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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Administrasi Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Ekonomi dan Bisnis Jurnal Istiqro' JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JOURNAL OF APPLIED BUSINESS ADMINISTRATION EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ecogen Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Ranah Publik Indonesia Kontemporer (Rapik) Jurnal Pemberdayaan Pariwisata Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JISOS: Jurnal ilmu sosial Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Bagi Bangsa Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) GMPI Conference Series Jurnal Bisinis Digital Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Business, Entrepreneurship, and Management Journal JIMEK

Finnah Fourqoniah

Universitas Mulawarman

Author-ID : 3665454

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Physics Social Sciences Other

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Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden Kota Samarinda Nur Erika Novira Indah; Finna Fourqoniah; M. Fikry Aransyah
Jurnal Ranah Publik Indonesia Kontemporer (Rapik) Vol. 1 No. 2 (2021): Desember
Publisher : Indonesian Journal Publisher

This researcher aims to determine whether promotions on social media and electronic word of mouth have a significant effect on the decision to visit the Mahakam Lampion Garden in Samarinda city. The independent variable used in this study is the promotion of social media (X1) and electronic word of mouth (X2), and the dependent variable in this study is the visit decision (Y). This research is a descriptive study with a quantitative approach. The sampling technique used was purposive sampling using the slovin formula and obtained 100 respondents using multiple linear regression analysis techniques. Promotion variabel in social media and visiting electronic word of mouth have a positive and significant effect on decisions.

Pengaruh Pendidikan Kewirausahaan pada Entrepreneur Behavior Index (EBI) dan Intensi Berwirausaha Mahasiswa Administrasi Bisnis Bella Widya Septianty; Finna Fourqoniah; Muhammad Fikry Aransyah
Jurnal Ranah Publik Indonesia Kontemporer (Rapik) Vol. 1 No. 2 (2021): Desember
Publisher : Indonesian Journal Publisher

This study aims to determine the effect of entrepreneurship education on EBI, the effect of entrepreneurship education on entrepreneurial intentions, the effect of EBI on entrepreneurial intentions, and the role of EBI as a mediator of influence between entrepreneurship education and entrepreneurial intentions. This research was conducted on undergraduate students of the Business Administration Study Program, Faculty of Social and Political Sciences, Mulawarman University class of 2017 and 2018. The main requirements for respondents are students who have taken entrepreneurship courses in the previous semester with a total sample of 222 people. The analysis technique uses AMOS-based SEM analysis. The results of the analysis found that entrepreneurship education has a positive and significant effect on EBI, entrepreneurship education has a positive and significant effect on entrepreneurial intentions, EBI has a positive and significant effect on entrepreneurial intentions, and EBI plays a significant role in mediating the influence of entrepreneurship education on entrepreneurial intentions. Based on the results of the research, it means that the Business Administration Study Program is able to grow and encourage students' interest in entrepreneurship which can be done through the development of entrepreneurship education curricula. And student character values ??(EBI) can be developed through experience and field practice so that they do not have to be imposed on the education.

Business Roadmap Model: A Review of Research Finnah Fourqoniah; Riyan Danu Setiawan; Muhammad Fikry Aransyah
Jurnal Administrasi Bisnis Vol 10, No 2 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v10i2.36974

In doing business, business actors must understand the importance of a business model in entrepreneurship; a business strategy is needed. There are several business models, but the one most often used by business actors is the Business Model Canvas or what we usually know (BMC). According to several studies, the Business Model Canvas is a business model that can still be developed into a more detailed business model and better mapping. Then from the Business Model Canvas, a new business model was developed, namely the Business Road Map, to win the market competition. Business Road Map is a pattern or Business Mapping Method to build a business model/business plan capable of creating growth over time.

