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All Journal CommIT (Communication & Information Technology) MIX : Jurnal Ilmiah Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) ComTech: Computer, Mathematics and Engineering Applications PREPOTIF : Jurnal Kesehatan Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Journal of Social Research Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam The International Journal of Medical Science and Health Research Journal of Ekonomics, Finance, and Management Studies
Hendra Achmadi, Hendra
Pelita Harapan University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Antecedent Factors Influencing Manager Competency Rinto Rain Barry; Hendra Achmadi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Objectives: This study investigates the mediating role of Protestant Work Ethic (PWE) in the relationships between Organizational Culture (OC), Transformational Leadership (TL), and Personality (P) on Teacher Performance (TP) in private Christian elementary schools in Banten Province. Methodology: A quantitative survey was conducted from November 2021 to May 2022, involving 236 Christian elementary school teachers as respondents. Data were collected using questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings: The hypothesis testing results indicate that Organizational Culture positively influences Protestant Work Ethic, while Transformational Leadership negatively affects it. Personality does not significantly impact Protestant Work Ethic. Furthermore, Protestant Work Ethic has a significant positive effect on Teacher Performance. Both Organizational Culture and Personality directly enhance Teacher Performance, whereas Transformational Leadership does not show a significant direct impact. Mediation analysis reveals that Protestant Work Ethic partially mediates the relationship between Organizational Culture and Teacher Performance, as well as between Personality and Teacher Performance, but not between Transformational Leadership and Teacher Performance. Conclusion: The study concludes that OC and P are crucial factors in improving TP, with PWE playing a significant mediating role. TL's negative impact on PWE suggests the need for further investigation into leadership styles within this context. The findings underscore the importance of fostering a positive organizational culture and developing personal competencies to enhance teacher performance.
Prediction of Bond Planning Based on Customer Characteristics in Indonesia Using the Random Forest Algorithm Hendra Achmadi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research aims to identify industries receptive to wealth management products like bond insurance and to pinpoint the key factors influencing bond insurance premium closures. Given Indonesia's low life insurance penetration and density compared to other Asian countries, the study uses a purposive sample of 199 data points from 38 companies across various industries. This research found that the most influential factors in bond purchases are domicile, the second car, industry type, job position , housing type . The methodology that is used in thisresearch is called CRIPS-DM (Cross Industrial Standards Program Data Mining). The first steps what is the purpose of the organization, and the second is what data that needed, and then continue to data preparation, after that modeling, after modeling, it will make an interpretation of the result, and the final steps is deployment, it will plan how it will be implemented in the real world, and the accuracy score from this model is 98 %. From the result of the projection closing bond insurance from each industry, it can be concluded that the most industry that closed the bond insurance is Banking Industry, the second is from insurance and the third is education and the next is education, retail, bond, manufacturing and finance, hospitality, legal, publishing, technology and government and service industries.
Prediction Five Feature Importance for Intention to Enroll High School Student using Random Forest and Decision Tree Achmadi, Hendra
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The number of prospective students enrolling in higher education, especially in private universities, is a serious problem. The decline in the number of prospective students that occurred during the COVID-19 pandemic from 2019 to 2022 has also become a serious problem for private universities in Indonesia. Therefore, this research focuses on finding the main characteristics of high school students in choosing private universities in Jakarta and its surroundings. The research method used is data mining, using primary data obtained from questionnaires distributed to high school students in grades 11 and 12 in the area, with a total of 438 respondents, which then went through a data cleaning process, producing 295 respondents. Using the Random Forest method in determining 5 important features and the Learning Supervisor maps out what important features should be taken into consideration in decision making for high school students. By using the random forest algorithm, an accuracy of 67 percent is obtained. Then by using the decision tree algorithm, machine learning will map the decisions of high school students. And the results illustrate that the first thing that is the main consideration is the father's education, and the second is which school he comes from, and the third is the mother's education and then how much transport money is given, and the last is what department he is from.
PREDIKSI PENENTUAN CALON MANAGER DI UNIVERSITAS SWASTA YANG MEMILIKI KEMAMPUAN MARKETING DENGAN MENGGUNAKAN RANDOM FOREST Achmadi, Hendra; Oscar, Oscar; Suarly, Irwan; Barry, Rinto Rain
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Jumlah Calon mahasiswa yang masuk ke perguruan tinggi khususnya perguruan tinggi swasta adalah merupakan masalah serius. Terjadi penurunan jumlah calon mahasiswa yang terjadi dalam masa pendemik covid-19 antara tahun 2018-2019 dan berlanjut sampai tahun 2022. Ini merupakan masalah serius bagi perguruan tinggi Swasta di Indonesia karena keberadaan mahasiswa yang menentukan keberlanjutan perguruan tinggi. Karena itu, dalam penelitian ini menggali lebih dalam tentang karakteristik seorang manajer atau pejabat struktural program studi yang memiliki kemampuan marketing di perguruan tinggi swasta, dan diperlukan untuk memilih calon manajer baru yang akan masuk di perguruan tinggi swasta. Metode penelitian yang dipakai adalah data mining, dan data yang dipakai adalah berasal dari data primer yang didapat dari kuesioner yang dibagikan kepada mahasiswa di perguruan tinggi swasta di Jakarta dan sekitarnya. Dengan menggunakan metode Logistic Regression dan Supervisor Learning akan didapat model dari keputusan dalam memilih karakteristik seorang manajer yang memiliki kemampuan marketing di perguruan tinggi swasta.
Social Media Marketing Impact in Nutriara Obesity Clinic Mediated by Brand Image, Perceived Image of Doctor and Online Trust Sundari, Dwi; Achmadi, Hendra
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i1.56216

