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All Journal Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi JURNAL PENDIDIKAN TAMBUSAI Journal of Political Issues Enrichment : Journal of Management JURNAL PUBLISITAS International Journal of Environmental, Sustainability, and Social Science JOURNAL SCIENTIFIC OF MANDALIKA (JSM) AKSELERASI: Jurnal Ilmiah Nasional Da'watuna: Journal of Communication and Islamic Broadcasting KOMUNIKATA57 Journal of Scientech Research and Development Jurnal Ilmu Pendidikan dan Sosial Jurnal Indonesia Sosial Sains Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Indonesian Journal of Digital Public Relations Sinergi International Journal of Communication Sciences Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Komunikasi Indonesia Communica : Journal of Communication As-Syirkah: Islamic Economic & Financial Journal
Udi Rusadi
Puslitbang Literasi dan Profesi Badan Litbang SDM Kementerian Komunikasi dan Informatika Jl. Medan Merdeka Barat No. 9 Jakarta 10110
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Prosumerism in the democratic arena: A critical analysis of social media users' role in the production and dissemination of election information in Indonesia Indira Isni, Lusiana; Rusadi, Udi; Febrayanto, Catur Raharjo
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2137

Abstract

The phenomenon of prosumerism on social media plays a crucial role in influencing the dynamics of citizens' political participation, particularly in the upcoming 2024 Indonesian elections. However, this phenomenon also presents challenges related to the spread of disinformation and polarization. This study aims to explore how prosumers produce and disseminate political content on social media and its impact on public discourse. It posits that prosumerism, through digital platforms, has transformed political participation into a more interactive process, yet remains susceptible to misuse. The theoretical framework includes prosumerism, echo chambers, and digital literacy. A qualitative methodology is employed, utilizing a literature review of various relevant recent studies. The analysis indicates that while prosumerism enhances political participation, it is often trapped within echo chambers that exacerbate biases and the dissemination of disinformation. The conclusion of this research suggests that although prosumerism can broaden political participation, without effective regulation and improvement of digital literacy, it may deepen social polarization and threaten the integrity of democracy.
Media Narratives and Social Exclusion: A Structuration Analysis of Rohingya Refugee Coverage in Indonesia Krida, Graha Wira; Rusadi, Udi
Sinergi International Journal of Communication Sciences Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i1.289

Abstract

This study examines the role of the media in shaping public meaning towards Rohingya refugees in Indonesia through Anthony Giddens' structuration theory. The problem discussed is how the media constructs narratives that are in line with the political and economic interests of the elite, which directly shape the public's meaning towards refugees as a "threat" or "burden." The purpose of this study is to understand in depth how the media uses its reporting mechanisms to shape meaning, control discourse, and legitimize policies regarding Rohingya refugees within the framework of the political economy communication structure. The theories and concepts applied include Giddens' structuration theory, which emphasizes three key elements: significance, dominance, and legitimacy, which provide a framework for empowering how the media shapes perceptions and policies on refugee issues. The methodology used is an analysis of news coverage about Rohingya refugees on SCTV media as an example of media in Indonesia, identifying narratives and interests conveyed in reporting. The analysis shows that coverage such as that carried out by SCTV, shapes public meaning through repeated narratives that depict refugees positively and negatively. The conclusion highlights the media structuring that determines the meaning of public opinion towards Rohingya refugees.
The Political Economy of Audiences in Indonesia's Shopee Ecosystem: Commodification, Consumption, and Production of Meaning in the Digital Era Intan Fuji Lestari; Rusadi, Udi
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.386

