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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Administrasi Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Ekonomi dan Bisnis Jurnal Istiqro' JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JOURNAL OF APPLIED BUSINESS ADMINISTRATION EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ecogen Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Ranah Publik Indonesia Kontemporer (Rapik) Jurnal Pemberdayaan Pariwisata Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JISOS: Jurnal ilmu sosial Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Bagi Bangsa Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) GMPI Conference Series Jurnal Bisinis Digital Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Business, Entrepreneurship, and Management Journal JIMEK
Finnah Fourqoniah
Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Physics Social Sciences Other

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PENGARUH HARGA, CITRA MEREK, DAN KUALITAS PELAYANANTERHADAP KEPUTUSAN PEMBELIAN KARTU DIGITAL BY.U DI KOTA SAMARINDA Ahmad Iqzal; Finnah Fourqoniah
JISOS: JURNAL ILMU SOSIAL Vol. 2 No. 4: Mei 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital era, people can search for information to communicate with other people wherever they are just by using smartphone a sophisticated with a smartphone connected to the internet, it will make it easier for him to disseminate and obtain information, and it is also much more efficient in conducting communication interactions without any obstacles. Therefore, to access the internet requires a network produced by telecommunications companies. In responding to consumer demand for network services in communication, several telecommunication companies compete by innovating to make a product with various superior features. by.U was officially launched by Telkomsel on October 10, 2019. by.U is the first digital-based provider product in Indonesia that provides an end-to-end to meet telecommunication needs. This study aims to determine whether: price, brand image, and service quality affect purchasing decisions on by.U Digital Cards in Samarinda City. The population in this study are consumers who use or have purchased a by.U Digital Card in Samarinda City.sampling technique used was accidental sampling, the data was obtained by distributing questionnaires to 100 respondents. The data analysis technique in this study is descriptive analysis, classical assumption test and Multiple Linear Regression analysis using the SPSS Statistics 25 application program. The results show that: 1) price has no significant effect on purchasing decisions, because low prices are the source of most purchasing decisions. important, but the price factor is not a guarantee that a product has good quality. 2) brand image does not have a significant effect on purchasing decisions, because for consumers a good brand image may not necessarily make them want to buy or try the product, some consumers consider other things more, for example product or service quality, friend recommendations or according to their wishes. alone. 3) the quality of service has a significant effect on purchasing decisions, because the existence of quality services will encourage consumer purchasing decisions. In addition, quality service can also encourage consumers to forge strong bonds with the company. and 4) price, brand image, and service quality simultaneously affect purchasing decisions.
PENGARUH USER INTERFACE (UI) DAN USER EXPERIENCE (UX) TERHADAP MINAT BELI ULANG AKUN NETFLIX Adithia Anggrahi Marjani Asniati; Finnah Fourqoniah
JISOS: JURNAL ILMU SOSIAL Vol. 2 No. 4: Mei 2023
Publisher : Bajang Institute

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Abstract

Nowadays, there are more types of entertainment for the global community, one of which is the type of entertainment service or commonly referred to recently as a application Video-On-Demand, for example, Indonesian people recognized and used this entertainment service, along with the increase in internet users and because of that even distribution of the internet network in Indonesia. One of the (VOD) that has been widely recognized and used by the Indonesian people is Netflix. Netflix is one of the many digital platforms that are recognized and used by the global community, especially Indonesians, people use Netflix as a means to watch series, movies, or shows that Netflix presents. When users feel happy and satisfied when and after using Netflix, of course, users tend to continue to subscribe or repurchase their Netflix account to still be able to use Netflix. In the use of the application (VOD) Netflix, of course, it cannot be separated from the user interface and user experience. The purpose of this study was to find out whether the user interface and user experience had a positive impact on repeat buy interest or subscription interest for Netflix accounts. Data for this study was obtained from questionnaires disseminated through Google Forms. This study used a descriptive procedure for quantification with a survey approach and the data were processed in SPSS version 25. Based on the results of research and data processing carried out, it is determined that the user interface does not have a significant effect on repurchase interest in the Netflix account, while user experience partially affects buying interest. Reset your account or subscribe to Netflix. The user interface and user experience have a huge impact on account repurchases and interest in Netflix subscriptions
Pengaruh Harga, Produk, Lokasi, Dan Promosi Terhadap Keputusan Pembelian Pada Kedai Kopi Borneo Di Kota Samarinda Maria Uba Dosi; Finnah Fourqoniah; Arwin Sanjaya
Jurnal Istiqro Vol. 9 No. 2 (2023): Juli 2023
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v9i2.1863

