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All Journal Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar SENTRALISASI CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Majalah Ekonomi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial YUME : Journal of Management Jurnal Komunikasi Profesional (JRAMB) Jurnal Riset Akuntansi Mercu Buana International Journal of Economics, Business and Accounting Research (IJEBAR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Didaktik : Jurnal Ilmiah PGSD STKIP Subang Journal of Innovation in Educational and Cultural Research Economics and Digital Business Review Journal of Economics and Business UBS Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Ekonomika dan Bisnis Islam EKONOMIKA45 Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ilmu Sosial dan Humaniora Innovative: Journal Of Social Science Research Jurnal Ekonomi Manajemen Akuntansi International Journal of Islamicate Social Studies EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Cendekia Ilmiah
Wira Yudha Alam
Universitas PGRI Adi Buana Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Teknik Pemasaran Berbasis Media Sosial Di Kelurahan Sepanjang, Kecamatan Taman, Kabupaten Sidoarjo Nashrudin Latif; Wira Yudha Alam; Teguh Purwanto; Untung Lasiyono
Ekobis Abdimas Vol 3 No 1 (2022): Juni
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

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Abstract

Media sosial tengah mendapatkan perhatian utama bagi pelaku Usaha Mikro, Kecil, Menengah (UMKM) sebagai sarana pemasaran. Penetapan sebagai media pemasaran, aplikasi media sosial memberikan dampak kemudahan pelaku usaha untuk menawarkan produk atau jasa secara massif sehingga penetrasi pasar lebih meluas dibandingkan cara manual sebelumnya yaitu penjualan secara langsung dimana mempertemukan penjual dan pembeli. Potensi penggunaan media sosial membutuhkan keahlian dan ketrampilan, maka untuk mengoptimalkannya dibutuhkan pelatihan sebagai teknik memasarkan produk atau jasa melalui media sosial, mengingat tidak semua pelaku usaha mampu menggunakan aplikasi yang tersedia. Teknik pemasaran mencakup bagaimana menciptakan konten kreatif, memaksimalkan frekuensi unggahan, pengaturan data base dan penggunaan media sosial berdasarkan tipikalnya. penetapan Maka sosialisasi optimalisasi media pemasaran melalui media sosial yang tersedia dan diperlukan bagi masyarakat kelurahan Sepanjang diselenggarakan guna memberikan dampak positif bagi kinerja usaha yang tengah dilakukannya. Upaya penyuluhan ini diharapkan mampu meningkatkan kesadaran penggunaan media sosial dengan tepat sasaran sesuai audien pasarnya dan bijak dalam memilih konten sesuai karakteristik media sosial yang dipilihnya.
Pendampingan Pelaporan Perpajakan Bagi Wajib Pajak UMKM Desa Morowudi Kecamatan Cerme Kabupaten Gresik Mutiara Rachma Ardhiani; Sutama Wisnu Dyatmika; Wira Yudha Alam; Yuni Sukandani; Siti Istikhoroh
Ekobis Abdimas Vol 3 No 2 (2022): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.3.2.6593

Abstract

Micro, Small and Medium Enterprises are one of the drivers of the Indonesian economy. This large contribution of MSMEs is in contrast to tax revenues from the MSME sector. There are several things that cause state revenue from this sector to not be maximized. One reason is that not a few MSME actors have limited ability to fulfill their tax rights and obligations. Limited knowledge is one of the obstacles to the development of MSMEs. MSMEs need the role of various parties who can educate and assist them to improve their compliance in paying taxes. Based on this, community service activities are carried out in the form of tax socialization and assistance to MSMEs with the hope of helping MSMEs in fulfilling their tax obligations. 
Penentuan Harga Jual Produk untuk Meningkatkan Daya Saing UMKM Kelurahan Taman Sidoarjo Mutiara Rachma Ardhiani; Tri Ariprabowo; Wira Yudha Alam; Martha Suhardiyah; Sigit Prihanto Utomo
Ekobis Abdimas Vol 4 No 1 (2023): Juni
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

