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All Journal Jurnal Pariwisata Pesona JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Ganaya: Jurnal Ilmu Sosial dan Humaniora JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Journal of Islamic Economic and Business Indonesian Journal of Global Health research INVEST : Jurnal Inovasi Bisnis dan Akuntansi E-JRM JBIMA: Jurnal Pengabdian kepada Masyarakat
Siti Asiyah
FEB Universitas Islam Malang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pengaruh Content Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Brand Elizabeth Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Kasus Perempuan Di Kota Malang) Ferisca Berlian Juliyanti; Siti Asiyah; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study examines the effects of content marketing and brand awareness on purchasing decisions of Elizabeth brand products, with consumer trust as a mediating variable. A quantitative survey was conducted involving 100 female consumers in Malang City selected through purposive sampling. Data were collected using questionnaires and analyzed with the SEM-PLS method to evaluate direct and indirect relationships among variables. The results indicate that content marketing and brand awareness significantly and positively influence purchasing decisions and consumer trust. Furthermore, consumer trust strengthens the relationship between these variables and purchasing decisions. Therefore, companies are encouraged to improve marketing content quality and enhance brand image to build trust and stimulate purchase intentions. Keywords: Content Marketing, Brand Awareness, Purchase Decisions, Consumer Trust 
Effectiveness of Management Strategy of Implementation of Stunting Program: Case Study Abdilah Irsyad; Dwiyani Sudaryanti; Siti Asiyah
Indonesian Journal of Global Health Research Vol 7 No 5 (2025): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v7i5.6889

Abstract

Stunting remains a significant public health challenge in Indonesia, with multifactorial causes including maternal nutrition, inadequate infant feeding practices, and poor sanitation. Effective implementation management of stunting programs is key to addressing this issue sustainably. This study aimed to analyze the effectiveness of management strategies in implementing stunting reduction programs in Tempeh Subdistrict, Lumajang Regency, focusing on process and outcome indicators. The qualitative approach employed a purposive sampling method, consisting of six informants divided into primary informants and triangulation informants. These included health office staff, community health center officers, and mothers of stunted children. Data were collected through interviews and document reviews, then analyzed using interactive data condensation, presentation, and conclusion drawing. The study found that the SIDERA program (Stimulation, Early Detection Friendly to Children) empowered PAUD teachers in early detection and parental education on nutrition, which contributed to reduced wasting and underweight prevalence, indicators closely linked to future stunting. Effective cross-sectoral synergy among health centers, local governments, educational institutions, and community health volunteers facilitated program implementation. However, challenges remain in timely training delivery and strategic targeting of interventions to the most affected communities. Effective management strategies that emphasize comprehensive understanding of programs, accurate targeting, timeliness, achievement of objectives, and tangible changes in community behavior are crucial for stunting prevention efforts. Strengthening coordination and optimizing training schedules for key stakeholders such as PAUD teachers can further improve program outcomes.
THE The Influence Of Customer Engagement On Brand Loyalty With Brand Attachment And Customer Trust As Intervening Variables: A Case Study At Starbucks Ijen, Malang City ahmed Alhamrouni; Siti Asiyah; Ridwan Basalamah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.8742

Abstract

This study aims to examine the influence of Customer Engagement on Brand Loyalty with Brand Attachment and Customer Trust as intervening variables in the context of Starbucks Ijen Malang. A quantitative descriptive and causal approach was employed, with data collected from 100 respondents using questionnaires and analyzed through SEM-PLS. The findings reveal that Customer Engagement has a strong and significant impact on Brand Loyalty, both directly and indirectly. Brand Attachment demonstrates the highest mediating effect, indicating that emotional bonds play a dominant role in fostering loyalty, while Customer Trust also significantly contributes as a mediator, although to a lesser extent. The results confirm that high engagement enhances both emotional attachment and trust, which in turn strengthen customer loyalty. The study contributes theoretically by enriching the understanding of the interrelationship between engagement, attachment, and trust in loyalty formation, and practically by providing insights for Starbucks to strengthen relationship marketing strategies. The research is limited to a single location with non-probability sampling, suggesting future studies should broaden scope, adopt mixed methods, and incorporate additional variables such as satisfaction or brand experience. Overall, this study highlights that sustainable Brand Loyalty in premium coffee shops can be achieved through active engagement, emotional attachment, and consistent trust.
The Effect of Market Orientation And Entrepreneurship Orientation on Marketing Performance Mediated By Marketing Capability (A Study of the Furniture Industry in Probolinggo Regency) Salman AL Farizy; Nur Hidayati; Siti Asiyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9226

Abstract

The purpose of this study is to examine the effect of market orientation and entrepreneurial orientation on marketing performance through marketing capability (a case study in the industry in Probolinggo Regency). This study uses a quantitative approach with primary data from 73 respondents collected using purposive sampling. The analysis tool used is SEM-PLS with SmartPLS software. The results show that market orientation and entrepreneurial orientation have a significant positive effect on marketing capability, but market orientation and entrepreneurship have no direct effect on marketing performance. Marketing capability has a significant positive effect on marketing performance. Furthermore, market orientation and entrepreneurial orientation through marketing capability have a significant positive effect on marketing performance. The results of this study indicate the importance of improving market orientation and entrepreneurial orientation to build marketing capability, while marketing capability can enhance marketing performance. Further research is expected to use broader variables such as product innovation, product quality, and price.
Halal Branding Strategy: The Impact of Halal Labeling and Endorsement Wulan Saraswati; Siti Asiyah; Muhammad Ridwan Basalamah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2083

