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All Journal EL-MUHASABA CAPITAL: JURNAL EKONOMI DAN MANAJEMEN VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Value: Jurnal Manajemen dan Akuntansi JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Manajemen dan Profesional Golden Ratio of Mapping Idea and Literature Format Buletin Abdi Masyarakat (BAM) Jurnal ekonomi Manajemen dan Bisnis (JUBIS) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi, Teknologi dan Bisnis TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat MDP Student Conference Journal of Educational Management Research e-Jurnal Apresiasi Ekonomi Journal of Multidisciplinary Science: MIKAILALSYS IIJSE Jurnal Ilmiah Nusantara Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Image : Jurnal Riset Manajemen Innovation Business Management and Accounting Journal
Hanif, Rifki
Institut Teknologi Dan Bisnis Asia Malang
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The Influence of Product Quality, Religiosity, And Word of Mouth on Purchase Decisions Through Brand Trust: A Study of Dea Bakery in Malang Dimas Pangestu; Theresia Pradiani; Rifki Hanif
Jurnal Ekonomi, Teknologi dan Bisnis Vol. 4 No. 8 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i8.195

Abstract

In an increasingly competitive business environment, companies are required to retain customers and influence their purchasing decisions. This is especially relevant in the food and beverage industry, which faces intense market competition. For Dea Bakery, understanding the factors that influence consumer purchasing decisions is essential for formulating effective marketing strategies and fostering customer loyalty. This study aims to analyze the influence of product quality, religiosity, and word of mouth on purchase decisions, with brand trust serving as a mediating variable among Dea Bakery consumers in Malang City. The research employs a quantitative method using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The sampling technique used is purposive sampling, with criteria including respondents who have previously purchased Dea Bakery products. The final sample consists of 100 respondents, with data collected through the distribution of questionnaires. Data analysis includes validity and reliability testing, encompassing Measurement Model Evaluation (convergent validity, construct reliability using Composite Reliability [CR], and discriminant validity). The Structural Model Evaluation (Inner Model) involves R-Square (R²) testing, direct hypothesis testing (path coefficients and t-statistics), indirect hypothesis testing (mediation analysis), and significance testing via bootstrapping. The results indicate that: 1) Product quality, religiosity, and word of mouth each have a significant influence on brand trust; 2) Brand trust has a significant influence on purchase decisions; and 3) Product quality, religiosity, and word of mouth significantly influence purchase decisions through brand trust as a mediating variable.
Determinants of Participant Satisfaction in Mandarin Language Courses Rugianto L; Widi Dewi Ruspitasari; Rifki Hanif
VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal Vol 21 No 1 (2026): VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal (In
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JIV.2101.3

Abstract

Participant satisfaction is an important indicator of service quality in non-formal educational institutions. The increasing demand for Mandarin language skills in Batam has intensified competition among course providers, making participant satisfaction a strategic factor for institutional sustainability. This study aims to analyze the influence of service quality, learning facilities, and instructor competence on participant satisfaction at LKP Maitreyawira Batam. This research employed a quantitative approach using a survey method involving 88 participants of Mandarin language courses. Data were collected through questionnaires and analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis with the assistance of SPSS software. The results indicate that service quality has a positive and significant effect on participant satisfaction (t = 2.492; p = 0.015). Learning facilities also have a positive and significant effect on participant satisfaction (t = 2.918; p = 0.005) and emerge as the most dominant factor influencing satisfaction. Instructor competence does not significantly affect participant satisfaction (t = 1.642; p = 0.104). Simultaneously, service quality, learning facilities, and instructor competence significantly influence participant satisfaction (F = 46.301; p = 0.000). The coefficient of determination (R² = 0.623) indicates that 62.3% of participant satisfaction can be explained by the three independent variables. The findings suggest that improvements in learning facilities and service quality should be prioritized to enhance participant satisfaction and institutional competitiveness.
THE EFFECT OF WORK-FAMILY CONFLICT ON EMPLOYEE PERFORMANCE WITH JOB STRESS AS A MEDIATING VARIABLE AT ARIA GAJAYANA HOTEL IN MALANG CITY Chairain Octaviana; Rifki Hanif
Jurnal Ekonomi Manajemen dan Bisnis Vol. 6 No. 2 (2025): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v6i2.2929