MENCAPAI KEMANDIRIAN PEREKONOMIAN DESA MELALUI PENINGKATAN KEMAMPUAN MANAJERIAL PENGURUS BUMDESA Finnah Fourqoniah; Arwin Sanjaya; Tuti Wediawati; Murni Murni; Intan Thania Amelia; Trisna Pitaloka Wulan Dari; Nadratul Naima; Afifah Afifah; Rahmayana Rahmayana
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 4 (2022): Agustus
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Kegiatan pengabdian melalui program MBKM Bina Desa tahun 2022 ini, Universitas Mulawarman terkhususnya Program Studi Administrasi Bisnis bekerja sama dengan BUM Desa Mulya Bersama di Desa Mulawarman, Tenggarong Seberang dimana BUM Desa dalam mencapai kemandirian perekonomian desa periu adanya peningkatan kemampuan manajerial pengurus di dalamnya. Oleh karena itu dilaksanakannya kegiatan ini dengan tujuan untuk memberikan peningkatan pemahaman manajemen, penguasaan keterampilan dan pengetahuan teknis terhadap pekerjaan tertentu sehingga dapat meningkatkan kinerja pengelolaan BUM Desa. Hasil yang dicapai dalam kegiatan ini berdasarkan observasi pasca kegiatan adalah sumber daya manusia yang dimiliki oleh BUM Desa dapat memahami Manajerial BUM Desa, baik dalam hal pengelolaan, kerja sama, maupun pemahaman pada packaging produk/jasa yang ditawarkan. Namun kegiatan ini masih diperlukannya bimbingan dan pengawasan secara berkesinambungan.Abstract: Service activities through the MBKM Bina Desa program in 2022, Mulawarman University in particular the Business Administration Study Program in collaboration with BUM Desa Mulya Bersama in Mulawarman Village, Tenggarong Seberang where BUM Desa in achieving village economic independence requires an increase in the managerial capabilities of the management in it. Therefore, this activity is carried out to provide increased management understanding, mastery of skills, and technical knowledge of certain jobs to improve the performance of BUM Desa management. The results achieved in this activity based on post-activity observations are that the human resources owned by BUM Desa can understand BUM Desa Managerial, both in terms of management, cooperation, and understanding of the product/service packaging offered. However, this activity still requires continuous guidance and supervision.

The Investigation of financial inclusions, financial literation, and financial technology in Indonesia Muhammad Noor; Finnah Fourqoniah; Muhammad Fikry Aransyah
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 8 No. 3 (2020): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

The Indonesian Financial Services Authority (Otoritas Jasa Keuangan) states that the financial literacy increase will be followed by developing the financial inclusion index. Nevertheless, the level of public financial literacy is still far behind the financial inclusion index. Perpres No. 82 of 2016 concerning the National Inclusive Finance Strategy sets a target of 75% of the adult population to access financial services in 2019. As information technology develops and internet penetration rates rapidly emerge, digital financial services emerge that make it easier for people to obtain financial services called financial technology. The increasing use of financial technology is one of the drivers for increasing national financial inclusion. This study aims to investigate studies of financial inclusion, financial literacy, both from knowledge, behavior, and financial attitudes, and financial technology. The research is a literature study research examining thirty journals and reports related to Financial Inclusion, Financial Literacy, and Financial Technology. Formed on the respondents' characteristics, gender, age, education, and occupation had an impact on increasing financial inclusion, financial literacy, and financial technology in Indonesia. Many people use financial products and services without having a good knowledge of the functions, how to choose the right according to needs, and do not know the risks of the products used. Recommendation from this is a strategy strategic of the respondents' characteristics is needed in increasing financial inclusion.

