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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF JSSH (Jurnal Sains Sosial dan Humaniora) Dinamisia: Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Airlangga Journal of Innovation Management Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Abdi Psikonomi East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Terapan Ekonomi dan Bisnis (JTEB) IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Business and Innovation Research Journal of Society, Community and Business Development
Luthfi Zamakhsyari
FEB UMP
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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The Influence Of Location, Product Variety, And Service Quality On Consumer Purchasing Decisions At Em Store Purbalingga Nanda Zabrina Auberta; Arini Hidayah; Dian Widyaningtyas; Luthfi Zamakhsyari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8662

Abstract

This study examines the influence of location, product variety, and service quality on consumer purchasing decisions at eM Store Purbalingga. Employing a quantitative research methodology, data were obtained through the distribution of questionnaires to 120 purposively selected respondents, based on the criteria of being at least 17 years old, residing in Purbalingga, and having previously made a purchase at eM Store. The sample size was determined using the Slovin formula from a population of 3,600 consumers (as of December 2024), with a margin of error of 10%. Multiple linear regression analysis revealed that all three variables have a positive and significant effect on purchasing decisions.
The Effectiveness of Promotion Through Instagram and Facebook @Insta_Bumiayu on MSMEs in the South Brebes Region Al Mubarik, Aenad; Astuti, Hernia Justiana; Innayah, Maulida Nurul; Zamakhsyari, Luthfi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8250

Abstract

This study aims to analyze the effectiveness of promotions through social media Instagram and Facebook @Insta_bumiayu on promotion Micro, Small, and Medium Enterprises (MSMEs) in the South Brebes region using the EPIC Model approach which includes four dimensions: Empathy, Persuasion, Impact, and Communication. This research is a descriptive quantitative study with a sample of 100 respondents selected through a purposive sampling technique. Data were collected using an online questionnaire and analyzed through validity, reliability, and descriptive tests. The results show that all four EPIC dimensions are categorized as effective, with the Empathy dimension obtaining the highest score. The overall average value of the EPIC Rate indicates that promotions through @Insta_bumiayu are classified as effective. The promotions carried out are not only able to attract consumers' attention, but also successfully convey messages well and increase interest in MSME products. This study strengthens the role of social media as a strategic tool in supporting the growth of MSMEs in the digital era, especially through the utilization of interactive and visual features of Instagram and Facebook.
The Influence of Word of Mouth, Advertising, Discounts, and Perceived Ease of Use on Purchase Decisions through Online Food Platforms Afnan Hanif Nafaro; Alfalisyado Alfalisyado; Wida Purwidianti; Luthfi Zamakhsyari
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 4 No. 1 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v4i1.16403

Abstract

The purpose of this study is to analyze the effect of word of mouth, advertising, discounts, and perceived ease of use on purchasing decisions through the GoFood service. The subjects of this study are GoFood users, with a total of 112 respondents, and the sample size is determined using Roscoe's theory. The sampling technique used is non-probability sampling with purposive sampling. The data analysis used in this study includes Tests instrument, Classical Assumption Tests, Multiple Linear Regression Tests, and Model Fit Tests. The results of this study indicate that Word of mouth has a positive and significant effect on purchasing decisions, Advertising has a positive and significant effect on purchasing decisions, Discounts have a negative and significant effect on purchasing decisions, and Perceived ease of use does not affect purchasing decisions.
Enhancing MSME: Exploring the Relationship between Financial Literacy, Financial Inclusion, and Capital Access to Improve Performance Naelati Tubastuvi; Rania Nur Ainun; Wida Purwidianti; Luthfi Zamakhsyari
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.53990

Abstract

The growth of micro, small, and medium-sized enterprises (MSMEs) is critical to Indonesia's present economic development. This study has the purpose of examining how financial literacy, financial inclusion, and access to capital affect the performance of MSMEs in the Banyumas area. The performance of MSMEs is the dependent variable in this study, and the independent factors are financial literacy, financial inclusion, and access to finance. This study used partial Least Squares (PLS) to handle data in this work. Purposive sampling procedures were employed to select 127 MSMEs from a total of 8,559 MSMEs in the Banyumas Regency as research participants. The study's main findings of the relationship between the three variables of financial literacy, financial inclusion, and access to capital on MSME performance show that these three variables significantly influence MSME performance, both partially and simultaneously. As a result, MSMEs with a high degree of financial competence, simple access to finance, and suitable access to capital would improve MSMEs' performance in an area, resulting in the growth of the enterprises they manage. This research found that the financial literacy level of Banyumas MSMEs is quite high, available financial inclusion is easily accessible and sufficient access to capital can help MSMEs to improve their performance so that they can increase the development of the businesses they run.
Strategi Digital Marketing dan Peningkatan Branding Bagi UMKM Desa Melung Kecamatan Kedungbanteng Luthfi Zamakhsyari; Alfato Yusnar Kharismasyah; Ilham Nuryana Fatchan
Jurnal Terapan Ekonomi dan Bisnis Vol 3 No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v3i2.7858

