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All Journal PROSIDING SEMINAR NASIONAL SEGMEN Jurnal Manajemen dan Bisnis Jurnal Keuangan dan Perbankan Benefit: Jurnal Manajemen dan Bisnis DERIVATIF Daya Saing : Jurnal Ilmu Manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA BALANCE: Economic, Business, Management and Accounting Journal Jurnal Proaksi Majalah Ilmiah Warta Dharmawangsa Review of Management and Entrepreneurship Jurnal Pengabdian Masyarakat IPTEKS BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Dynamic Management Journal Jurnal Manajemen DIVERSIFIKASI Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Borobudur Management Review Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi National Multidisciplinary Sciences Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Manajemen : Jurnal Ekonomi IECON: International Economics and Business Conference Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Jurnal Pengabdian Masyarakat Manage International Journal of Education Management and Religion eJEBA JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Simki Economic Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Sains Manajemen dan Bisnis Indonesia Optimal: Jurnal Ekonomi dan Manajemen
Maheni Ika Sari
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Cita Rasa, Kualitas Pelayanan, Desain Interior, dan Digital Marketing Terhadap Kepuasan Pelanggan : Studi kasus pada kafe hachi Dusun Sidomulyo, Gitik, Kecamatan Rogojampi, Kabupaten Banyuwangi Fitra Nahar Rizky; Suharto, Akhmad; Sari, Maheni Ika
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4769

Abstract

This study aims to determine the Influence of Taste, Service Quality, Interior Design, and Digital Marketing on Customer Satisfaction case study at cafe hachi. The method used in this study is quantitative. The data collection method was carried out by distributing questionnaires to 120 respondents who had visited cafe hachi. The data analysis method used is the multiple linear regression analysis method using SPSS Version 26 software. The results of the analysis obtained indicate that Taste, Service Quality, Interior Design, and Digital Marketing on Customer Satisfaction case study at cafe hachi, with a contribution level of influence of 0.962 or 96.2% of the results of the R2 Determination Coefficient Test. The results of this study indicate that the variables Taste, Service Quality, Interior Design and Digital Marketing partially have a positive and significant effect on Customer Satisfaction.
Peran Pemasaran Digital, Segmentasi Pasar, dan Pengalaman Pelanggan dalam Meningkatkan Loyalitas Konsumen pada Cafe Kopi Boss Jember Yesita Karel; Sari, Maheni Ika; Winahyu, Pawestri
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4984

Abstract

The business competition in the culinary industry has become increasingly intense along with the development of lifestyle trends that prioritize unique and memorable consumption experiences. In such conditions, business actors are required to adopt appropriate marketing strategies in order to maintain consumer loyalty. One of the businesses facing this challenge is Cafe Kopi Boss Jember. Based on this phenomenon, this study aims to analyze the role of digital marketing, market segmentation, and customer experience in enhancing consumer loyalty at Cafe Kopi Boss Jember. This research employs a quantitative approach using a survey method through questionnaires distributed to 100 respondents who are consumers of Cafe Kopi Boss Jember, selected using purposive sampling technique. The collected data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression to examine the influence of each variable. The results of the study indicate that digital marketing, market segmentation, and customer experience have a positive effect on consumer loyalty, both simultaneously and partially. Among these variables, customer experience has the most dominant influence compared to the others. This suggests that in improving consumer loyalty, apart from utilizing digital technology and identifying the right market segments, providing a pleasant, comfortable, and memorable experience for consumers is a key factor that cannot be overlooked. The implication of this study is the importance for the management of Cafe Kopi Boss Jember to strengthen an interactive digital marketing strategy, design more targeted market segmentation, and continuously enhance the quality of customer experience through service, atmosphere, and menu innovations. These efforts are expected to sustainably increase consumer loyalty and strengthen the cafe’s competitiveness amid the fierce competition in the culinary industry.
DETERMINAN PERILAKU KONSUMTIF GENERASI Z Pratama, Rizky Anggi; Sari, Maheni Ika; Supeni, Retno Endah
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1763