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial terhadap niat kunjungan pasien di Nutriara Obesity Clinic, yang dimediasi oleh citra merek, citra dokter, dan kepercayaan online. Latar belakang penelitian ini adalah pentingnya media sosial sebagai alat strategis dalam pemasaran layanan kesehatan, terutama dalam meningkatkan jumlah kunjungan pasien. Penelitian menggunakan metode kuantitatif dengan kuesioner sebagai instrumen pengumpulan data. Hasil analisis menunjukkan bahwa pemasaran media sosial memiliki pengaruh positif signifikan terhadap niat kunjungan pasien, dengan citra merek, citra dokter, dan kepercayaan online sebagai mediator yang juga berkontribusi signifikan. Implikasi penelitian ini menyoroti perlunya strategi pemasaran berbasis media sosial yang lebih inovatif untuk meningkatkan minat masyarakat terhadap layanan klinik.
TRANSFORMATIONAL LEADERSHIP DAN LITERASI AI SEBAGAI STRATEGI PENINGKATAN JOB PERFORMANCE KARYAWAN START-UP DI ERA DIGITAL [TRANSFORMATIONAL LEADERSHIP AND AI LITERACY AS STRATEGIES TO IMPROVE JOB PERFORMANCE OF START-UP EMPLOYEES IN THE DIGITAL ERA] Trifiana Tiodora; Bangun, Wilson; Hendra Achmadi; Meilani, Yohana Cahya Palupi
Milestone: Journal of Strategic Management Vol 5. No. 1 April 2025
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v5i1.9613

