Articles
<![CDATA[Financial Literacy and Entrepreneurial Intention: The Mediating Role of Motivational Factor ]]>
<![CDATA[Ida Ida]]>;
<![CDATA[Henky Lisan Suwarno]]>
<![CDATA[ International Journal of Economics, Commerce, and Management Vol. 2 No. 4 (2025): October : International Journal of Economics, Commerce, and Management ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.62951/ijecm.v2i4.969
<![CDATA[Increasing the rate of entrepreneurship is crucial for promoting inclusive and sustainable economic growth, as it serves as a vital component of the economy and job creation. This study aims to analyze the factors that influence entrepreneurial intention among Generation Z (Gen Z), with a specific focus on financial literacy and motivational factors as mediating variables. A total of 114 Gen Z individuals domiciled in West Java participated as respondents in this study. The research employed quantitative methods with data collection through questionnaires and data analysis techniques using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that financial literacy does not have a significant direct effect on entrepreneurial intention. However, motivational factors are found to play an essential mediating role, strengthening the indirect effect of financial literacy on entrepreneurial intention. Furthermore, the study shows a direct and positive relationship between motivational factors and entrepreneurial intention, as well as a direct effect of financial literacy on motivational factors. These results suggest that enhancing financial literacy alone may not be sufficient to increase entrepreneurial intention without the support of strong motivational drives. The implication of this study highlights the importance of designing educational curricula and training programs that not only build financial knowledge but also foster entrepreneurial motivation. Such efforts can ultimately strengthen entrepreneurial intention and contribute to sustainable economic growth. The limitation of this study lies in its focus on Gen Z respondents exclusively from West Java, which may affect the generalizability of the findings.]]>
<![CDATA[ENTREPRENEURSHIP EDUCATION AND GENERATION Z: MEDIATING EFFECTS OF EMOTIONS AND ORIENTATION ON ENTREPRENEURIAL INTENTIONS ]]>
<![CDATA[Apriliana, Tarisya]]>;
<![CDATA[Suwarno, Henky Lisan]]>;
<![CDATA[Abednego, Felicia]]>
<![CDATA[ JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[UNIVERSITAS NEGERI SURABAYA ]]>
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DOI: 10.26740/jepk.v13n2.p337-364
<![CDATA[In order to reach the goal of Indonesia Emas 2045, it is very important to support small and medium-sized businesses, known as MSMEs. However, looking at the unemployment rate in Indonesia, which is 7.99 million people, we see that many people still have a hard time finding jobs, even though they could start their own businesses. This research wants to look at how teaching entrepreneurship can boost the desire to become an entrepreneur, with the help of entrepreneurial mindset and positive feelings among university students. This research is a type of study that can be confirmed. The group of people studied in this research includes undergraduate students from Maranatha Christian University, and the sample includes 172 students who are currently taking or have already taken entrepreneurship classes. The way the samples were chosen was through a method called non-probability sampling with purposive sampling, and information was gathered by handing out surveys. The data collected were analyzed using the Smart PLS software. The study's findings show that education in entrepreneurship does not have a direct effect on the desire to become an entrepreneur. However, entrepreneurship education does positively affect feelings and the entrepreneurial mindset. Therefore, the study concludes that education in entrepreneurship influences the desire to become an entrepreneur, with the help of an entrepreneurial mindset and positive feelings. The results of this research highlight how important these four factors are in the world of entrepreneurship.]]>
<![CDATA[Peran Penggunaan Media Sosial Instagram dan Kepercayaan Pelanggan pada Loyalitas Pelanggan B2b UMKM ]]>
<![CDATA[Verrent Senjaliani]]>;
