Article Per Year (5 Year)
p-Index From 2021 - 2026
3.688
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Jurnal The Messenger Jurnal Studi Komunikasi Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi JURNAL PENDIDIKAN TAMBUSAI Journal of Political Issues Enrichment : Journal of Management JURNAL PUBLISITAS Journal of Social Political Sciences (JSPS) International Journal of Environmental, Sustainability, and Social Science JOURNAL SCIENTIFIC OF MANDALIKA (JSM) AKSELERASI: Jurnal Ilmiah Nasional Da'watuna: Journal of Communication and Islamic Broadcasting KOMUNIKATA57 Scriptura : Jurnal Ilmiah Journal of Scientech Research and Development Jurnal Indonesia Sosial Sains Indonesian Journal of Digital Public Relations Enrichment: Journal of Multidisciplinary Research and Development Sinergi International Journal of Communication Sciences Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Komunikasi Indonesia Communica : Journal of Communication As-Syirkah: Islamic Economic & Financial Journal
Udi Rusadi
Puslitbang Literasi dan Profesi Badan Litbang SDM Kementerian Komunikasi dan Informatika Jl. Medan Merdeka Barat No. 9 Jakarta 10110
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
PEMBERDAYAAN NELAYAN TRADISIONAL MELALUI MEDIA KOMUNIKASI DAN TIK DI PANTAI SELATAN JAWA Arifianto, Somo; Rusadi, Udi
Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Vol 4, No 1 (2013): Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan
Publisher : Kementerian Komunikasi dan Informatika R.I.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The poverty of traditional fishermen on the south beach of Java has been going on across the generations both culturally and structurally. They live oppressed by the middlemen and owners of capital, so it needs to be empowered through integrated training of the use of communication media and ICT. The focus of this research is to describe and identify the characters of communication media and ICT which are needed by traditional fishermen when accessing information. The concept of empowerment refers to the theory of “social construction of technology”, which says that the communication media and ICT which are successfully used for empowerment in other sectors, can also be used in traditional fishermen according to their needs. This intertwined case study with qualitative approach, took place in five fishing villages on the south beach of Java, that are Pelabuhan Ratu, Pangandaran, Parangtritis, Munjungan and Muncar. This study aims to describe and identify the construction of communication media and ICT characters adapted to the social and cultural values, as well as social and cultural design of media and ICT, according to the needs of traditional fishermen. The results show that the communication media and ICT which have been identified and utilized by traditional fishermen to access information according to their needs such as face-to-face media, nature signs, handy talky, phone, radio and tv community, GPS and fishfinder. Some communication media and ICT can be used as basic material of tutorials for traditional fisher empowering models through training or workshop at research sites in the future
The value of signs in social media accounts of #kelasblogger Instagram community Salman; Rusadi, Udi; Nasrullah, Rully
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.5382

Abstract

The use of communication technology is only limited to a means of exchanging messages. However, there is a significant value behind it. As Baudrillard points out, in a consumer society, people buy products based on sign value, as indicated in this case study. The results of this study indicate that the #Kelasblogger community's Instagram social media posts contain various values, such as commodity ​​and non-commodity values. The value of the commodity is detected in the XL Go MiFi modem purchased to support travelling activities. The use of information technology-based social media makes people have similar or uniform behaviour and compete in enjoying and spreading the sign values ​​in their lives. This consumptive behaviour is caused by several underlying factors, namely the development of lifestyle into a separate commodity, the shift from production to consumption, and capitalism's shift from labour exploration to consumer exploration.
Komodifikasi Konten dan Khalayak Youtube dalam Penayangan Situational Comedy “Lapor Pak! Edisi Kiky Saputri Roasting Ganjar Pranowo” Riyantie, Mayang; Rusadi, Udi
Jurnal Publisitas Vol 10 No 2 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v10i2.406