The impact of COVID-19 epidemic on development of micro, small and medium enterprises policy in East Kalimantan government Finnah Fourqoniah; Muhammad Fikry Aransyah
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 9 No. 2 (2021): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

This article discusses the efforts of the East Kalimantan Government handling cases of development of micro, small, and medium enterprises (MSMEs) during the COVID-19. The handling strategy can be assessed by understanding the measures, steps, and policies formulated and implemented by the East Kalimantan government. A deliberative policy analysis approach was used to analyze this case. This approach analyzes the narratives and arguments of the authorities to understand decision-making and policy implementation. The writing of this article uses a qualitative approach by utilizing the descriptive analysis method. The data collection technique used is a literature study using books, journal articles, newspapers, online news, and traditional institutions' websites. First, this paper's essential findings are reallocation and refocusing of the Covid-19 Budget for the cost of economic stimulus to strengthen capital for affected businesses and small industry players. Second, relaxation and credit restructuring. Third, the temporary closure policy for cafes or restaurants is due to residents' ignorance or non-compliance with government calls regarding health protocols. As a result, efforts to deal with it have stalled because the wider community does not support it. Combining these three factors complicates the provincial government's efforts to deal with MSMEs' development during the COVID-19 pandemic in East Kalimantan. Policy recommendations for the recovery of MSMEs in East Kalimantan Province, namely increasing the role of Indagkop through fostering and educating MSMEs in utilizing technology to sell online and the one-door policy for MSMEs.

Pelatihan Digital Marketing untuk Mencapai Optimalisasi Strategi Pemasaran pada UMKM Aprillia Pratiwi Putri; Adietya Arie Hetami; Finnah Fourqoniah; Ana Noor Andriana; Mardalena Ardiyani; Salsabila; Tika Umilatul Muniroh; Reza Riandani; Eva Muliyani; Agwesti Yasshyka; Aprilia Putri Listiana; Syafira Rahmalia Indah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.1 Desember (2022): SPECIAL ISSUE
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (911.594 KB)

Perkembangan bisnis saat ini telah berpindah dari sistem konvensional ke sistem digital dan penggunaan digital marketing menjadi peluang yang tepat untuk perkembangan zaman sekarang di Indonesia. Namun, pada kondisinya saat ini masih terdapat pelaku usaha yang kurang memahami digital marketing dan kurangnya kesadaran masyarakat atau pengusaha untuk memanfaatkan media digital sebagai sarana untuk mengembangkan kegiatannya. Dari permasalahan tersebut dilaksanakannya pelatihan digital marketing. Tujuan diselenggarakannya pelatihan ini untuk meningkatkan kemampuan dan pemahaman masyarakat dalam melakukan pemasaran secara digital dan membantu masyarakat untuk memperoleh sertifikasi kompetensi dalam bidang digital marketing. Metode pelaksanaannya adalah pelatihan yang diberikan materi, praktek, dan juga tes berupa tugas yang berkaitan dengan materi yang sudah diberikan dengan dihadiri sebanyak 22 peserta yang terdiri masyarakat umum dan pelaku UMKM. Untuk hasil yang dicapai sebanyak 82% peserta dinyatakan lulus tes dan mendapatkan sertifikat kompetensi digital marketing dan 18% peserta lainnya dinyatakan tidak lulus tes dan tidak mendapatkan sertifikat kompetensi digital marketing karena peserta tidak mengikuti ujian dan secara garis besar, pelatihan ini terlaksanakan dengan lancar. Kata Kunci: digital marketing; pelatihan; UMKM; Abstract Current business developments have shifted from conventional systems to digital systems and the use of digital marketing is the right opportunity for the times now in Indonesia. However, in its current condition, business actors still need help understanding digital marketing and need more public awareness or entrepreneurs to use digital media to develop their activities. From these problems, digital marketing training was carried out. The purpose of this training is to improve the ability and understanding of the community in doing digital marketing and help the community to obtain competency certification in the field of digital marketing. The method of implementation is training provided with material, practice, and also tests in the form of assignments related to the material that has been given and attended by 22 participants consisting of the general public and MSME actors. For the results achieved, 82% of participants passed the test and received a digital marketing competency certificate and 18% of the other participants did not pass the test and did not get a digital marketing competency certificate because participants did not take the exam and in general, this training was carried out smoothly. Keywords: digital marketing; training; MSME;

