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Pengaruh Literasi Keuangan, Pendapatan, dan Preferensi Risiko terhadap Minat Berinvestasi Cicilan Emas Nasabah Pegadaian Cabang Jember Paramita, Fina Pratna; Sari, Maheni Ika; Izzuddin, Ahmad
Manajemen: Jurnal Ekonomi USI Vol 7 No 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/xjyydb83

Abstract

Emas menjadi salah satu pilihan investasi yang semakin diminati masyarakat, terutama melalui program cicilan yang ditawarkan oleh Pegadaian Cabang Jember. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, pendapatan, dan preferensi risiko terhadap minat dalam berinvestasi emas secara cicilan. Pendekatan yang digunakan adalah kuantitatif dengan metode analisis regresi linear berganda, uji t, dan uji F, serta pengolahan data menggunakan bantuan software SPSS 27. Data diperoleh dari 120 responden yang merupakan nasabah aktif layanan cicilan emas, dengan teknik pengambilan sampel secara purposive sampling. Hasil penelitian menunjukkan bahwa ketiga variabel independen tersebut memiliki pengaruh positif dan signifikan terhadap minat berinvestasi cicilan emas, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa pemahaman finansial, kestabilan kondisi ekonomi individu, serta kecenderungan dalam menghadapi risiko berperan penting dalam membentuk niat dan keputusan investasi. Ketiganya saling melengkapi dalam mendorong minat masyarakat untuk berinvestasi emas secara lebih terencana, aman, dan berkelanjutan melalui skema cicilan di Pegadaian Cabang Jember
The Role of Risk Perception and Accounting Information in Moderating Effect of Financial Literacy on Investment Decisions Based on Islamic Values (an Evidence in Indonesia and Malaysia) Rendy Mirwan Aspirandi; Maheni Ika Sari
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/vvx09t10

Abstract

In 2024 National Financial Literacy and Inclusion findings showed that Indonesia citizens' financial literacy index was at 65.43 %. Indonesia's financial literacy index has significantly improved from 49.68% in 2022. For novice investors, company information is very useful for decision-making. Signaling theory, which incorporates the concept of asymmetric information into models of decision-making. This research focus on the moderating efect of Risk Perception and Accounting Information to Financial Literacy on Investment Decision. The final analysis comprised 45 usable questionnaires from respondents across Indonesia. The results of testing the research hypothesis show that Risk Perception and Accounting Information moderate the effect of Financial Literacy on Investment Decision. The investors who have a rational understanding will limit the amount of funds to invest in several investment instruments that have high risk. Investors who have high financial literacy will be strengthened by the risk perception and accounting information of an investment instrument will influence their investment decision making.
DETERMINATION OF MARKETING STRATEGY AT WARUNG LESEHAN AA REMBANGAN USING SWOT ANALYSIS Kuncoro, Muh Alfan; Sari, Maheni Ika; Wibowo, Yohanes Gunawan
Jurnal Warta Dharmawangsa Vol 19, No 4 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i4.7246

Abstract

In the era of increasingly fierce business competition, especially in the culinary sector, the management of an effective marketing strategy is the main key to maintaining and developing the business. Warung Lesehan AA Rembangan as one of the traditional culinary business actors faces the challenge of staying relevant and competitive amid many competitors and changing consumer preferences. This study aims to analyze the internal and external factors that affect the marketing strategy of Warung Lesehan AA Rembangan and formulate an effective business development strategy based on SWOT, IFE (Internal Factor Evaluation), and EFE (External Factor Evaluation) analysis. The research method used is a descriptive study with a qualitative and quantitative approach through the collection of primary and secondary data. The results of the analysis show that the main strength of Warung Lesehan AA lies in active promotion through discounts and banners as well as an easy-to-reach strategic location. However, there are weaknesses in the form of simple and less modern stall facilities that have the potential to reduce the comfort of visitors. The main threat faced is the stiff competition with the number of lesehan stalls in the Rembangan area. Based on the results of the SWOT analysis, it is recommended to implement growth strategies that maximize strengths and opportunities, as well as weakness improvement strategies to deal with existing threats. This research provides practical recommendations for the managers of Warung Lesehan AA to improve the quality of services, facilities, and promotional innovations to strengthen the competitiveness and sustainability of the business.
Financial Literacy sebagai Mediator Financial Wellbeing Rumah Tangga dalam Situasi Tekanan Pandemi COVID-19 Sari, Maheni Ika
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 2 (2023): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i2.1132