Abstract

This study discusses how Shopee manages user data and digital features to commodify audiences and create structured consumption patterns through gamification and algorithms in the era of digital capitalism. The main objective of this study is to analyze Shopee's strategy in utilizing data and interactive features to increase consumption while building social relations that benefit the platform. Using a media political economy approach, qualitative research through literature review, this study explores the interaction between users, algorithms, and features such as Shopee Live, Feed, and Games. The study results show that data-based personalization and gamification strategies increase loyalty and create user dependence on the platform. In conclusion, Shopee has succeeded in maximizing profits through data exploitation. Still, it has also created an imbalance of power in managing user data, limiting its control over personal information.
Komodifikasi Ekonomi Politik Media pada Kanal Youtube Yehezkiel, Niko; Rusadi, Udi
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/5m877j86

Abstract

The presence of the YouTube platform actually makes it easier for the commodification of political communication to occur. Unfortunately, the impact of commodification is not only positive but also has a negative influence. Negative influences include the loss of family values that have long been embedded in society. while the positive impact is the potential to increase people's income. The question is how commodification of political communication occurs on the YouTube platform and to what extent does YouTube have an impact on the commodification of political communication? This article is intended to analyze the commodification process on YouTube channels, both in terms of content, audiences and workers. The basic theory used is Vincent Mosco's commodification theory. The author uses qualitative methods, not to conclude, but only to provide an illustration. Data was obtained through literature study with online searches. The analysis will answer the question, first, how the commodification of political communication occurs on the YouTube platform. Second, the extent to which YouTube has a positive and negative impact on the commodification of political communication. As a reflection, the success of commodification will depend on the positive impact it has. If the use of YouTube can be optimized, it will have implications for the progress of communication.  
Rekonstruksi Ekonomi Politik Komunikasi Media Baru Era Digital: Dominasi Google dan Meta dalam Periklanan Digital Purwati, Ani; Rusadi, Udi
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 1 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss1pp218-229

Abstract

Penelitian ini bertujuan untuk menganalisis dan merekonstruksi pemahaman tentang Ekonomi Politik Komunikasi (EPK) dalam konteks media baru di era digital, dengan fokus pada dominasi Google dan Meta dalam iklan digital. Menggunakan pendekatan kualitatif dan paradigma kritis, dengan metode tinjauan pustaka, penelitian ini mengkaji berbagai sumber teoretis, data sekunder, dan studi-studi sebelumnya untuk mengeksplorasi bagaimana Google dan Meta memanfaatkan data pengguna melalui platform mereka, seperti Google Search, YouTube, Instagram, dan Facebook, untuk mendominasi pasar iklan digital. Penelitian ini juga berusaha menjelaskan bagaimana kapitalisme pengawasan digunakan oleh kedua perusahaan tersebut untuk mengkomodifikasi data pengguna, memperkuat kekuatan ekonomi, dan menciptakan struktur pasar yang terpusat. Hasil penelitian menunjukkan bahwa Google dan Meta telah berhasil menjadikan data pengguna sebagai komoditas utama yang mendukung model bisnis berbasis algoritma dan iklan yang sangat terarah. Dominasi ini tidak hanya meningkatkan keuntungan tetapi juga memperburuk ketimpangan sosial dengan mengurangi keberagaman informasi dan memanipulasi perilaku pengguna. Meskipun regulasi seperti GDPR dan kebijakan antitrust telah diterapkan, regulasi yang ada sering kali gagal membatasi kekuatan berlebihan dari kedua perusahaan tersebut. Kesimpulan utama dari penelitian ini adalah bahwa EPK menyediakan kerangka analisis yang relevan untuk memahami dominasi Google dan Meta, serta dampaknya terhadap pasar dan konsumen, sekaligus menyoroti urgensi adanya kebijakan yang lebih kuat untuk menciptakan pasar media digital yang lebih adil dan merata bagi semua pihak. Penelitian ini merekomendasikan penguatan kebijakan publik untuk melindungi hak-hak pengguna, mendorong transparansi algoritma, dan memastikan persaingan yang lebih sehat dalam pasar iklan digital
MASA DEPAN TVRI DALAM PERSPEKTIF EKONOMI POLITIK MEDIA Wattimena, Grace Heidy Jane Amanda; Rusadi, Udi
KOMUNIKATA57 Vol. 5 No. 1 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i1.1057

