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All Journal CommIT (Communication & Information Technology) MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Alignment: Journal of Administration and Educational Management ComTech: Computer, Mathematics and Engineering Applications PREPOTIF : Jurnal Kesehatan Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Social Research Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam The International Journal of Medical Science and Health Research International Journal of Economics and Management Research Jurnal Ilmu Manajemen
Hendra Achmadi, Hendra
Pelita Harapan University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Social Media Marketing, Word of Mouth, Label Halal dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Brand Haveloek Salsabila Azaria; Hendra Achmadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8177

Abstract

                The purpose of this study is to determine whether word of mouth, online cutsomer ratings, social media marketing, price and halal label have a positive influence on purchasing decision for cosmetic product of the Haveloek brand. This study is driven by stagnant sales performanca of Haveloek, which shows a significant gap compare to other local brand. The sample consist of Haveloek consumers in JABODETABEK area with total of XX respondents. The sampling technique used is puporsive sampling and data analysis was carried out using SMART PLS application with the PLS-SEM method. The result of this study are expected to provide insights for Haveloek in designing more effective marketing strategies to improve its competitiveness in the Indonesia cosmetic industry. This study demonstrates a positive influence of social media marketing, word of mouth, price, and halal label on the purchase decision of Haveloek cosmetic products.
Customer profiling with k-means clustering and product recommendation with market basket analysis for strategy marketing MSMEs Al Ayubi, Ahmad; Achmadi, Hendra
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1914

Abstract

This research aims to develop a data-driven marketing strategy to increase consumer purchase interest in XYZ Hijab. This small and medium-sized Muslim fashion enterprise experienced a sales decline of 65.2% in 2022 and 2023. Utilizing the Cross-Industry Standard Process for Data Mining (CRISP-DM) methodology and employing Python programming language with Google Colab, this study combines RFM-D analysis and K-means clustering for customer segmentation, as well as Market Basket Analysis (MBA) for product bundling strategies. The study uses sales transaction data from December 9, 2023, to January 8, 2024. The analysis results indicate that the optimal RFM-D model uses four customer clusters: Superstar Customers (50.37%), Golden Customers (31.92%), Typical Customers (17.65%), and Dormant Customers (0.06%). The MBA identifies 11 product association rules that can be utilized for bundling strategies. The recommended marketing strategies include exclusive loyalty programs for top customers and tailored promotions for potential and dormant customers. Implementing these strategies will increase customer retention and revenue for XYZ Hijab.
Analisis Pengaruh E-Service Quality, Perceived Risk, User Satisfaction dan E-Trust terhadap Continuance Intention Pengguna Blu by BCA Digital Hidayat, Fikri Bintang; Achmadi, Hendra
Journal of Economics and Business UBS Vol. 14 No. 4 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v14i4.2765

Abstract

Perbankan digital di Indonesia saat ini tumbuh cukup signifikan, sehingga banyak bank konvensional yang saat ini juga turut bertransformasi pada bank digital. Meskipun hal ini merupakan isu positif, namun banyaknya bank digital menyebabkan persaingan yang cukup kompetitif sehingga loyalitas pada pengguna bank digital perlu diperhatikan. Penelitian ini bertujuan untuk menguji pengaruh e-service quality, perceived risk, user satisfaction dan e-trust terhadap continuance intention pengguna BLU by BCA Digital. Penelitian dilakukan secara kuantitatif pada 233 responden yang pernah menggunakan Bank Digital BCA (Blu). Analisa yang digunakan pada penelitian ini adalah PLS-SEM. Hasil pada penelitian ini menunjukkan bahwa e-service quality pada Blu BCA memiliki pengaruh yang signifikan terhadap kepuasan pengguna dan continuance intention, begitu juga dengan user satisfaction terhadap e-trust dan continuance intention. Namun demikian, perceived risk dan e-trust tidak berpengaruh terhadap continuance intention. Implikasi penelitian ini memberikan masukan praktis bagi pengelola bank digital untuk fokus pada peningkatan kualitas layanan guna menjaga loyalitas pengguna dalam jangka panjang.
Pengaruh Faktor Organisasi dan Individu Terhadap Kinerja Perawat Melalui Employee Well-Being Syitharini, Niken; Achmadi, Hendra
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4562