PELATIHAN PEMBUATAN PRODUK DAN KEMASAN AMPLANG BAGI TIM PENGGERAK PKK DESA KERSIK KALIMANTAN TIMUR Arwin Sanjaya; Finnah Fourqoniah; Arif Maulana Ramdhani; Fitri Fitri; Juwita Z; Laura Viviana Ardiansyah; Setya Maulana Pratama
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 1 (2023): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i1.12780

Abstrak: Untuk menghasilkan produk yang bisa dijadikan sebagi buah tangan bagi para wisatawan maka diperlukan adanya pelatihan dalam membuat produk olahan. Pelatihan pembuatan produk dan kemasan amplang ini bertujuan untuk meningkatkan keterampilan tim penggerak PKK Desa Kersik agar dapat membuat produk olahan yang dapat dijadikan oleh-oleh khas Desa Kersik. Metode yang digunakan ialah metode workshop yang meliputi penyampaian materi dan sekaligus praktik pembuatan produk dan kemasan amplang yang dilaksanakan di Pantai Biru Kersik dengan diikuti oleh 40 peserta pelatihan. Pelatihan ini dilakukan oleh mahasiswa MBKM Bina Desa Kersik dan dosen Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman yang bekerja sama dengan salah satu pengusaha amplang. Berdasarkan hasil evaluasi yang didapatkan untuk tahap pemisahan daging ikan sebesar 25%, tahapan pembuatan adonan sebeesar 67,5%, tahapan penggorengan amplang sebesar 30%, tahapan penimbangan produk dalam kemasan sebesar 95%, dan terakhir tahap penggunaan alat hand sealer sebesar 75%. Sehingga, tim penggerak PKK sudah dapat dikatakan mampu dalam memproduksi amplang untuk kedepannya. Setelah semua rangkaian kegiatan pelatihan ini, maka selanjutnya hasil yang di dapat bisa menjadi bahan pertimbangan bagi pemerintah desa dalam mempersiapkan tim penggerak PKK dalam menjalankan produksi amplangnya. Abstract: To produce products that can be used as souvenirs for tourists, training is needed in making processed products. This training on making corrugated products and packaging aims to improve the skills of the Kersik Village PKK team so they can make processed products that can be used as souvenirs typical of Kersik Village. The method used is the workshop method which includes the delivery of material and at the same time the practice of making products and packaging of amplang which is carried out at Pantai Biru Kersik, attended by 40 training participants. This training was conducted by MBKM Bina Desa Kersik students and lecturers of the Business Administration Study Program, Faculty of Social and Political Sciences, Mulawarman University in collaboration with one of the amplang entrepreneurs. Based on the evaluation results obtained for the fish meat separation stage was 25%, the dough-making stage was 67.5%, the amplang frying stage was 30%, the product weighing stage was 95%, and finally, the hand sealer tool usage stage was 75%. Thus, it can be said that the PKK driving team is capable of producing amplangs for the future. After all these series of training activities, then the results obtained can be used as material for consideration for the village government in preparing the PKK driving team to carry out their amplang production.

Pengaruh Brand Image dan Brand Ambassador Terhadap Purchase Decision melalui Brand Trust sebagai Intervening Hera Hera; Finnah Fourqoniah
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 3 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i3.2810

This study aims to determine whether there is an influence of brand image and brand ambassador on purchase decision through brand trust as an intervening agent for MS Glow consumers in Samarinda City. This study used a quantitative method by collecting data by distributing questionnaires to respondents. The research was conducted on 100 female respondents in the age range of 17-41 years who live in Samarinda City and have purchased MS Glow Beauty Skincare. The sampling technique used in this study was non-probability sampling with purposive sampling method an online. The data that has been collected is then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study show that there is a positive and significant influence on brand image and brand ambassadors on brand trust. However, brand image and brand ambassador have a negative and insignificant effect on purchase decision. Based on the results of the specific indirect effect, brand trust managed to mediate in a positive and significant way the influence of brand image and brand ambassador on purchase decision.