Abstract

Stasiun televisi publik, Televisi Republik Indonesia (TVRI), memiliki peranan penting dalam menyediakan program-program yang mendidik, menghibur dan menginformasikan perkembangan sosial, budaya ataupun kemasyarakatan. Namun, dalam era perubahan teknologi dan dinamika ekonomi politik media yang terus berkembang, pertanyaan mengenai masa depan TVRI menjadi semakin relevan. Dalam artikel ini, peneliti mendekati pertanyaan tersebut dengan memanfaatkan teori ekonomi politik media yang dikembangkan oleh Vincent Mosco. Teori ini menyoroti hubungan yang kompleks antara media, teknologi dan kekuatan politik dalam konteks ekonomi. Dengan menggunakan kerangka teoretis ini, pendekatan kualitatif dan metode studi pustaka dalam paradigma kritis, artikel ini bertujuan untuk menganalisis bagaimana masa depan TVRI dapat dipahami melalui lensa ekonomi politik media. Hasil penelitian menunjukkan bahwa TVRI memerlukan aspek percepatan dalam 3 hal. Pertama, komodifikasi; TVRI sebagai lembaga penyiaran publik sudah seharusnya menyediakan jasa publik yang tidak didorong oleh motif mencari keuntungan, melainkan nilai-nilai sosial dan budaya. Kedua, spasialisasi, yakni proses mengatasi keterbatasan dalam menghadapi perubahan lanskap media dan preferensi konsumen. Ketiga, strukturasi, proses menciptakan dan memelihara struktur dan hubungan sosial melalui praktik komunikasi. TVRI perlu menjunjung independensi dan otonominya dari segala tekanan atau intervensi eksternal, serta melindungi integritas editorial dan profesionalisme.
FRAMING BERITA PUTUSAN MAHKAMAH KONSTITUSI TENTANG BATAS USIA CALON KEPALA DAERAH DI CNNIndonesia.com EDISI 21 AGUSTUS 2024 Djubiantono, Arie Prasetio; Rusadi, Udi
Indonesian Journal of Digital Public Relations (IJDPR) Vol 3 No 2 (2025): Januari
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v3i1.8465

Abstract

Latar belakang penelitian ini adalah konflik antara Dewan Perwakilan Rakyat (DPR) danMahkamah Konstitusi (MK) terkait putusan batas usia calon kepala daerah, yang menimbulkanketegangan antar-lembaga negara dan memicu isu supremasi hukum. Penelitian ini bertujuanuntuk menganalisis framing pemberitaan oleh CNNIndonesia.com mengenai respons DPRterhadap putusan MK. Metode penelitian yang digunakan adalah analisis framing dengankerangka dari Robert Entman (1993), yang mencakup elemen mendefinisikan masalah,mendiagnosis penyebab, membuat penilaian moral, dan menyarankan solusi. Hasil penelitianmenunjukkan bahwa CNNIndonesia.com membingkai konflik ini sebagai pelanggaran terhadapprinsip supremasi hukum oleh DPR, dengan pendekatan yang lebih berpihak pada independensiyudikatif. Media melihat pentingnya menghormati putusan MK sebagai bagian dari mekanismechecks and balances dalam demokrasi. Simpulan penelitian ini adalah framing yang digunakanmedia arus utama dapat memengaruhi persepsi publik terhadap konflik politik, denganmenekankan supremasi hukum sebagai prinsip fundamental yang harus dijunjung tinggi.
Analisis Teori Spiral of Silence pada Persepsi Publik tentang Citra Polisi oleh Media Massa Cobis, Mikhael Yulius; Rusadi, Udi
Journal of Political Issues Vol 4 No 2 (2023): Journal of Political Issues
Publisher : Jurusan Ilmu Politik Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jpi.v4i2.92

