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All Journal GANEC SWARA Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS Madaniya BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Mediator: Jurnal Komunikasi BORJUIS (JURNAL OF ECONOMY) Humanitis (Jurnal Humaniora Sosial dan Bisnis) Optimal: Jurnal Ekonomi dan Manajemen Ganec Swara
I Made Widiantara
Politeknik Negeri Bali
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Analisis Price Discount dan Online Customer Review terhadap Impulse Buying Behavior Pengguna Shopee : Studi pada Mahasiswa Program Studi Manajemen Bisnis Internasional Politeknik Negeri Bali Nilazalia Saifa Kamil; I Made Widiantara; Luh Kemala Putri Widhiari
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12679

Abstract

The continuous growth of e-commerce has changed consumer consumption patterns, as exposure to various digital marketing stimuli often leads to unplanned purchases. Therefore, this study was conducted to determine the role of price discounts and online customer reviews both separately and together in influencing impulse buying tendencies among Shopee users in the International Business Management Study Program, Bali State Polytechnic. This study employed quantitative methods through purposive sampling on 133 respondents who had registered to shop on Shopee during the past month. Data were collected through a structured questionnaire, which was then analyzed using multiple linear regression analysis. The results show that price discounts have a positive and significant effect on impulsive buying behavior, as well as online customer reviews which show a similar pattern of influence, while simultaneous testing of both variables also confirms a significant influence on this behavior, although the Adjusted R Square value recorded is only 12.7% indicating that this research model is only able to explain a small part of the variation in impulsive buying behavior, while the remaining 87.3% is influenced by other variables outside the model studied—which leads to the conclusion that in addition to price discounts and online reviews, psychological, social, and situational factors also play an important role in shaping consumers' impulsive buying behavior on e-commerce platforms, but these aspects have not been covered in this study and need to be studied further in the future.
PENGEMBANGAN POTENSI DESA MENANGA MENJADI DESA WISATA I Made Widiantara; I Gede Iwan Suryadi; Ni Nyoman Sri Astuti; Ni Wayan Wahyu Astuti
Bhakti Persada Vol. 8 No. 1 (2022): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v8i1.61-68

Abstract

Desa Menanga sebagai salah satu desa yang terletak di jalur wisata di Kecamatan Rendang, Kabupaten Karangasem memiliki potensi sumber daya alam dan manusia yang sangat memadai untuk dikembangan menjadi Desa Wisata. Kondisi kontur tanah Desa Menanga yang memiliki kemiringan dan ketinggian yang beragam, sehingga berdampak pula pada areal persawahan. Hal ini menyebabkan beberapa sisi dari areal persawahan dengan kemiringan cukup terjal, sehingga memberikan pemandangan yang eksotis baik ke arah persawahan maupun ke arah Gunung Agung. Program pengabdian bertujuan untuk memen-uhi komponen- komponen yang diperlukam sebagai desa wisata, yaitu 3A (attractions, amenity dan accommodation). Pada program pengabdian ini, fokus kegiatan adalah pengembangan sumber daya manusia (pelaku wisata) dengan metode pelatihan. Pelatihan dilakukan kepada pemilik warung di sepanjang jalan Desa Adat Batusesa, Desa Menanga dengan topik English for Guiding, teknik presentasi/penyajian kuliner serta promosi produk melalui media sosial. Selain itu, dilakukan pemasangan plang nama penanda area di jalur Desa Adat Batusesa yang diharapkan bisa memberikan penanda bahwa jalur tersebut adalah bagian dari Desa Menanga dan menjadi ikonik bagi Desa Menanga. Hasil yang dicapai adalah adanya peningkatan keterampilan anggota UMKM binaan BUMDes Desa Menanga dalam hal English for Guiding, teknik presentasi kuliner, dan promosi produk melalui media social yang dapat dilihat pada google maps. 
ANALISIS KEMANFAATAN DAN KETERSEDIAAN FITUR LAYANAN TERHADAP MINAT PENGGUNAAN BPD MOBILE BANKING (STUDI KASUS DI BANK BPD BALI KANTOR CABANG TABANAN): Analysis of The Benefits and Availability of Service Features on User Interest in BPD Mobile Banking (Case Study at Bank BPD Bali Tabanan Branch) Dewa Ayu Kadek Tiara Cahya Putri; I Gusti Ngurah Sanjaya; I Made Widiantara
Ganec Swara Vol. 19 No. 3 (2025): September 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i3.357

Abstract

The target of this study is to discover the impact of service usability and feature availability of BPD Mobile Banking services, both separately and simultaneously, on user interest. This study was conducted at Bank BPD Bali, Tabanan Branch. The study population consisted of all customers who use BPD mobile banking at Bank BPD Bali, Tabanan Branch, with a research sample of 100 respondents. The analysis methods utilized involving Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Correlation Analysis, Coefficient of Determination Test, F Test, also t Test. The results of the study stipulate that service usability possesses a significant positive influence on user interest, while the availability of service features also shows a significant positive influence on user interest. Simultaneously, both service usability and feature availability possess a positive and significant impact on user interest. The researcher recommends that Bank BPD Bali, Tabanan Branch, continue to innovate in their mobile banking services, in order to increase transaction speed, add features needed by users, support various financial activities, and always provide complete and useful features to strengthen their position compared to competitors.
Analisis Self-Efficacy Dan Employee Engagement Terhadap Kinerja Pegawai KPPBC Tipe Madya Ngurah Rai Bali: Analysis of Self-Efficacy, Employee Engagement, and Employee Performance at KPPBC Ngurah Rai Ni Luh Putu Kristina Dianty; I Made Widiantara; Putu Sandra Putri Astariani
Ganec Swara Vol. 20 No. 3 (2026): September 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i3.750