<![CDATA[Henky Lisan Suwarno]]>
<![CDATA[ Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v6i4.2043
<![CDATA[In today's era filled with digital technology, business-to-business (B2B) sales forces are driven to strengthen relationships with customers through social media platforms. This aims to build a high level of trust. This research aims to test and analyze the factors influencing customer loyalty in the B2B context of Micro, Small, and Medium Enterprises (MSMEs), which include the use of social media, especially Instagram, and the level of trust in customer loyalty. This study uses a causal explanatory approach. The sample consists of MSMEs that have relationships with suppliers and actively use Instagram as part of their business activities. Data collection methods involve surveys with questionnaires distributed to 171 respondents. Data collection techniques use purposive sampling method and are then analyzed using PLS-SEM. This research concludes that social media usage significantly affects customer trust, customer trust significantly affects customer loyalty, and Instagram usage significantly affects customer loyalty mediated by customer trust.]]>
<![CDATA[Reducing Unemployment Through Enhancement Entrepreneurship Education, Entrepreneurial Orientation and Entrepreneurial Intention ]]>
<![CDATA[Suwarno, Henky Lisan]]>;
<![CDATA[Malinda, Maya]]>;
<![CDATA[Margaretha, Yolla]]>;
<![CDATA[Aliwinoto, Christine]]>
<![CDATA[ Integrated Journal of Business and Economics (IJBE) Vol 7, No 3 (2023): Integrated Journal of Business and Economics ]]>
Publisher : <![CDATA[Universitas Bangka Belitung ]]>
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DOI: 10.33019/ijbe.v7i3.743
<![CDATA[The unemployment rates in Indonesia are deemed to be elevated, and a potential strategy to tackle this predicament involves augmenting entrepreneurial intention among university students. This approach fosters job creation prospects after graduation rather than pursuing traditional employment options. Hence, this study aimed to analyze the impact of entrepreneurship education and orientation in enhancing intention of entrepreneurship among students at a Private University. To achieve this objective, a comprehensive data collection process was conducted, involving the distribution of questionnaires to 327 students who had previously received entrepreneurship education. The data analysis method employed was Structural Equation Modeling, enabling a rigorous examination of the relationships between the variables. The results showed a significant role played by education and orientation of entrepreneurship in enhancing intention of entrepreneurship among the students. Furthermore, these results offered valuable insights into the importance of three variables and elucidated their intricate interrelationships.]]>
<![CDATA[Peran Employer Branding Terhadap Kepuasan Kerja dan Kinerja Karyawan di Universitas Swasta Bandung ]]>
<![CDATA[Widianingrum, Maria Ina]]>;
<![CDATA[Yuniarso, Rinto]]>;
<![CDATA[Suwarno, Henky Lisan]]>
<![CDATA[ Jurnal Pendidikan Indonesia Vol. 6 No. 7 (2025): Jurnal Pendidikan Indonesia ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/japendi.v6i7.7457
<![CDATA[Tingkat kepuasan dalam pekerjaan, baik yang berasal dari faktor internal maupun eksternal, hanya memiliki kontribusi kecil terhadap peningkatan hasil kerja pegawai, hal ini berarti tingkat kepuasan dalam pekerjaan bukanlah faktor utama yang menentukan kinerja, sehingga perlu mempertimbangkan faktor lain yang lebih signifikan. Penelitian ini bertujuan untuk mengkaji bagaimana employer branding memengaruhi kepuasan kerja dan kinerja karyawan di salah satu universitas swasta terakreditasi terkemuka di Bandung. Employer branding tidak hanya meningkatkan daya tarik suatu institusi bagi calon karyawan, tetapi juga meningkatkan kepuasan kerja dan kinerja karyawan yang sudah bergabung. Pendekatan kuantitatif digunakan melalui survei kepada 100 karyawan tetap administrasi. Analisis data dalam penelitian ini dilakukan menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil temuan menunjukkan adanya dampak positif dan signifikan terhadap kepuasan kerja serta kinerja karyawan. Kepuasan kerja berperan sebagai faktor mediasi dalam hubungan antara employer branding dan kinerja karyawan. Temuan ini menegaskan pentingnya employer branding dalam menciptakan kepuasan dan mendorong kinerja karyawan, sehingga universitas disarankan memperkuat reputasi institusi, pengembangan karier, serta budaya kerja yang mendukung produktivitas dan loyalitas karyawan.]]>
