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All Journal JTEV (Jurnal Teknik Elektro dan Vokasional Economac: Jurnal Ilmiah Ilmu Ekonomi Jurnal Inovasi Pendidikan Ekonomi Cakrawala Repositori Imwi Jurnal Ecogen Jurnal Aplikasi IPTEK Indonesia Jurnal Penelitian Pendidikan Indonesia Jurnal Salingka Nagari Dinamika Pendidikan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Marwan Marwan
Universitas Negeri Padang
Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Social Sciences Other

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Netflix dan Mahasiswa: Analisis Empiris Perceived Value, Brand Engagement, dan Niat Penggunaan Lanjutan Regita Yuliana Siregar; Marwan Marwan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6195

Abstract

This study aims to analyze the effect of perceived value on continuance usage intention with customer brand engagement as a mediating variable in the context of Netflix video-on-demand service usage among students of the Faculty of Economics and Business, Universitas Negeri Padang. A quantitative approach was employed using a survey method through the distribution of questionnaires via Google Form. A total of 90 respondents were included in the sample. Data analysis was conducted using SmartPLS 3. The results reveal that perceived value has a positive but not statistically significant direct effect on continuance usage intention. In contrast, perceived value has a positive and significant effect on customer brand engagement, which in turn significantly influences continuance usage intention. Furthermore, customer brand engagement mediates the relationship between perceived value and continuance usage intention. These findings indicate that consumer engagement with the brand plays a crucial role in strengthening the impact of perceived value on the intention to continue using the service. The practical implication of this study suggests that Netflix should focus on enhancing consumer perceived value through content and pricing strategies, while also fostering emotional, cognitive, and behavioral engagement to sustain user loyalty and service continuity, particularly among university students.
Enhancing Student Learning Outcome in Social Studies: An ePub-Based Approach to Creative Economy Topics Marwan, Marwan; Ayang Marsnely; Kurniawati, Tri
Dinamika Pendidikan Vol. 20 No. 2 (2025)
Publisher : Economics Education Department Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v20i2.28784

Abstract

This study aims to: develop EPUB-based teaching materials for social studies subjects, assess the feasibility of EPUB-based teaching materials for social sciences and creative economy topics, and evaluate the improvement in student learning outcomes after using the EPUB materials. The research employs a research and development (R&D) methodology, comprising five phases: analysis, design, development, implementation, and evaluation. The quality of the developed media was validated through expert judgment, while its effectiveness was evaluated through classroom application. The research subjects were students from two junior high schools. The implementation phase involved experimental and control groups at each school. Data were collected through student questionnaires to assess the practicality and effectiveness of the EPUB-based teaching materials. The results indicated that the media received high-quality ratings in terms of content, design, and programming, as evaluated by experts. Furthermore, both students and teachers considered the media to be highly practical and well-suited to meet the needs of students. An independent sample t-test conducted showed statistically significant differences in learning outcomes. The results indicate that students who used the EPUB-based media outperformed those who did not. In conclusion, the EPUB-based teaching materials are of high quality, practical, and effective, making them suitable for classroom implementation to enhance student learning outcomes.
Development of an integrated case-based digital accounting skills learning model to shape 21st century accountants Marwan Marwan; Nelvirita Nelvirita; Rahmayuni Alfajri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 12 No. 1 (2026): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020266886

Abstract

This study aims to develop and test the effectiveness of the Integrated Case-Based Digital Accounting Skills (ICDAS) learning model in equipping accounting students with 21st-century digital skills. This model was designed in response to the increasing industry demand for graduates with digital competencies, which until now has not been fully met by higher education. The study used a quasi-experimental design with a pretest-posttest approach in the experimental group (n=34) and the control group (n=34). The ICDAS model integrates case-based learning, the use of digital accounting tools, and artificial intelligence (AI), combined with the Joyce, Weil, and Calhoun approach and the Outcome-Based Education (OBE) principle. The results of expert validation showed a very high level of validity (4.60–4.70), and an excellent level of practicality (4.50–4.70). Empirically, this model has been proven effective in improving students' digital skills. The average posttest score of the experimental group (M=4.00) was significantly higher than the control group (M=3.45), with the t-test results showing significance (t(66)=5.86, p<0.001). The effect size analysis (Cohen's d = 1.77) showed a very large influence, while the N-Gain value (g = 0.41) was in the moderate category. In addition, the SEM-PLS analysis confirmed that the ICDAS model was a strong predictor of digital skills development (β = 0.72, p<0.001). These findings confirm that the ICDAS model is not only valid and practical, but also effective in improving the digital skills of accounting students.
Co-Authors Abel Tasman Arizal, M. Armiati Asmar Yulastri Asrul Huda Ayang Marsnely Ayu Lestari Hutajulu Bagus Shandy Narmaditya Bustari Muchtar Cahyanda Nofrita Dilla Puspita Hadi Dola Permata Sari Elfizon Elfizon Elvi Rahmi Febbyo Millendra Gita Viona Khairani Hasan Basri Durin Intan Josi Ramadhani Kemala Nilam Syuri Mayang Hesti Putri Melati Yustantia Mira Wira Wardani Monica Wulandari Nelvirita Nelvirita Netra Surianto Niva Yelfina Nurzahra Suardi Oknaryana, Oknaryana Puja Stevani Radiatul Fadila Rahma Yani Rahmat Ramadhan Rahmayuni Alfajri Ranti Novira Refina Saputri Regita Yuliana Siregar Reni Julita Ria Susanti Rika Dewi Rose Rahmidani Shaftian Trianwenda Syamwil, Syamwil Tri Kuniawati Tri Kurniawati Tri Kurniawati, Tri Tria Anggina Putri Viky Agustian Yuriza Maulidina Zuwita Permata Sari