Abstract

This study aims to determine the effect of price, product, location, and promotion on purchasing decisions at Borneo Coffee Shops in Samarinda City. Both simultaneously and partially. The sample in this study was 96 respondents both simultaneously and partially. Sampling is carried out using a nonprobability sampling technique with the sampling technique used is snowball sampling. The results showed that partially the price has a significant affects on the purchase decision at the Borneo Coffee Shop with a significant level of 0.002. The product variable partially showed an insignificant influence on purchasing decisions at the Borneo Coffee Shop with a significant degree of 0.810. The location variable partially showed an insignificant influence on the purchasing decision of the Borneo Coffee Shop with a significant degree of 0.367. The promotion variable partially has a significant effect on the purchase decision at the Borneo Coffee Shop with a significant level of 0.000. Simultaneously the influence of price, product, location, and promotion has a significant influence on purchasing decisions at Borneo Coffee Shops. The magnitude of the influence of price, product, location, and promotion on the purchasing decision of the Borneo Coffee Shop is shown by the coefficient of determination of 0.669 or 66.9% where the ability of free variables in this study, namely price, product, location and promotion together in explaining the purchase decision of products at the Borneo Coffee Shop as a dependent variable is 0.669 or 66.9%, and the remaining 33.1% can be explained by other variables outside of regression model of this study
Pengaruh Kompetensi, Kompensasi dan Komitmen Organisasi Terhadap Kinerja Karyawan Ayu Fil Akhirati; Finnah Fourqoniah
Jurnal Ecogen Vol 6, No 4 (2023): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v6i4.15312

Abstract

The success of a company can be judged by the level of performance in managing its human resources. When employee performance is managed properly, it will help achieve business standards and provide maximum benefits for the company. The objectives of this research is to determine the extent to which competence, compensation, and organizational commitment influence employee performance. The research was conducted at the company PT Trisensa Mineral Utama in Kutai Kartanegara with associative quantitative methods. The entire population is used as a sample because the number is small, namely 60 employees. Data collection techniques were obtained from the result of distributing questionnaires, observations, and interview. As for testing the data using the help of IBM SPSS 27 software with analysis techniques including instrument testing, classical assumption testing, multiple linear regression testing, and hypothesis testing. The results showed that both partially and simultaneously the competency, compensation, and organizational commitment variables had a significant effect on employee performance at PT Trisensa Mineral Utama.
PELATIHAN MEMBATIK TEKNIK SHIBORI SEBAGAI PONDASI UTAMA DALAM MEMBANGUN BISNIS KREATIF DI DESA KERSIK Puspita, Desi; Andrean, Andrean; Fourqoniah, Finnah; Fikry Aransyah, Muhammad; Bharata, Wira
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 01 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i01.333

Abstract

Shibori Technique Batik Making Training as the Main Foundation in Building a Creative Business in Kersik Village. This research aims to examine the potential for creative business development in Kersik Village through batik training using the Shibori technique. It is hoped that this training method will provide sufficient knowledge and skills for the local community to produce batik products with unique Shibori characteristics. In this way, it is hoped that the people of Kersik Village can utilize this expertise as a basis for opening sustainable creative businesses, increasing local economic income, and ultimately, supporting holistic village development. This research encourages the adoption of traditional technology in a modern business context, stimulates local economic growth, and celebrates the cultural heritage of Kersik Village through the art of batik using the Shibori technique.
PENGARUH KARAKTERISTIK KEWIRAUSAHAAN, LOCUS OF CONTROL DAN GENDER TERHADAP KEBERHASILAN USAHA PADA HOME-BASED NEW VENTURES DI KELURAHAN API-API KOTA BONTANG Nanda Agus Tina; Finnah Fourqoniah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): Nopember : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i3.777

Abstract

This study aims to examine and analyze the Effect of Entrepreneurial Characteristics, Locus Of Control, and Gender on Business Success in Home-based New Ventures in Api-api Village, Bontang City.This research is a quantitative research. The data collection technique in this study used a questionnaire with the number of respondents being 100 home-based new ventures entrepreneurs in Api-api Village, Bontang City. The analytical tool used is multiple linear regression analysis. Based on the results of the partial test, it shows that the characteristics of entrepreneurship and gender have a significant effect and locus of control has no significant effect on business success. However, the simultaneous test results show that the characteristics of entrepreneurship, locus of control, and gender have a significant effect on business success in home-based new ventures entrepreneurs in Api-api Village, Bontang City. The researcher gives suggestions that it is hoped that home-based new ventures entrepreneurs in Api-api Village, Bontang City can continue to apply entrepreneurial characteristics, can continue to apply internal locus of control and can apply gender indicators, namely roles, the same rights, benefits and control by improving the mindset. For further researchers, they can teach digital marketing considering that 69% of entrepreneurs in Api-api Village still do not have social media.
PENGARUH STORE ATMOSPHERE, ATRIBUT PRODUK DAN MOTIF HEDONIC TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS COFFEE DI SAMARINDA Deni Triono; Finnah Fourqoniah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4009