Abstract

Purpose: This study aimed to analyze the effects of internal service quality, job satisfaction, job commitment, and supervisor support on job performance, with employee well-being as a mediating variable. Methodology/approach: This research used a quantitative method with a Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis technique. The sample used in this study consists of 148 nurses. Data were collected using an online questionnaire. Results: The results of the study show that internal service quality has a significant positive effect on job satisfaction, job commitment, and employee well-being. Job satisfaction, job commitment, supervisor support, and employee well-being significantly and positively affect job performance. Job satisfaction has an indirect positive effect on job performance through employee well-being. Job commitment and supervisor support have positive but insignificant indirect effects on job performance through employee well-being. The mediation analysis results show that employee well-being partially mediates the effect of job satisfaction on job performance. Conclusion: Improving internal service quality, job satisfaction, commitment, supervisor support, and employee well-being can enhance nurses' performance. Limitations: This study used online data collection without supervision, the sample was limited to a single hospital, and there were other external factors not captured in the model. Contribution: This study contributes to hospital management by improving nurses performance through enhancing internal service quality, job satisfaction, supervisor support, commitment, and employee well-being.
FAKTOR YANG MEMPENGARUHI NIAT PENGGUNAAN (INTENTION TO USE) LAYANAN TELEKONSULTASI APLIKASI HALODOC PADA MASYARAKAT INDONESIA Nurhaida, Hansa; Pramudita, Eka; Achmadi, Hendra
Jurnal Manajemen Kesehatan Indonesia Vol 12, No 1 (2024): April 2024
Publisher : Magister Kesehatan Masyarakat, Fakultas Kesehatan Masyarakat, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jmki.12.1.2024.14-24

Abstract

Telemedicine is a technology-based service in the health sector without having distance as an issue. One of the services offered in the telemedicine sector is teleconsultation. This service allows doctors to provide consultation services, diagnostic services and treatment management without meeting face to face with patients. Halodoc application is one of the teleconsultation service providers. In Indonesia, The development of telemedicine is growing rapidly along with the phenomenon of the 2019 coronavirus disease (COVID-19) pandemic. During the COVID-19 pandemic, the Ministry of Health collaborated with health platforms to provide telemedicine services for COVID-19 patients with mild to moderate symptoms in self-isolation (ISOMAN). Currently the status of the COVID-19 pandemic has shifted. As a result outdoor activities and face-to-face medical services will again become an option for Indonesian society. Health technology applications must carry out self-evaluation and development to maintain their market. In Indonesia, Halodoc is the most superior application of its group. This research aims to determine the relationship between the intention to use teleconsultation services with other variables such as Subjective Health Status, Perceived Privacy and Security and Effort Expectancy. This research was conducted using an 1-5 likert scale online questionnaire involving 162 respondents who had used the Halodoc teleconsultation service. Samples were obtained using a purposive sampling method and then processed using SmartPLS 3rd version for Windows. Based on the result, Subjective Health Status did not have a positive influence on the intention to use teleconsultation. However, Perceived Privacy and Security and Effort Expectancy have a positive influence on the intention to use Halodoc teleconsultation services.
THE IMPACT OF SERVICE QUALITY, PRODUCT QUALITY, AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH THE MEDIATION OF CUSTOMER SATISFACTION AMONG PRIMA FRESHMART CUSTOMERS Layarda, Meiryanti; Achmadi, Hendra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.724