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Abstract

Kegiatan bisnis Usaha Mikro Kecil dan Menengah (UMKM) terkadang menghadapi beberapa masalah. Salah satu masalah tersebut adalah penentuan harga jual barang atau jasa yang ditawarkan. Hal ini dapat memberikan dampak buruk bagi UMKM, sedangkan UMKM berperan penting dalam pertumbuhan ekonomi dan mengurangi tingkat pengangguran di Indonesia. Penentuan harga jual UMKM seringkali berdasarkan harga pasar tanpa memperhitungkan laba atau rugi dan tidak mempertimbangkan biaya saat menetapkan harga jual produk yang mereka produksi. Kegiatan PPM dilakukan agar pelaku UMKM memahami struktur biaya proses produksi dan dapat melakukan penentuan harga jual yang benar. Hal tersebut dilakukan agar pelaku UMKM mengetahui jumlah produk yang diproduksi dan memiliki gambaran yang lebih jelas mengenai jumlah keuntungan yang mereka hasilkan.
Rebranding Produk Olahan Pangan untuk Meningkatkan Daya Saing pada UMKM Desa Wage Kecamatan Taman Kabupaten Sidoarjo Aji Prasetyo; Sigit Prihanto Utomo; Martha Suhardiyah; Wira Yudha Alam
Ekobis Abdimas Vol 4 No 2 (2023): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.4.2.8709

Abstract

Kegiatan pengabdian kepada masyarakat ini dilakukan dengan tujuan untuk meningkatkan pengetahuan dan penguatan brand pada produk olahan pangan UMKM Desa Wage Kecamatan Taman Kabupaten Sidoarjo untuk meningkatkan daya saing. Kegiatan ini dilakukan dengan metode ceramah dan diskusi. Kegiatan ini dilakukan pada UMKM Desa Wage khususnya yang berproduksi olahan pangan yang merupakan produksi terbanyak dari UMKM Desa Wage tersebut. Kegiatan ini diharapkan mampu memberi pemahaman kepada UMKM Desa Wage bahwa dalam rangka meningkatkan daya saing tidak hanya cukup dengan produk yang sudah ada, namun apabila produk dirasa kurang penjualannya, salah satu upaya yang dapat dilakukan dengan rebranding produk tersebut yang dapat dilakukan dengan mengevaluasi hasil produksi, kemasan, hingga model pemasarannya.
Enhancing Business Research Method Course Outcomes: The Role of Integrated PBL and PjBL Models Untung Lasiyono; Wira Yudha Alam; Siti Istikhoroh
Journal of Innovation in Educational and Cultural Research Vol 5, No 2 (2024)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jiecr.v5i2.1393

Abstract

This research evaluates the efficacy of integrating Problem-Based Learning (PBL) and Project-Based Learning (PjBL) in business research methods at a university that provides educational and non-educational programs in Surabaya, Indonesia, aligning with national educational standards. The study aims to assess the impact of blended PBL and PjBL models on student performance, aiming for improved comprehension and application of research methods concepts. A quantitative approach was employed, sequentially applying PBL and PjBL within the curriculum. The 2022 Accounting Study Program cohort was sampled via random selection. Student-prepared research proposals were evaluated, and data were analyzed using multiple linear regression. The integrated PBL and PjBL significantly correlate with enhanced academic performance in business research methods, suggesting improved understanding and application of concepts. This study demonstrates the effectiveness of integrating PBL and PjBL to achieve competency-based educational goals in business research methods. By aligning with national standards, this approach enhances learning experiences and provides valuable insights for similar contexts.
The Influence of Communication Technology and Internal Market Orientation on Entrepreneurial Marketing Bagus D, I Made; Asj’ari, Fachrudy; Pramudito, Bagus; Yudha Alam, Wira; Purbo Widodo, Agus
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3131

Abstract

This examination was directed fully intent on noting the impact of correspondence innovation on inner market direction and enterprising promoting as well as the impact of inward market direction and pioneering showcasing on correspondence innovation at Artomoro store Surabaya. The philosophy of this exploration is illustrative quantitative utilizing speculation testing. This study involves 110 respondents as an example and utilizations the Nonprobability Sampling strategy. The example comprises of customers Artomoro store Surabaya then the information is taken utilizing a poll. The experimental outcomes got that correspondence innovation essentially affects interior market direction with a sig esteem. 0.000. Correspondence innovation and inward market direction fundamentally affect enterprising showcasing with a sig esteem. 0.000 and 0.001 . separately.
PENGARUH INFLUENCER TERHADAP TINGKAT PENJUALAN PRODUK PERAWATAN DAN KECANTIKAN PADA BRAND SCARLETT DAN WARDAH Wira Yudha Alam; Niken Adinda Salsabillah; Fannisa Putri Agustin; Annisa Islah Rahma Diana
Seminar Nasional Hasil Riset dan Pengabdian Vol. 6 (2024): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 6 Tahun 2024
Publisher : LPPM Universitas PGRI Adi Buana

