pertumbuhan Ekonomi Nasional Indonesia Wira Yudha Alam; Nadia Alkhalifi Dwi Ramadhani; Muhles; Nur Irvia Dhea Agustin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46593

Abstract

Economic growth is one of the main indicators in assessing the success of a country's development. Stable economic growth reflects an increase in production, consumption, investment, and public welfare activities. In the Indonesian context, the government has a very important role in regulating and directing the national economy through various economic policies. The government's economic policy basically aims to maintain economic stability, encourage economic growth, create jobs, and improve the welfare of the community. This research aims to analyse the role of government economic policy towards Indonesia's economic growth. The research method used is qualitative descriptive with a literature study approach. The data used is secondary data obtained from books, scientific journals, official reports of the Central Statistics Agency (BPS), Bank Indonesia, Ministry of Finance, and other relevant sources. Research results show that the government's economic policy has a significant role in driving Indonesia's economic growth. Fiscal policy plays a role through government spending, subsidies, tax incentives, and infrastructure development. Monetary policy plays a role in maintaining the stability of inflation, interest rates, and the rupiah exchange rate. Meanwhile, structural reform plays a role in increasing productivity, investment, economic competitiveness, and transformation of the national economic sector. Thus, Indonesia's economic growth cannot be separated from the effectiveness and synergy of government economic policies that are implemented sustainably.
EFEKTIFITAS PROGRAM PENCIPTAAN 19 JUTA LAPANGAN KERJA TERHADAP PENURUNAN PENGANGGURAN (STUDI DATA BPS JAWA TIMUR). Wira Yudha Alam; Muchammad Dava Ramahdan; Alfi Zidan; Nailah Hadyan Ramadhani; Yesika Fitri Aulia
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46758

Abstract

Unemployment continues to be a significant macroeconomic challenge that impacts both economic stability and societal welfare. The government of Indonesia has launched a comprehensive policy aimed at generating 19 million job opportunities, bolstered by associated initiatives like the Free Nutritious Meal program, which has the potential to create jobs through the food supply sector and related industries. This research seeks to evaluate the success of the job creation initiative in lowering unemployment rates and to explore the function of the MBG program as a supplementary policy. The study utilizes a descriptive quantitative methodology, drawing from secondary information provided by the Statistics Indonesia for East Java Province, along with trend analysis and qualitative methods to evaluate indirect effects on employment. Findings suggest that job creation strategies generally aid in diminishing unemployment, though their success is affected by factors such as the quality of the labor force, the economic framework, and the distribution of jobs. The MBG initiative also demonstrates promise in generating new job prospects, but its execution needs enhancement to ensure wider and more lasting effects. ltimately, the job creation initiative is crucial in tackling unemployment, especially when reinforced by cohesive social policies, and harmonizing policies is vital to attain effective and sustainable employment results.  
ARAH KEBIJAKAN INVESTASI INFRASTRUKTUR DAN DAMPAKNYA TERHADAP PERTUMBUHAN EKONOMI REGIONAL DI INDONESIA Wira Yudha Alam; Indah Rahmawati, Syela; Ainul Yaqin, Indra; Hakim Ali Madega, Erika
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 Nomor 02, Juni 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.13168

Abstract

This study is motivated by the uneven impact of infrastructure investment on regional economic growth in Indonesia, where some regions are able to capture the benefits of infrastructure development more quickly than others. The study aims to examine the direction of infrastructure investment policy in Indonesia and explain how such investment affects regional economic growth. This article applies a descriptive qualitative approach through literature review and policy document analysis, including the 2025–2029 National Medium-Term Development Plan, state budget documents, Statistics Indonesia publications, and national as well as international empirical studies on infrastructure and regional growth. The findings show that infrastructure investment contributes to regional growth by reducing logistics costs, improving interregional connectivity, expanding market access, increasing business productivity, and generating interregional spillover effects. However, these benefits are not evenly distributed. Regions with stronger economic bases, better institutional quality, and greater fiscal capacity tend to gain more rapidly than lagging regions. Roads, ports, airports, electricity, and digital infrastructure also produce different effects depending on each region’s economic structure. Therefore, infrastructure investment policy should emphasize project quality, intermodal connectivity, asset maintenance, blended financing, and integration with human capital development and local productive sectors. The study concludes that infrastructure investment is more effective in promoting regional economic growth when it is designed according to territorial needs rather than merely distributing physical projects across regions.
Co-Authors Aditya, Dony Dwi Afkar, Taudikhul Agus Purbo Widodo Ahmad Naufal Miqdad Ainul Yaqin, Indra Aji Prasetyo Alfi Zidan Amaliya, Lailatul Ameilia Larasati Anastasia Puspa Anggraini, Anastasia Annisa Islah Rahma Diana Apriliawan Khafid Muzuka Apriliawan Khafid Muzuka Ardhiani, Mutiara Rachma Aris Junaidi Aristha Purwanthari Sawitri Aurianto, Ferdimer Dimas Bagus D, I Made Binantoro, Patria Winahyu Christiano Yhuga Pamungkas Dewani, Jagatddhitha Acyuta Dwi Ajeng Kusumawardhani Dwi Aprilia, Chindi Dwijayanti, Ririn Dyatmika, Sutama Wisnu Edy Sulistiyawan, Edy Fachrudy Asj'ari Fahrizal Syahrul Huda Bahtiar Fannisa Putri Agustin Febri Fidyantaka Fikriyah, Khusnul Firda Aulia Ariska Fitrianto, Hari Hakim Ali Madega, Erika Ida Zuroida Ida Zuroida Indah Rahmawati, Syela Irnanda, Zulfa Risma Kacung Marijan Martha Suhardiyah Mertha Viviani Mira, Theresia Saubiran Mohammad Afrizal Miradji Muchammad Dava Ramahdan Muhammad Zaqhlul Zaidan Muhles Nadia Alkhalifi Dwi Ramadhani Nahairiyah Najwa, Wisnu Adi Pratama Nailah Hadyan Ramadhani Nashrudin Latif Natasya Elok Saputri Niken Adinda Salsabillah Nur Arifatus Syarifah, Ellen Ananda Elviana Nur Irvia Dhea Agustin Patria Winahyu Binantoro Patria Winahyu Binantoro Pramudito, Bagus Purnamartha, Eva Putranto, Teguh Dwi Putri Kinasih, Shinta Rahmah, Nur Lailina Rahmawati, Nabila Putri Ramadhona, Oktabella Maryam Ratri Kharisma, Widya Putri, Fika Audina, Rena Oktavianti Maghfiroh Rena Sofyatu, Gita Raditya, Zahra Regita Amelia Putri, Rina Agustina Rohmah, Catur Jamiatur RR. Ella Evrita Hestiandari Sari, Indria Sigit Prihanto Utomo Siti Aminah Siti Istikhoroh Sukandani, Yuni Sutama Wisnu Dyatmika Sutama Wisnu Dyatmika Teguh Purwanto Titik Harniati Titik Harniati Tony Susilo Wibowo Tri Adella, Nadiva Tri Ariprabowo Untung Lasiyono Vivi Amelia Viviani, Mertha Widyasari, Sazy Yulia Wisnu, Thiomaris Shevia Syahlom Putri Yesika Fitri Aulia Zukar, Maretha Zulvamita Anggraini, Rika