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All Journal PROSIDING SEMINAR NASIONAL SEGMEN Jurnal Manajemen dan Bisnis Jurnal Keuangan dan Perbankan Benefit: Jurnal Manajemen dan Bisnis Daya Saing : Jurnal Ilmu Manajemen Jurnal Sinar Manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA BALANCE: Economic, Business, Management and Accounting Journal Jurnal Proaksi Majalah Ilmiah Warta Dharmawangsa Review of Management and Entrepreneurship Jurnal Pengabdian Masyarakat IPTEKS Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Dynamic Management Journal Jurnal Manajemen DIVERSIFIKASI Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Borobudur Management Review Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi National Multidisciplinary Sciences Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Manajemen : Jurnal Ekonomi IECON: International Economics and Business Conference Ulil Albab Jurnal Pengabdian Masyarakat Manage eJEBA JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan
Maheni Ika Sari
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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RANCANGAN STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BLUE OCEAN STRATEGY PADA USAHA BAKSO HADIRIN KENCONG KABUPATEN JEMBER Sari, Nur Ita; Sari, Maheni Ika; Rahayu, Jekti
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1951

Abstract

Bakso Hadirin is an SME engaged in the culinary industry in general meatballs are served with hot and clear soup, but the father hadirin as the founder and owner of the Bakso Hadirin made a new innovation to produce pentol in frozen food packaging therefore bakso hadirin need to design the right strategy to compete and develop the business. Blue Ocean Strategy is a strategy that the company applies together with its tools and frameworks, to be able to create value innovations, where the company is able to create new value for customers, and is able to create a new market space where there are no competitors in it the goal to be achieved in this study, namely to know the analysis of the business development strategy design using the Blue Ocean Strategy (BOS) approach method in the bakso hadirin business Kencong, Jember Regency. The research method uses a qualitative research approach. by using the four-step framework tool and the abolish-reduce-enhance-create scheme. The result of this study is the promotion factor, the product quality factor must be improved, the product factor must be created, the price factor must be consistent, but The bakso hadirin must be able to be consistent in carrying out a promotion so that the products offered can be known by many people and can increase sales in the long term.
Financial Level Analysis of Female Micro Entrepreneur Sari, Maheni Ika; Suharto, Akhmad; Supeni, Retno Endah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7268

Abstract

The condition of female micro entrpreneur in Bondowoso Nangkaan Market currently still has limitations with various problems. These limitations include capital, lack of knowledge in financial management, financial management skills, low financial and financial behavior, limited access to information and technology, and the limited scope of the market which is still a limiting factor for the SME space. This study aims to determine the level of financial literacy based on financial knowledge, financial behavior, financial skills, financial attitude, and financial performance. The research design used in this study is quantitative research because it uses data in the form of numbers in descriptive statistical analysis. The population in this study is the economic actors of SME Women in the Nangkaan Market Bondowoso Regency with a sample of 68 SME of Women. The results of this study indicate that based on financial knowledge, financial behavior, financial attitude, financial skills, and financial performance are classified as low because they are under 60%. The high level of financial literacy is believed to be able to improve welfare because by increasing the level of financial literacy, female micro entrpreneur economic actors can make financial decisions better so that business financial planning becomes more optimal, which in turn can improve welfare.The results of this study indicate that based on the five variables that use the financial literacy rate of female SME are in the middle category.
Pembiayaan Bermasalah pada BPRS Bhakti Sumekar Cabang Madya Jember : Strategi Penanganan dan Penyelesaiannya Fardela, Yusfi Nila; Sari, Maheni Ika; Setianingsih, Wahyu Eko
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.7892

Abstract

The purpose of this study was to determine the strategy of handling and resolving problem financing at BPRS Bhakti Sumekar Madya Jember Branch. This research is qualitative research with a descriptive approach. A sample of 22 respondents was obtained using purposive sampling technique. Data was obtained using interviews, observation, documentation, and questionnaires and analyzed using SWOT Analysis. The results showed the results of the SWOT analysis of BPRS Bhakti Sumekar Madya Jember Branch that a growth-oriented strategy is used to implement the strategy, this is because the IE matrix shows that the highest overall score is in quadrant I. Where BPRS Bhakti Sumekar in this quadrant is in a very favorable position. BPRS Bhakti Sumekar has many capabilities and strengths that can be optimized to overcome threats and weaknesses in BPRS Bhakti Sumekar Madya Jember Branch. Keywords: BPRS Bhakti Sumekar Madya Jember Branch, Handling Strategy, Settlement Of Problem Financing.
Pengaruh Kualitas Produk, WOM, Komunitas Pelanggan terhadap Keputusan Pembelian Keripik Sukun Sedap Malam di Masa Pandemi di Dusun Setimbo Desa Jatibanteng kecamatan Jatibanteng Kabupaten Situbondo Masluhah S, Masluhah S; Sari, Maheni Ika; Reskiputri, Tatit Diansari
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9480