Abstract

This research investigates the effect of work family conflict on employee performance, with work stress serving as a mediating factor, all within the context of the hospitality sector at the Aria Gajayana Hotel in Malang. The subject matter is pertinent because employees in the hospitality industry frequently encounter intense workloads and unpredictable scheduling, which elevate the probability of role conflict and psychological distress. This research aims to answer the question of how work-family disagreement leads to elevated job strain and reduced staff output, and whether job strain serves to mediate the connection between the two. This study provides empirical data concerning the mediating role of job strain in the relationship between work-family disagreement and staff output within the Indonesian hospitality industry, a sector that remains insufficiently explored in this particular high-demand occupational setting. A quantitative methodology utilizing Partial Least Squares Structural Equation Modeling (PLSSEM) via SmartPLS 3 was utilized. Data were gathered from 54 personnel through saturated sampling and analyzed via measurement and structural model assessments to determine direct and indirect consequences. The results demonstrate that work family conflict substantially increases work stress and concurrently diminishes employee performance. Work stress also holds a significant negative impact on employee performance and operates as an intermediary factor in the pathway between work family conflict and employee performance. The study concludes that role conflict and job strain are central determinants influencing staff output in the hospitality sector. These findings underscore the importance of organizational assistance, equitable task distribution, and stress management tactics to sustain peak performance.
THE INFLUENCE OF PRODUCT ASSORTMENT AND WORD OF MOUTH ON PURCHASE DECISION MEDIATED BY BRAND AWARENESS AMONG BOGAJAYA RETAIL OUTLET CONSUMERS AT JUANDA INTERNATIONAL AIRPORT, EAST JAVA Christian Henry Hantoro; Rifki Hanif; Teguh Widodo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10025

Abstract

This explanatory research aims to comprehensively investigate the causal dynamics between product variety (Product Assortment), social referrals (Word of Mouth), and consumer purchasing execution (Purchase Decision), by positioning Brand Awareness as an intervening variable. The study context is focused on the consumers of the Bogajaya Retail Outlet operating within the travel retail environment of Juanda International Airport, a commercial ecosystem heavily characterized by high passenger mobility and severe time-pressure. A quantitative research design was applied, utilizing survey questionnaires distributed to 92 respondents selected through a purposive sampling technique. Data processing and structural evaluations were executed using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) approach via SmartPLS 3.0 software. The structural model evaluation revealed several crucial empirical findings. The Product Assortment dimension failed to exert any significant direct effect on either Brand Awareness or Purchase Decision. In stark contrast, Word of Mouth consistently generated a positive and significant impact on both brand cognition and transaction certainty. Furthermore, Brand Awareness held the most dominant leverage in triggering the execution of Purchase Decisions. In the mediation analysis, Brand Awareness was proven to act as an indirect-only mediation bridging product completeness with purchase decisions, while simultaneously serving as a complementary mediation to amplify the influence of Word of Mouth toward sales conversion. This research culminates in the managerial conclusion that within a fast-paced travel retail landscape, the physical variety of store displays acts merely as a passive attribute that strictly requires a cognitive catalyst (Brand Awareness) to generate economic value. Additionally, the flow of organic reviews holds an absolute role as a "trust accelerator" capable of circumventing consumer hesitation and expediting travelers' transactions.
PENGARUH LOKASI, BIAYA, DAN FASILITAS TERHADAP KEPUTUSAN BERSEKOLAH DI SMA TA TANGERANG Ida Enestesa Nainggolan; Mohammad Bukhori; Rifki Hanif
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6992

Abstract

This study aims to analyze the influence of Location, Tuition Fees, and Facilities on students' enrollment decisions at SMA TA, Tangerang. The research is motivated by the intense competition among private schools in Tangerang, particularly in the Karawaci and surrounding areas. Therefore, understanding the factors that influence students' decisions is crucial for efforts to increase student enrollment and improve the quality of educational services. This study employs a quantitative approach with a survey method. The sample consists of 150 tenth-grade students at SMA TA, Tangerang for the 2025/2026 academic year, selected using a proportional random sampling technique. Data collection was conducted via questionnaires utilizing a Likert scale, and the data were subsequently analyzed using multiple linear regression. The results indicate that location, tuition fees, and facilities simultaneously exert a positive and significant influence on students' enrollment decisions at SMA TA, Tangerang. The coefficient of determination (R²) value of 0.552 demonstrates that 55.2% of the variance in the Enrollment Decision can be explained by the Location, Tuition Fees, and Facilities variables within the regression model, while the remaining variance is accounted for by other variables outside the scope of this study. The findings of this research are expected to contribute to academic development and serve as a reference for educational institutions to enhance their competitiveness and the quality of educational services provided to the community.
Beyond Job Satisfaction: Examining the Effects of Transformational Leadership and Organizational Culture on Employee Performance in Public Healthcare Nurul Fitri Nurmasita; Murtianingsih Murtianingsih; Rifki Hanif
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.2980