Abstract

This study aims to analyze the effect of transformational leadership and artificial intelligence (AI) literacy on job performance with AI anxiety and managing workplace FOMO as mediating variables in millennial generation employees in start-up companies. Millennial employees, who dominate the workforce in this sector, have unique characteristics such as flexible work preferences, dependence on technology, and the need for a collaborative work environment. However, they also face psychological challenges due to high work dynamics, such as anxiety about AI and the pressure to always be connected. This study uses a quantitative approach with a survey method involving millennial employees from various start-up companies in Indonesia. Data was collected through online questionnaires and analyzed using Structural Equation Modeling (SEM) to test the relationship between variables in the research model developed based on the Job Demands-Resources (JD-R) Model. The results showed that transformational leadership and AI literacy have a positive and significant effect on job performance. In addition, AI anxiety and managing workplace FOMO proved to be significant mediators, where transformational leadership and high levels of AI literacy were able to reduce anxiety about technology and stress due to digital pressure. Thus, this study provides theoretical and practical contributions in the development of leadership strategies and human resource policies, especially in improving the welfare and productivity of millennial employees in a digital technology-based work environment. Abstrak Bahasa Indonesia: Penelitian ini bertujuan untuk menganalisis pengaruh transformational leadership dan artificial intelligence (AI) literacy terhadap job performance dengan AI anxiety dan managing workplace FOMO sebagai variabel mediasi pada karyawan generasi milenial di perusahaan start-up. Karyawan milenial, yang mendominasi tenaga kerja di sektor ini, memiliki karakteristik unik seperti preferensi kerja fleksibel, ketergantungan pada teknologi, dan kebutuhan akan lingkungan kerja yang kolaboratif. Namun, mereka juga menghadapi tantangan psikologis akibat dinamika kerja yang tinggi, seperti kecemasan terhadap AI dan tekanan untuk selalu terhubung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan karyawan milenial dari berbagai perusahaan start-up di Indonesia. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel dalam model penelitian yang dikembangkan berdasarkan Job Demands-Resources (JD-R) Model. Hasil penelitian menunjukkan bahwa transformational leadership dan AI literacy memiliki pengaruh positif dan signifikan terhadap job performance. Selain itu, AI anxiety dan managing workplace FOMO terbukti sebagai mediator yang signifikan, di mana kepemimpinan transformatif dan tingkat literasi AI yang tinggi mampu mengurangi kecemasan terhadap teknologi serta stres akibat tekanan digital. Dengan demikian, penelitian ini memberikan kontribusi teoretis dan praktis dalam pengembangan strategi kepemimpinan dan kebijakan sumber daya manusia, khususnya dalam meningkatkan kesejahteraan dan produktivitas karyawan milenial di lingkungan kerja berbasis teknologi digital.
Pengaruh Social Media Marketing, Word of Mouth, Label Halal dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Brand Haveloek Salsabila Azaria; Hendra Achmadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8177

Abstract

                The purpose of this study is to determine whether word of mouth, online cutsomer ratings, social media marketing, price and halal label have a positive influence on purchasing decision for cosmetic product of the Haveloek brand. This study is driven by stagnant sales performanca of Haveloek, which shows a significant gap compare to other local brand. The sample consist of Haveloek consumers in JABODETABEK area with total of XX respondents. The sampling technique used is puporsive sampling and data analysis was carried out using SMART PLS application with the PLS-SEM method. The result of this study are expected to provide insights for Haveloek in designing more effective marketing strategies to improve its competitiveness in the Indonesia cosmetic industry. This study demonstrates a positive influence of social media marketing, word of mouth, price, and halal label on the purchase decision of Haveloek cosmetic products.
Pengaruh Tridharma Perguruan Tinggi terhadap Kinerja Dosen Milenial di Perguruan Tinggi Jakarta Petrus P.F. Titirloloby; John Tampil Purba; Dylmon Hidayat; Hendra Achmadi
Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 4 (2024): Desember: Jurnal Riset Sosial Humaniora, dan Pendidikan
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/soshumdik.v3i4.2650

Abstract

This study aims to analyze the influence of tridharma perguruan tinggi on the performance of millennial lecturers. A quantitative approach was employed using a survey method involving 385 millennial lecturers from 30 universities under LLDIKTI Region III Jakarta, selected through cluster random sampling. Data were collected using a structured questionnaire that had undergone validity and reliability testing. Data analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The outer model test results indicate that all indicators have loading factor values above 0.70 and AVE values greater than 0.5, confirming convergent validity. The reliability test using Composite Reliability yielded values above 0.962, and Cronbach's Alpha exceeded 0.951, indicating strong internal consistency. The results show that tridharma perguruan tinggi have significant effects on lecturer performance. This research provides implications for human resource development in higher education institutions, particularly in nurturing adaptive and productive young lecturers.
The Influence of Outpatient Service Quality and Patient Characteristics on BPJS Patient Satisfaction at Hospital X Mediated by Doctor-Patient Relationship Adinda, Havivi Rizky; Hendra Achmadi
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.659