Abstract

Employee performance is a crucial factor in supporting the achievement of organizational goals and can be enhanced through factors such as self-efficacy and employee engagement. This study aims to analyze the influence of self-efficacy and employee engagement on employee performance at the Ngurah Rai Medium Customs and Excise Office (KPPBC Tipe Madya Pabean Ngurah Rai). This research employed a quantitative approach with a causal associative research design. The population consisted of 292 employees, while the sample included 105 respondents selected using the Slovin formula with a 10% margin of error. Data were collected through questionnaires and documentation and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination with the assistance of IBM SPSS Statistics Version 25. The results indicate that self-efficacy and employee engagement have a positive and significant effect on employee performance, both partially and simultaneously. Furthermore, the Adjusted R Square value of 0.603 indicates that 60.3% of the variation in employee performance is explained by self-efficacy and employee engagement, while the remaining 39.7% is influenced by other factors outside the scope of this study.
Pengaruh Konten Instagram dan Influencer Marketing Terhadap Brand Image BRAWIUM Indonesia: The Influence of Instagram Content and Influencer Marketing on Brand Image of BRAWIUM Indonesia Ni Putu Rista Vebriani; I Made Widiantara; Laily Fauziah
Ganec Swara Vol. 20 No. 3 (2026): September 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i3.761

Abstract

This research aims to analyse the influence of Instagram content and influencer marketing on the brand image of BRAWIUM Indonesia, a premium kitchenware brand under PT BRAWO Life Bali. This research uses a quantitative method with data collection techniques in the form of surveys. The sample size of 100 respondents was calculated using the Slovin formula. Data collection was carried out through the distribution of questionnaires, and the results were analysed using multiple linear regression techniques with the help of SPSS. The research results show that Instagram content has a positive and significant effect on brand image (t_count 6.482 > t_table 1.984), as does influencer marketing (t_count 5.679 > t_table 1.984). Furthermore, both variables simultaneously have a significant effect on brand image with an F_count of 193.199 > F_table 3.09 and a coefficient of determination (R²) of 0.803, which means 80.3% of the variation in brand image is explained by Instagram content and influencer marketing, while the remaining variation is explained by other variables outside this study
Analisis Strategi Employer Branding Dalam Meningkatkan Minat Mahasiswa Magang : Studi Kasus Hotel Radisson Blu Bali Uluwatu : Analysis of Employer Branding Strategy in Enhancing Student Internship : A Case Study of Radisson Blu Bali Uluwatu Hotel Ni Komang Ayu Devi Fajaranti; I Made Widiantara; I Gede Eka Suryadana
Ganec Swara Vol. 20 No. 3 (2026): September 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i3.775

Abstract

The hotel industry requires employer branding strategies to attract students as potential talent through internship programs, particularly when trainee needs do not always align with academic calendars. This study aims to analyze the employer branding strategy implemented by Radisson Blu Bali Uluwatu in attracting students to participate in its internship program and to examine students’ perceptions of the strategy in shaping internship interest. This study employed a qualitative approach using a case study method. The informants consisted of 11 participants: one Senior People & Culture representative, five students currently undertaking internships, and five students who had completed their internships. Data were collected through semi-structured interviews, participatory observation, and documentation, and analyzed using the Miles, Huberman, and Saldaña model with the assistance of NVivo. The findings show that employer branding was implemented through strengthening the hotel’s image, promotion, cooperation with educational institutions, benefits, a supportive work environment, mentoring, and learning opportunities through real work experiences. Students generally perceived the hotel’s employer branding positively based on interest value, social value, economic value, development value, and application value. These strategies contributed to students’ interest in choosing, undertaking, and recommending the internship program
Co-Authors A. Agung Putu Swabawa ANAK AGUNG ISTRI WULAN PRAMIYANTI Cokorda Istri Sri Widhari Dewa Ayu Kadek Tiara Cahya Putri Dwi Cahaya Putra Kadek Gede Santanu I Gede Eka Suryadana I Gede Iwan Suryadi I Gede Nyoman Suta Waisnawa I Gusti Lanang Suta Artatanaya I Gusti Ngurah Sanjaya I Ketut Pasek I Ketut Suarta I Nyoman Meirejeki I Wayan Sukarta I Wayan Wirga Kadek Dwi Cahaya Putra Ketut Vini Elfarosa Komang Alicia Trisnayanti Laily Fauziah Lianda Ayu Puspita Ni Putu Luh Kemala Putri Widhiari Made Ayu Jayanti Prita Utami Nadya Arinda Putri Ni Ketut Suciani Ni Komang Ayu Devi Fajaranti Ni Luh Putu Kristina Dianty Ni Nyoman Sri Astuti Ni Putu Rista Vebriani Ni Wayan Wahyu Astuti Nilazalia Saifa Kamil Nyoman Indah Kusuma Dewi Oka Wisnawa I Putu Putu Ambaryani Putri Putu Sandra Putri Astariani Rifqi Nur Fakhrurozi Saputra, Upayana Wiguna Eka Sedana Wibawa Yasa Gede Tri Tanami Sukraini