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All Journal Semantik Zenit Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Panrita Abdi - Jurnal Pengabdian pada Masyarakat IJBE (Integrated Journal of Business and Economics) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Bisnis dan Kewirausahaan Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Bakti Masyarakat Indonesia Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan International Journal of Multidisciplinary: Applied Business and Education Research International Journal of Application on Economics and Business International Journal of Economics, Management and Accounting RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Economics, Commerce, and Management Jurnal Manajemen Maranatha Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Jurnal manajemen dan bisnis (Performa)
Henky Lisan Suwarno
Universitas Kristen Maranatha
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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ENTREPRENEURSHIP EDUCATION AND GENERATION Z: MEDIATING EFFECTS OF EMOTIONS AND ORIENTATION ON ENTREPRENEURIAL INTENTIONS Apriliana, Tarisya; Suwarno, Henky Lisan; Abednego, Felicia
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n2.p337-364

Abstract

In order to reach the goal of Indonesia Emas 2045, it is very important to support small and medium-sized businesses, known as MSMEs. However, looking at the unemployment rate in Indonesia, which is 7.99 million people, we see that many people still have a hard time finding jobs, even though they could start their own businesses. This research wants to look at how teaching entrepreneurship can boost the desire to become an entrepreneur, with the help of entrepreneurial mindset and positive feelings among university students. This research is a type of study that can be confirmed. The group of people studied in this research includes undergraduate students from Maranatha Christian University, and the sample includes 172 students who are currently taking or have already taken entrepreneurship classes. The way the samples were chosen was through a method called non-probability sampling with purposive sampling, and information was gathered by handing out surveys. The data collected were analyzed using the Smart PLS software. The study's findings show that education in entrepreneurship does not have a direct effect on the desire to become an entrepreneur. However, entrepreneurship education does positively affect feelings and the entrepreneurial mindset. Therefore, the study concludes that education in entrepreneurship influences the desire to become an entrepreneur, with the help of an entrepreneurial mindset and positive feelings. The results of this research highlight how important these four factors are in the world of entrepreneurship.
Peran Penggunaan Media Sosial Instagram dan Kepercayaan Pelanggan pada Loyalitas Pelanggan B2b UMKM Verrent Senjaliani; Henky Lisan Suwarno
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2043

Abstract

In today's era filled with digital technology, business-to-business (B2B) sales forces are driven to strengthen relationships with customers through social media platforms. This aims to build a high level of trust. This research aims to test and analyze the factors influencing customer loyalty in the B2B context of Micro, Small, and Medium Enterprises (MSMEs), which include the use of social media, especially Instagram, and the level of trust in customer loyalty. This study uses a causal explanatory approach. The sample consists of MSMEs that have relationships with suppliers and actively use Instagram as part of their business activities. Data collection methods involve surveys with questionnaires distributed to 171 respondents. Data collection techniques use purposive sampling method and are then analyzed using PLS-SEM. This research concludes that social media usage significantly affects customer trust, customer trust significantly affects customer loyalty, and Instagram usage significantly affects customer loyalty mediated by customer trust.
Reducing Unemployment Through Enhancement Entrepreneurship Education, Entrepreneurial Orientation and Entrepreneurial Intention Suwarno, Henky Lisan; Malinda, Maya; Margaretha, Yolla; Aliwinoto, Christine
Integrated Journal of Business and Economics (IJBE) Vol 7, No 3 (2023): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v7i3.743