Abstract

The purpose of this research is to reveal the phenomenon of content and audience commodification in the situational comedy (sitcom) "Lapor Pak! Kiky Roasting Ganjar Pranowo Edition," which is broadcast on the Trans7 Official YouTube platform. In this situation, political content has been transformed into entertainment that utilizes roasting techniques, political innuendo, and satirical humor to elicit emotions and audience participation. This research uses a critical paradigm and qualitative approach with content analysis methods and comments columns on the YouTube Trans7 Official platform. This research reveals how content creators are aware of the emotional influence and opinions of viewers as a valuable asset in increasing the popularity of their shows. The research results note that content creators use content commodification tactics by converting political issues into entertaining entertainment, resulting in feelings of controversy and high audience interaction. On the other hand, audiences are not only passive consumers, but also data producers who contribute in the form of comments, reactions and opinions which become economic value for the media. This data not only reflects a show's popularity, but is also used to measure the success of content within the social media marketplace. The results of this research highlight the importance of the interaction between content commodification and audiences in the context of the political economy of media. This phenomenon reflects the transformation of media from a source of information to a commodity that relies on audience participation and emotions. The conclusion is that content creators have succeeded in turning political issues into entertainment that provokes the audience's emotions. Audiences are not only consumers, but also data producers through their comments and reactions, which have economic value for the media. The results of this research not only reflect the popularity of the show, but also serve as a measure of the success of the content. This emphasizes the importance of the interaction between content commodification and audiences in the transformation of media into commodities depending on the audience's participation and emotions.
Negosiasi Identitas Perempuan Muslim Dalam Ideologi Agnostisisme Di Majalah-Web Feminis : Analisis Feminist Stylistics Artikel Di Majalah-Web Magdalene.co Shofiyya, Ria Hasna; Rusadi, Udi
JURNAL KOMUNIKASI INDONESIA Vol. 7, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas tentang bentuk negosiasi identitas perempuan Muslim antara dirinya dan keluarga atau lingkungan sekitarnya terkait ideologinya yang menganut agnostisisme. Penelitian dilakukan dengan melakukan analisis terhadap 2 artikel yang dipublikasikan di sebuah majalah-web yang bernama Magdalene.co. Analisis teks akan dilakukkan dengan menggunakan teknik analisis feminist stylistics dari Sara Mills. Penelitian ini memperlihatkan bahwa merahasiakan identitas diri merupakan strategi negosiasi identitas diri (sebagai seorang penganut agnostisisme) yang dilakukan di dalam lingkup keluarganya yang masih konservatif. Meskipun demikian, konfrontasi juga perlu dilakukan untuk mencapai integrasi antara penulis dengan keluarganya. Selain itu penelitian ini juga menunjukkan, penulis belum mencapai hasil akhir dari negosiasi identitas yang dilakukan. Penulis belum mencapai hasil akhir berupa penerimaan dan pengakuan atas identitas penulis oleh keluarganya. Penelitian ini juga membuktikan bahwa Magdalene.co sebagai sebuah media yang mengusung nilai feminisme, mampu menjadi ruang aman bagi khalayak, terutama perempuan, untuk beropini. This study analyzing the process of negotiating a Muslim woman’s identity who is also an agnostic in front of her family or relatives. This research will analyze three articles published in a feminist web-magazine called Magdalene.co. Sara Mills’ theory of feminist stylistics will be used as a device to analyze the articles. According to this research, keeping their agnostic identity as a secret is the common way of negotiating their identity towards their conservative family. However, to some extent the writers need to confront their family as a way to find integration between them. This research also shows that the writers have not reach the desired results from their identity negotiation. The final outcomes of identity negotiation are approval and acknowledgement of their identiti from their family or environment in general. This research also shows Magdalene.co’s role as a feminist media to provide safe space for their audience, especially women, to elicit their opinon. Kata kunci/Keywords: Agnostisisme, identitas, negosiasi identitas, subjektivitas, feminist stylistics Agnosticism, identity, identity negotiation, subjectivity, feminist stylistics
Visualization on Twitter Activism Networks and Opinion Leaders: The Case of #FreeWestPapua Ardiyanti, Handrini; Revianti Sunarwinadi, Ilya; Rusadi, Udi
Jurnal The Messenger Vol. 14 No. 1 (2022): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i1.4049