Abstract

As the retail industry for fresh produce in Indonesia becomes increasingly competitive, it creates an urgency for retailers to maintain relevant position in the market. Retailers need to cultivate loyal customers to ensure sustained performance and growth. Prima Freshmart, a specialized retailer that focuses on poultry products, is currently dealing with the challenge of having low customer loyalty rates based on the results of a preliminary survey. In order to understand how service quality, product quality, and brand image impact customer loyalty among Prima Freshmart's clientele, a study was conducted with 194 participants who completed questionnaires. The data was then analyzed using SmartPLS 4 software. The findings indicate that service quality, product quality, and brand image have a significant and positive influence on customer satisfaction. Furthermore, customer satisfaction has a significant and positive effect on customer loyalty and acts as a mediator in the relationship between service quality, product quality, brand image, and customer loyalty. These discoveries offer potential guidance for Prima Freshmart's management to enhance service quality, product quality, and brand image in order to improve customer satisfaction and loyalty. This research provides valuable insights that can be applied to both theoretical and practical aspects of customer retention strategies in the retail sector.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON INTENTION TO ENROLL MEDIATED BY CONSUMER BRAND ENGAGEMENT, BRAND AWARENESS, AND BRAND IMAGE IN PRIVATE UNIVERSITIES IN JAKARTA AND TANGERANG Pasaribu, Imanuel Xaverdino Wiratama; Achmadi, Hendra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i5.725

Abstract

This study explores the influence of Social Media Marketing on Intention to Enroll, mediated by Consumer Brand Engagement, Brand Awareness, and Brand Image at private universities in Jakarta and Tangerang. Data were collected from 175 respondents through a questionnaire and analyzed using the SEM PLS method. The results showed that Social Media Marketing has a significant positive influence on Consumer Brand Engagement, Brand Awareness, Brand Image, and Intention to Apply. Effective social media marketing is able to increase consumer engagement with the university brand, which is reflected in increased interaction, loyalty, and support for the brand. In addition, active social media marketing activities and relevant content were shown to increase prospective students' intention to enroll in private universities, making it an effective tool in influencing prospective students' decisions. The study also found that social media marketing increases brand awareness, allowing universities to reach more prospective students and establish more effective communication. Effective use of social media can strengthen brand image and build closer relationships with consumers. High consumer engagement with the brand increases brand awareness and a positive brand image, which contributes to an increased desire to enroll. Overall, this study emphasizes the importance of social media marketing strategies in increasing consumer engagement, brand awareness, brand image, and intention to enroll in private universities, especially in the post-pandemic context.
SENTIMENT ANALYSIS AND CLUSTERING OF ISP SERVICE USERS BASED ON SOCIAL MEDIA PLATFORM X IN INDONESIA USING K-MEANS METHOD Kurniawan, Marcel; Achmadi, Hendra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.728

Abstract

This study analyzes user sentiment towards Internet Service Providers (ISPs) in Indonesia using the social media platform X (formerly Twitter). Data was collected using web scraping and processed with TF-IDF to convert text into numerical representations. Sentiment was determined using the NLP BERT model. The K-Means Clustering method was used to group negative tweets based on content similarity. The data consists of 6.000 negative tweets. The analysis identified three main clusters: technical issues (network disruptions, high prices, slow connections), customer service and interactions, and communication and customer satisfaction. Inter-cluster distances were: Cluster 1 and Cluster 2 (0.460), Cluster 1 and Cluster 3 (0.349), Cluster 2 and Cluster 3 (0.341). Intra-cluster variations were: Cluster 1 (0.140), Cluster 2 (0.113), Cluster 3 (0.064). Managerial implications include the need to improve technical service quality, customer service responsiveness, and billing transparency. The study's limitations include the limited amount of data and potential bias. Future research is suggested to use regression models to predict customer satisfaction based on complaint patterns and user sentiment.
The Effect of Coaching and Leadership Style on Employee Work Motivation at PT. ABC in Jakarta, Tangerang and Bekasi Trifiana Tiodora; Hendra Achmadi; Wilson Bangun; Yohana F. C. P. Meilani
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.511