Abstract

Telah dilakukan penelitian pada remaja siswa SMA/SMK di Kecamatan Genteng untuk mengetahui pengaruh literasi keuangan terhadap perilaku konsumsi Generasi Z (X1), untuk mengetahui pengaruh teman sebaya terhadap perilaku konsumtif (X2) dan untuk mengetahui pengaruhnya. pengaruh kondisi sosial ekonomi orang tua (X3) terhadap perilaku konsumtif. (Y) bagi siswa SMA/SMK di Kecamatan Genteng. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 378 responden dan mengkonversi hasilnya ke dalam skala likert (1-5) sehingga dapat dianalisis hubungan antar variabel. Dengan menggunakan Uji Normalitas Kolgorov Smirnov dan regresi linier berganda diperoleh hasil bahwa variabel literasi keuangan dan rekan kerja signifikan terhadap perilaku konsumen. Hasil tes ini memerlukan pembelajaran terkait literasi keuangan pada siswa. Hasil uji hipotesis menyatakan bahwa variabel sosial ekonomi tidak signifikan terhadap perilaku konsumen. Hasil pengujian ini menunjukkan bahwa perbedaan ekonomi antar siswa mempunyai pengaruh terhadap perilaku konsumtif siswa.
DETERMINAN KEPUTUSAN INVESTASI GENERASI Z Retno Endah Supeni; Maheni Ika Sari; Yusron Rozzaid
Jurnal Proaksi Vol. 10 No. 2 (2023): April - Juni
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v10i2.4043

Abstract

Generation Z has a great potential as part of the increasingly diverse consumption and investment targets in the current era of information technology advancement. Their important role in the economy must be directed to be wise in managing personal finances. The purpose of the study was to examine impact of income, financial literacy, and financial behavior toward the investment decisions of the Z generation. Observations in this study were 562 respondents from active students at the Faculty of Economics and Business, Universitas Muhammadiyah Jember. Multiple linear regression analysis was used as a data analysis tool. The results of the study show that income has no significant effect on investment decisions, while financial literacy and financial behavior are found to have a significant effect on investment decisions
Analysis Of The Lunar Cycle Effect: New Moon And Full Moon On The Price Pattern Of The Sri Kehati Index Over 5 Years (2019-2023) Muhammad Al Baihaqi; Maheni Ika Sari; Achmad Hasan Hafidzi
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1121

Abstract

This study investigates the effect of the lunar cycle specifically the new moon and full moon phases on stock price patterns within the SRI KEHATI Index over a five-year period (2019–2023). Financial astrology, which integrates finance, astronomy, and behavioral psychology, has long been debated for its potential influence on investor sentiment and market movements. Using a quantitative research approach, this study analyzes secondary data from 11 companies selected through purposive sampling, resulting in 8,046 total observations across lunar cycles. Abnormal returns were calculated using the market model, and differences in stock price behavior were examined through paired sample t-tests comparing three days before and three days after both the new moon and full moon events. The empirical findings show no significant difference in abnormal returns surrounding either lunar event. Specifically, price patterns before and after the new moon exhibit no observable changes, indicating trend continuity rather than reversal. Likewise, the full moon phase does not produce statistically significant price deviations, suggesting that investor behavior in the SRI KEHATI Index is not influenced by lunar phenomena. These results contrast with prior studies that reported mixed evidence regarding lunar effects on market performance, implying that the impact of astronomical cycles may be context-dependent and vary across indices, time periods, and investor characteristics. Overall, this study concludes that lunar cycles do not affect price patterns in the SRI KEHATI Index. The findings contribute to behavioral finance research by emphasizing the limited role of lunar-driven sentiment in Indonesian sustainable stock indices.
Pengaruh Pengetahuan Investasi, Literasi Keuangan, Dan Persepsi Risiko Terhadap Keputusan Investasi Tabungan Emas (Studi Kasus PT. Pegadaian Persero CP Jember) P.A.N, Febriyan; Satoto, Eko Budi; Sari, Maheni Ika
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 3 No. 2 (2025): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v3i2.4255

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan investasi, literasi keuangan, dan persepsi risiko terhadap keputusan investasi tabungan emas. Latar belakang penelitian ini adalah meningkatnya minat masyarakat terhadap produk tabungan emas, khususnya di PT. Pegadaian (persero) CP Jember. Fenomena tersebut menunjukkan adanya pergeseran perilaku masyarakat dalam memilih instrumen investasi yang dinilai aman, mudah akses, dan terjangkau. Penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran kuesioner terstruktur kepada 150 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan regresi linier beganda untuk mengetahui pengaruh masing-masing variabel independen secara parsial dan simultan terhadap variabel dependen, yaitu keputusan investasi tabungan emas. Hasil penelitian menunjukkan bahwa pengetahuan investasi, literasi keuangan, dan persepsi risiko berpengaruh positif dan signifikan terhadap keputusan investasi tabungan emas. Di antara ketiga variabel tersebut, persepsi risiko merupakan faktor yang paling dominan. Temuan ini sejalan dengan Prospect Theory (Kahneman & Tversky 1979) yang menjelaskan bahwa keputusan investasi dipengaruhi oleh cara individu memandang risiko dan potensi keuntungan. Persepsi risiko penting karena menentukan keberanian dan kehati-hatian investor, pengetahuan investasi membantu memilih karakteristik instrumen yang dipilih, dan literasi keuangan memperkuat kemampuan dalam mengelola dan mengoptimalkan keputusan investasi. Secara keseluruhan, hasil penelitian ini menegaskan pentingnya peningkatan edukasi keuangan dan pemahaman risiko sebagai dasar pengambilan keputusan investasi yang rasional. Penelitian ini memberikan kontribusi empiris terhadap perilaku investasi masyarakat Jember, yang memiliki karakterisistik ekonomi dan tingkat literasi keuangan berbeda dibandingkan dengan wilayah lainnya.
Perilaku Keuangan Generasi Z Berdasarkan Literasi Keuangan, Efikasi Diri, dan Gender: Studi Kasus Mahasiswa Perguruan Tinggi di Kota Jember Efiatul Himmah; Retno Endah Supeni; Maheni Ika Sari
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1215

