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All Journal Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Al-Kharaj: Journal of Islamic Economic and Business Target : Jurnal Manajemen Bisnis JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ekonomi, Bisnis dan Manajemen Journal Islamic Business and Entrepreneurship / JIBE Journal of Management and Social Sciences Journal of Creative Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Student Research Journal Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Zaenul Muttaqien
Universitas Islam Kadiiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Kepuasan Konsumen-dalam-Memediasi-Pengaruh-Kualitas Produk-dan-Persepsi-Harga terhadap-Loyalitas-Pelanggan (Studi pada Jasa Instalasi Mekanik dan Elektronik PT Langgeng Utama Rekaindo Kediri) Mega Tri Arsita; Zaenul Muttaqien; Diana Ambarwati
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 3 (2025): September : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i3.1647

Abstract

The reason of this study is to research the impact of product pleasant and price notion on client loyalty at PT Langgeng Utama Rekaindo Kediri using customer pleasure as a mediating variable. A quantitative technique is used on this take a look at and Structural Equation Modeling-Partial Least Squares (SEM-PLS 4.0) as an evaluation technique. a web questionnaire changed into used to accumulate facts with a 4-point Likert scale and 140 respondents were involved with the purposive sampling technique used. The effects showed that product high-quality shows a advantageous and significant direct impact on client loyalty. rate notion has a high quality effect on client loyalty, but this effect is not statistically significant. Product high-quality shows a high-quality and significant direct effect on client pride. fee perception shows a fantastic and massive direct impact on client satisfaction. client delight has a positive effect on client loyalty, but this effect is not statistically significant. Product high-quality shows a direct impact on client loyalty thru mediation of client pride does now not show tremendous results. The indirect effect of rate belief on client loyalty via mediation of purchaser pride also does not show sizeable consequences.
Pengaruh Inovasi Produk, Word of Mouth, dan Social Media Marketing, terhadap Keputusan Pembelian : Studi di Lembaga Kursus Bahasa Inggris Global English Pare Cacun Havana; Zaenul Muttaqien; Ahmad Jauhari
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2717

Abstract

This study was conducted with the motivation to analyze the impact of product innovation, word-of-mouth (WOM), and social media marketing on purchasing decisions at one of the English language courses located in Kampung Inggris, Pare, Kediri, namely Global English. In the digital era and increasingly fierce competition among non-formal educational institutions, understanding the factors that influence purchasing decisions is very important. This study used a quantitative approach with a survey method via Google Form, which was distributed to active students at the institution. The research instrument, a closed questionnaire, was designed to measure students' perceptions of the product innovation offered, the influence of word-of-mouth communication, and the effectiveness of marketing strategies through social media. The analysis results show that product innovation has a significant influence on purchasing decisions, particularly in terms of offering new programs that are in line with market needs, such as the "Studycation" program that combines learning and recreation. Word-of-mouth has also been shown to play an important role in building trust among potential consumers through positive experiences from previous users. In addition, social media marketing makes a real contribution to reaching a wider audience, increasing interaction, and strengthening the institution's image in the public eye. These three variables, both partially and simultaneously, had a positive and significant influence on purchasing decisions. These findings indicate that integrated, digital-based marketing strategies are key to attracting and retaining consumer interest in the informal education sector. This research is expected to serve as a reference for course providers and other educational institutions in designing innovative, efficient, and adaptive marketing strategies to address changing consumer behavior in the digital era.
Pengendalian Kualitas Produk Menggunakan Metode Six Sigma dengan Pendekatan DMAIC pada UD. Palapa Desi Ginura Divarica Anjani; Edwin Agus Buniarto; Zaenul Muttaqien
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 3 (2025): September: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i3.839