Abstract

This study aims to analyze the effect of coaching program and leadership style on employee motivation at PT XYZ, a retail company engaged in selling shoes and bags. The research method used is descriptive quantitative, with data collection through closed questionnaires distributed to 36 respondents who are employees of PT XYZ in Jakarta, Tangerang, and Bekasi. The sampling technique used was simple random sampling. The independent variables in this study are coaching and leadership style, while the dependent variable is employee motivation. Multiple regression analysis was conducted to see the effect of each variable on employee motivation, with data processing using SPSS version 20. The results showed that coaching and leadership style significantly influenced employee motivation, with a percentage of positive responses to coaching of 87.7% and to leadership style of 83.8%. The conclusion of this study is that the coaching program run by the company has succeeded in increasing employee motivation, and the leadership style applied is able to provide clear direction and support the achievement of company targets. The combination of these two factors has a positive impact on employee performance and motivation at PT XYZ.
PREDICTION OF HEALTH INSURANCE PRODUCT PURCHASE ALLOCATION IN VARIOUS INDUSTRIES IN INDONESIA USING THE RANDOM FOREST METHOD Achmadi, Hendra; Naibaho, Eduard Ary Binsar; Sembel, Sandra; Lusmeida, Herlina
Milestone: Journal of Strategic Management Vol. 4 No 2 September 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i2.8752

Abstract

The objective of this research is identifying which industry can absorb the product of wealth management such as health insurance. Secondly is to identify what the most factors important to determine closing the health insurance premium. The life insurance penetration and density in Indonesia is the lowest level among the Asian country, so the data population in this research is from 38 different companies from different types of industries with 143 data sample, by using the purposive sampling. Most factors which influence the purchasing of health insurance are Listrik, Industry, domicile, age and position, whether the industry that the most contribution for the health insurance sales is banking and education industry. The methodology that is used in this research is called CRIPS-DM (Cross Industrial Standards Program Data Mining). The first steps what is the purpose of the organization, and the second is what data that needed, and continue to data preparation, after modeling, it will make an interpretation of the result, and the final steps is deployment, it will plan how it will be implemented in the real world, and the accuracy score from this model is 58%. From the result of the projection closing health insurance from each industry, it can be concluded that the most industry that closed the health insurance is Banking Industry, the second is from insurance and the third is education and the next is education, retail, health, manufacturing and finance, hospitality, legal, publishing, technology and government and service industries.
Co-Authors Adinda, Havivi Rizky Al Ayubi, Ahmad Amelia Gianina Widjaja Aulia, Mareta Berlianto, Margaretha Pink Caroline Widjaja Chika Meyora Ismanto Cindy Cendana DWI SUNDARI Dylmon Hidayat Eka Pramudita Gracia S Ugut Hanisentana, Felicia Hendsun Hendsun Henry Sugiarto Prasetyo Herlina Lusmeida Hidayat, Fikri Bintang Innocentius Bernarto, Innocentius Iriadi, Felicia Winona Isana Sri Christina Meranga Jeff, Joanito Tony Kilis, Filly Elisabeth Kurnia, Candra Harja Kurniawan, Marcel Layarda, Meiryanti Lisa, Maudina Ainul Maria Vashti Zerlinda Lesmana Meilani, Yohana Cahya Palupi Moses Lorensius Parlinggoman Hutabarat Naibaho, Eduard Ary Binsar Natasha Waya Nurhaida, Hansa Oscar Jayanagara Oscar, Oscar Pasaribu, Imanuel Xaverdino Wiratama Patria, Danet Patrik Mario Agata Petrus P.F. Titirloloby Pramono, Rudy Prisya, Paxia Reyna Purba, John Tampil Putri J Pratiwi Syam Restya, Galuh Putri Riena Pribadi Gronloh Rinto Rain Barry Salsabila Azaria Sembel, Sandra Suarly, Irwan Sukidy, Beatrice Sutawidjaya, Ahmad Hidayat Syitharini, Niken Sylvia Samuel Tampil Purba, John Trifiana Tiodora Widjaya, Indry Wilson Bangun Wuisan, Dewi Yohana F. C. P. Meilani Yohana Meilani Palupi