Abstract

The unemployment rates in Indonesia are deemed to be elevated, and a potential strategy to tackle this predicament involves augmenting entrepreneurial intention among university students. This approach fosters job creation prospects after graduation rather than pursuing traditional employment options. Hence, this study aimed to analyze the impact of entrepreneurship education and orientation in enhancing intention of entrepreneurship among students at a Private University. To achieve this objective, a comprehensive data collection process was conducted, involving the distribution of questionnaires to 327 students who had previously received entrepreneurship education. The data analysis method employed was Structural Equation Modeling, enabling a rigorous examination of the relationships between the variables. The results showed a significant role played by education and orientation of entrepreneurship in enhancing intention of entrepreneurship among the students. Furthermore, these results offered valuable insights into the importance of three variables and elucidated their intricate interrelationships.
ANALISIS BUSINESS MODEL CANVAS PADA PD PRODIASA AHASS 12743 MOTOR KARAWANG Alfilia Hilda; Clarissa Nathania; Delia Damayanti; Jason Marchel; Lidwina Kartini; Henky Lisan Suwarno
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol1.2022.41

Abstract

Penelitian ini bermaksud untuk mengetahui lebih dalam mengenai Business Model Canvas pada PD PRODIASA AHASS 12743 MOTOR KARAWANG, yang mana awalnya PD PRODIASA belum membuat Business Model Canvas. PD PRODIASA merupakan bisnis keluarga yang bergerak dibidang penjualan dan servis kendaraan bermotor roda dua Honda. PD PRODIASA didirikan sejak 1993. Perusahaan ini sudah berdiri selama 29 tahun, dan terus beroperasi hingga saat ini. PD PRODIASA menjual kendaraan bermotor roda dua bermerek “HONDA”. PD PRODIASA juga menyediakan jasa servis motor Honda. PD PRODIASA beralamat di Jl. Raya Bedeng No. 22, Rengasdengklok, Karawang. Model usaha yang dijalankan oleh PD PRODIASA bersifat B2C (Business to Consumer). Sumber data dari penelitian ini menggunakan data primer yang didapatkan melalui wawancara secara langsung terhadap narasumber. Dalam penelitian ini memanfaatkan metode Business Model Canvas dalam melakukan analisis terhadap PD PRODIASA AHASS 12743 MOTOR KARAWANG. Hasil dari penelitian ini menunjukkan bahwa PD PRODIASA AHASS 12743 MOTOR KARAWANG sudah menjalankan bisnis dengan baik dan terstruktur, namun ada beberapa tambahan yang kami berikan dan kami berharap dapat bermanfaat bagi keberlangsungan bisnis PD PRODIASA AHASS 12743 MOTOR KARAWANG sehingga dapat meningkat dan memberikan profit yang lebih besar sebelum menerapkan nya (Business Model Canvas) BMC yang baru. Diharapkan dari hasil analisis ini dapat membantu PD PRODIASA untuk terus berkembang dalam menjalankan bisnisnya dan mendapatkan lebih banyak keuntungan demi keberlangsungan siklus bisnis yang baik.
ANALISIS MODEL BISNIS PADA TOKO BIONDI MENGGUNAKAN BUSINESS MODEL CANVAS Chaterine Suyanto; Lisnawati Limbong; Niluh Devinda Putri Cantika; Shierly Valencia Dewi; Tarisya Apriliana; Henky Lisan Suwarno
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol1.2022.46

Abstract

Bisnis toko kelontong pada umumnya banyak ditemukan di tempat umum, namun bisnis tersebut harus bersaing dengan toko yang lebih modern dan sudah berbasis teknologi yang canggih, dimana seperti yang diketahui sebagian besar toko kelontong di Indonesia masih mempraktikkan bisnisnya secara tradisional. Mempertahankan dan mengembangkan bisnis toko kelontong dapat dilakukan dengan pendekatan terbaru yang dapat membantu mengidentifikasi apa yang harus dilakukan dengan bantuan Model Bisnis Kanvas. Analisis SWOT yaitu salah satu cara yang dapat digunakan dalam menganalisis faktor-faktor perubahan yang terjadi secara internal maupun eksternal sehingga dapat menentukan strategi bisnis ke depan.
THE ROLE OF QUICK SERVICE RESTAURANT ON CONSUMER PURCHASE INTENTION AND CROSS-CATEGORY BUYING IN MINIMARKET Trisandy, Yudhi; Tjandrasa, Benny Budiawan; Suwarno, Henky Lisan
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1819-1833