Abstract

Pemanfaatan teknologi informasi telah merambah ke bidang pemasaran digital bagipara pelaku bisnis. Salah satu alat pemasaran digital adalah media sosial. Media sosial dapatmembantu pelaku usaha dalam mempromosikan dan menjual produk, salah satunya UMKM.Permasalahan yang dihadapi oleh UMKM khususnya di desa Melung kecamatanKedungbanteng adalah pemasarannya masih door to door, dititipkan ke warung dan promosidari mulut ke mulut. Hal ini menyebabkan wilayah pemasaran dan cakupan penjualan produkmenjadi kecil. Sehingga perkembangan usaha para pelaku UMKM tidak berkembang pesat.Hal ini berdampak pada pendapatan yang tidak bertambah, jumlah produk yang terjual tidakbertambah dan cakupan wilayah pemasaran tidak luas. Dengan adanya kegiatan pelatihanbagi para pelaku UMKM di desa Melung, para pelaku UMKM dapat memanfaatkan mediasosial sebagai alat pemasaran digital sehingga wilayah promosi menjadi lebih luas danmembantu dalam menjual produk serta memberikan dan mengajarkan pentingnya brandingbagi usaha yang mereka miliki.
Synergy of Innovation and Environmental Health: Implementation of “ASTOR: Anti-Smoke Incinerator” Ilham Nuryana Fatchan; Hafez Nizamuddin Salim; Najhitta Caesario Titan Farras; Putri Assani Rohmatus Sa’adah; Hilda Kamasya Aura Febriani; Farras, Putri AMumtahana Gladhias Wilujeng; Dimas Adrian; Princess Fatihatu Rahmatika; Alda Puspitawati; Fadillah Dea Rindiyani; Luthfi Zamakhsyari; Irawan Randikaparsa
Abdi Psikonomi Vol 6, No 3 (2025): Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i3.13479

Abstract

Air pollution caused by open waste burning has become a major issue in many rural areas of Indonesia due to the emission of hazardous substances such as carbon monoxide, dioxins, and fine particulates, which significantly impact public health. To address this challenge, a community service program was implemented focusing on the development and application of the ASTOR technology (Anti-Smoke Incinerator). The activities took place in Karangpule Village, Sruweng District, Kebumen Regency, which has long been vulnerable to the risk of air pollution from traditional waste burning. Through a series of device manufacturing, outreach, training, and the distribution of ASTOR units and manuals to village officials and the community, ASTOR was introduced as a practical solution. The outcomes of the program indicated a tangible reduction in smoke emissions during the burning process and improved community knowledge regarding environmentally friendly waste management. The collaboration between appropriate technological innovation and community empowerment has proven to be an effective step in mitigating air pollution and fostering the creation of a healthier and more sustainable village environment.
Co-Authors Afnan Hanif Nafaro Al Mubarik, Aenad Alda Puspitawati Alfalisyado Alfalisyado Alfato Yusnar Kharismasyah Alfato Yusnar Kharismasyah Anjani, Nadya Zalianti Puspa Arini Hidayah Arini Hidayah, Arini Arofah, Rifka Utami Astuti, Hernia Justiana Awalia, Revia Putri Rizqi Dian Widyaningtyas Dimas Adrian Dwi Dwi Winarni Erny Rachmawati Fadillah Dea Rindiyani Farras, Putri AMumtahana Gladhias Wilujeng Fatmah Bagis Fauzan Fananny Hafez Nizamuddin Salim Hana Pratiwi Handayani, Erna Havidz Cahya Pratama Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hilda Kamasya Aura Febriani Ilham Nuryana Fatchan Ilham Nuryana Fatchan Ilham Nuryana Fatchan Ilham Nuryana Fatchan, Ilham Nuryana Irawan Randikaparsa Iwan Fakhruddin Kharismasyah, Alfato Yusnar Khoirunnisa, Rilah Marindra, Marshanda Putri Maulida Nurul Innayah Muhammad Agung Miftahuddin Muhammad Fuad Muhammad Ihza Alfania Naelati Tubastuvi Najhitta Caesario Titan Farras Nanda Zabrina Auberta Nur Aisah, Triana Nur Atikah Nurjannah, Afifah Zahroh Princess Fatihatu Rahmatika Putri Assani Rohmatus Sa’adah Putri, Eskasari Randikaparsa, Irawan Rania Nur Ainun Rifka Utami Arofah Siti Helmyati Sofwatunnisa, Novi Susanti, Vina Sutanto, Ela Naufalia Syarifatunnisa, Siti Tri Septin Muji Rahayu, Tri Septin Wage Wage Wida Purwidianti Widyaningtyas, Dian Zakiyah, Hanifa Shafa