Abstract

The purpose of this research is to use the six sigma approach to assess the quality of cracker manufacturing at UD. Palapa in Nganjuk Regency. This technology was chosen because it allows for quantitative measurement and analysis of product defect levels, as well as the identification of defect-causing variables. The study was carried out using the DMAIC (Define, Measure, Analyze, Improve, Control) steps and statistical methods such as Pareto diagrams, fishbone diagrams, and C-chart control charts. According to the research, the cracker manufacturing process at UD. Palapa has an average sigma value of 2.74, which is still below the six sigma (6σ) threshold.  This figure implies that the product fault rate remains fairly high.  The most common forms of faults are irregular shape and uneven thickness, which are mostly produced by machine, human, process, and raw material problems. C-chart analysis reveals that most processes are still under control, while there are a few spots beyond the control boundaries that indicate unique variances. Based on these data, it is possible to infer that UD. Palapa's quality control system is still reactive and has to be improved in order to be more proactive. Routine equipment maintenance, operator training, the introduction of standard operating procedures (SOP), and more stringent raw material selection are all possible efforts. Six Sigma deployment has been shown to provide a full view of production quality conditions, as well as a foundation for future continuous improvement programs.
PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DI ROCKET CHICKEN DLOPO KEDIRI Anggraini Subroto, Rizky; Zaenul Muttaqien; Ahmad Jauhari
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 1 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i1.5886

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk (X1), Harga (X2) dan Kualitas Pelayanan (X3) terhadap loyalitas Pelanggan pada Rocket chicken Dlopo Kediri.  Jenis penelitian ini adalah penelitian Kuantitatif yang diolah dengan metode statistik. Teknik pengumpulan data yang digunakan adalah data primer dan sekunder. Pengambilan sampel menngunakan Purposive sampling, jumlah sampel dalam penelitian ini sebanyak 104 responen. data penelitian ini diperoleh melalui kuisioner, studi pustaka dan dokumentasi. Teknik analisis data yaitu regresi linear berganda dengan uji validitas, reliabilitas, uji t, uji f dan Koefisien determinasi R2. asil penelitian menunjukkan bahwa secara simultan kualitas produk, harga, dan kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan, dibuktikan melalui hasil uji-F dengan nilai F-hitung sebesar 39,801 > F-tabel 3,09 dan signifikansi 0,000 < 0,05. Secara parsial, variabel harga (X2) dan kualitas pelayanan (X3) memiliki pengaruh signifikan terhadap loyalitas pelanggan dengan nilai t-hitung masing-masing sebesar 3,824 dan 3,154 (lebih besar dari t-tabel 1,984), serta signifikansi 0,000 dan 0,002 (< 0,05). Sebaliknya, variabel kualitas produk (X1) tidak berpengaruh signifikan, dengan nilai t-hitung 1,203 dan signifikansi 0,232 (> 0,05). Model regresi yang diperoleh adalah Y = 3,610 + 0,125X1 + 0,298X2 + 0,343X3 + e. Nilai koefisien determinasi (R²) sebesar 0,544 menunjukkan bahwa 54,4% variasi loyalitas pelanggan dapat dijelaskan oleh ketiga variabel independen tersebut, sedangkan sisanya 45,6% dipengaruhi oleh faktor lain di luar model. Seluruh instrumen penelitian dinyatakan valid (nilai signifikansi < 0,05) dan reliabel (nilai Cronbach’s Alpha > 0,7), menjadikan hasil penelitian ini layak dijadikan rujukan untuk perbaikan strategi pemasaran.
Pengaruh Beban Kerja, Budaya Organisasi, dan Disiplin Kerja terhadap Produktivitas Kerja pada Ud. Berkah Andita Mandiri II Shahril Sobiri, Muhammad; Zaenul Muttaqien; Agung Pambudi Mahaputra
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 5 (2025): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i5.1832

Abstract

This study aims to analyze the effect of workload, organizational culture, and work discipline on employee productivity at UD. Berkah Andita Mandiri II. In today’s competitive business environment, employee productivity is considered a crucial determinant of organizational performance and sustainability. The research employed a quantitative approach using a survey method by distributing structured questionnaires to employees. A total of respondents participated, and the data collected were processed using multiple linear regression analysis to test both partial and simultaneous influences of the independent variables. The findings reveal that workload has a negative and significant impact on employee productivity, indicating that excessive demands can reduce performance and efficiency. On the other hand, organizational culture and work discipline show positive and significant effects on productivity, suggesting that a strong cultural foundation and consistent discipline practices can enhance employee performance. Moreover, the simultaneous test results confirm that workload, organizational culture, and work discipline collectively have a significant effect on employee productivity. These results emphasize the importance of balancing employee workload to prevent burnout, promoting a positive organizational culture that fosters collaboration and motivation, and consistently enforcing discipline to ensure accountability. Overall, the study highlights that effective human resource management practices play a key role in improving employee productivity and, consequently, in achieving organizational goals.
Pengaruh Customer Intimacy, Price Fairness dan Customer Bonding Terhadap Customer Loyalty di Reni Salon Tales Ngadiluwih Diah Ayu Fitrianingsih; Zaenul Muttaqien; Diana Ambarwati
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1014

