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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Community Development Journal: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Perigel: Jurnal Penyuluhan Masyarakat Indonesia International Journal of Theory and Application in Elementary and Secondary School Education (IJTAESE) Joong-Ki PESHUM
Virginia Mandasari
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Implementasi Digital Marketing Melalui Marketplace Pada UMKM Menjes Kyu Di Kelurahan Pakunden Kota Blitar Adelya Putri Mahardhika; Shelly Muharrafa Hendine; Virginia Mandasari; Daisy Marthina Rosyanti
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i3.1408

Abstract

Blitar City is one of the cities in East Java Province which has a fairly large number of MSMEs. One of the potential MSMEs is located in the Pakunden Village. From the survey results it is known that there is one MSME actor producing Menjes Kyu Chips who has never used digital marketing in running his business. Bearing in mind, digital marketing is an urgent thing for MSMEs to do at this time because it has a positive correlation with business continuity in the future. This community service activity was a collaboration between UPN East Java students and the Blitar City Office of Cooperatives and Micro Small Enterprises. The purpose of this community service activity is to help solve problems as well as provide assistance to MSME actors related to the closeness of digital marketing in the form of making the Shopee marketplace as one of the marketplaces that is widely used by the community at large. The method of implementing this activity is divided into 3 stages, namely conducting socialization, training, and mentoring to the UMKM concerned. The results of this activity are expected that MSME actors can understand the importance of the role of digital marketing and be able to implement it into their business.
Eksplorasi Camilan Wonton dan Keju Aroma : Sosialisasi Demo Masak sebagai Bentuk Pengabdian Masyarakat Insania Machmuda; Rina Andriani; Dyna Arofatul Baiyinah; Adia Hilar Hilabi; Rizky Dwi Setiawan; Virginia Mandasari
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v2i4.1294

Abstract

This research is related to socialization activities that will help UMKM develop their products so they can compete in a tight market. This activity exists because of observations that the region has many UMKM that focus on the food sector. The cooking demonstration activity was chosen because the delivery of the cooking recipe steps was easy to follow for the participants, who were dominated by mothers. A cooking demonstration is an activity that explains the process of cooking a dish in a coherent and detailed manner so that it can be easily understood. Food that is trendy and popular with many groups is an important factor in menu selection. This activity aims to help UMKM innovate their products so they can compete competitively and is easy to understand.
Implementasi Kegiatan Sinau Bareng Sebagai Wujud Pendalaman Kreatifitas Di Kelurahan Wonorejo Arif Noer Vikri; Divva Grizelda Meisari; Anindya Benita Fawwaz Hidayat; Muhammad David Khalik; Della Ayu Minarni; Virginia Mandasari
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v2i4.1297

Abstract

The Sinau Bareng Program, which is a program of the Surabaya City Education Department, is held every Monday and Saturday, starting at 18.00 to 20.00 WIB. This program is usually attended by children from various levels of education starting from kindergarten, elementary school, middle school, to high school and is free of charge. The method used is to conduct study groups. This activity was held with the aim of helping and accompanying children in learning and carrying out their assignments given at school, and to provide a forum for children to be able to carry out positive, creative, and productive activities. The students who attend this program usually want to study their subjects such as Mathematics, Indonesian, English, and so on. Not only that, in this sinau together program, the Bina Desa Group also held fun
Kolaborasi Mahasiswa KKN dan Posyandu Dalam Meningkatkan Kesadaran Gizi Masyarakat di Kabupaten Jember Masrifatul Roidha; Alfi Aulia Majid; Eka Sulistya Anggraeni; Tsaqif Fadhlilhaq; Holisatul Amalia; Fiorentina Amanda Argawandani; Meylaffena Fernanda; Jessica Maylaffazyza; Virginia Mandasari
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.173