Abstract

Tujuan penelitian ini adalah untuk membuktikan peran financial literacy dalam memediasi pengaruh corona virus awareness dan financial attitude terhadap financial wellbeing rumah tangga. Populasi penelitian ini adalah rumah tangga di Kabupaten Jember dengan jumlah sampel sebanyak 108 responden. Analisis data menggunakan teknik Partial Least Square (PLS). Hasil studi menunjukkan bahwa corona virus awareness, financial attitude dan financial literacy berpengaruh terhadap financial wellbeing. Financial literacy terbukti memediasi pengaruh financial attitude terhadap financial wellbeing, tetapi tidak mampu memediasi dampak corona virus awareness terhadap financial wellbeing rumah tangga. Literasi keuangan mampu memediasi variabel-variabel yang berhubungan dengan kesejahteraan finansial meski dalam kondisi pandemi COVID-19.
Pengaruh Cita Rasa, Kualitas Pelayanan, Desain Interior, dan Digital Marketing Terhadap Kepuasan Pelanggan : Studi kasus pada kafe hachi Dusun Sidomulyo, Gitik, Kecamatan Rogojampi, Kabupaten Banyuwangi Fitra Nahar Rizky; Suharto, Akhmad; Sari, Maheni Ika
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4769

Abstract

This study aims to determine the Influence of Taste, Service Quality, Interior Design, and Digital Marketing on Customer Satisfaction case study at cafe hachi. The method used in this study is quantitative. The data collection method was carried out by distributing questionnaires to 120 respondents who had visited cafe hachi. The data analysis method used is the multiple linear regression analysis method using SPSS Version 26 software. The results of the analysis obtained indicate that Taste, Service Quality, Interior Design, and Digital Marketing on Customer Satisfaction case study at cafe hachi, with a contribution level of influence of 0.962 or 96.2% of the results of the R2 Determination Coefficient Test. The results of this study indicate that the variables Taste, Service Quality, Interior Design and Digital Marketing partially have a positive and significant effect on Customer Satisfaction.
Peran Pemasaran Digital, Segmentasi Pasar, dan Pengalaman Pelanggan dalam Meningkatkan Loyalitas Konsumen pada Cafe Kopi Boss Jember Yesita Karel; Sari, Maheni Ika; Winahyu, Pawestri
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4984

Abstract

The business competition in the culinary industry has become increasingly intense along with the development of lifestyle trends that prioritize unique and memorable consumption experiences. In such conditions, business actors are required to adopt appropriate marketing strategies in order to maintain consumer loyalty. One of the businesses facing this challenge is Cafe Kopi Boss Jember. Based on this phenomenon, this study aims to analyze the role of digital marketing, market segmentation, and customer experience in enhancing consumer loyalty at Cafe Kopi Boss Jember. This research employs a quantitative approach using a survey method through questionnaires distributed to 100 respondents who are consumers of Cafe Kopi Boss Jember, selected using purposive sampling technique. The collected data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression to examine the influence of each variable. The results of the study indicate that digital marketing, market segmentation, and customer experience have a positive effect on consumer loyalty, both simultaneously and partially. Among these variables, customer experience has the most dominant influence compared to the others. This suggests that in improving consumer loyalty, apart from utilizing digital technology and identifying the right market segments, providing a pleasant, comfortable, and memorable experience for consumers is a key factor that cannot be overlooked. The implication of this study is the importance for the management of Cafe Kopi Boss Jember to strengthen an interactive digital marketing strategy, design more targeted market segmentation, and continuously enhance the quality of customer experience through service, atmosphere, and menu innovations. These efforts are expected to sustainably increase consumer loyalty and strengthen the cafe’s competitiveness amid the fierce competition in the culinary industry.
DETERMINAN PERILAKU KONSUMTIF GENERASI Z Pratama, Rizky Anggi; Sari, Maheni Ika; Supeni, Retno Endah
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1763