Abstract

Introduction: This study tries to visualize the Twitter activism networks and their opinion leader with the case of #FreeWestPapua activism. This study is important to find out who the opinion leaders and their networks are. This study also provides an overview of how the opinion leader frames opinions about #FreeWestPapua activism on Twitter.Methods: This research used Social Media Network Analysis (SMNA). The SMNA method is the application of the Social Network Analysis (SNA) method to examine conversations on social media. Data collection and data processing are collected and visualised with Netlytic.Findings: The results showed that there are 13 opinion leaders and all of the opinion leaders are from outside Papua. This study concluded that there is alienation in separatist activism in the case of #FreeWestPapua on Twitter. The most influential opinion leader in the separatist activism on Twitter is @VeronicaKoman who has the biggest values and is also active to frame public opinion. #FreeWestpapua activism framed Indonesia as a colonial in diagnostic framing and #FreeWestPapua as a solution in prognostic framing. To attract support from the international community, opinion leaders in #FreeWestPapua activism took advantage of the various #BlackLivesMatter issue and other international moments such as Korindo news by BBC.com.Originality: Although a lot of research on the Free Papua Movement has been done, there has never been a study explains about who opinion leaders and their networks and also how they are framed public opinion about #FreeWestPapua activism on social media.
Sepak Bola Indonesia dalam Perspektif Komodifikasi Budaya Populer Athalarik, Fadli Muhammad; Rusadi, Udi
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.10659

Abstract

Sepakbola Indonesia kini menjadi sebuah industri yang cukup dinikmati oleh sebagian besar pihak, baik dari atas yakni investor atau pengusaha, dari tengah seperti pemain, pelatih, manajemen, sampai dari bawah dari kalangan suporter. Namun salah satu hal yang harus disadari ialah saat sebuah oalh raga menjadi industri, maka sebagian entitas yang berada dalam industri tersebut bisa dikomodifikasikan menjadi suatu hal yang bernilai, sehingga terjadi transaksi dalam industri tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana representasi komodifikasi budaya populer dalam sepak bola nasional saat ini. Data yang peneliti gunakan ialah data sekunder yang berasal dari Kajian Literature serta Dokumentasi berupa video dari kanal Youtube dan Pemberitaan Media Online dan Media Sosial. Hasil penelitian ini ialah peneliti menemukan beberapa perspektif dalam melihat komodifikasi ini, yaitu penetuan harga tiket pertandingan, pengelolaan hak siar kompetisi, serta pemain, klub, dan kompetisi yang dikomodifikasikan. dalam tiga aspek tersebut peneliti menilai bahwa industri sepak bola saat ini secara nilai pasar sudah melambung tinggi seiring dengan tingginya antusiasme suporter dari klub-klub nasional.
Sosial Media Sebagai Media Kampanye Partai Politik Cobis, Mikhael Yulius; Rusadi, Udi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.3314

Abstract

The development of information technology is currently growing rapidly. The use of social media as an effective tool for political campaigns has been widely reported in several studies. The power of social media has fueled transparency and supported e-democracy around the world. Citizens have the freedom to choose the best candidate to represent them in parliament. This study aims to examine the role of social media as a campaign media for political parties (political parties). This study was a descriptive study with secondary data. The results of the study showed that there were several factors that affect the electability of general elections. They can also be influenced by the existence of social media accounts for each candidate or political party to attract sympathizers. The use of social media by political parties was carried out by almost all political parties in Indonesia, so that political parties with a low existence rate compared to elite political parties had a greater effort to demonstrate the capabilities of these political parties. Another advantage of the use of social media by political parties was that they were able to embrace more sympathizers from the younger generation, for example Gen Z and Millennials. This was expected to significantly increase public participation in political activities for all people and generations. Keywords: Social Media; Political Campaign; Political parties
Tren Dalam Ekonomi Politik Komunikasi Hendrawati, Lely; Rusadi, Udi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3383

Abstract

The globalization of the field, the expansion of a long-standing emphasis on historical research, the growth of research from alternative viewpoints, particularly feminism and labor, the shift from an emphasis on old to new media, and the growth of activism linked to the political economy tradition are five major trends in the political economy of communication that are addressed in this paper. None of them are really new trends; rather, they build on earlier ones that were frequently buried behind more prevalent ones at the time. However, the results of particular battles within each of these areas point to political economists as having significantly contributed to the general upsurge in activity surrounding important communication concerns. Keywords: Globalization, feminism, labor, political economy of communication, communication history, and activism
DINAMIKA EKONOMI POLITIK MEDIA DI INDONESIA: KONSENTRASI KORPORASI MELALUI INTEGRASI VERTKAL DALAM PERSPEKTIF SPATIALIZATION Suharto, Martin; Rusadi, Udi
Journal of Scientech Research and Development Vol 7 No 1 (2025): JSRD, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v7i1.743