Abstract

This study aims to examine the collaboration between KKN students and Posyandu in increasing public nutrition awareness in Jember Regency. Using qualitative descriptive methods, data were collected through participatory observation, in-depth interviews, and documentation studies. The results showed that collaboration was realized in the form of monthly Posyandu activities, nutrition education classes, and home visits. There was an increase in public nutrition awareness as indicated by increased attendance at Posyandu, positive changes in family eating patterns, and increased nutritional knowledge scores. The main challenges include limited time and resources, but can be overcome through careful program planning and collaboration with the local government. Long-term impacts are seen from the increased capacity of Posyandu cadres and the formation of sustainable networks. This study concludes that the collaboration between KKN  students and Posyandu is effective in increasing public nutrition awareness, emphasizing the importance of multi-party cooperation in public health programs.  
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE BAGI GEN Z DI SURABAYA Adji Setya Wardana; Hery Pudjoprastyono; Virginia Mandasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12347

Abstract

The purpose of this research is to examine and analyze the influence of Celebrity Endorser and Brand Image on the purchase decision of Nike shoes among Gen Z in Surabaya. The population for this study consists of individuals who have purchased Nike shoes, with a sample size of 130 respondents. Data analysis was conducted using the Partial Least Squares (PLS) method. The results of the data analysis and previous discussions regarding the impact of Celebrity Endorser and Brand Image on the purchase decision of Nike shoes among Gen Z in Surabaya are as follows: Celebrity Endorser has a positive contribution to the purchase decision, meaning that the better the Celebrity Endorser, the better the purchase decision, and vice versa. Brand Image also contributes to the purchase decision, meaning that the better the brand image, the better the purchase decision, and vice versa.
Analisis Efektifitas Penerapan Digital Marketing untuk Membangun Citra Merek dari Mulyosari Group Jasmine Sabrina Islamy; Virginia Mandasari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24965

Abstract

Research on digital marketing is important in doing business in the era of society 5.0. In this study, research was conducted on the analysis of the effectiveness of various kinds of digital marketing that are widely applied by online shop business people who help maximize sales while providing brand image to customers. This research aims to find out which type of digital marketing is the most effective for providing brand image to customers at Mulyosari Group. The research method used is a qualitative approach with data collection conducted through interviews, surveys and observations. The results of the research and testing can show that the most effective digital component used to build a brand image at Mulyosari Group is marketing with social media video content which must maximize the creation of content in the form of videos. Some of the components that are improved are the consistent use of brand identity to the use of call to action in each video The video content created by Mulyosari Group must be able to display and create a brand image for customers and audiences in order to increase sales of each product.
Pemanfaatan Digital Marketing Sebagai Sarana Pemasaran UMKM Taso Ndeso Di Kelurahan Sukorejo Kota Blitar Annisa Aprilia Husnul Khotimah; Danurwenda Permana Erlushandy; Virginia Mandasari
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.446

Abstract

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and their customer trust with their products in long term.
Transformasi Ruang Kafe D’lagoon Menjadi Arena Edukasi Anak Melalui Kolaborasi Dengan Kid Do Kid Damayanti, Devina Maulidya; Virginia Mandasari
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i2.7375

Abstract

Kafe D’lagoon berinovasi dengan melakukan transformasi ruang kafe menjadi ruang multifungsi melalui kolaborasi dengan penyelenggara kelas bermain anak sebagai respon terhadap kurangnya ruang publik dan kafe yang mendukung kegiatan di luar ruangan di daerah sekitar. Penelitian ini bertujuan untuk mengeksplorasi dampak kolaborasi terhadap peserta kelas bermain, penyelenggara kelas bermain, dan Kafe D’lagoon. Metode yang digunakan adalah pendekatan kualitatif melalui wawancara dengan pengelola kafe, penyelenggara kelas bermain, dan pengunjung kafe. Hasil penelitian menunjukkan adanya dampak signifikan yang dirasakan oleh Kafe D’lagoon berupa peningkatan citra merk positif, jumlah pengunjung, serta pendapatan kafe. Adanya kolaborasi ini juga membuka peluang bagi Kafe D’lagoon untuk menjadi sasaran para komunitas lokal dalam memilih lokasi untuk pengadaan berbagai kegiatan positif.
Analisis Efektifitas Penerapan Digital Marketing untuk Membangun Citra Merek dari Mulyosari Group Jasmine Sabrina Islamy; Virginia Mandasari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24965

