Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : AGRIEKSTENSIA

Implementasi Green Marketing terhadap Sikap Konsumen Kosmetik Alami PT. Best One Natural Astiti, Ari; Indriani, Yaktiworo; Sayekti, Wuryaningsih Dwi
AGRIEKSTENSIA : Jurnal Penelitian Terapan Bidang Pertanian Vol 23 No 1 (2024): AGRIEKSTENSIA: Jurnal Penelitian Terapan Bidang Pertanian
Publisher : Politeknik Pembangunan Pertanian Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34145/agriekstensia.v23i1.3194

Abstract

Enviromental issue stimulate growth of green marketing. The aims of this research are to evaluate implementation of green marketing and attitude of natural cosmetics consumens at PT Best One Natural in case to support green cosmetics marketing. Data collection in July to September 2023 at Terusan Nunyai, Lampung Tengah. The research method used is case study which is analized by qualitative and quantitative descriptive. The samples are consumers of PT Best One Natural which are recruited by random sampling. Total respondens are 54 consumers. Data analyzed by descriptive analysis, namely Multiatribut Fishbein and Ideal model for analyse Consumer Behaviour. Analyze of this research showed that PT Best One Natural have implement green marketing in green product specially at quality aspect and minimalize product waste, then still optimalize at green price, green promotion also green place aspect. The research show that consumers like Best One Natural products with the highest score on the quality attribute and the lowest score on the price attribute. Consumers stated that the highest ideal model was for the longlasting fragrance attribute and the lowest ideal value was for the label attribute. Keywords : consumer attitude, green marketing, natural cosmetics
Co-Authors Achdiansyah Soelaiman Ade Novia Rahmawati Adia Nugraha Adia Nugraha Adia Nugraha Adia Nugraha Adia Nugraha Adyguna WF Simamora Afifah, Shofy Aulia Afsani Saputri Alghoziyah Alghoziyah Andika Prasetio Nugroho Andini, Cindy Puri Andini, Gita Dhika Citra Putri Ani Suryani Anis Permanasari Annajib, Askaruddin Aria Juwita, Aria Aris Asmarantaka Aristi, Riska Arnum Wahida Banati Husna Asrifa, Ajeng Kurnia Astiti, Ari Aviati S., Yuniar Ayu Vidyaningrum Bazai, Fadhilah Ismi Begem Viantimala Begem Viantimala Budiarti, Khusnul Rohmah Cindy Puri Andini Clariza Octaria Dame Trully Gultom Dede Putri Dewi Sartika Putri Dian Fatma Sari Dian Isti Angraini Dian Widya Putri Diana Lestari, Diana Dita Nastiti Saputri Dwi Maulita Dwi Nadya Lestari Fatma Dwinta Diana Laisa Eka Kasymir Eka Kasymir Elisa Sijabat Erni Rohasti Fadhilah Ismi Bazai Faridatu Cholqiyati Alimah Fayza, Arini Dzuriati Fembriarti Erry Prasmatiwi Fitri Yuni Lestari Gita Dhika Citra Putri Andini Gunawan, Bagus Gustini, Triana Herli Hamildan, Zerylke Jovanian Han Prahara Lukyta Hana Siti Hanifah Hanung Ismono Hanung Ismono Hasyim, Fuad Hayatin Nufus Helga Kupilang Panggayu Helvi Yanfika Hikmah Awaliyah Huda Nur Aini Indah Listiana Indah, Iva Mutiara Indriyani, Yaktiworo Intan Paramiarta Ningrum Iskandar, Ogi Iva Mutiara Indah Jhons Fatriyadi Suwandi Kamarga, Hafia Kartika Ruri Setyo Dewi Keumala Hayati Khairun Nisa Khoirrinabila, Aulia Kordiyana K Rangga Kordiyana K Rangga Ktut Murniati Lestari, Dyah Aring Hepiana Lestari, Fitri Yuni Lilis Suryati S M Yanuar Rizaldi, M Yanuar Mariman, Mariman May Sari Maya Riantini, Maya Mazdayani Mazdayani Meliani Indah Sari Meling Suneli Mellyssa Jumiana Rajagukguk Meri Handayani Monica Inggriani Muhammad Ibnu Muhammad Irfan Affandi Muhammad Rizqi Mubarok Mukti Arta Sari Ni Wayan Putriasih Nidya Oktaviani Ningrum, Intan Paramiarta Novi Kurniawati Novi Rosanti Nugrahanti, Desmarita Nurul Mala Oktin Lefiana Pradila, Ulfa Devi R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rahmasanti, Destia Rangga, Kordiyana K. Rania A.S. Yasmin Reni Zuraida Ria Devita Rindika Haliza Oktarina Rini Mega Putri Ristiana Restuti Rizky Agung Permadi Rizky Eko Prasetyo Rizky Fitrianingsih Dalimunthe Rohmatul Uslah Roylando P Togatorop S., Lilis Suryati Saputri, Dita Nastiti Sari, May Sari, Rizky Fitria Shelma Anantapuri Shinta Tantriadisti Shofy Aulia Afifah Sonia, Febby Putri Sumaryo Gitosaputro Suriaty Situmorang Suriaty Situmorang Susmalini, Susmalini Sutanto Sutanto T A Larasati Tania Oktrisa Teguh Endaryanto Tiara Kartika Sari Tubagus Hasanuddin Tyas Sekartiara Syafani Tyas Sekartiara Syafani, Tyas Sekartiara Vania Petrina Calista Wahyu Dewangga Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wawan Bagus Santoso Wayan Astika Darmayanti Wenni Mey Kardepa Sembiring Windi Ariesta Yaktiworo Indriani Yaktiworo Indriyani Yaktiworo Indriyani Yasmin, Rania A.S. Ya’qub Rakhazoni Yoga, M. Agung Prasetya Adnyana Yohana Agustina Gultom Zainal Abidin Zayyan, Salma Fairus