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All Journal Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Al-Kharaj: Journal of Islamic Economic and Business Target : Jurnal Manajemen Bisnis JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ekonomi, Bisnis dan Manajemen Journal Islamic Business and Entrepreneurship / JIBE Journal of Management and Social Sciences Journal of Creative Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Student Research Journal Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Zaenul Muttaqien
Universitas Islam Kadiiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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The Influence of Price (VAT) and Brand Image on Purchase Decisions of Scarlett Skincare Products in TikTok Shop through Consumer Trust as a Mediating Variable among Generation Z in Indonesia Dela Aprilia; Zaenul Muttaqien
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8405

Abstract

This study aims to examine the effect of Price (VAT) and Brand Image on Purchase Decisions of Scarlett skincare products through TikTok Shop, with Consumer Trust serving as both a mediating and moderating variable among Generation Z in Indonesia. A quantitative approach was employed, targeting Generation Z consumers who have purchased Scarlett products via TikTok Shop. The sample was determined using purposive sampling, with the criteria of respondents aged 13–28 years. Based on the Rao Purba formula, the minimum required sample size was 96.4 respondents, rounded up to 100, which is considered appropriate according to Roscoe’s rule of thumb suggesting an ideal range of 30 to 500 respondents. Data were collected using questionnaires with a five-point Likert scale and analyzed with SmartPLS software. The findings reveal that Price (VAT), Brand Image, and Consumer Trust have a positive and significant effect on Purchase Decisions, both directly and indirectly. More specifically, Consumer Trust plays a mediating role in strengthening the influence of Price (VAT) and Brand Image on Purchase Decisions. Thus, Consumer Trust emerges as a key factor that bridges and reinforces the interrelationships among the variables, resulting in a more consistent and significant impact on Purchase Decisions
Pengaruh Kepemimpinan Transaksional, Kepemimpinan yang Melayani, dan Integritas Kerja terhadap Kinerja Karyawan Agustin Kristian Puji Lestari; Nur Hidayati; Zaenul Muttaqien
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1046

Abstract

This study aims to analyze the influence of transactional leadership, servant leadership, and work integrity on employee performance at PT. Istana Argo Kartika (Sanken) Surabaya Branch. The research applies a quantitative approach with an associative design to examine the relationships among variables. The population consists of all permanent employees, and because the total number is limited, a saturated sampling technique was used so that every employee could serve as a respondent. Data were collected through structured questionnaires and later analyzed using multiple linear regression to determine both partial and simultaneous effects. The findings reveal that transactional leadership, servant leadership, and work integrity each have a positive and significant impact on employee performance when tested individually. In addition, the combined influence of all three variables also shows a significant contribution to overall performance levels. These results suggest that firm direction, supportive service-oriented leadership, and strong adherence to integrity can effectively improve employee outcomes. Therefore, this study is expected to provide useful insights for management in designing leadership development programs and strengthening human resource strategies.
Pengaruh Brand Image, Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Smartphone Merek Oppo Pada Toko Handphone Mbahjo Cell Dibandar Kota Kediri Cindy Wahyu Valentine; Edi Murdiyanto; Zaenul Muttaqien
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.667

Abstract

This study discusses the influence of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the MbahJo Cell mobile phone store in Kediri city. This study aims to determine and explain the results of the influence of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the MbahJo Cell mobile phone store in Kediri City. This type of research uses associative research using quantitative methods. The sample in this study was only on consumers who were making a purchase decision on OPPO smartphones at the MbahJo Cell mobile phone store as many as 102 consumers. The sampling technique uses Non-Probability Sampling with the Accidental Sampling method. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is a classical assumption, multiple linear regression. The result of this study is that there is a significant influence of brand image on purchasing decisions with a value of Sig. 0.000 < 0.05. There is a significant influence of price on purchasing decisions with values of Sig. 0.037 < 0.05. There is a significant influence of service quality on purchasing decisions with a value of Sig 0.000 < 0.05. There is a simultaneous influence of brand image, price, and service quality on purchasing decisions with a Sig. value of 0.000 < 0.05.
PENGARUH DIGITAL MARKETING, ELECTRONIC WORTH OF MOUTH (E-WOM), DAN KNOWLEDGE PRODUCT TERHADAP PURCHASE INTENTION DI CV. KIRANA KEJORA KEDIRI Devy Nurismawati; Zaenul Muttaqien; Diana Ambarwati
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 3 (2026): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i3.6708

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Electronic Word of Mouth (E-WOM), dan Knowledge Product terhadap Purchase Intention konsumen CV. Kirana Kejora Kediri. Pendekatan yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui kuesioner terhadap 105 responden yang dipilih menggunakan metode insidental sampling. Analisis data dilakukan menggunakan regresi linier berganda disertai uji validitas, reliabilitas, uji t, uji F, dan koefisien determinasi. Hasil uji F menunjukkan bahwa ketiga variabel independen secara simultan berpengaruh signifikan terhadap Purchase Intention (F- hitung = 201,089 > F-tabel = 3,09; sig = 0,000 < 0,05). Secara parsial, E-WOM (X2) dan Knowledge Product (X3) berpengaruh signifikan dengan thitung masing- masing sebesar 3,295 dan 5,186, sedangkan Digital Marketing (X1) tidak berpengaruh signifikan (thitung = 1,056; sig = 0,294). Nilai koefisien determinasi (R²) sebesar 0,857 menunjukkan bahwa 85,7% variasi Purchase Intention dijelaskan oleh ketiga variabel tersebut. Temuan ini menekankan pentingnya E- WOM dan pengetahuan produk dalam membentuk niat beli konsumen, sementara digital marketing perlu dioptimalkan kembali agar lebih efektif.
Co-Authors Achmad Nizar Zulmy Agung Pambudi Mahaputra Agustin Kristian Puji Lestari Ahmad Jauhari Allail Niken Suciani Anggraini Subroto, Rizky Anita Sumelvia Dewi ANITA SUMELVIA DEWI Aprilinda Setiana Ardhea Kusumawati Avryan Irnandi Cacun Havana Cindy Nuraini Cindy Wahyu Valentine Dela Aprilia Desi Ginura Divarica Anjani Devy Nurismawati Dewanda Tasa S.Bagio Putri Diah Ayu Fitrianingsih Diana Ambarwati Dila Rizky Amanda Dwi Agustina Putri Edi Murdiyanto Edwin Agus EDWIN AGUS BUNIARTO Edy suwasono Eka Hadiwijaya Endita Septia Luisna ERWIN SYAHPUTRA Fadhila Hana Antikasari Fadita Cyntia Rachmawati Febby Fauzi Hermanto Gabriella Pratama Heru Sutapa Ilham Kriswanda Imawan Irine Fauziah Putri Jatmiko, Udik Kiki Tri Wulandari Kukuh Hardianto Mega Tri Arsita Mohammad Iqbal Abidin Nadya Angel Berliana Nova Puspitaningrum Nur Hidayati Nuril Aulia Munawaroh Palupi Dwi Novita Sari Rahmad Haidar Ridha Khalimatu Khoiriya Rizki Winda Puspita Sari Robby Pradika Putra Saptaria, Lina Shahril Sobiri, Muhammad Srikalimah, Srikalimah Suseno Hendratmoko Suseno Hendratmoko Tarisa Berliana Putri Trisnia Widuri Trisnia Widuri Ustadus Sholihin Wardhani, Rike Kusuma Wildan Diky Fathoni Yesi Kusuma Sari Yudha Dwi Pradita