Abstract

This study aims to determine the effect of Customer Intimacy, Price Fairness, and Customer Bonding on Customer Loyalty at Reni Salon Tales Ngadiluwih. The selection of the research location is based on the consideration that Reni Salon is a beauty service business that has regular customers, but the level of customer loyalty cannot be measured precisely. The type of research used is quantitative research with an unknown population. The research sample amounted to 105 respondents who were determined by purposive sampling technique, namely the selection of samples based on certain criteria relevant to the research. The analysis techniques used include data quality testing, classical assumption testing, and multiple linear regression analysis with the help of Statistical Product and Service Solution (SPSS) version 25. This analysis is used to determine the influence of both partial and simultaneous between independent variables on the dependent variable. The results of the study indicate that partially, Customer Intimacy does not have a significant influence on Customer Loyalty. This indicates that personal closeness between the salon and customers is not yet a major factor in forming loyalty. Meanwhile, Price Fairness has a significant influence on Customer Loyalty, meaning that prices that are considered fair and appropriate by customers can increase their loyalty. Customer Bonding also had no significant effect on Customer Loyalty, indicating that emotional bonds or close customer relationships do not yet play a significant role. However, simultaneous test results show that all three variables—Customer Intimacy, Price Fairness, and Customer Bonding—jointly have a significant effect on Customer Loyalty. These findings suggest that price fairness plays the most critical role in enhancing customer loyalty compared to other factors. Therefore, Reni Salon management is advised to focus more on fair pricing strategies, along with efforts to strengthen closeness and bonds with customers.
Pengaruh Brand Trust, Cita Rasa, dan Inovasi Produk terhadap Minat Beli Konsumen pada CFC Stasiun Kediri Aprilinda Setiana; Zaenul Muttaqien; Ahmad Jauhari
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2772

Abstract

This study aims to examine the influence of Brand trust (X1), Taste (X2), and Product Innovation (X3) on Consumer Purchase Intention (Y) at CFC Stasiun Kediri. The research adopts a quantitative approach with data collected through questionnaires and processed using SPSS 25. The sample was determined using purposive sampling and the Hair et al. formula, resulting in a total of 105 respondents. The analytical techniques employed include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t-test, F-test, and Coefficient of Determination (R²). The results show that Brand trust has a significant effect on consumer purchase intention at CFC Stasiun Kediri with a significance value of 0.000 < 0.05. Taste has a significant effect on consumer purchase intention with a significance value of 0.008 < 0.05. Product Innovation also has a significant effect on consumer purchase intention with a significance value of 0.000 < 0.05. Furthermore, Brand trust, Taste, and Product Innovation simultaneously have a significant effect on consumer purchase intention at CFC Stasiun Kediri.
PENGARUH KOMUNIKASI YANG EFEKTIF, MOTIVASI KERJA DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA UD. KONDANG ROSO Rahmad Haidar; Zaenul Muttaqien; Anita Sumelvia Dewi
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 3 (2022): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1205.689 KB) | DOI: 10.55606/jupiman.v1i3.429

Abstract

Tujuan penelitian ini yaitu untuk mengetahui dan menjelaskan komunikasi yang efektif, motivasi kerja dan kompensasi secara simultan berpengaruh signifikan terhadap produktivitas kerja karyawan. Jenis penelitian ini menggunakan penelitian kuantitati. Sumber data dalam penelitian ini menggunakan data primer dan sekunder. Sampel dalam penelitian yaitu 40 orang karyawan UD. Kondang Roso dengan menggunakan teknik sampling jenuh. Teknik analisis yang digunakan yaitu uji validitas, uji reliabilitas, uji normalitas, uji linearitas, uji multikolinearitas, uji heterokedastisitas, uji t, uji F, analisis regresi linear berganda, dan uji koefisien determinasi (R2) dengan menggunakan program SPSS versi 25. Hasil penelitian secara parsial variabel komunikasi efektif berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, variabel motivasi kerja berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, dan variabel kompensasi berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, Secara simultan variabel komunikasi efektif, motivasi kerja, dan kompensasi berpengaruh signifikan terhadap produktivitas kerja karyawan pada UD. Kondang Roso.
Pengaruh Keterlibatan Kerja, Budaya Organisasi dan Motivasi Kerja Terhadap Kepuasan Kerja Pegawai Pada Kantor Kecamatan Pesantren Dila Rizky Amanda; Zaenul Muttaqien; Agung Pambudi Mahaputra
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.989