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Abstract

Perkembangan industri perawatan tubuh dan kecantikan di Indonesia berkembang pesat dalam beberapa tahun terakhir. Fenomena tersebut dipicu oleh kesadaran masyarakat akan pentingnya perawatan dan kecantikan kulit serta besarnya pengaruh media sosial terhadap penyajian produk tersebut. Penelitian ini berfokus pada dua brand ternama, Scarlett dan Wardah, serta bagaimana kolaborasi dengan influencer mempengaruhi pemasaran dan penjualan produknya. Scarlett Whitening memanfaatkan popularitas budaya Korea dengan merekrut Song Joong Ki sebagai brand Ambassador. Strategi ini berhasil menarik perhatian Generasi Z yang terpengaruh K-wave sehingga meningkatkan visibilitas Scarlett di pasar domestik dan internasional. Di sisi lain, Wardah menggunakan strategi yang fokus bekerja sama dengan influencer lokal untuk mempertahankan posisi dominannya di pasar Indonesia. Kedua merek tersebut juga beroperasi di platform belanja online populer seperti Shopee, TikTok, dan Tokopedia sehingga memudahkan konsumen dalam membeli produk. Dengan membandingkan strategi pemasaran dan kolaborasi dengan influencer, penelitian ini menyimpulkan bahwa mengintegrasikan influencer ke dalam strategi pemasaran dapat meningkatkan kepercayaan konsumen dan mendukung pertumbuhan penjualan merek di pasar yang semakin kompetitif seperti industri kecantikan. Kata Kunci : Influencer, Produk Kecantikan, Scarlett, Wardah
The Phenomenon of Change from Sellers Using Candy in Sharia Business Ethics Fikriyah, Khusnul; Alam, Wira Yudha
International Journal of Islamicate Social Studies Vol. 2 No. 1 (2024): May
Publisher : Nursyam Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62039/ijiss.v2i1.36

Abstract

This article aims to discuss in depth the phenomenon of replacing change with candy that is widely practised by business actors in the buying and selling process from the perspective of sharia business ethics. Basically, buying and selling in Islam is a permissible activity. However, in the process there are interesting activities to be studied from an Islamic perspective, one of which is this phenomenon. This type of research is descriptive qualitative. While literature study is used as a data collection technique. The results of this study show that sharia business ethics sees that in th relations between humans (muamalah), all things can be done, unless there is clear evidence that prohibits it. In this case, when business actors do not pay full return, there are buyer rights that are not given by business actors. If the buyer is not happy with the return, then even very small change becomes bastard (haram) because it was taken in a bad way (batil). Not giving the full change, or the change is replaced with candy by the business is also not in accordance with the principles of Islamic economic ethics, which consist of Tawhid, balance, free will, and responsibility
TINJAUAN POLITIK DAN SYARIAH TERHADAP KEBIJAKAN PEMINDAHAN IBU KOTA NEGARA SEBAGAI PILIHAN RASIONAL Yudha Alam, Wira
Jurnal Ekonomika dan Bisnis Islam Vol 6 No 1 (2023): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v6n1.p102-113

Abstract

The movement of the IKN has been a plan since Joko Widodo was elected president, in 2019. This article seeks to explore the policy of the State Capital (IKN) understood as the path taken by the government. Using a rational choice framework in the perspective of sharia and politics. This policy exists because it is supported by three aspects: first, the environmental aspect which is a stimulus for actors to act. Second, aspects of the rules of the game through a legal-formal framework that makes it easy to provide the red carpet for actors. Third, the organizational aspect that emphasizes the self-interest of the actors so that it creates a desire to shape IKN policies. This study uses a qualitative method with an analytical descriptive approach, which analyzes various available data. The discussion put forward is based on references examined through the opinions of experts and scholars, as well as from books. The transfer of IKN is considered to tend only as a policy that benefits certain groups, and is considered to have not achieved benefit, because benefit concerns the interests of many people, not personal interests or certain small groups
Optimalisasi Manajemen Strategi Untuk Menjadikan UMKM Yang Unggul Dalam Persaingan Bisnis Edy Sulistiyawan; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji; Aji Prasetyo
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9414