Abstract

Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Store Atmosphere terhadap Keputusan Pembelian pada Starbucks Coffee di Kota Samarinda. (2) Pengaruh Atribut Produk terhadap Keputusan Pembelian pada Starbucks Coffee di Kota Samarinda. (3) Pengaruh Motif Hedonic terhadap Keputusan Pembelian pada Starbucks Coffee di Kota Samarinda. (4) Pengaruh Store Atmosphere, Atribut Produk dan Motif Hedonic secara simultan terhadap Keputusan Pembelian pada Starbucks Coffee di Kota Samarinda. Studi ini menggunakan pendekatan kuantitatif. Populasi pada penelitian ini adalah konsumen yang pernah membeli produk Starbucks Coffee. Sampel yang diambil adalah 100 responden dengan menggunakan teknik purposive sampling, kriteria sampel adalah sebagai berikut: pernah melakukan pembelian pada Starbukcs Coffee dan pernah melakukan pembelian pada Starbucks Coffee di Samarinda dalam 3 bulan terakhir. Kuisioner adalah alat yang digunakan untuk memperoleh data. Kemudian data diolah menggunakan program SPSS versi 26, dengan menggunakan Uji Asumsi Klasik, Analisis Regresi Linier Berganda, dan Uji Hipotesis. Temuan pada penelitian ini menunjukkan : (1) Store Atmosphere berpengaruh signifikan terhadap Keputusan Pembelian. (2) Atribut Produk berpengaruh signifikan terhadap Keputusan Pembelian. (3) Motif Hedonic berpengaruh signifikan terhadap Keputusan Pembelian. (4) Store Atmosphere, Atribut Produk dan Motif Hedonic berpengaruh secara simultan terhadap Keputusan Pembelian. Keterbatasan pada penelitian ini hanya untuk Konsumen Starbucks Coffee di Kota Samarinda. Hendaknya penelitian selanjutnya menambahkan variable lain yang dapat mempengaruhi Keputusan Pembelian yang tidak diteliti dalam penelitian ini.
Strategi Bisnis Berkelanjutan Pada Usaha Kuliner di Samarinda (Studi Pada Ecologico Café) Andreana, Angelika Gita; Fourqoniah, Finnah
Jurnal Ecogen Vol 7, No 3 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i3.16192

Abstract

This research aims to determine the sustainable business strategy of Ecologico Café Samarinda with a focus on increasing sales of ecofriendly cafes in Samarinda. This research  uses IFAS and EFAS analysis was carried out to compile a SWOT analysis matrix which was then followed by a litmus test and USG analysis to see the most strategic strategy to be carried out. The research results show that Ecologico Café Samarinda applies the green marketing concept with 4P indicators, and must implement growth-oriented strategies to maximize strengths and take advantage of opportunities. This research also identified six strategic issues, of which a campaign to maintain diet in a persuasive and interactive manner through online and offline platforms was the most strategic.
Edukasi Langkah Strategi Dalam Membangun Bisnis Pada Mahasiswa Anggilia Putri Nuryana; Syam, Syahrani; Angelina, Septi; Ernawati, Linda; Fourqoniah, Finnah
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): April
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i2.130

Abstract

Saat ini berwirausaha menjadi cara yang banyak dilakukan untuk meningkatkan kualitas hidup dari sisi finansial. Hal tersebut juga menjadi alasan berwirausaha menjadi salah satu pilihan karir yang diminati para lulusan perguruan tinggi. Fakta tersebut berpengaruh pada tingginya minat berwirausaha yang didominasi oleh pengusaha pada tahap pemula. Namun, banyaknya faktor permasalahan kompleks dalam menjalankan bisnis dinilai menjadi hambatan dan penyebab kegagalan bisnis. Permasalahan tersebut tentunya perlu didukung dengan kesiapan dalam menghadapi persaingan bisnis, ancaman risiko bisnis serta pengambilan keputusan dalam pengembangan bisnis. Mahasiswa dianggap sebagai kaum intelektual tentu memiliki peran strategis sebagai roda penggerak yang dapat memajukan pertumbuhan perekonomian bangsa di masa depan. Oleh karena itu, perlu adanya sosialisasi sebagai suntikan positif yang dapat menjadi solusi dalam menghadapi tantangan bisnis. Dengan demikian, sosialisasi “Berbisnis Hebat dengan Strategi Tepat” diadakan dengan tujuan memperluas wawasan serta pemahaman mahasiswa maupun wirausaha pemula mengenai langkah-langkah strategi bisnis yang tepat dalam berwirausaha serta penerapannya.  Kegiatan sosialisasi ini dilaksanakan secara online melalui Zoom Meeting dan dihadiri oleh 27 mahasiswa/i yang memiliki minat berwirausaha. Metode pelaksanaan dimulai dari pra-pelaksanaan, pelaksanaan, evaluasi dan umpan balik. Materi yang dibahas dalam sosialisasi ini yakni, Riset Pasar, Dasar-dasar Analisis Data dalam proses bisnis, Forecasting Penjualan, dan Corporate Budget Plan. Disimpulkan dengan adanya sosialisasi ini memberikan dampak yang positif bagi para peserta. Peserta dapat memahami dengan baik materi-materi terkait langkah-langkah strategi dalam berbisnis yang menambah pengetahuan mereka sehingga bermanfaat ketika mereka akan memulai atau sedang membangun bisnisnya.
The role of psychological aspects to measure Indonesian cryptocurrency investor behavior Fourqoniah, Finnah; Bharata, Wira; Mahriani, Moni Wulan
Jurnal Ekonomi dan Bisnis Vol. 27 No. 2 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i2.10153

