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PENGARUH DIGITAL MARKETING, ELECTRONIC WORTH OF MOUTH (E-WOM), DAN KNOWLEDGE PRODUCT TERHADAP PURCHASE INTENTION DI CV. KIRANA KEJORA KEDIRI Devy Nurismawati; Zaenul Muttaqien; Diana Ambarwati
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 3 (2026): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i3.6708

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Electronic Word of Mouth (E-WOM), dan Knowledge Product terhadap Purchase Intention konsumen CV. Kirana Kejora Kediri. Pendekatan yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui kuesioner terhadap 105 responden yang dipilih menggunakan metode insidental sampling. Analisis data dilakukan menggunakan regresi linier berganda disertai uji validitas, reliabilitas, uji t, uji F, dan koefisien determinasi. Hasil uji F menunjukkan bahwa ketiga variabel independen secara simultan berpengaruh signifikan terhadap Purchase Intention (F- hitung = 201,089 > F-tabel = 3,09; sig = 0,000 < 0,05). Secara parsial, E-WOM (X2) dan Knowledge Product (X3) berpengaruh signifikan dengan thitung masing- masing sebesar 3,295 dan 5,186, sedangkan Digital Marketing (X1) tidak berpengaruh signifikan (thitung = 1,056; sig = 0,294). Nilai koefisien determinasi (R²) sebesar 0,857 menunjukkan bahwa 85,7% variasi Purchase Intention dijelaskan oleh ketiga variabel tersebut. Temuan ini menekankan pentingnya E- WOM dan pengetahuan produk dalam membentuk niat beli konsumen, sementara digital marketing perlu dioptimalkan kembali agar lebih efektif.
PENGARUH BUDAYA ORGANISASI, LINGKUNGAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. LEMSI TRIGUNA ABADI KEDIRI Yesi Kusuma Sari; Zaenul Muttaqien; Erwin Syahputra
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 1 No. 3 (2022): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v1i3.682

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial budaya organisasi, lingkungan kerja, dan motivasi kerja terhadap kinerja karyawan. Jenis penelitian ini menggunakan penelitian kuantitatif. Sampel dalam penelitian yaitu 33 orang karyawan P.T Lemsi Triguna Abadi Kediri dengan menggunakan teknik sampling jenuh. Teknik analisis yang digunakan yaitu uji validitas, uji reliabilitas, uji normalitas, uji linearitas, uji multikolinearitas, uji heterokedastisitas, uji t, uji F, analisis regresi linear berganda, dan uji koefisien determinasi (R2 ) dengan menggunakan program SPSS versi 26.Hasil penelitian menunjukkan bahwa Budaya Organisasi (X1), Lingkungan Kerja (X2), dan Motivasi Kerja (X3) berpengaruh secara parsial terhadap Kinerja karyawan (Y). pada penelitian ini juga diketahui bahwa koefisien determinasi (R2 ) Adjusted R square memiliki pengaruh sebanyak 64,8% dalam mempengaruhi Kinerja karyawan, sedangkan sisanya sebanyak 35,2% dipengaruhi oleh variabel lain.
Pengaruh Semangat Kerja Dan Disiplin Kerja Terhadap Kinerja Guru Di Smp Pawyatan Daha 1 Mohammad Iqbal Abidin; Diana Ambarwati; Zaenul Muttaqien
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 2 No. 3 (2023): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v2i3.2036

Abstract

This research aims to determine how significant the effect of morale and work discipline on teacher performance. This type of research uses a quantitative approach. The research sample was Pawyatan Daha 1 Middle School teachers with a total of 34 respondents. This study uses a saturated sample technique. The data collection technique uses a questionnaire that has been tested for validity and reliability first. This research data analysis technique uses multiple linear regression.
Bibliometric Analysis of Social Media Marketing Research (2015-2025): Key Contributors, Intellectual Structure, and Thematic Evolution Zaenul Muttaqien; Puji Rahayu
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 2 (2025): November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i2.7002

Abstract

The rapid growth of social media marketing (SMM) research has created a vast and complex academic landscape. This study presents a comprehensive bibliometric analysis to map this landscape, identify its key contributors, delineate its intellectual structure, and trace its thematic evolution from 2015 to 2025. Employing the PRISMA framework, this research analyzes a final sample of 843 articles from Scopus-indexed (Q1/Q2) journals using performance analysis and VOSviewer-based science mapping. Findings reveal that SMM research is a dynamic and highly collaborative field, with influential authors, journals, and countries shaping its development. Its intellectual structure is characterized by five primary thematic clusters, with engagement and influencer advertising emerging as the most central conceptual cornerstones. Furthermore, the evolution analysis highlights a clear trajectory from foundational topics toward emerging research trends, particularly artificial intelligence and sustainability. This study contributes a systematic, data-driven map of the current state of SMM research, serving as a valuable guide for scholars to navigate the literature and identify promising avenues for future inquiry.  
PENGARUH KOMPENSASI DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA KARYAWAN KUD KARYA BHAKTI NGANCAR KEDIRI Allail Niken Suciani; Edy Suwasono; Zaenul Muttaqien
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i4.489