Abstract

Keputusan pembelian adalah suatu konsep perilaku pembelian dimana seorang konsumen memutuskan untuk melakukan sesuatu atau melakukan sesuatu. Salah satu faktornya adalah kualitas dari produk, perbincangan dari mulut kemulut (Word Of Mouth) dan juga komunitas pelanggan. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Populasi dan sampel penelitian adalah konsumen yang telah membeli produk keripik sukun sedap malam di Dusun Setimbo Desa Jati Banteng Kecamatan Jati Banteng Kabupaten Situbondo (populasi heterogen) minimal 97 orang. Teknik pengumpulan data menggunakan kuisioner. Alat analisis yang digunakan adalah menggunakan analisis linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan komunitas pelanggan berpengaruh terhadap keputusan pembelian keripik sukun sedap malam, seddangkan WOM tidak berpengaruh nyata terhadap keputusan pembelian keripik sukun sedap malam. Kata kunci: keputusan pembelian, WOM, kualitas produk.
FIRM VALUE: KEPUTUSAN PENDANAAN PADA PERUSAHAAN PERBANKAN Supeni, Nely; Sari, Maheni Ika; Mufida, Ana
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.187

Abstract

The purpose of this study was to determine the direct and indirect effect of profitability and liquidity variables on firm value, through capital structure as an intervening variable. The sample used in this study is 11 banking companies that will conduct a right issue in 2021. This type of research explanatory research. The type of data used is secondary data taken from the RTI Business application. The data analysis used is path analysis. The results of the analysis show that: (1) Profitability has no significant effect on Financing Decisions, (2) Liquidity has a significant effect on Financing Decisions, (3) Profitability has no significant effect on Firm Value, (4) Liquidity has no significant effect on Firm Value, (5 ) Financing decisions have no significant effect on Firm Value, (6) Financing decisions are not able to mediate the effect of profitability on Firm Value, (7) Financing decisions are not able to mediate the effect of liquidity on Firm Value.
Comparative Study of Artificial Intelligence (AI) Utilization in Digital Marketing Strategies Between Developed and Developing Countries: A Systematic Literature Review Mubarok, Muhammad Umam; Sari, Maheni Ika; Wibowo, Yohanes Gunawan; Mathew, Raisun
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1534

Abstract

Artificial Intelligence (AI) has become crucial in digital marketing strategies in the rapidly advancing digital era. Developed and developing countries exhibit significant differences in adopting and implementing this technology, influenced by infrastructure readiness, human resources, and policy support. This study aims to compare the use of AI in digital marketing strategies between developed and developing countries to understand each group's challenges and opportunities. The research employs a Systematic Literature Review (SLR) method by analyzing 50 articles from leading databases such as Scopus, Springer, and IEEE Xplore. The analyzed articles were selected based on inclusion criteria, including relevance to the topic, publication year (2018-2024), and full accessibility. Data were analyzed through thematic synthesis to identify patterns, trends, and gaps in AI adoption between the two groups of countries. NVivo and VOSviewer are used as analytical tools to facilitate data analysis. The findings reveal that developed countries leverage AI for content personalization, predictive analytics, and marketing automation, supported by advanced digital infrastructure. Meanwhile, developing countries still face various obstacles, such as limited infrastructure and digital literacy. The implications of this study highlight the need for more significant investment in technological infrastructure in developing countries and the importance of global collaboration to accelerate equitable AI adoption. This research also provides recommendations for policymakers and business practitioners to optimize AI utilization in digital marketing strategies across different contexts.
THE INFLUENCE OF RAW MATERIALS AND PRODUCTION PROCESSES ON PRODUCT QUALITY IN THE ROOF TILE INDUSTRY IN SABRANG VILLAGE Pramesti, Cindy; Sari, Maheni Ika; Hafidzi, Achmad Hasan
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12875

Abstract

This study analyzes the effect of raw material inventory, raw material quality, and production process on product quality in the roof tile industry in Sabrang Village, Ambulu District, Jember Regency. Unlike previous studies that used small samples and focused on large companies, this study used a sample of 80 craftsmen in the rural industry, selected using saturated sampling techniques. The method used is multiple linear regression analysis. The results of the study indicate that the three factors significantly affect product quality. This study has a novelty by focusing on the rural roof tile industry and integrating three main variables in the analysis of product quality. The implications of this study provide practical guidance for craftsmen to manage raw materials and production processes to improve product quality, as well as support the policy of developing the roof tile industry through training and coaching. Theoretically, this study contributes to the development of product quality management theory in small industries and opens up opportunities for further research.
THE INFLUENCE OF THE HEDONISTIC LIFESTYLE ON DECISIONS PURCHASES ON COMPASS SHOE PRODUCTS ON SHOPEE E-COMMERCE Rajasa, Ilham Surya; Hermawan, Haris; Sari, Maheni Ika
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12601