Abstract

Indonesia merupakan salah satu negara yang mengalami pertumbuhan tingkat investasi cryptocurrency. Studi ini mengevaluasi aspek psikologis yang berdampak pada perilaku keuangan investor cryptocurrency di Indonesia. Studi ini menggunakan pencarian sensasi dan kecerdasan emosional sebagai anteseden untuk mengukur perilaku keuangan. Kami mengusulkan hubungan antara kualitas informasi yang dirasakan dan perilakukeuangan yang belum pernah dilakukan sebelumnya. Paradigma penelitian ini adalah kuantitatif-eksplanatori. Populasi statistik terdiri dari investor cryptocurrency di Indonesia sepanjang tahun 2022 sebanyak 16,7 juta orang. Sampel terdiri dari 384 responden yang diberikan kuesioner tertutup melalui platform media sosial. Data yang terkumpul dianalisis dengan menggunakan software SPSS versi 25. Hasil penelitian membuktikan bahwa semua hipotesis yang diajukan diterima. Kajian ini secara umum menunjukkan gambaran perilaku investor cryptocurrency Indonesia dari perspektif psikologis. Temuan penelitian menunjukkan bahwa pencarian sensasi, kecerdasan emosional, dan kualitas informasi yang dirasakan secara langsung dan signifikan mempengaruhi perilaku keuangan.
Co-Authors Abdul Madir Ichsan Ernawan Adithia Anggrahi Marjani Asniati Afifah Afifah Agwesti Yasshyka Ahmad Iqzal Akbar, Paisal Akhmad Bukhari Althalets, Fareis Amjad Hamad Abdullah Andrean Andrean Andrean, Andrean Andreana, Angelika Gita Andriana, Ana Noor Angelina, Septi Anggilia Putri Nuryana Aningrum, Yesy Aprilia Putri Listiana Aprillia Pratiwi Putri Aransyah, Muhammad Fikry Arieyasmieta, Wildan Lutfi Arif Maulana Ramdhani Arsyad, Annisa Wahyuni Arwin Sanjaya Ayu Fil Akhirati Bambang Irawan Bella Widya Septianty Budiman Budiman Dari, Trisna Pitaloka Wulan Deni Triono Derama, Trisda Dharma Saputra Dyan Wulan Sari Hs Eva Muliyani Faried Manaf Farmawati, Windie Karina Fikry Aransyah, Muhammad Fina Rabya Syabina Kusuma Fitri Fitri Hera Hera Hera Hera Hetami, Adietya Arie Hijrah, Lailatul Intan Thania Amelia Juwita Z Khanaya Putri Laura Viviana Ardiansyah Mahriani, Moni Wulan Manaf, Faried Mardalena Ardiyani Maria Uba Dosi Mawasirah, Mawasirah Melda Melda Muhammad Ikbal Muhammad Noor MUHAMMAD REZA FAHLEVY Murni Murni Nadratul Naima Nadroh, Ummi Nanda Agus Tina Nanda Agus Tina Nur Erika Novira Indah Nur Jannah Nur Mellayanti Ananta Poppy Alvianolita Anistasya Puspita, Desi Putri Salsa Ajzahrah Rahmayana Rahmayana Reza Riandani Riyan Danu Setiawan Rohmah, Ainun Nimatu Sada, Andi Anwar Salsabila Sari, Merianti Setya Maulana Pratama Simorangkir, Andriy Hasiholan Sugeng, Santoso Syafira Rahmalia Indah Syafitri Syafitri Syam, Syahrani Tika Umilatul Muniroh Tri Handayani Trisna Pitaloka Wulan Dari Wediawati, Tuti Wira bharata Yudha Prakasa Yuliana Bulan