Abstract

This study has a limitation on the aspect of human resource management to determine the effect of Compensation and Career Development on Job Satisfaction of KUD Karya Bhakti Ngancar Kediri employees. By using a sample of 33 respondents and using purposive sampling technique, the research method used was observation, interviews, documentation, questionnaires and literature study. As well as data analysis techniques in this study using statistical tests through validity and reliability tests, classical assumption tests, multiple linear regression tests, t-test hypotheses and f-tests using SPSS. Based on the results of the analysis, it was found that the variable influence of compensation and career development had a simultaneous effect on employee job satisfaction, with a value of Sig. 0.000 <0.05. Partially, compensation had a significant effect on employee job satisfaction, with a value of Sig. 0.003 <0.05 and career development has a significant effect on employee job satisfaction, with a value of Sig. 0.013 < 0.05. The regression equation: Y = 0.827 + 0.628X1 + 0.529X2 and the coefficient of determination is 55.3%.
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, Dan Disiplin Kerja Terhadap Kinerja Pegawai Dinas Ketahanan Pangan Dan Peternakan Kabupaten Kediri Nova Puspitaningrum; Edy Suwasono; Zaenul Muttaqien
Akuntansi Vol. 1 No. 3 (2022): September: Jurnal Riset Ilmu Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurnalrisetilmuakuntansi.v1i3.39

Abstract

This study aims to determine how the influence of Leadership Style, Work Environment, and Work Discipline on Employee Performance at the Department of Food and Livestock Security of Kediri Regency. By using non-probability sampling with sampling method using purposive sampling technique as many as 66 respondents, and using interview research methods, questionnaires, observations, and library studies. For data analysis techniques in this study using validity test, reliability test, classical assumption test, multiple linear regression analysis test, t test, F test, coefficient of determination test (R2 ) using SPSS For Windows version 25.0. Based on the results of the study showed that the results of the t-test of the Leadership Style variable (X1) had a partially significant effect on employee performance by getting a Sig value. 0.001 < 0.05, the work environment variable (X2) has a partially significant effect on employee performance with the value of Sig. 0.000 < 0.05. While the results of the F test indicate that the Leadership Style (X1), Work Environment (X2), and Work Discipline (X3) have a partially significant effect on Employee Performance at the Food and Livestock Security Office of Kediri Regency with a value of Sig. 0.000 < 0.05.
Pengaruh Rasio Likuiditas, Rasio Profitabilitas dan Ukuran Perusahaan Terhadap Return Saham Perusahaan Sub Sektor Plastik dan Kemasan Nadya Angel Berliana; Trisnia Widuri; Zaenul Muttaqien
Akuntansi Vol. 1 No. 3 (2022): September: Jurnal Riset Ilmu Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurnalrisetilmuakuntansi.v1i3.86

Abstract

Penelitian ini bermaksud untuk mengetahui pengaruh rasio likuiditas, rasio profitabilitas dan ukuran perusahaan terhadap return saham perusahaan sub sektor plastik dan kemasan yang terdaftar di BEI periode tahun 2016-2020. Rasio pengukuran yang digunakan pada penelitian ini yaitu : current ratio (CR), return on equity (ROE), size, dan return saham. Populasi pada penelitian ini yaitu perusahaan sub sektor plastik dan kemasan yang terdaftar di Bursa Efek Indonesia periode tahun 2016-2020. Sampel diambil menggunakan teknik purposive sampling dengan mengambil kriteria-kriteria yang sudah ditentukan. Jangka penelitian ini dilakukan selama 5 tahun dari tahun 2016 sampai dengan tahun 2020. Hasil penelitian diperoleh bahwa secara parsial rasio likuiditas (CR) memiliki pengaruh negatif tidak signifikan terhadap return saham, rasio profitabilitas (ROE) memiliki pengaruh positif tidak signifikan terhadap return saham, dan ukuran perusahaan (Size) memiliki pengaruh positif signifikan terhadap return saham. Secara simultan rasio likuiditas (CR), rasio profitabilitas (ROE), dan ukuran perusahaan (Size) memiliki pengaruh tidak signifikan terhadap return saham yang dibuktikan dengan nilai koefisien R square 0,407916 (41%).
Quality of work life dan self-esteem pada kinerja karyawan Dina Anisya; Zaenul Muttaqien; Anita Sumelvia Dewi
Implementasi Manajemen & Kewirausahaan Vol 2 No 2 (2022): JURNAL IMKA (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v2i2.132

Abstract

This study aimed to investigate the significance of the effect of quality of work life and self-esteem on employee performance. This study employed a quantitative research design. The research sample was 32 employees of PT. Podomoro Poultry Equipment. Data collection was done by distributing closed questionnaires; quality of work life questionnaire, self-esteem questionnaire, and employee performance questionnaire; using a Likert scale 1-5 which was given to respondents directly. The analysis phase was carried out the first time by testing the validity and reliability of the questionnaire. Data analysis was performed using multiple regression analysis with SPSS 25.0. The results of the study found that simultaneously, quality of work life and self-esteem had a significant effect on employee performance, and partially it was also found that quality of work life and self-esteem had a significant effect on employee performance.