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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Target : Jurnal Manajemen Bisnis JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ekonomi, Bisnis dan Manajemen Journal Islamic Business and Entrepreneurship / JIBE Optimal: Jurnal Ekonomi dan Manajemen Journal of Management and Social Sciences Journal of Creative Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Student Research Journal Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Zaenul Muttaqien
Universitas Islam Kadiiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Pengaruh Customer Intimacy, Price Fairness dan Customer Bonding Terhadap Customer Loyalty di Reni Salon Tales Ngadiluwih Diah Ayu Fitrianingsih; Zaenul Muttaqien; Diana Ambarwati
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1014

Abstract

This study aims to determine the effect of Customer Intimacy, Price Fairness, and Customer Bonding on Customer Loyalty at Reni Salon Tales Ngadiluwih. The selection of the research location is based on the consideration that Reni Salon is a beauty service business that has regular customers, but the level of customer loyalty cannot be measured precisely. The type of research used is quantitative research with an unknown population. The research sample amounted to 105 respondents who were determined by purposive sampling technique, namely the selection of samples based on certain criteria relevant to the research. The analysis techniques used include data quality testing, classical assumption testing, and multiple linear regression analysis with the help of Statistical Product and Service Solution (SPSS) version 25. This analysis is used to determine the influence of both partial and simultaneous between independent variables on the dependent variable. The results of the study indicate that partially, Customer Intimacy does not have a significant influence on Customer Loyalty. This indicates that personal closeness between the salon and customers is not yet a major factor in forming loyalty. Meanwhile, Price Fairness has a significant influence on Customer Loyalty, meaning that prices that are considered fair and appropriate by customers can increase their loyalty. Customer Bonding also had no significant effect on Customer Loyalty, indicating that emotional bonds or close customer relationships do not yet play a significant role. However, simultaneous test results show that all three variables—Customer Intimacy, Price Fairness, and Customer Bonding—jointly have a significant effect on Customer Loyalty. These findings suggest that price fairness plays the most critical role in enhancing customer loyalty compared to other factors. Therefore, Reni Salon management is advised to focus more on fair pricing strategies, along with efforts to strengthen closeness and bonds with customers.
Pengaruh Brand Trust, Cita Rasa, dan Inovasi Produk terhadap Minat Beli Konsumen pada CFC Stasiun Kediri Aprilinda Setiana; Zaenul Muttaqien; Ahmad Jauhari
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2772

Abstract

This study aims to examine the influence of Brand trust (X1), Taste (X2), and Product Innovation (X3) on Consumer Purchase Intention (Y) at CFC Stasiun Kediri. The research adopts a quantitative approach with data collected through questionnaires and processed using SPSS 25. The sample was determined using purposive sampling and the Hair et al. formula, resulting in a total of 105 respondents. The analytical techniques employed include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t-test, F-test, and Coefficient of Determination (R²). The results show that Brand trust has a significant effect on consumer purchase intention at CFC Stasiun Kediri with a significance value of 0.000 < 0.05. Taste has a significant effect on consumer purchase intention with a significance value of 0.008 < 0.05. Product Innovation also has a significant effect on consumer purchase intention with a significance value of 0.000 < 0.05. Furthermore, Brand trust, Taste, and Product Innovation simultaneously have a significant effect on consumer purchase intention at CFC Stasiun Kediri.
PENGARUH KOMUNIKASI YANG EFEKTIF, MOTIVASI KERJA DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA UD. KONDANG ROSO Rahmad Haidar; Zaenul Muttaqien; Anita Sumelvia Dewi
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 3 (2022): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1205.689 KB) | DOI: 10.55606/jupiman.v1i3.429

Abstract

Tujuan penelitian ini yaitu untuk mengetahui dan menjelaskan komunikasi yang efektif, motivasi kerja dan kompensasi secara simultan berpengaruh signifikan terhadap produktivitas kerja karyawan. Jenis penelitian ini menggunakan penelitian kuantitati. Sumber data dalam penelitian ini menggunakan data primer dan sekunder. Sampel dalam penelitian yaitu 40 orang karyawan UD. Kondang Roso dengan menggunakan teknik sampling jenuh. Teknik analisis yang digunakan yaitu uji validitas, uji reliabilitas, uji normalitas, uji linearitas, uji multikolinearitas, uji heterokedastisitas, uji t, uji F, analisis regresi linear berganda, dan uji koefisien determinasi (R2) dengan menggunakan program SPSS versi 25. Hasil penelitian secara parsial variabel komunikasi efektif berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, variabel motivasi kerja berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, dan variabel kompensasi berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, Secara simultan variabel komunikasi efektif, motivasi kerja, dan kompensasi berpengaruh signifikan terhadap produktivitas kerja karyawan pada UD. Kondang Roso.
Co-Authors Achmad Nizar Zulmy Agung Pambudi Mahaputra Ahmad Jauhari Allail Niken Suciani Anggraini Subroto, Rizky Anita Sumelvia Dewi ANITA SUMELVIA DEWI Aprilinda Setiana Ardhea Kusumawati Avryan Irnandi Cacun Havana Cici Amelia Wati Cindy Wahyu Valentine Desi Ginura Divarica Anjani Dewanda Tasa S.Bagio Putri Diah Ayu Fitrianingsih Diana Ambarwati Dwi Agustina Putri Edi Murdiyanto Edi Murdiyanto EDWIN AGUS BUNIARTO Edy suwasono Eka Hadiwijaya Endita Septia Luisna ERWIN SYAHPUTRA Fadhila Hana Antikasari Fadita Cyntia Rachmawati Febby Fauzi Hermanto Gabriella Pratama Heru Sutapa Ilham Kriswanda Imawan Irine Fauziah Putri Jatmiko, Udik Kiki Tri Wulandari Kukuh Hardianto Mega Tri Arsita Mohammad Iqbal Abidin Nadya Angel Berliana Nova Puspitaningrum Nur Hidayati Nuril Aulia Munawaroh Palupi Dwi Novita Sari Rahmad Haidar Ridha Khalimatu Khoiriya Rizki Winda Puspita Sari Robby Pradika Putra Saptaria, Lina Shahril Sobiri, Muhammad Srikalimah, Srikalimah Suseno Hendratmoko Suseno Hendratmoko Tarisa Berliana Putri Trisnia Widuri Trisnia Widuri Ustadus Sholihin Wardhani, Rike Kusuma Wildan Diky Fathoni Yesi Kusuma Sari Yudha Dwi Pradita