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All Journal Semantik Zenit Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Panrita Abdi - Jurnal Pengabdian pada Masyarakat IJBE (Integrated Journal of Business and Economics) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Bisnis dan Kewirausahaan Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Bakti Masyarakat Indonesia Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Pendidikan Indonesia (Japendi) International Journal of Economics, Management and Accounting RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Economics, Commerce, and Management Jurnal Manajemen Maranatha
Henky Lisan Suwarno
Universitas Kristen Maranatha
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : Zenit

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Pengaruh Optimum Stimulation Level dan Self-Monitoring Terhadap Impulsive Buying Lu, Cen; Suwarno, Henky Lisan
Zenit Vol 3, No 1 (2014)
Publisher : Zenit

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Abstract

The fast-growing tendency of shopping centers can be evidence that the economy of the community is going well. On the other hand, due to the large number of shopping centers, there is a stimulus for the community to do shopping activities more frequently. And if the shopping activities are done withoutgood planning, the activities can bring bad impacts. Consequently, they easily become more consumptive. In the field of marketing science, such behavior is called impulsive buying. Impulsive buying behavior is influenced by several factors, including both optimum stimulation level and selfmonitoring. Impulsivity is a tendency to act without thinking first, thus making cognitive decisions quickly, and fails to appreciate the situation. Optimum Stimulation Level is ownership that characterizes individuals in terms of their general response to environmental stimuli. Self-monitoringis the tendency to alter or adjust ones behavior in response to the presence or behavior of another. Hence, in this study, the researchers intend to predict impulsive buying consumers based on the analysis of two factors: optimum stimulation level and self-monitoring. To test this hypothesis, the researchers use multiple regressions. The results show that the optimum stimulation level has no positive effects on impulsive buying and self-monitoring has no negative effects on impulsive buying.Keywords: Optimum Stimulation Level, self-control, impulsive buying.
Pengaruh Parent-Child Relationship terhadap Compulsive Buying: Self-Esteem sebagai Variabel Mediasi Lu, Cen; Suwarno, Henky Lisan
Zenit Vol 4, No 2 (2015)
Publisher : Zenit

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Consumer behavior, especially consumer purchases have been subject to change in tha past few years. Consumer purchase includes some types of purchase, and it is an interesting issue to study. Compulsive buying encourages consumers to make purchases in large and excessive amounts thoughnot really necessary. Compulsive buying is influenced by parent-child relationship in which the relationship of parents and children in the family influences consumer purchase decisions from the negative impact of the existing purchasing decisions. Parent-child relationship consists of three dimensions, namely parent-child cohesion, parent-child expressiveness, and parent-child conflict. Parent-child relationship can lead consumers to materialistic orientation. Consumers with Parentchild cohesion have excessive psychological pressure when shopping. Parent-child expressiveness gives freedom to the family members to make an expression when making purchases. Parent-child conflict shapes a consumer anti-social and deviant behavior in their purchasing behavior. Theinfluence of parent-child relationship towards compulsive buying is mediated by self-esteem. Selfesteem gives low self-esteem that makes consumers vulnerable to the purchase of deviant behavior. Compulsive buying is excessively a repetitive purchasing behavior and has become a habit forconsumers. This type of research is explanatory research. The results show that parent-child relationship does not affect compulsive buying simultaneously, whereas the partial test results has found out that parent-child cohesion and expressiveness do not affect compulsive buying, whileparent-child conflict does. Self-esteem, on the other hand, does not mediate the effect of parent-child relationship towards compulsive buying.Keywords: Parent-child relationship, Compulsive buying, self-esteem
Co-Authors Alif Putra Suandi Alif Aliwinoto, Christine Allen Kristiawan Apriliana, Tarisya Asni Harianti Asni Harianti Butarbutar, Daniel Cen Lu Chandra Kuswoyo Dani, Furry Elzana Dani Devas Kambuno Fanny Kristine Fathsyadira, Hastia Felicia Abednego Ida . Ida Ida Imelda Junita Indrawati, Natalia Tika Kartika Imasari Tjiptodjojo Kezia Kurniawati Maya Malinda Meryana Meryana Meythi, Meythi Nur Nur Nur Nur Olivia Vania Olius Riki Martusa Rony Setiawan Rully Arlan Tjahjadi Sri Zaniarti Susanti Saragih Thendjaya, Leonard Verrent Senjaliani Widianingrum, Maria Ina Yolla Margaretha Yuniarso, Rinto Zaniarti, Sri