Abstract

The development of minimarkets, which not only sell grocery needs but also provide ready-to-eat food and beverage products, has become a phenomenon that can be found in various major cities in Indonesia. This study aims to determine the relationship between purchase intention and cross-category buying, as well as the role of the service quality dimension of quick service restaurants for minimarket customers that provide both types of services in the store. Minimarket customers are known to have the intention to make purchases across categories, but it is still unknown whether the service quality dimension in the quick service restaurant service can strengthen the shopping intention to make purchases of both categories simultaneously. Through 155 respondents who are minimarket customers who provide two types of product categories in Denpasar Raya, and also data analysis using the Structural Equation Modeling (SEM) method, it is known that there is a strong influence of purchase intention on cross-category buying for minimarket customers. Therefore, the development of various types of services and products from different categories is possible for this business model. Another finding from this study states that the dimensions of quick service restaurant service quality do not strengthen the influence of shopping intentions on cross-category buying, especially for customers aged 21-35 years or those commonly known as the generation Z and millennial age groups.
The Influence of Profitability, Asset Structure, Firm Size, and Solvency on Capital Structure in Food and Beverage Companies Velika Occalanie; Peter Peter; Henky Lisan Suwarno
International Journal of Economics, Commerce, and Management Vol. 3 No. 2 (2026): International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v3i2.1180

Abstract

Food and beverage companies must maintain a robust capital structure to compete effectively amidst the intense pressures of globalization and achieve their strategic objectives. This study aims to examine the impact of profitability, asset structure, company size, and solvency on the capital structure of food and beverage firms listed on the Indonesia Stock Exchange (IDX) and included in the LQ45 index. This study uses an explanatory method with purposive sampling technique, where samples are determined based on companies that have completed financial reports during the research period and are indexed in LQ45. Data analysis was performed using t-tests and F-tests. The results show that profitability (ROA), asset structure, and company size (Ln Total Assets) do not have a significant partial effect on capital structure (DER), meaning that these three factors do not directly influence companies' decisions on the use of debt for financing. However, solvency (DAR) was found to have a significant effect on capital structure, indicating that a company's ability to meet its long-term obligations plays an important role in determining the level of debt used for operational financing. Simultaneously, the four independent variables had a significant effect on capital structure, meaning that all variables together contributed to influencing food and beverage companies' decisions in determining their financing strategies.
PENDIDIKAN KEWIRAUSAHAAN DAN INTENSI BERWIRAUSAHA: EMOSI POSITIF SEBAGAI MEDIATOR Tarisya Apriliana; Henky Lisan Suwarno
Jurnal Manajemen dan Bisnis Performa Vol. 20 No. 2 (2023)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i2.2664

Abstract

Studi ini bertujuan untuk mengetahui efek emosi positif pada hubungan antara pendidikan kewirausahaan dan intensi berwirausaha . Populasi penelitian ini merupakan Mahasiswa Program Studi Manajemen, Universitas Kristen Maranatha. Sampel yang digunakan sebanyak 216 mahasiswa yang dikumpulkan melalui kuesioner daring. Data penelitian dianalisis menggunakan PLS-SEM dengan bantuan software SmartPLS 3. Hasil penelitian berdasarkan nilai T-Statistic sebesar 3.105, nilai P-Values 0.002, dan original sample sebesar 0.178. Hal tersebut menunjukkan bahwa pendidikan kewirausahaan memiliki pengaruh positif dan signifikan terhadap intensi berwirausaha dan emosi positif. Emosi positif memiliki pengaruh positif terhadap intensi berwirausaha dan juga memediasi pengaruh pendidikan kewirausahaan terhadap intensi berwirausaha.
PERANAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KINERJA USAHA DIMEDIASI EFIKASI DIRI PADA UMKM BANDUNG Putri Puspita Dewi; Henky Lisan Suwarno
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4670