Pengaruh Promosi dan Shopping Emotion Serta Pembelian Impulsif Terhadap Keputusan Pembelian Merchandise NCT Khanaya Putri; Finnah Fourqoniah
Journal of Applied Business Administration Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5238

Penelitian ini bertujuan untuk mengkaji strategi pemasaran dalam keputusan pembelian merchandise dari boygroup NCT (Neo Culture Technology) yang dipengaruhi oleh variabel promosi dan pembelian impulsif. Permasalahan yang dikaji meliputi faktor apa saja yang ditelaah dalam penggemar dari boygroup tersebut dalam melakukan keputusan pembelian. Populasi dalam penelitian ini merupakan seluruh member dari group order (GO) “Noona Stuff” melalui aplikasi LINE. Responden pada penelitian ini sebanyak 160 melalui penyebaran kuesioner yang dipilih menggunakan teknik nonprobability sampling. Metode yang digunakan adalah kuantitatif. Teknik pengolahan data dilakukan dengan menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) dalam mengkaji hipotesis. Hasil penelitian ini menunjukkan bahwa promosi berpengaruh negatif terhadap keputusan pembelian, shopping emotion berpengaruh positif signifikan terhadap keputusan pembelian, dan pembelian impulsif berpengaruh positif signifikan terhadap keputusan pembelian.

Co-Authors Abdul Madir Ichsan Ernawan Adithia Anggrahi Marjani Asniati Afifah Afifah Agwesti Yasshyka Ahmad Iqzal Akbar, Paisal Akhmad Bukhari Althalets, Fareis Amjad Hamad Abdullah Andrean Andrean Andrean, Andrean Andreana, Angelika Gita Andriana, Ana Noor Angelina, Septi Anggilia Putri Nuryana Aningrum, Yesy Aprilia Putri Listiana Aprillia Pratiwi Putri Aransyah, Muhammad Fikry Arieyasmieta, Wildan Lutfi Arif Maulana Ramdhani Arsyad, Annisa Wahyuni Arwin Sanjaya Ayu Fil Akhirati Bambang Irawan Bella Widya Septianty Budiman Budiman Dari, Trisna Pitaloka Wulan Deni Triono Derama, Trisda Dharma Saputra Dyan Wulan Sari Hs Eva Muliyani Faried Manaf Farmawati, Windie Karina Fikry Aransyah, Muhammad Fina Rabya Syabina Kusuma Fitri Fitri Hera Hera Hera Hera Hetami, Adietya Arie Hijrah, Lailatul Intan Thania Amelia Juwita Z Khanaya Putri Laura Viviana Ardiansyah Mahriani, Moni Wulan Manaf, Faried Mardalena Ardiyani Maria Uba Dosi Mawasirah, Mawasirah Melda Melda Muhammad Ikbal Muhammad Noor MUHAMMAD REZA FAHLEVY Murni Murni Nadratul Naima Nadroh, Ummi Nanda Agus Tina Nanda Agus Tina Nur Erika Novira Indah Nur Jannah Nur Mellayanti Ananta Poppy Alvianolita Anistasya Puspita, Desi Putri Salsa Ajzahrah Rahmayana Rahmayana Reza Riandani Riyan Danu Setiawan Rohmah, Ainun Nimatu Sada, Andi Anwar Salsabila Sari, Merianti Setya Maulana Pratama Simorangkir, Andriy Hasiholan Sugeng, Santoso Syafira Rahmalia Indah Syafitri Syafitri Syam, Syahrani Tika Umilatul Muniroh Tri Handayani Trisna Pitaloka Wulan Dari Wediawati, Tuti Wira bharata Yudha Prakasa Yuliana Bulan

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