Abstract

In the current era of globalization and digitalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges in maintaining and improving their competitiveness. Optimizing strategic management is crucial to ensure that MSMEs can not only survive but also excel in the tight business competition. This study aims to identify and analyze effective management strategies for MSMEs to improve their competitiveness. The research methodology involves qualitative and quantitative analysis through case studies of MSMEs in various industrial sectors. Data were obtained from in-depth interviews with MSME owners, surveys, and internal documentation analysis. Key findings indicate that MSMEs that successfully implement optimal management strategies—such as product innovation, utilization of digital technology, effective human resource management, and targeted marketing strategies—can significantly improve their competitive position. This study concludes that the implementation of strategic management based on a deep understanding of market needs, adaptation to changes in the business environment, and the use of modern technology are key factors in achieving competitive advantage. Practical recommendations for MSMEs include developing market analysis capabilities, improving digital skills, and implementing more structured management practices. By implementing these recommendations, MSMEs are expected to increase their competitiveness and contribute more to local and national economic growth.
Co-Authors Aditya, Dony Dwi Afkar, Taudikhul Agus Purbo Widodo Ahmad Naufal Miqdad Ainul Yaqin, Indra Aji Prasetyo Alfi Zidan Amaliya, Lailatul Ameilia Larasati Anastasia Puspa Anggraini, Anastasia Annisa Islah Rahma Diana Apriliawan Khafid Muzuka Apriliawan Khafid Muzuka Ardhiani, Mutiara Rachma Aris Junaidi Aristha Purwanthari Sawitri Aurianto, Ferdimer Dimas Bagus D, I Made Binantoro, Patria Winahyu Christiano Yhuga Pamungkas Dewani, Jagatddhitha Acyuta Dwi Ajeng Kusumawardhani Dwi Aprilia, Chindi Dwijayanti, Ririn Dyatmika, Sutama Wisnu Edy Sulistiyawan, Edy Fachrudy Asj'ari Fahrizal Syahrul Huda Bahtiar Fannisa Putri Agustin Febri Fidyantaka Fikriyah, Khusnul Firda Aulia Ariska Fitrianto, Hari Hakim Ali Madega, Erika Ida Zuroida Ida Zuroida Indah Rahmawati, Syela Irnanda, Zulfa Risma Kacung Marijan Martha Suhardiyah Mertha Viviani Mira, Theresia Saubiran Mohammad Afrizal Miradji Muchammad Dava Ramahdan Muhammad Zaqhlul Zaidan Muhles Nadia Alkhalifi Dwi Ramadhani Nahairiyah Najwa, Wisnu Adi Pratama Nailah Hadyan Ramadhani Nashrudin Latif Natasya Elok Saputri Niken Adinda Salsabillah Nur Arifatus Syarifah, Ellen Ananda Elviana Nur Irvia Dhea Agustin Patria Winahyu Binantoro Patria Winahyu Binantoro Pramudito, Bagus Purnamartha, Eva Putranto, Teguh Dwi Putri Kinasih, Shinta Rahmah, Nur Lailina Rahmawati, Nabila Putri Ramadhona, Oktabella Maryam Ratri Kharisma, Widya Putri, Fika Audina, Rena Oktavianti Maghfiroh Rena Sofyatu, Gita Raditya, Zahra Regita Amelia Putri, Rina Agustina Rohmah, Catur Jamiatur RR. Ella Evrita Hestiandari Sari, Indria Sigit Prihanto Utomo Siti Aminah Siti Istikhoroh Sukandani, Yuni Sutama Wisnu Dyatmika Sutama Wisnu Dyatmika Teguh Purwanto Titik Harniati Titik Harniati Tony Susilo Wibowo Tri Adella, Nadiva Tri Ariprabowo Untung Lasiyono Vivi Amelia Viviani, Mertha Widyasari, Sazy Yulia Wisnu, Thiomaris Shevia Syahlom Putri Yesika Fitri Aulia Zukar, Maretha Zulvamita Anggraini, Rika