Abstract

Permasalahan yang terjadi pada UMKM di Bandung adalah adanya penurunan jumlah UMKM dari rentan tahun 2020 sampai dengan 2022, peningkatan kinerja usaha dirasa dapat menanggulangi masalah yang terjadi. Tujuan peneliti ini adalah untuk mengetahui peranan kompetensi kewirausahaan terhadap kinerja usaha yang dimediasi oleh efikasi diri di Bandung. Metode yang digunakan dalam penelitian adalah metode kuantitatif melalui metode survei dengan jumlah responden sebanyak 100 responden dari populasi 41.220 pelaku UMKM di Kota Bandung. Structural Equation Model – Partial Least Square (SEM-PLS) digunakan untuk analisis data dalam penelitian ini.Hasil penelitian pada UMKM di Bandung menunjukkan bahwa kompetensi kewirausahaan tidak langsung mempengaruhi kinerja usaha. Namun, efikasi diri memiliki pengaruh positif dan signifikan terhadap kinerja usaha, serta memediasi pengaruh kompetensi kewirausahaan terhadap kinerja usaha. Artinya, kompetensi kewirausahaan meningkatkan kinerja usaha melalui peningkatan efikasi diri. Selain itu, terdapat hubungan positif antara kompetensi kewirausahaan dan efikasi diri pada UMKM di Bandung. Penelitian ini memiliki implikasi bagi pelaku usaha dan lembaga pendidikan untuk mengembangkan program pelatihan yang memfokuskan juga pengembangan efikasi diri para wirausahawan selain dari peningkatan kompetensi diri.
THE ROLE OF ENTREPRENEURSHIP EDUCATION, PARENTS AND ENTREPRENEURSHIP ORIENTATION IN INCREASING ENTREPRENEURIAL INTENTION Melani Marsheila Handoko; Henky Lisan Suwarno
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.6017

Abstract

The increasing unemployment rate, especially among college graduates, demands an effective solution to increase employment opportunities. One approach that is increasingly considered important is to foster entrepreneurial intentions among students. This study aims to evaluate the influence of entrepreneurship education, parental roles, and entrepreneurial orientation on entrepreneurial intentions, both individually and simultaneously. The approach used in this study is a quantitative method with a survey technique. Data were collected by distributing questionnaires to 95 Maranatha Christian University students who had participated in the Maranatha Entrepreneurship Day (MED) activity. This study found that entrepreneurship education and entrepreneurial orientation had a significant impact on entrepreneurial intentions. Conversely, the influence from the role of parents was not proven to be significant on entrepreneurial intentions. This study emphasizes the importance of education and entrepreneurial orientation in encouraging increased entrepreneurial intentions among students. Although the role of parents does not have a significant effect, family support can still make a positive contribution.
Co-Authors Alfilia Hilda Alif Putra Suandi Alif Aliwinoto, Christine Allen Kristiawan Apriliana, Tarisya Asni Harianti Asni Harianti Butarbutar, Daniel Cen Lu Chandra Kuswoyo Chaterine Suyanto Clarissa Nathania Dani, Furry Elzana Dani Delia Damayanti Devas Kambuno Fanny Kristine Fathsyadira, Hastia Felicia Abednego Ida . Ida Ida Imelda Junita Indrawati, Natalia Tika Jason Marchel Kartika Imasari Tjiptodjojo Kezia Kurniawati Lidwina Kartini Lisnawati Limbong Maya Malinda Melani Marsheila Handoko Meryana Meryana Meythi, Meythi Niluh Devinda Putri Cantika Nur Nur Nur Nur Olivia Vania Olius Peter Peter Putri Puspita Dewi Riki Martusa Rinto Yuniarso Rony Setiawan Rully Arlan Tjahjadi Sherren Lias Shierly Valencia Dewi Sri Zaniarti Susanti Saragih Tarisya Apriliana Tarisya Apriliana Thendjaya, Leonard Tjandrasa, Benny Budiawan Trisandy, Yudhi Velika Occalanie Verrent Senjaliani Yolla Margaretha Zaniarti, Sri