Abstract

This study aims to analyze the influence of work involvement, organizational culture, and work motivation on employee job satisfaction at the Pesantren District Office, Kediri City. The type of research used is quantitative research with a survey method, using a questionnaire as the main instrument. The population in this study consists of all employees at the Pesantren District Office, totaling 30 people, with a saturated sampling technique so that the entire population was used as the research sample. Data analysis in this study was carried out using multiple linear regression, t-test, F-test, and the coefficient of determination (R²) to determine the partial and simultaneous effects of each independent variable on the dependent variable. The results of this study indicate that work involvement, organizational culture, and work motivation, both partially and simultaneously, have a positive and significant effect on employee job satisfaction. These findings emphasize the importance of enhancing employee involvement, building a conducive organizational culture, and strengthening work motivation to create a harmonious work environment and improve overall organizational performance.
Implementasi Linear Programming Untuk Efisiensi Biaya Operasional Produk Sayuran Hidroponik Di Kecamatan Semen Kediri Cindy Nuraini; Edwin Agus; Zaenul Muttaqien
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1001

Abstract

This study aims to optimize hydroponic vegetable production strategies at KEA Farm through the application of the Linear Programming method using a quantitative descriptive approach. The main focus of the research is to determine the optimal production combination between lettuce and mint leaves by considering resource constraints, including working time (180 hours per month), land capacity (100 units), and production cost (Rp 110,000). Data were collected through observation, interviews, and documentation studies, and were then analyzed using the graphical method and validated with manual calculations. The results indicate two optimal production strategies. The first strategy involves the single production of 22 units of lettuce, generating a maximum profit of Rp 66,000 per cycle, with 100% cost utilization, 24% working time utilization, and 22% land utilization. The second strategy is product diversification, combining 16 units of lettuce and 5 units of mint leaves, resulting in a profit of Rp 53,000. However, this approach provides long-term strategic advantages through market expansion and reduced dependency on a single commodity. The implementation of the Linear Programming model proved effective in enhancing resource allocation efficiency and supporting production decision-making. This research offers practical contributions for micro agribusiness actors by providing an easily applicable analytical approach, as well as academic contributions through the integration of graphical visualization methods and mathematical precision in optimizing small-scale hydroponic production.
Co-Authors Achmad Nizar Zulmy Agung Pambudi Mahaputra Agustin Kristian Puji Lestari Ahmad Jauhari Allail Niken Suciani Anggraini Subroto, Rizky ANITA SUMELVIA DEWI Anita Sumelvia Dewi Aprilinda Setiana Ardhea Kusumawati Avryan Irnandi Cacun Havana Cindy Nuraini Cindy Wahyu Valentine Dela Aprilia Desi Ginura Divarica Anjani Devy Nurismawati Dewanda Tasa S.Bagio Putri Diah Ayu Fitrianingsih Diana Ambarwati Dila Rizky Amanda Dwi Agustina Putri Edi Murdiyanto Edwin Agus EDWIN AGUS BUNIARTO Edy suwasono Eka Hadiwijaya Endita Septia Luisna ERWIN SYAHPUTRA Fadhila Hana Antikasari Fadita Cyntia Rachmawati Febby Fauzi Hermanto Gabriella Pratama Heru Sutapa Ilham Kriswanda Imawan Irine Fauziah Putri Jatmiko, Udik Kiki Tri Wulandari Kukuh Hardianto Mega Tri Arsita Mohammad Iqbal Abidin Nadya Angel Berliana Nova Puspitaningrum Nur Hidayati Nuril Aulia Munawaroh Palupi Dwi Novita Sari Rahmad Haidar Ridha Khalimatu Khoiriya Rizki Winda Puspita Sari Robby Pradika Putra Saptaria, Lina Shahril Sobiri, Muhammad Srikalimah, Srikalimah Suseno Hendratmoko Suseno Hendratmoko Tarisa Berliana Putri Trisnia Widuri Trisnia Widuri Ustadus Sholihin Wardhani, Rike Kusuma Wildan Diky Fathoni Yesi Kusuma Sari Yudha Dwi Pradita