<![CDATA[ANALISIS BUSINESS MODEL CANVAS PADA PD PRODIASA AHASS 12743 MOTOR KARAWANG ]]>
<![CDATA[Alfilia Hilda]]>;
<![CDATA[Clarissa Nathania]]>;
<![CDATA[Delia Damayanti]]>;
<![CDATA[Jason Marchel]]>;
<![CDATA[Lidwina Kartini]]>;
<![CDATA[Henky Lisan Suwarno]]>
<![CDATA[ Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April ]]>
Publisher : <![CDATA[Sahid University Jakarta ]]>
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DOI: 10.36441/snpk.vol1.2022.41
<![CDATA[Penelitian ini bermaksud untuk mengetahui lebih dalam mengenai Business Model Canvas pada PD PRODIASA AHASS 12743 MOTOR KARAWANG, yang mana awalnya PD PRODIASA belum membuat Business Model Canvas. PD PRODIASA merupakan bisnis keluarga yang bergerak dibidang penjualan dan servis kendaraan bermotor roda dua Honda. PD PRODIASA didirikan sejak 1993. Perusahaan ini sudah berdiri selama 29 tahun, dan terus beroperasi hingga saat ini. PD PRODIASA menjual kendaraan bermotor roda dua bermerek “HONDA”. PD PRODIASA juga menyediakan jasa servis motor Honda. PD PRODIASA beralamat di Jl. Raya Bedeng No. 22, Rengasdengklok, Karawang. Model usaha yang dijalankan oleh PD PRODIASA bersifat B2C (Business to Consumer). Sumber data dari penelitian ini menggunakan data primer yang didapatkan melalui wawancara secara langsung terhadap narasumber. Dalam penelitian ini memanfaatkan metode Business Model Canvas dalam melakukan analisis terhadap PD PRODIASA AHASS 12743 MOTOR KARAWANG. Hasil dari penelitian ini menunjukkan bahwa PD PRODIASA AHASS 12743 MOTOR KARAWANG sudah menjalankan bisnis dengan baik dan terstruktur, namun ada beberapa tambahan yang kami berikan dan kami berharap dapat bermanfaat bagi keberlangsungan bisnis PD PRODIASA AHASS 12743 MOTOR KARAWANG sehingga dapat meningkat dan memberikan profit yang lebih besar sebelum menerapkan nya (Business Model Canvas) BMC yang baru. Diharapkan dari hasil analisis ini dapat membantu PD PRODIASA untuk terus berkembang dalam menjalankan bisnisnya dan mendapatkan lebih banyak keuntungan demi keberlangsungan siklus bisnis yang baik.]]>
<![CDATA[ANALISIS MODEL BISNIS PADA TOKO BIONDI MENGGUNAKAN BUSINESS MODEL CANVAS ]]>
<![CDATA[Chaterine Suyanto]]>;
<![CDATA[Lisnawati Limbong]]>;
<![CDATA[Niluh Devinda Putri Cantika]]>;
<![CDATA[Shierly Valencia Dewi]]>;
<![CDATA[Tarisya Apriliana]]>;
<![CDATA[Henky Lisan Suwarno]]>
<![CDATA[ Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April ]]>
Publisher : <![CDATA[Sahid University Jakarta ]]>
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DOI: 10.36441/snpk.vol1.2022.46
<![CDATA[Bisnis toko kelontong pada umumnya banyak ditemukan di tempat umum, namun bisnis tersebut harus bersaing dengan toko yang lebih modern dan sudah berbasis teknologi yang canggih, dimana seperti yang diketahui sebagian besar toko kelontong di Indonesia masih mempraktikkan bisnisnya secara tradisional. Mempertahankan dan mengembangkan bisnis toko kelontong dapat dilakukan dengan pendekatan terbaru yang dapat membantu mengidentifikasi apa yang harus dilakukan dengan bantuan Model Bisnis Kanvas. Analisis SWOT yaitu salah satu cara yang dapat digunakan dalam menganalisis faktor-faktor perubahan yang terjadi secara internal maupun eksternal sehingga dapat menentukan strategi bisnis ke depan.]]>
<![CDATA[THE ROLE OF QUICK SERVICE RESTAURANT ON CONSUMER PURCHASE INTENTION AND CROSS-CATEGORY BUYING IN MINIMARKET ]]>
<![CDATA[Trisandy, Yudhi]]>;
<![CDATA[Tjandrasa, Benny Budiawan]]>;
<![CDATA[Suwarno, Henky Lisan]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i4.1819-1833