Abstract

This study aims to analyse the influence of celebrity endorsement and halal labelling on Wardah cosmetics purchase decisions, with brand image serving as a mediating variable. This research addresses the limitations of previous studies, which generally examined celebrity promotion and halal legitimacy separately, thereby failing to comprehensively explain how both factors shape the purchasing behaviour of Muslim consumers. The novelty of this study lies in integrating promotional attractiveness and halal legitimacy into a unified consumer behaviour model within the context of halal branding and Islamic marketing. This study employed an explanatory quantitative approach involving Wardah consumers in Malang City selected through purposive sampling. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that celebrity endorsement did not significantly influence purchase decisions, either directly or indirectly through brand image. In contrast, halal labelling demonstrated a strong influence on both purchase decisions and brand image. Brand image also contributed positively to purchase decisions and mediated the relationship between halal labelling and purchasing behaviour. These findings confirm that Muslim consumers’ purchasing decisions are driven more by halal credibility than by the attractiveness of celebrity figures. Therefore, halal labelling functions not only as a certification marker but also as a source of trust, brand legitimacy, and competitive differentiation in the halal cosmetics industry.
Strategi Pengembangan UMKM Berbasis Inovasi dan Pemasaran Digital untuk Meningkatkan Daya Saing di Kabupaten Lumajang Andri Aprian; Siti Asiyah; Dwiyani Sudaryanti
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 3 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i3.5674

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the local economy; however, MSME development in Lumajang Regency still faces limitations regarding innovation, packaging, marketing, and digital technology proficiency. This study aims to formulate development strategies for MSMEs based on innovation and digital marketing to enhance competitiveness. A qualitative descriptive approach was employed, involving 30 MSME operators selected through purposive sampling. Data collection involved in-depth interviews, observation, and document analysis, with data validation ensured through triangulation techniques. Thematic analysis was conducted using SWOT analysis, the Internal Factor Analysis Summary (IFAS), and the External Factor Analysis Summary (EFAS). Study findings indicate that key MSME strengths include product diversity, high-quality taste, and the use of quality raw materials. Conversely, major weaknesses include a reliance on offline advertising, unattractive packaging, limited product information, and low digital technology proficiency. IFAS results highlight product quality and legal compliance as the most prominent internal factors. Meanwhile, EFAS results reveal opportunities such as packaging innovation, expansion of offline and online marketing, training in management and digital marketing, and the development of MSME platforms that are currently underutilized. The strategies developed encompass strengthening product and packaging innovation, enhancing brand recognition, improving digital marketing skills, expanding market channels, and providing continuous mentoring to transform local product advantages into business competitiveness.
Transfer of Training as a Mediator of the Effects of Competency-Based Training and Work Motivation on Village Apparatus Performance Shindiana Auliya Pratiwi; Abdul Kodir Djaelani; Siti Asiyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12495

Abstract

This study aims to analyze the role of Transfer of Training in mediating the influence of Competency-Based Training and Work Motivation on the Performance of Village Apparatus in Malang Regency. The research method used a quantitative approach with a survey of 120 respondents, and data analysis was carried out through Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS. The results of the study show that Competency-Based Training and Work Motivation have a positive and significant effect on Village Apparatus Performance. In addition, Competency-Based Training and Work Motivation have been proven to have a positive and significant effect on Transfer of Training, which in turn has a positive and significant effect on Village Apparatus Performance. Another important finding is that Transfer of Training is able to mediate the influence of both Competency-Based Training and Work Motivation on Village Apparatus Performance. Theoretically, this study strengthens human resource development studies by positioning Transfer of Training as a mediating mechanism that explains how training and work motivation can be translated into improved employee performance. Practically, the findings provide implications for village governments to improve the effectiveness of competency-based training, strengthen work motivation, and create a supportive work environment that encourages the application of knowledge and skills acquired from training in carrying out duties and public services.
Co-Authors Abdilah Irsyad Abdul Awwal Abdul Kodir Djaelani Abdullah Syakur Novianto Achmad Yanu Aliffianto Afi Rachmat Slamet ahmed Alhamrouni Alfian Budi Primanto Andi Agung Prawiro Andri Aprian Anisa Putri Darvanti Arini Fitria Mustapita Baiq Handayani Rinuastuti Basalamah, Muhammad Ridwan Bella Zakila Budi Wahono Cheesa Imaniar Dwiyani Sudaryanti Endang Rahmawati Eris Dianawati Fahrurrozi Rahman Ferisca Berlian Juliyanti Fina Athiyatur Rohmaniyah Firda Fadri Fita Andriyani Haifullah Hasanah Haris Rizqi Pratama HENDRA DHARMAWAN Ida Ristianah Ikhwan Ikhwan Innayah Innayah Innayah Juanda Chrystantor Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoirul Anam Laila Dian Maslina Lailia Afifah M. Khoirul Anwarodin Brotosuharto Meitria Syahadatina Noor Miftakhul Nurjanah Muh Bintang Roziq Muhammad Agus Salim Mutiara Octa Nada Salsabila Sofia Nadiyah Silmi Al Majid Nanik Wahyuningtyas Nila Kusumawati Noor Shodiq Askandar Nur Hidayati Nurul Ain Aqila Pardiman - Rahmawati Rahmawati Ratna Tri Hardaningtyas Ririz Della Nur Aini Salman AL Farizy Shindiana Auliya Pratiwi Shinta Amalia Putri Fauzia Silvia Ayu Wulandari Sri Wahyuni Wulan Saraswati