Abstract

This study aims to examine the effects of transformational leadership and organizational culture on employee performance through the mediating role of job satisfaction among employees in the Supporting Healthcare Services Unit of RSUD Sleman. A quantitative explanatory research design was employed using a census sampling technique involving 47 employees, with 46 valid responses analyzed. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings reveal that transformational leadership and organizational culture significantly improve job satisfaction. However, neither transformational leadership nor organizational culture has a significant direct effect on employee performance. Furthermore, job satisfaction does not significantly influence employee performance and fails to mediate the relationships between the independent variables and employee performance. These findings indicate that employee performance in supporting healthcare services is influenced by factors beyond leadership, organizational culture, and job satisfaction. The study extends Stewardship Theory and provides practical insights for strengthening competency development, performance evaluation systems, and organizational effectiveness in public hospitals.
The Effects of Brand Image, Product Quality, and Service Quality on Purchase Decisions at Calf Signature Arjuno, Malang Nadya Putri Hariyoko; Rifki Hanif; Lussia Mariesti Andriany
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 3 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i3.11657

Abstract

The rapid expansion of the food and beverage industry, particularly the coffee shop sector, has intensified competition and increased the importance of understanding the factors that shape consumer purchase decisions. In this context, brand image, product quality, and service quality represent key strategic attributes that may influence consumer preferences and purchasing behavior. This study aims to examine the partial and simultaneous effects of brand image, product quality, and service quality on consumer purchase decisions at Calf Signature Arjuno Malang. A quantitative approach with a survey method was employed, and data were collected through questionnaires distributed to consumers. The collected data were analyzed using multiple linear regression with SPSS software. The findings indicate that brand image, product quality, and service quality positively influence consumer purchase decisions. Simultaneously, the three variables have a significant effect on purchase decisions, demonstrating their combined importance in shaping consumer behavior. These findings suggest that competitive performance in the coffee shop industry depends not only on product offerings but also on the strength of brand perceptions and the quality of customer service. This study contributes empirical evidence on the determinants of consumer purchase decisions in the coffee shop context and provides practical implications for business operators seeking to strengthen competitiveness. Accordingly, Calf Signature Arjuno Malang should continuously reinforce its brand image, maintain consistent product quality, and improve service quality to encourage consumer purchase decisions and sustain its competitive position. Keywords: Brand Image; Coffee Shop; Product Quality; Purchase Decision; Service Quality
PENGARUH KOMPETENSI PEDAGOGIK, MOTIVASI KERJA, DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA GURU DI KOMPLEK AB CABANG BUDIDAYA Elfira Marlina Prisila; Rifki Hanif; Lussia Mariesti Andriany
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.7107

Abstract

Teacher performance is a primary factor determining the quality of instruction. This study aims to analyze the influence of pedagogical competence, work motivation, and the physical work environment on teacher performance at the AB Complex Budidaya Branch. The study employs a quantitative approach using a saturated sampling technique. The research population consists of 39 teachers across the Kindergarten A, Elementary School B, Junior High School X, and Vocational High School Z levels. Data were collected via Likert-scale questionnaires and analyzed using IBM SPSS 26, incorporating tests for validity, reliability, classical assumptions, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that pedagogical competence, work motivation, and the physical work environment each have a positive and significant effect on teacher performance. Simultaneously, these three variables also exert a positive and significant influence on teacher performance. The coefficient of determination (R²) value of 0.771 indicates that 77.1% of the variation in teacher performance can be explained by pedagogical competence, work motivation, and the physical work environment, while 22.9% is influenced by factors outside the research model. Thus, enhancing pedagogical competence, work motivation, and the physical work environment can support improvements in teacher performance.
Pengaruh Gaya Hidup dan Kompetensi Pelatih Pribadi terhadap Pencapaian melalui Motivasi Pegiat Angkat Beban: Studi Kasus Perilaku Konsumen Jasa Kebugaran di Kota Jember Erna Listiari; Rifki Hanif; Mohammad Bukhori
Jurnal Ekonomi Manajemen dan Bisnis Vol. 7 No. 2 (2026): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v7i2.3083