Abstract

A widely discussed topic today is financial behavior, especially the tendency for someone to think short-term and make impulsive purchases. This often causes financial problems, even for someone with adequate income, due to being less responsible in managing their finances. This study was conducted to evaluate the effect of financial literacy, self-efficacy, and gender differences on individual financial behavior in the Generation Z group, especially students of Jember City Colleges. This study uses a quantitative method with data collection techniques through questionnaires. The number of samples used was 398 respondents, selected using a purposive sampling technique. To analyze the relationship between the variables in this study, a multiple linear regression technique was used. The results of the multiple linear regression analysis showed that the three variables had a positive and significant effect on financial behavior. Financial literacy has a positive effect of 1.022, self-efficacy of 0.109, gender of 0.199 with a sig value of all variables of 0.00 or <0.05. The results of the analysis show that financial literacy, self-efficacy, and gender contribute to the financial behavior of students of Colleges in Jember City.
Pengaruh Pengetahuan Kewirausahaan, Motivasi Berwirausaha, dan Kreativitas terhadap Minat Berwirausaha Mahasiswa Universitas Muhammadiyah Jember M. Alfian Muzammil; Haris Hermawan; Maheni Ika Sari
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1304

Abstract

Student interest in entrepreneurship is very important to produce a creative and independent young generation. However, the level of interest is still relatively low, which is often caused by lack of funds, fear of failure, and the time needed to launch and operate a company is very short. The purpose of this study was to investigate how students' interest in entrepreneurship at the University of Muhammadiyah Jember is influenced by their entrepreneurial knowledge, motivation, and creativity. By distributing questionnaires, this study used survey techniques and quantitative approaches. Purposive sampling procedures and proportional stratified random sampling were used to select 200 respondents as samples from a total population of 8,362 students. Multiple linear regression was used to examine the data after the classical assumptions were tested. According to the results of the study, students' interest in entrepreneurship at the University of Muhammadiyah Jember is positively and significantly influenced by three independent variables, namely entrepreneurial knowledge, entrepreneurial motivation, and creativity.
Pengaruh Financial Knowledge, Inklusi Keuangan dan Financial Attitude terhadap Perilaku Menabung pada Pelajar SMA di Kota Jember Dewi Sri Wahyuni; Maheni Ika Sari; Wenny Murtalining Tyas
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2663

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan keuangan, inklusi keuangan, serta sikap keuangan terhadap perilaku menabung di kalangan pelajar tingkat menengah atas di Kota Jember. Studi ini mengadopsi pendekatan kuantitatif dengan memanfaatkan teknik observasi dan penyebaran kuesioner sebagai metode utama dalam pengumpulan data.”Sebanyak 375 responden, yang seluruhnya merupakan siswa SMA di wilayah tersebut, dipilih sebagai sampel penelitian. Data yang dikumpulkan kemudian diolah dan dianalisis melalui regresi linear berganda dengan bantuan perangkat lunak SPSS versi 2.7. Hasil analisis menunjukkan bahwa ketiga variabel independen—pengetahuan keuangan, inklusi keuangan, dan sikap keuangan—memiliki pengaruh positif terhadap perilaku menabung. Temuan ini mengindikasikan bahwa peningkatan pada aspek pemahaman keuangan, akses terhadap layanan keuangan, serta pembentukan sikap finansial yang konstruktif, secara signifikan berkontribusi terhadap perbaikan perilaku menabung di kalangan pelajar.”Implikasi dari penelitian ini relevan bagi berbagai pihak, termasuk institusi pendidikan, orang tua, serta perumus kebijakan, dalam merancang strategi yang tepat guna mendorong kebiasaan menabung sejak usia sekolah. Dengan demikian, hasil studi ini diharapkan dapat menjadi landasan empiris dalam pengembangan program edukasi keuangan yang lebih terstruktur dan aplikatif di tingkat pendidikan menengah.
Pengaruh Fintech Payment Terhadap Perilaku Manajemen Keuangan Mahasiswa di Kabupaten Jember Salsa Irine Chatrine; Maheni Ika Sari; Bayu Wijayantini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2687