Abstract

Kajian ini mengeksplorasi fenomena Spatialization dalam industri media di Indonesia, yang mencerminkan dinamika kapitalisme global melalui penguasaan teknologi komunikasi dan integrasi bisnis. Dengan menggunakan metode literatur review, kajian ini menganalisis bagaimana konglomerasi media seperti MNC Group, Emtek Group, dan Viva Group mengatasi hambatan ruang dan waktu melalui adopsi teknologi digital serta integrasi vertikal dan horizontal. Hasil kajian menunjukkan bahwa konsentrasi kepemilikan media telah menghasilkan homogenisasi konten, bias narasi, dan ancaman terhadap keberagaman informasi dan demokrasi. Namun, Spatialization juga membawa manfaat berupa akses informasi yang lebih luas ke wilayah terpencil. Perbandingan dengan negara-negara lain seperti Amerika Serikat, Jerman, dan India memberikan wawasan tentang pentingnya regulasi yang tegas, dukungan terhadap media lokal, dan literasi digital untuk mengatasi tantangan ini. Kajian ini merekomendasikan pembentukan lembaga pengawas independen, penguatan peran media publik, dan pengembangan literasi digital sebagai langkah strategis untuk menciptakan ekosistem media yang lebih inklusif dan pluralistik.
KOMODIFIKASI BUDAYA DANGDUT DALAM PERSPEKTIF EKONOMI POLITIK MEDIA: STUDI KASUS KONTES KDI 2024 MNCTV Manan, Fatkhul Manan; Wardana, Wisnu; Ruslita, Gita; Rusadi, Udi
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 10 No. 1 (2025): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v10i1.1526

Abstract

Musik dangdut adalah salah satu musik tradisional Indonesia yang kini mengalami transformasi signifikan, tidak hanya dalam aspek musikal, tetapi juga dalam penyajiannya di media massa. Penelitian ini bertujuan mengkaji transformasi budaya dangdut menjadi komoditas komersial melalui perspektif ekonomi-politik media, dengan studi kasus program Kontes KDI 2024 di MNCTV. Penelitian ini menggunakan pendekatan kualitatif dengan analisis deskriptif studi kasus. Data sekunder, seperti dokumentasi program Kontes KDI 2024, literatur, dan referensi teoretis relevan, dianalisis menggunakan teori ekonomi-politik media oleh Peter Golding dan Graham Murdock. Hasil penelitian menunjukkan bahwa Kontes KDI 2024 mengubah musik dangdut menjadi produk budaya komersial yang berorientasi pada keuntungan. Komodifikasi dilakukan melalui penampilan peserta yang glamor, koreografi profesional, dan elemen drama untuk menarik audiens. Sistem voting berbayar, tata panggung mewah, dan promosi peserta sebagai daya tarik iklan mencerminkan upaya memaksimalkan keuntungan ekonomi. Transformasi ini berdampak pada perubahan persepsi masyarakat tentang musik dangdut, di mana elemen asli seperti kritik sosial dan narasi kehidupan rakyat mulai terpinggirkan.Penelitian ini memberikan pemahaman kritis tentang dampak komodifikasi budaya dangdut yang berpotensi menggeser nilai-nilai budaya asli demi keuntungan ekonomi. Implikasi dari penelitian ini adalah pentingnya regulasi dan kesadaran publik terhadap peran media dalam merepresentasikan budaya, sekaligus mendorong penelitian lebih lanjut untuk menjaga kelestarian budaya tradisional.
Co-Authors Ani Purwati, Ani Ardiyanti, Handrini Athalarik, Fadli Muhammad Catur Raharjo Febrayanto Dini Agustina Djubiantono, Arie Prasetio Dua, Michael Febryanti, Dian Rousta Hayatun Nufus Hendrawati, Lely Ibnu Hamad Indah Suryawati Indira Isni, Lusiana Intan Fuji Lestari Krida, Graha Wira Manan, Fatkhul Manan Mayang Riyantie, Mayang Mikhael Yulius Cobis MT. Sirait, Charles Bonar Nasrullah, Rully RACHMAT HIDAYAT Radjagukguk, Djudjur Revianti Sunarwinadi, Ilya Rusdianto, Ujang Ruslita, Gita Salman Shofiyya, Ria Hasna Somo Arifianto Suharto, Martin Umaimah Wahid Wattimena, Grace Heidy Jane Amanda Widaningsih, Titi Wisnu Wardana, Wisnu Yehezkiel, Niko Yulius, Mikhael Yusrafitri, Suci Rahmah