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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Komunikator urnal Interaksi: Jurnal Ilmu Komunikasi Cakrawala Jurnal Penelitian Sosial Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Pasopati : Pengabdian Masyarakat dan Inovasi Pengembangan Teknologi International Journal of Social Science Jurnal Impresi Indonesia JISOS: Jurnal ilmu sosial Jurnal Pendidikan Dasar dan Sosial Humaniora Petanda : Jurnal Ilmu Komunikasi dan Humaniora Journal of Artificial Intelligence and Digital Business Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Bengawan :Jurnal Pengabdian Masyarakat
Seto Herwandito
Universitas Kristen Satya Wacana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Interaksi dan Engagement Tiktok @ERIKARICHARDO dalam Penguatan Nasionalisme di Era Digital Junias, Febe Dian; Sari, Dewi Kartika; Herwandito, Seto
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5893

Abstract

This study investigates audience engagement and creator-audience interaction in nationalism-themed content on the TikTok account @ErikaRichardo. It focuses on two research questions: (1) how audience engagement performs across nationalism-related posts, and (2) how narratives, visual aesthethics, and national symbols stimulate interaction. A mixed-methods sequential explanatory approach was employed, combining quantitative and qualitative stages followed by convergence. Quantitative data were gathered by observing engagement metrics-including views, likes, comments, shares, and saves-to identify content with the highest audience response. The qualitative phase consisted of content observation, comment analysis, and documentation review to explore symbolic expression, emotional narratives, aesthetic elements, and forms of audience participation. The findings reveal that Erika Richardo consistently produces nationalism-themed artwork videos around Indonesia’s Independence Day, utilizing strong visual identity, iconic national symbols, and emotional storytelling to trigger meaningful audience involvement. Engagement peaked in 2023, while audiovisual narratives and symbolic representation were key motivating aspects for participation. The convergence of both data sets supports the relevance of Media Dependency Theory across cognitive, affective, and behavioral dimensions. This research contributes by demonstrating how TikTok functions as a participatory digital space to reinforce national identity, offering insights for digital creators, policymakers, and educators in promoting creative civic communication and strengthening patriotic values online.
Pengaruh Live Streaming dan Review Influencer terhadap Keputusan Pembelian Pengguna Tiktok Shop Ratnaningrum, Nenci Mukti; Sari, Dewi Kartika; Herwandito, Seto
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5923

Abstract

This study aimed to examine the influence of the live streaming feature and influencer reviews on TikTok Shop users' purchasing decisions. The study focused on students at Satya Wacana Christian University (UKSW) in Salatiga, known for their active use of digital media. TikTok Shop, as a form of social commerce, offers a combination of interactive content and public figure involvement to build consumer perceptions. The research methodology employed a quantitative approach, distributing questionnaires to 390 respondents selected using a purposive sampling technique. The collected data were analyzed using multiple linear regression to examine the extent to which the two independent variables simultaneously or partially influenced purchasing decisions. The analysis showed that the live streaming feature and influencer reviews had a positive and significant impact on purchasing decisions, both when tested separately and together. These findings confirm that digital marketing communication strategies that prioritize content interactivity and social trust play a significant role in influencing consumer behavior, particularly among the younger generation. Furthermore, this research contributes to the development of academic studies in the field of digital marketing communication, while providing practical implications for businesses and influencers in developing more effective promotional strategies in the digital era.
Co-Authors ,, Sampoerno Abraham, Rendy Hermanto Aldatya Prakoso, Geraldo Alvianto Wahyudi Utomo Ananto, Bernadius Tyas Bonardo Marulitua A Budhi Widi Astuti Cakraningrat, Dhanar Christy, Graciella Lawrence Cristin, Pratiwi Damanik, Shekina Hanna Daru Purnomo Deatesaronika Deatesaronika Del Piero, Irshi Vincentio Dewi Kartika Sari Dewi Kartika Sari Dewi Kartika Sari Emi Widiyanti Ester Krisnawati Junias, Febe Dian Lauren Kurnia Tjokro Leiwakabessy, Fabio Zellus Lubis, Diva Jesika Febriana Luntungan, Rodrigo Mauris Marcellino, Bernhard Samuel Muhammad Alfinka Dwiana Putra Pamuji Pamerdi Giri Wiloso Pardede, Jeremy Yehezkiel Benaya Pratiwi Cristin Harnita Pratiwi Cristin Harnita, Pratiwi Cristin Prihatianti, Maria Yekti Ratnaningrum, Nenci Mukti Ridanar, Malaika Mustikasari Royke Roberth Siahainenia Sampoerno Sampoerno Sampoerno, Sampoerno Sampoerno, Sampoerno Saptamarsita, Krisani Hari Shavira Maheswari Aryanto Sih Natalia Sukmi Sri Suwartiningsih Surwatiningsih, Sri Tamba, Vanessa Aprilia Tampoli, Maria Natalia Triyono, Oktaviana Anggraeni Valen Liey Widia Dewi Anggraeni Yohanes Soni Sianturi