Nugroho Djati Satmoko
Departemen Manajemen Bisnis Fakultas Ekonomi Dan Bisnis Universitas Padjadjaran

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The Relevance of Using Social Media Applications Strategies to Increase Marketing Potential of Indonesian Maritime Tourism (Analytical Study of Tourism Journals and Online Marketing) Surya Fadjar Boediman; Prasetyono Hendriarto; Nugroho Djati Satmoko; Sulistiyani Sulistiyani; Amar Sani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2843

Abstract

This literature analysis aims to understand the relevance of social media applications as a marketing strategy for Indonesian tourist destinations in the virtual era. As technology advances, all businesses are involved in technology. One of them is using social media applications as a strategy in marketing tourist destinations in a country. In order to understand how relevant social media applications are to tourism destination marketing, we have collected evidence from previous studies and then analyzed them by involving an in-depth evaluation and interpretation coding system so that we can understand the relevance of the two variables above. Our data search is done electronically on databases of several international publications such as search, Taylor and Francis, Google books, several other publications. Based on the study and discussion results, we understand that social media applications are very relevant in providing information and promoting various tourist destinations in Indonesia, which are well-known tourist destinations. Thus, this finding is hoped to continue obtaining data for academic purposes and other business applicationsĀ 
Identification of HR Management Strategies for Small Business Disrupted by COVID-19: Marketing Literature Review Rudianto, Rudianto; Bangkara, B.M.A.S. Anaconda; Kurniawan, I Made Gede Ariestova; Satmoko, Nugroho Djati; Hendriarto, Prasetyono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3116

Abstract

The main objective of this study is to identify HR management techniques for small companies affected by the epidemic, which is still a topic of much discussion in the media. We conducted a series of data studies on various well-known journal publishing data sources, including Google Books, Elsevier, Taylor&Francis, sage pub, Academic research, and other online sources, to ensure smooth identification and reporting in the form of descriptive discussions. Electronic data solutions are the ideal choice in this pandemic disruption when public mobility is not possible. The data review process includes several stages, such as initial reading to understand, coding system, and evaluation of data with high interpretation with a phenomenological approach to quickly draw conclusions that answer research questions with valid and reliable values. The results include that the HR management strategy for increasing productivity in small businesses is that small businesses also need a strategy to increase their human resources. These small businesses also have the vision to achieve profits and help absorb labor and reduce unemployment.