Abstract

This research aims to determine and analyze the influence of hedonic lifestyle dimensions (activities, interests and opinions) on purchasing decisions for Compas shoe products via E-commerce. The sample used in this research was Compass shoe customers. This type of research uses quantitative methods with a sample size of 95 respondents and uses non-probability purposive sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that activities, interests and opinions have a positive and significant influence both partially and simultaneously on the decision to purchase Compass shoes, with a contribution level of influence of 0.729 or 79%.
Comparative Study of Artificial Intelligence (AI) Utilization in Digital Marketing Strategies Between Developed and Developing Countries: A Systematic Literature Review Mubarok, Muhammad Umam; Sari, Maheni Ika; Wibowo, Yohanes Gunawan; Mathew, Raisun
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1534

Abstract

Artificial Intelligence (AI) has become crucial in digital marketing strategies in the rapidly advancing digital era. Developed and developing countries exhibit significant differences in adopting and implementing this technology, influenced by infrastructure readiness, human resources, and policy support. This study aims to compare the use of AI in digital marketing strategies between developed and developing countries to understand each group's challenges and opportunities. The research employs a Systematic Literature Review (SLR) method by analyzing 50 articles from leading databases such as Scopus, Springer, and IEEE Xplore. The analyzed articles were selected based on inclusion criteria, including relevance to the topic, publication year (2018-2024), and full accessibility. Data were analyzed through thematic synthesis to identify patterns, trends, and gaps in AI adoption between the two groups of countries. NVivo and VOSviewer are used as analytical tools to facilitate data analysis. The findings reveal that developed countries leverage AI for content personalization, predictive analytics, and marketing automation, supported by advanced digital infrastructure. Meanwhile, developing countries still face various obstacles, such as limited infrastructure and digital literacy. The implications of this study highlight the need for more significant investment in technological infrastructure in developing countries and the importance of global collaboration to accelerate equitable AI adoption. This research also provides recommendations for policymakers and business practitioners to optimize AI utilization in digital marketing strategies across different contexts.
PERFORMANCE EVALUATION OF COMMUNITY MICROFINANCE INSTITUTIONS IN JEMBER DISTRICT Wijayantini, Bayu; Sari, Maheni Ika; Arif, Alfi
Review of Management and Entrepreneurship Vol. 2 No. 1 (2018): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.385 KB) | DOI: 10.37715/rme.v2i1.953

Abstract

Community Micro Finance Institution (CMFI) plays a significant role in alleviating poverty, which is the biggest problem in developing countries. This study aims to examine the phenomenon of CMFI development in Jember. This study is conducted using a descriptive statistical analysis and through literature study from literatures relevant to the research theme. The results of the study show that financial performance proxied by ROA has a different trend from total assets and government subsidies. ROA tends to decline even though there are some CMFIs that show good performance. This is contrary to the development of CMFI’s total assets which tend to increase throughout Jember, while government subsidies are still accepted in the same amount as intended from year to year.
Co-Authors Achmad Hasan Hafidzi Agus Irawan Agus Yulianti, Yulas Ahmad Baiquni Ahmad Fatoni, Setio Ahmad Hasan Hafidzi Ahmad Izzuddin Aini, Terawati Isro’ Ainun N, Fardhotun Alfi Arif Ana Mufida Ana Mufida Ana Mufidah Andrean, Mohammad Ongky Aqnes Devita Efendy Arrahhma Elian Tania Bayu Wijayantini, Bayu Cahyo, Bayu Dwi Devi Lestari Dian Asih Budiarti Ega Afri Wulandari Eko Budi Satoto Fadhilah, Ikrimah Nur Fardela, Yusfi Nila Fefi Nurdiana Wijayanti Fitra Nahar Rizky Haris Hermawan Haris Hermawan, Haris Ira Puspita Dewi S Irianti, Lutvia Ragilta Jekti Rahayu Juhari Juhari Karsiyanto, Regita Wira Utami Kuncoro, Muh Alfan Masluhah S, Masluhah S Mathew, Raisun Ma’nunah, Zauharotul Mela Rosalina Mochtar Luthfi Effendy Mohammad Fathul Muin Mubarok, Muhammad Umam Muhammad Edo Fiorentino Muzaki Ahmad Dayan Nely Supeni Nely Supeni Ningtias, Kiki Arista Wahyu Nita Herlina Novita Dwi Susanti Nurul Qomariah Oktaviani, Nadia Paramita, Fina Pratna Prabatwati, Titis Alvita Pramesti, Cindy Rahayu, Jekti Rajasa, Ilham Surya Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Retno Endah Supeni Ririn Windari Rizky Anggi Pratama Rosalina, Mela Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Safira, Serli Vebriana Sari, Nur Ita Septy Holisa Umamy Siti Naisyah Suharto, Akhamd Suharto, Akhmad Sutrisno, Mashluhah Tatit Diansari Reskiputri Tatit Diansari Reskiputri Tatit Diansari Reskiputri, Tatit Diansari Tina Destiana Trias Setyowati Trias Setyowati, Trias Wahyu Eko Setianingsih Wenny Murtalining Tyas Wibowo, Yohanes Gunawan Winahyu, Pawestri Windiawati, Windiawati Yanik Rinata Yesita Karel Yoni Setiawan Yunitasari, Silvia Yusron Rozaid Yusron Rozzaid