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Telah dilakukan penelitian pada remaja siswa SMA/SMK di Kecamatan Genteng untuk mengetahui pengaruh literasi keuangan terhadap perilaku konsumsi Generasi Z (X1), untuk mengetahui pengaruh teman sebaya terhadap perilaku konsumtif (X2) dan untuk mengetahui pengaruhnya. pengaruh kondisi sosial ekonomi orang tua (X3) terhadap perilaku konsumtif. (Y) bagi siswa SMA/SMK di Kecamatan Genteng. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 378 responden dan mengkonversi hasilnya ke dalam skala likert (1-5) sehingga dapat dianalisis hubungan antar variabel. Dengan menggunakan Uji Normalitas Kolgorov Smirnov dan regresi linier berganda diperoleh hasil bahwa variabel literasi keuangan dan rekan kerja signifikan terhadap perilaku konsumen. Hasil tes ini memerlukan pembelajaran terkait literasi keuangan pada siswa. Hasil uji hipotesis menyatakan bahwa variabel sosial ekonomi tidak signifikan terhadap perilaku konsumen. Hasil pengujian ini menunjukkan bahwa perbedaan ekonomi antar siswa mempunyai pengaruh terhadap perilaku konsumtif siswa.
DETERMINAN MINAT BERKUNJUNG DI WISATA PANTAI PANCER Hoji, Saiful; Suharto, Akhmad; Sari, Maheni Ika
Derivatif : Jurnal Manajemen Vol 19, No 2 (2025): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v19i2.2656

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Penelitian ini bertujuan untuk menganalisis pengaruh harga tiket, fasilitas, dan media sosial terhadap minat berkunjung wisatawan di Pantai Pancer Puger, Kabupaten Jember. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan explanatory research. Data dikumpulkan melalui kuesioner yang disebarkan kepada 134 responden wisatawan dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa harga tiket, fasilitas dan media sosial berpengaruh signifikan terhadap minat berkunjung, Temuan ini memberikan implikasi praktis bagi pengelola destinasi wisata dalam menyusun strategi pengembangan terpadu dengan mempertimbangkan harga tiket, fasilitas dan media sosial. Penelitian yang akan datang sebaiknya menggunakan variabel tambahan seperti kualitas pelayanan, persepsi keamanan, dan citra destinasi guna memperoleh gambaran yang lebih komprehensif mengenai determinan minat berkunjung. Studi komparatif antara beberapa destinasi wisata pantai di wilayah Jember dan sekitarnya juga dapat memperkaya perspektif dalam merumuskan strategi promosi dan pengembangan pariwisata Kabupaten Jember.Kata kunci: Harga tiket, fasilitas, media sosial, minat berkunjung
The Effect of Role Ambiguity, Role Conflict, and Job Placement Suitability on the Performance of Village Apparatus in Sukoreno Village, Umbulsari District, Jember Regency Yanik Rinata; Maheni Ika Sari; Septy Holisa Umamy
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/v4mjhm55

Abstract

This study aims to analyze the influence of role ambiguity, role conflict, and job placement suitability on the performance of village officials, especially in the context of Sukoreno Village government. The background of this research is based on the importance of effective human resource management in village government, given that village officials have a role that is very close to the community and face administrative challenges that are unique. Unlike the private sector or central government, village governments often operate with limited resources and simple work systems, but are still required to provide optimal public services. This study uses a quantitative approach with the type of causal associative research, which aims to determine the effect of the independent variable on the dependent variable. The population in this study were all Sukoreno Village apparatus, with data collection techniques through a closed questionnaire distributed to respondents who had been determined through sampling techniques.The t test results showed that the three independent variables had a significant effect on apparatus commitment. Role ambiguity (X₁) has a t-count of 4,410 and a significance of 0.000, indicating that role clarity increases work commitment. Role conflict (X₂) shows a t-count of 5.170 and a significance of 0.000, which means that the lower the role conflict, the higher the commitment of the apparatus. Meanwhile, role fit (X₂) shows a t-count of 5,170 and a significance of
Pengaruh Literasi Keuangan,  Financial Technology  dan Self Control  Terhadap Perilaku Keunagan Mahasiswa Perguruan Tinggi di Kabupaten Bondowoso Holiseh Holiseh; Retno Endah Supeni; Maheni Ika Sari
Manajemen: Jurnal Ekonomi Vol. 7 No. 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/64agg257