Abstract

The performance of nurses needs attention from health service providers because it can be related to the quality of health services. This study aims to analyze the effect of outpatient service quality and patient characteristics on patient satisfaction through the mediation of the doctor-patient relationship. Respondents in this study were 294 outpatients using BPJS at Hospital X. The type of research used is descriptive quantitative and was conducted at one point in time (cross sectional). The sampling technique used purposive sampling with predetermined criteria. The questionnaire was distributed online via a Google Form link that was distributed to outpatients participating in BPJS who were treated at Hospital X. This study used a multivariate analysis method with the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. This study concludes that service quality has a positive and significant effect on the doctor-patient relationship. Patient characteristics do not significantly affect the doctor-patient relationship. The doctor-patient relationship has a positive and significant effect on patient satisfaction. Service quality has a positive and significant effect on patient satisfaction mediated by the doctor-patient relationship. Patient characteristics do not significantly affect patient satisfaction through the mediation of the doctor-patient relationship. Hospitals that focus on improving the quality of their services, especially in outpatient services, will provide a positive experience for BPJS patients during treatment, as well as improve the medical and non-medical abilities of doctors. The relationship between doctors and patients is an important factor in shaping a positive patient experience during the process of providing outpatient health services in hospitals.
Factors Influencing Millennials and Generation Z's Trust in Crypto-Based Payments in Indonesia Hanisentana, Felicia; Achmadi, Hendra
Journal of Social Research Vol. 4 No. 6 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i6.2541

Abstract

Cryptocurrency adoption in Indonesia is rising, yet trust barriers persist, particularly among Millennials and Gen Z. Despite growing transaction volumes (IDR 475.13 trillion by 2024), gaps remain in understanding trust drivers specific to this demographic. This study investigates factors influencing trust in crypto-based payments, testing hypotheses on privacy, anonymity, traceability, expectations, and satisfaction. A quantitative cross-sectional design surveyed 195 Indonesian respondents (purposive sampling) using PLS-SEM analysis in SmartPLS 4.0, assessing measurement and structural models, predictive relevance, and IPMA. Trust significantly boosts adoption intention (t = 20.279, p = 0.000), driven by expectations (t = 5.898) and satisfaction (t = 2.096), while privacy, anonymity, and traceability showed no significant impact. IPMA revealed trust as high-importance but low-performance, urging strategic improvements. Results guide policymakers and businesses to prioritize transparency, user experience, and education over privacy-centric features. Future research should expand demographics, integrate qualitative methods, and compare crypto with other payment systems (e.g., CBDCs).
Co-Authors Adinda, Havivi Rizky Ahmad Hidayat Sutawidjaya Al Ayubi, Ahmad Amelia Gianina Widjaja Aulia, Mareta Caroline Widjaja Chika Meyora Ismanto Cindy Cendana DWI SUNDARI Dylmon Hidayat Hanisentana, Felicia Hendsun Hendsun Henry Sugiarto Prasetyo Herlina Lusmeida Hidayat, Fikri Bintang Innocentius Bernarto, Innocentius Iriadi, Felicia Winona Jeff, Joanito Tony Kilis, Filly Elisabeth Kurnia, Candra Harja Lisa, Maudina Ainul Maria Vashti Zerlinda Lesmana Meilani, Yohana Cahya Palupi Moses Lorensius Parlinggoman Hutabarat Naibaho, Eduard Ary Binsar Oscar, Oscar Patria, Danet Patrik Mario Agata Petrus P.F. Titirloloby Pramono, Rudy Prisya, Paxia Reyna Purba, John Tampil Putri J Pratiwi Syam Riena Pribadi Gronloh Rinto Rain Barry Salsabila Azaria Sembel, Sandra Suarly, Irwan Sukidy, Beatrice Syitharini, Niken Tampil Purba, John Trifiana Tiodora Widjaya, Indry Wilson Bangun Wuisan, Dewi