Abstract

Kebutuhan berolahraga bagi masyarakat umum pasca pandemi telah membawa bisnis kebugaran menjadi high demand untuk kebutuhan sehat melalui melatih otot melalui olahraga angkat beban di bawah pengawasan pelatih pribadi. Penelitian ini bertujuan untuk mengetahui pengaruh variabel-variabel yang terkait, seperti: 1) gaya hidup terhadap motivasi, 2) kompetensi pelatih pribadi terhadap motivasi, 3) gaya hidup terhadap pencapaian, 4) kompetensi pelatih pribadi terhadap pencapaian, 5) motivasi terhadap pencapaian, 6) motivasi memediasi gaya hidup terhadap pencapaian, dan 7) motivasi memediasi kompetensi pelatih pribadi terhadap pencapaian. Tehnik purposive sampling digunakan untuk mendapatkan data dari anggota aktif member di Arena Fit Club dan Body Goal Center di Kota Jember yang sedang didampingi oleh pelatih pribadi. Kuesioner disebarkan dan data terkumpul dari 35 responden dan diproses dengan analisa tehnik Structural Equation Modelling (SEM), tepatnya Partial Least Square (PLS) dengan software SmartPLS 3.29. Hasil penelitian menunjukkan bahwa 1) gaya hidup berpengaruh positif dan signifikan terhadap motivasi, 2) kompetensi pelatih pribadi berpengaruh positif dan tidak signifikan terhadap motivasi, 3) gaya hidup berpengaruh positif dan tidak signifikan terhadap berpengaruh pencapaian, 4) kompetensi pelatih pribadi berpengaruh positif dan signifikan terhadap pencapaian, 5) motivasi berpengaruh positif dan signifikan terhadap pencapaian, 6) motivasi berpengaruh positif dan signifikan dalam memediasi gaya hidup terhadap pencapaian, dan 7) motivasi berpengaruh positif dan tidak signifikan dalam memediasi kompetensi pelatih pribadi terhadap pencapaian. Temuan ini menegaskan pentingnya upaya mengembangkan strategi pemasaran di bidang jasa kebugaran berbasis hasil pencapaian latihan, memaksimalkan kompetensi pelatih pribadi sebagai nilai lebih dari jasa pelatihan, serta membangun keunggulan bisnis melalui kualitas layanan dan motivasi pelanggan.
Co-Authors Abd Hadi Adriani Kalalembang Afira Rahmatul Annisa Agung Budi Yuwono Agus Purnomo Sidi Agustina, Iin Ahmad Habib Afandi Alifia Farhanah Andrea Salsabila Widjanarka Anjaningrum, Widiya Dewi Aqromi , Nur Lailatul Buana, Qolbiyah Ratna BUKHORI, MOHAMMAD Bukhori, Muhammad Chairain Octaviana Christian Henry Hantoro Dimas Pangestu Dwi Mufidah Putra Elfira Marlina Prisila Erna Listiari Eva Choirunisa Fadilla Cahyaningtyas Farokah, Lia Fitria, Lailatul Fitriyah Yuliani Hadi, Abd Hafid Aditya Pradesa Halim bin Mad Lazim Hasrudy Tanjung, Hasrudy Hironimus Hari Kurniawan Ida Enestesa Nainggolan Jaenal Arifin Justita Dura Layli Dwi Rohmatunnisa Lintang Kamulyanisa Hadi Lussia Andriany Lussia Mariesti Andriany Lussia Mariesti Andriany Mariesti Andriany, Lussia Mime Azrina Jaafar Mohammad Bukhori Mohammad Rofiq Mufidatul Islamiyah, Mufidatul mulyaningtyas, mulyaningtyas Murtianingsih Nadya Putri Hariyoko Nur Hidayati Nur Lailatul Aqromi Nurul Fitri Nurmasita Pangestu, Dimas Puji Subekti Puspa Dewi, Mariana Raisa Fitri Raisa Fitri Rofiq, Mohammad Rugianto L Samsul Arifin Setyorini Setyorini Siti Nurul Afiyah Siti Nurul Afiyah Suastika Yulia Riska Sunardi Sunardi Suniya Sova Ayu Lestari Sunu Jatmika, Sunu Teguh Widodo Theresia Pradiani Theresia Pradiani Wa Ode Irma Sari Widi Dewi Ruspitasari Widji Astuti Winda Ayu Sugiarto Yogatama, Ahmad Nizar