Abstract

Penelitian ini bertujuan untuk menganalisis efek pemberitaan media massa pada persepsi publik tentang citra polisi berdasarkan studi literatur. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan penelitian kualitatif. Penelitian yang menggunakan metodologi kualitas sebagai prosedur penelitian yang menghasilkan data deskriptif. Hasil analisis menunjukkan bahwa secara keseluruhan, sejauh ini hanya ada sedikit bukti bahwa situs jejaring sosial telah berhasil digunakan oleh polisi untuk terlibat dan bekerja sama dengan masyarakat lebih dari sekadar memberi mereka informasi. Pemaparan sekilas gambaran statis penegakan hukum yang disebarluaskan oleh media tidak serta merta mempengaruhi opini masyarakat tentang kinerja polisi di masyarakat. Sebaliknya, opini global masyarakat tentang polisi dibentuk oleh keyakinan mereka sendiri, pengalaman sebelumnya dengan petugas, dan konsumsi media yang kumulatif dan dipilih sendiri. Menurut praktik saat ini, teori "Spiral of Silence" beradaptasi untuk mengatasi krisis sentimen publik terkait polisi, prasyarat dan pondasinya bervariasi ketika situasi berubah.
The Media Business Model Of Solopos In Balancing The Achievement Of Its Market Performance With The Public Interest Performance SURYAWATI, Indah; RUSADI, Udi; WAHID, Umaimah
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 6 (2023): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i6.948

Abstract

The transformation of newspapers to online and multiplatform is a necessity. Solopos Daily, as a local newspaper in the City of Solo, is rapidly presenting itself on online and multiplatform platforms to survive. Placing Harian Solopos as the case, the problem in this research is formulated as follows: (1) How is the media business model of Harian Solopos in balancing the achievement of market performance and public interest performance? Moreover, (2) How can the media business model maintain printed Solopos multiplatform?; The research method used is a holistic single case study with qualitative research. This research revealed that Harian Solopos realized that the era of digitalization technology was responsible for the decrease in the number of readers and advertisers. To overcome the problems, several innovations were implemented in its media business model. The performance of public interest showed that Solopos Daily has continuously carried out journalistic principles and is committed to maintaining the practices of dignified and polite journalism. This research has formulated a media business model concept that balances market performance with public interest performance.
Pemetaan Wacana Berbasis Korpus di Media Sosial Febryanti, Dian Rousta; Hamad, Ibnu; Rusadi, Udi
Jurnal ILMU KOMUNIKASI Vol. 21 No. 1 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i1.6452

Abstract

The #MeToo hashtag grew into digital activism among the Twitter users. This activity was becoming the networking space which increased the communication power and collaboration. This research using counter public and the fifth estate as a frame for thinking with a method of social media analyses and critical discourse based on corpus. The object of this research is 631,897 tweets of #MeToo from October 15, 2017 until March 31, 2020. The result shows there is no counter public through this hashtag for the Indonesian context. Nevertheless, users applied the social control for legitimacy of laws and sexual abuse legal cases.
Co-Authors Ani Purwati, Ani Athalarik, Fadli Muhammad Catur Raharjo Febrayanto Dini Agustina Djubiantono, Arie Prasetio Erwan Baharudin Febryanti, Dian Rousta Hayatun Nufus Hendrawati, Lely Ibnu Hamad Indah Suryawati Indira Isni, Lusiana Intan Fuji Lestari Krida, Graha Wira Manan, Fatkhul Manan Mayang Riyantie, Mayang Mikhael Yulius Cobis Nasrullah, Rully Pellu, Mira Natalia Ruslita, Gita Salman Shofiyya, Ria Hasna Somo Arifianto Suharto, Martin Ujang Rusdianto Umaimah Wahid Wattimena, Grace Heidy Jane Amanda Wisnu Wardana, Wisnu Yehezkiel, Niko Yulius, Mikhael Yusrafitri, Suci Rahmah