Abstract

Research on digital marketing is important in doing business in the era of society 5.0. In this study, research was conducted on the analysis of the effectiveness of various kinds of digital marketing that are widely applied by online shop business people who help maximize sales while providing brand image to customers. This research aims to find out which type of digital marketing is the most effective for providing brand image to customers at Mulyosari Group. The research method used is a qualitative approach with data collection conducted through interviews, surveys and observations. The results of the research and testing can show that the most effective digital component used to build a brand image at Mulyosari Group is marketing with social media video content which must maximize the creation of content in the form of videos. Some of the components that are improved are the consistent use of brand identity to the use of call to action in each video The video content created by Mulyosari Group must be able to display and create a brand image for customers and audiences in order to increase sales of each product.
Strategi Campaign Kolaborasi KOL di TikTok untuk Brand Awareness dan Penjualan CV Avero Indonesia Nafida, Yusri; Virginia Mandasari
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.7500

Abstract

Perubahan dari pemasaran konvensional menuju pemasaran digital telah mendorong bisnis untuk memanfaatkan platform media sosial guna menjangkau audiens yang lebih luas. Penelitian ini bertujuan menganalisis strategi campaign kolaborasi dengan Key Opinion Leaders (KOL) di TikTok oleh CV Avero Indonesia untuk meningkatkan kesadaran merek dan penjualan selama November 2024. Pendekatan deskriptif kualitatif digunakan dengan metode pengumpulan data melalui observasi, wawancara dengan tim kreatif, dan analisis data campaign. Hasil penelitian menunjukkan bahwa kolaborasi dengan KOL berhasil meningkatkan keterlibatan audiens secara signifikan, dengan total keterlibatan mencapai 225.758 view dalam satu minggu, melampaui target Key Performance Indicators (KPI). Peningkatan penjualan terjadi terutama pada hari konten viral, meskipun stabilitas penjualan setelah campaign tetap menjadi tantangan. Terdapat beberapa kendala yang ditemukan saat campaign berlangsung seperti revisi konten, keterlambatan timeline, dan pelanggaran hak cipta yang memengaruhi efektivitas kampanye. Solusi yang disarankan mencakup penyusunan brief yang lebih detail, seleksi KOL yang lebih ketat, timeline realistis, dan persiapan KOL cadangan. Kesimpulannya, meskipun strategi kampanye berhasil meningkatkan kesadaran merek dan keterlibatan audiens, diperlukan langkah strategis tambahan untuk mempertahankan momentum penjualan dan mengoptimalkan konversi.
Co-Authors Adelya Putri Mahardhika Adia Hilar Hilabi Adji Setya Wardana Alfi Aulia Majid Anindya Benita Fawwaz Hidayat Annisa Aprilia Husnul Khotimah Arif Noer Vikri Ayundha Evanthi Ayundha Evanthi Ayundha Evanthy Cherryl Tasya Puspita Sari Daisy Marthina Rosyanti Daisy Marthina Rosyanti Damayanti, Devina Maulidya Danurwenda Permana Erlushandy Della Ayu Minarni Dewangga Jana Prasetya Dian Novia Listiarini Diky Arif Widodo Divva Grizelda Meisari Dyna Arofatul Baiyinah Eka Selfi Nur Jayanti Eka Sulistya Anggraeni Eni Indarwati Fiorentina Amanda Argawandani Firdaus Rezando Rohman Hery Pudjoprastyono Holisatul Amalia Insania Machmuda Jasmine Sabrina Islamy Jessica Maylaffazyza Masrifatul Roidha Mentari Clara Dewanti Meylaffena Fernanda Moch. Nur Samsudin Muhammad David Khalik Nafida, Yusri Nurkholish Majid Putri Ariska Rahmawati Regina Deti Rina Andriani Ripka Suliandari Rizky Dwi Setiawan Romadhona, Mahimma Shelly Muharrafa Hendine Susi Hardjati Susi Hardjati Tedy Dwi Yuliansya Thalita Alsa Dilla Putri Tsaqif Fadhlilhaq Wiwik Handayani