<![CDATA[The development of minimarkets, which not only sell grocery needs but also provide ready-to-eat food and beverage products, has become a phenomenon that can be found in various major cities in Indonesia. This study aims to determine the relationship between purchase intention and cross-category buying, as well as the role of the service quality dimension of quick service restaurants for minimarket customers that provide both types of services in the store. Minimarket customers are known to have the intention to make purchases across categories, but it is still unknown whether the service quality dimension in the quick service restaurant service can strengthen the shopping intention to make purchases of both categories simultaneously. Through 155 respondents who are minimarket customers who provide two types of product categories in Denpasar Raya, and also data analysis using the Structural Equation Modeling (SEM) method, it is known that there is a strong influence of purchase intention on cross-category buying for minimarket customers. Therefore, the development of various types of services and products from different categories is possible for this business model. Another finding from this study states that the dimensions of quick service restaurant service quality do not strengthen the influence of shopping intentions on cross-category buying, especially for customers aged 21-35 years or those commonly known as the generation Z and millennial age groups.]]>
<![CDATA[Perspektif Akademisi Jepang terhadap Perkembangan Infrastruktur Jawa Barat ]]>
<![CDATA[Tjiptodjojo, Kartika Imasari]]>;
<![CDATA[Setyawan, Surya]]>;
<![CDATA[Suwarno, Henky Lisan]]>;
<![CDATA[Margaretha, Yolla]]>;
<![CDATA[Saragih, Susanti]]>;
<![CDATA[Debbianita, Debbianita]]>;
<![CDATA[Meyliana, Meyliana]]>;
<![CDATA[Kurniawan, Shelly]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari ]]>
Publisher : <![CDATA[Amirul Bangun Bangsa ]]>
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DOI: 10.59837/jpmba.v3i12.4144
<![CDATA[Kegiatan seminar internasional yang menghadirkan akademisi Jepang dan Indonesia diselenggarakan sebagai ruang dialog akademik untuk memperkaya wawasan mengenai arah penguatan pembangunan infrastruktur dan transformasi pembangunan daerah di Jawa Barat. Forum ini menjadi sarana pertukaran gagasan terkait transformasi digital, penguatan sumber daya manusia, tata kelola keberlanjutan, serta kolaborasi multipihak dalam pembangunan regional. Melalui paparan narasumber dan diskusi interaktif, kegiatan ini menghasilkan berbagai perspektif strategis yang menekankan pentingnya pendekatan sistemik dalam pembangunan, tidak hanya berfokus pada modernisasi infrastruktur fisik, tetapi juga pada penguatan kapasitas institusional, kesiapan sosial, dan pemanfaatan teknologi berbasis data. Kegiatan ini berkontribusi dalam memperluas pemahaman akademik serta mendorong diseminasi gagasan pembangunan berkelanjutan melalui dialog lintas negara.]]>
<![CDATA[THE ROLE OF QUICK SERVICE RESTAURANT ON CONSUMER PURCHASE INTENTION AND CROSS-CATEGORY BUYING IN MINIMARKET ]]>
<![CDATA[Trisandy, Yudhi]]>;
<![CDATA[Tjandrasa, Benny Budiawan]]>;
<![CDATA[Suwarno, Henky Lisan]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i4.1819-1833
<![CDATA[The development of minimarkets, which not only sell grocery needs but also provide ready-to-eat food and beverage products, has become a phenomenon that can be found in various major cities in Indonesia. This study aims to determine the relationship between purchase intention and cross-category buying, as well as the role of the service quality dimension of quick service restaurants for minimarket customers that provide both types of services in the store. Minimarket customers are known to have the intention to make purchases across categories, but it is still unknown whether the service quality dimension in the quick service restaurant service can strengthen the shopping intention to make purchases of both categories simultaneously. Through 155 respondents who are minimarket customers who provide two types of product categories in Denpasar Raya, and also data analysis using the Structural Equation Modeling (SEM) method, it is known that there is a strong influence of purchase intention on cross-category buying for minimarket customers. Therefore, the development of various types of services and products from different categories is possible for this business model. Another finding from this study states that the dimensions of quick service restaurant service quality do not strengthen the influence of shopping intentions on cross-category buying, especially for customers aged 21-35 years or those commonly known as the generation Z and millennial age groups.]]>
