Claim Missing Document
Check
Articles

Found 25 Documents
Search

Financial Literacy and Entrepreneurial Intention: The Mediating Role of Motivational Factor Ida Ida; Henky Lisan Suwarno
International Journal of Economics, Commerce, and Management Vol. 2 No. 4 (2025): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i4.969

Abstract

Increasing the rate of entrepreneurship is crucial for promoting inclusive and sustainable economic growth, as it serves as a vital component of the economy and job creation. This study aims to analyze the factors that influence entrepreneurial intention among Generation Z (Gen Z), with a specific focus on financial literacy and motivational factors as mediating variables. A total of 114 Gen Z individuals domiciled in West Java participated as respondents in this study. The research employed quantitative methods with data collection through questionnaires and data analysis techniques using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that financial literacy does not have a significant direct effect on entrepreneurial intention. However, motivational factors are found to play an essential mediating role, strengthening the indirect effect of financial literacy on entrepreneurial intention. Furthermore, the study shows a direct and positive relationship between motivational factors and entrepreneurial intention, as well as a direct effect of financial literacy on motivational factors. These results suggest that enhancing financial literacy alone may not be sufficient to increase entrepreneurial intention without the support of strong motivational drives. The implication of this study highlights the importance of designing educational curricula and training programs that not only build financial knowledge but also foster entrepreneurial motivation. Such efforts can ultimately strengthen entrepreneurial intention and contribute to sustainable economic growth. The limitation of this study lies in its focus on Gen Z respondents exclusively from West Java, which may affect the generalizability of the findings.
ENTREPRENEURSHIP EDUCATION AND GENERATION Z: MEDIATING EFFECTS OF EMOTIONS AND ORIENTATION ON ENTREPRENEURIAL INTENTIONS Apriliana, Tarisya; Suwarno, Henky Lisan; Abednego, Felicia
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n2.p337-364

Abstract

In order to reach the goal of Indonesia Emas 2045, it is very important to support small and medium-sized businesses, known as MSMEs. However, looking at the unemployment rate in Indonesia, which is 7.99 million people, we see that many people still have a hard time finding jobs, even though they could start their own businesses. This research wants to look at how teaching entrepreneurship can boost the desire to become an entrepreneur, with the help of entrepreneurial mindset and positive feelings among university students. This research is a type of study that can be confirmed. The group of people studied in this research includes undergraduate students from Maranatha Christian University, and the sample includes 172 students who are currently taking or have already taken entrepreneurship classes. The way the samples were chosen was through a method called non-probability sampling with purposive sampling, and information was gathered by handing out surveys. The data collected were analyzed using the Smart PLS software. The study's findings show that education in entrepreneurship does not have a direct effect on the desire to become an entrepreneur. However, entrepreneurship education does positively affect feelings and the entrepreneurial mindset. Therefore, the study concludes that education in entrepreneurship influences the desire to become an entrepreneur, with the help of an entrepreneurial mindset and positive feelings. The results of this research highlight how important these four factors are in the world of entrepreneurship.
Peran Penggunaan Media Sosial Instagram dan Kepercayaan Pelanggan pada Loyalitas Pelanggan B2b UMKM Verrent Senjaliani; Henky Lisan Suwarno
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2043

Abstract

In today's era filled with digital technology, business-to-business (B2B) sales forces are driven to strengthen relationships with customers through social media platforms. This aims to build a high level of trust. This research aims to test and analyze the factors influencing customer loyalty in the B2B context of Micro, Small, and Medium Enterprises (MSMEs), which include the use of social media, especially Instagram, and the level of trust in customer loyalty. This study uses a causal explanatory approach. The sample consists of MSMEs that have relationships with suppliers and actively use Instagram as part of their business activities. Data collection methods involve surveys with questionnaires distributed to 171 respondents. Data collection techniques use purposive sampling method and are then analyzed using PLS-SEM. This research concludes that social media usage significantly affects customer trust, customer trust significantly affects customer loyalty, and Instagram usage significantly affects customer loyalty mediated by customer trust.
Reducing Unemployment Through Enhancement Entrepreneurship Education, Entrepreneurial Orientation and Entrepreneurial Intention Suwarno, Henky Lisan; Malinda, Maya; Margaretha, Yolla; Aliwinoto, Christine
Integrated Journal of Business and Economics (IJBE) Vol 7, No 3 (2023): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v7i3.743

Abstract

The unemployment rates in Indonesia are deemed to be elevated, and a potential strategy to tackle this predicament involves augmenting entrepreneurial intention among university students. This approach fosters job creation prospects after graduation rather than pursuing traditional employment options. Hence, this study aimed to analyze the impact of entrepreneurship education and orientation in enhancing intention of entrepreneurship among students at a Private University. To achieve this objective, a comprehensive data collection process was conducted, involving the distribution of questionnaires to 327 students who had previously received entrepreneurship education. The data analysis method employed was Structural Equation Modeling, enabling a rigorous examination of the relationships between the variables. The results showed a significant role played by education and orientation of entrepreneurship in enhancing intention of entrepreneurship among the students. Furthermore, these results offered valuable insights into the importance of three variables and elucidated their intricate interrelationships.
Peran Employer Branding Terhadap Kepuasan Kerja dan Kinerja Karyawan di Universitas Swasta Bandung Widianingrum, Maria Ina; Yuniarso, Rinto; Suwarno, Henky Lisan
Jurnal Pendidikan Indonesia Vol. 6 No. 7 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i7.7457

Abstract

Tingkat kepuasan dalam pekerjaan, baik yang berasal dari faktor internal maupun eksternal, hanya memiliki kontribusi kecil terhadap peningkatan hasil kerja pegawai, hal ini berarti tingkat kepuasan dalam pekerjaan bukanlah faktor utama yang menentukan kinerja, sehingga perlu mempertimbangkan faktor lain yang lebih signifikan. Penelitian ini bertujuan untuk mengkaji bagaimana employer branding memengaruhi kepuasan kerja dan kinerja karyawan di salah satu universitas swasta terakreditasi terkemuka di Bandung. Employer branding tidak hanya meningkatkan daya tarik suatu institusi bagi calon karyawan, tetapi juga meningkatkan kepuasan kerja dan kinerja karyawan yang sudah bergabung. Pendekatan kuantitatif digunakan melalui survei kepada 100 karyawan tetap administrasi. Analisis data dalam penelitian ini dilakukan menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil temuan menunjukkan adanya dampak positif dan signifikan terhadap kepuasan kerja serta kinerja karyawan. Kepuasan kerja berperan sebagai faktor mediasi dalam hubungan antara employer branding dan kinerja karyawan. Temuan ini menegaskan pentingnya employer branding dalam menciptakan kepuasan dan mendorong kinerja karyawan, sehingga universitas disarankan memperkuat reputasi institusi, pengembangan karier, serta budaya kerja yang mendukung produktivitas dan loyalitas karyawan.