Abstract

Studi ini bertujuan menganalisis dampak literasi keuangan, penggunaan teknologi finansial (fintech), serta kemampuan mengontrol diri terhadap pengelolaan keuangan mahasiswa di wilayah Kabupaten Bondowoso. Penelitian berfokus pada identifikasi faktor-faktor yang memengaruhi kebiasaan finansial individu. Metode yang digunakan adalah pendekatan kuantitatif dengan jumlah populasi 10.145 mahasiswa dan sampel sebanyak 100 responden yang dipilih melalui teknik purposive sampling dan stratified random sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner, kemudian dianalisis menggunakan metode regresi linear berganda melalui SPPS 26. Hasil analisis menunjukkan bahwa literasi keuangan, fintech, dan pengendalian diri memiliki pengaruh positif dan signifikan terhadap pola perilaku keuangan mahasiswa di Kabupaten Bondowoso  
Co-Authors Achmad Hasan Hafidzi Agus Irawan Agus Yulianti, Yulas Ahmad Baiquni Ahmad Fatoni, Setio Ahmad Hasan Hafidzi Ahmad Izzuddin Ahmad Izzuddin Aini, Terawati Isro’ Ainun N, Fardhotun Alfi Arif Ana Mufida Ana Mufida Ana Mufidah Andrean, Mohammad Ongky Aqnes Devita Efendy Arrahhma Elian Tania Bayu Wijayantini, Bayu Cahyo, Bayu Dwi Devi Lestari Dian Asih Budiarti Ega Afri Wulandari Eko Budi Satoto Fadhilah, Ikrimah Nur Fardela, Yusfi Nila Fefi Nurdiana Wijayanti Feti Fatimah Fina Pratna Paramita Fitra Nahar Rizky Haris Hermawan Haris Hermawan, Haris Himmah, Efiatul Hoji, Saiful Holiseh Holiseh Ikrimah Nur Fadhilah Ira Puspita Dewi S Irianti, Lutvia Ragilta Jekti Rahayu Juhari Juhari Karsiyanto, Regita Wira Utami Kuncoro, Muh Alfan Ma’nunah, Zauharotul Masluhah S, Masluhah S Mathew, Raisun Mela Rosalina Mochtar Luthfi Effendy Mohammad Fathul Muin Mubarok, Muhammad Umam Muhammad Edo Fiorentino Muzaki Ahmad Dayan Muzammil, M. Alfian Nely Supeni Nely Supeni Ningtias, Kiki Arista Wahyu Nita Herlina Novita Dwi Susanti Nurul Qomariah Oktaviani, Nadia Paramita, Fina Pratna Prabatwati, Titis Alvita Pramesti, Cindy Pratama, Rizky Anggi Rahayu, Jekti Rajasa, Ilham Surya Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Reza Vannes Fahlevy Ririn Windari Rosalina, Mela Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Safira, Serli Vebriana Sari, Nur Ita Septy Holisa Umamy Siti Naisyah Suharto, Akhamd Suharto, Akhmad Sutrisno, Mashluhah Tatit Diansari Reskiputri Tatit Diansari Reskiputri Tatit Diansari Reskiputri, Tatit Diansari Tina Destiana Trias Setyowati Trias Setyowati, Trias Wahyu Eko Setianingsih Wenny Murtalining Tyas Wibowo, Yohanes Gunawan Winahyu, Pawestri Winaldha Ninda Rossytania Windiawati, Windiawati Yanik Rinata Yesita Karel Yoni Setiawan Yunitasari, Silvia Yusron Rozaid Yusron Rozzaid