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan fintech payment dan tingkat literasi keuangan terhadap perilaku manajemen keuangan mahasiswa di Kabupaten Jember. Latar belakang penelitian ini didasari oleh meningkatnya penggunaan layanan keuangan berbasis digital, khususnya di kalangan mahasiswa yang termasuk dalam generasi milenial dan Z, serta tantangan dalam pengelolaan keuangan pribadi akibat kemudahan akses transaksi digital. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 398 responden mahasiswa aktif pengguna fintech di Kabupaten Jember. Teknik analisis data yang digunakan adalah regresi linier berganda untuk menguji pengaruh simultan dan parsial antara variabel independen dan dependen. Hasil penelitian menunjukkan bahwa fintech payment berpengaruh positif dan signifikan terhadap perilaku manajemen keuangan mahasiswa. Selain itu, literasi keuangan juga memiliki pengaruh positif yang signifikan dalam memperkuat perilaku manajemen keuangan yang baik. Temuan ini mengindikasikan bahwa peningkatan pemanfaatan fintech perlu diimbangi dengan peningkatan literasi keuangan untuk menghindari perilaku konsumtif dan mendukung pengelolaan keuangan yang lebih efektif
Co-Authors Achmad Hasan Hafidzi Agus Irawan Agus Yulianti, Yulas Ahmad Baiquni Ahmad Fatoni, Setio Ahmad Hasan Hafidzi Ahmad Izzuddin Ahmad Izzuddin Aidah Zaqiah Aini, Terawati Isro’ Ainun N, Fardhotun Alfi Arif Ana Mufida Ana Mufida Ana Mufidah Andrean, Mohammad Ongky Aqnes Devita Efendy Arrahhma Elian Tania Bayu Wijayantini, Bayu Cahyo, Bayu Dwi Devi Lestari Dewi Sri Wahyuni Dian Asih Budiarti Dimas Herliandis Shodiqin Eda Efiatul Himmah Ega Afri Wulandari Eko Budi Satoto Fadhilah, Ikrimah Nur Fardela, Yusfi Nila Fefi Nurdiana Wijayanti Feti Fatimah Fina Pratna Paramita Fitra Nahar Rizky Haris Hermawan Haris Hermawan, Haris Himmah, Efiatul Holiseh Holiseh Ikrimah Nur Fadhilah Imeilda Intan Syafrilillah Ira Puspita Dewi S Irianti, Lutvia Ragilta Jekti Rahayu Juhari Juhari Kuncoro, Muh Alfan Lailatul Rosaida Lianatus Sholikah M. Alfian Muzammil Ma’nunah, Zauharotul Masluhah S, Masluhah S Mathew, Raisun Mela Rosalina Mochtar Luthfi Effendy Mohammad Fathul Muin Mubarok, Muhammad Umam Muhammad Al Baihaqi Muhammad Edo Fiorentino Muhammad Umam Mubarok Muzaki Ahmad Dayan Muzammil, M. Alfian Nely Supeni Nely Supeni Ningtias, Kiki Arista Wahyu Nita Herlina Novita Dwi Susanti Nurul Qomariah Oktaviani, Nadia P.A.N, Febriyan Paramita, Fina Pratna Prabatwati, Titis Alvita Pramesti, Cindy Pratama, Rizky Anggi Rahayu, Jekti Raisun Mathew Rajasa, Ilham Surya Rendy Mirwan Aspirandi Retno Endah Supeni Retno Indah Supeni Reza Vannes Fahlevy Ririn Windari Rosalina, Mela Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Safira, Serli Vebriana Saiful Hoji Salsa Irine Chatrine Sari, Nur Ita Septy Holisa Umamy Serli Vebriana Safira Siti Naisyah Suharto, Akhamd Suharto, Akhmad Sutrisno, Mashluhah Tatit Diansari Reskiputri Tina Destiana Trias Setyowati Trias Setyowati, Trias Wahyu Eko Setianingsih Wenny Murtalining Tyas Winahyu, Pawestri Winaldha Ninda Rossytania Windiawati, Windiawati Yanik Rinata Yesita Karel Yohanes Gunawan Wibowo Yoni Setiawan Yunitasari, Silvia Yusron Rozaid Yusron Rozzaid