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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF JSSH (Jurnal Sains Sosial dan Humaniora) Dinamisia: Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Airlangga Journal of Innovation Management Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Abdi Psikonomi East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Terapan Ekonomi dan Bisnis (JTEB) IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Business and Innovation Research Journal of Society, Community and Business Development
Luthfi Zamakhsyari
FEB UMP
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Promosi Penjualan, Kualitas Pelayanan, dan Kemudahan Terhadap Loyalitas Pelanggan Dompet Digital ShopeePay Hana Pratiwi; Luthfi Zamakhsyari; Herni Justiana Astuti; Fatmah Bagis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9319

Abstract

This research aims to analyze the influence of promotions, service quality and convenience on ShopeePay digital wallet customer loyalty. The method used is a quantitative approach with primary data from 158 students who are active ShopeePay users at three universities in Purwokerto: Jenderal Soedirman University, UIN Prof. K.H. Saifuddin Zuhri, and Muhammadiyah University Purwokerto. The sampling technique used purposive sampling, by distributing questionnaires via Google Form. Data were analyzed using IBM SPSS Statistics 26 through validity, reliability, classical assumptions, F test and t test. The research results show that promotion and convenience have a positive and significant effect on customer loyalty, while service quality has a positive and insignificant effect on customer loyalty. These findings indicate that attractive promotions and ease of use of services play a greater role in forming customer loyalty than service quality alone.
The Influence of Product Quality, Brand Image and Digital Marketing on Purchasing Decision for Indomie Products in Banjarnegara Susanti, Vina; Hidayah, Arini; Zamakhsyari, Luthfi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.10861

Abstract

The purpose this study is to ascertain the influence of product quality, brand image and digital marketing on indomie purchasing decisions in Banjarnegara. This type of research use a quantitative approach using the purposive sample method, with the criteria of Indomie consumers and domiciled in Banjarnegara. There are 112 respondents as the sample .The result of partial test research show that purchase decisions are positively and significantly impacted by product quality, positively and significantly by brand image and positively and significantly by digital marketing. The simultaneous test shows that product quality, brand image and digital marketing have a positive and significant simultaneous influence on purchasing decisions. Research recommends improvements on the digital marketing variable by being more hostile in providing product information on digital media, so that Indomie reach is wider and consumers can recognize it.
Village Development Efforts through the Blood Type Check Program for Residents of Pesuruhan Village, Puring, Kebumen: Upaya Pengembangan Desa melalui Program Pemeriksaan Golongan Darah Warga Desa Pesuruhan, Puring, Kebumen Anjani, Nadya Zalianti Puspa; Awalia, Revia Putri Rizqi; Sutanto, Ela Naufalia; Syarifatunnisa, Siti; Atikah, Nur; Khoirunnisa, Rilah; Zamakhsyari, Luthfi
Prosiding University Research Colloquium Proceeding of The 18th University Research Colloquium 2023: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Berdasarkan Peraturan Daerah Kabupaten Kebumen Nomor 2 Tahun 2023 tentang Penyelenggaraan Administrasi Kependudukan menimbang bahwa administrasi kependudukan merupakan faktor penting dalam mewujudkan pembangunan daerah yang berbasis data dan menjunjung hak-hak sipil warga negara untuk meningkatkan kesejahteraan masyarakat. Tujuan dilakukannya pengecakan Golongan darah ini untuk kepentingan administrasi pemuda pemudi di desa Pesuruhan, khususnya remaja usia 16 tahun keatas yang akan membuat KTP, SIM dsb. Program pemeriksaan golongan darah warga desa Pesuruhan dilakukan sebagai upaya pengembangan desa. Pemeriksaan golongan darah dikhususkan untuk remaja yang akan membuat KTP dan SIM, sebanyak 45 orang. Data golongan darah yang telah didapat juga akan digunakan sebagai data base desa Pesuruhan. Berdasarkan hasil pemeriksaan golongan darah yang telah dilaksanakan, didapatkan data sebanyak 7 warga dengan golongan darah A, golongan darah B sebanyak 14 orang, golongan darah AB sebanyak 5 orang dan golongan darah O sebanyak 19 orang.
Membahas Keuangan Dalam Rumah Tangga: Menggali Pentingnya Pendidikan Keuangan Keluarga Ilham Nuryana Fatchan; Putri, Eskasari; Luthfi Zamakhsyari
Abdi Psikonomi Vol 4, No 3 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.vi.4242

Abstract

Dalam konteks dinamika keuangan yang berubah dengan cepat saat ini, peran mendasar dari literasi keuangan dalam rumah tangga semakin penting. Saat individu bergulat dengan beragam pilihan keuangan, eksplorasi ini berupaya mengungkap dampak mendalam dari literasi keuangan terhadap kesejahteraan rumah tangga. Dengan mempelajari seluk-beluk pengambilan keputusan, pembangunan ketahanan, dan jaminan masa depan keuangan yang aman, kami bertujuan untuk menjelaskan pengaruh transformatif dari literasi keuangan di ruang privat rumah kita.
Understanding the Factors Influencing User Adoption of Fintech Lending Nurjannah, Afifah Zahroh; Tubastuvi, Naelati; Purwidianti, Wida; Zamakhsyari, Luthfi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v2i2.7649

Abstract

This research aims to analyze the factors that influence interest to use fintech lending among millennial communities in Central Java. This research uses the TAM (Technology Acceptance Model) theory, with independent variables namely Perceived Ease of Use, Perceived Usefulness, Relative Advantage, Perceived Risk, and Perceived Cost, the mediating variable is User Attitude and the dependent variable is Interest to Use Fintech Lending. This research is quantitative research using a purposive sampling method. The research results show that perceived usefulness and perceived risk have a positive and significant effect on user attitudes, while perceived ease of use, relative advantage, and perceived cost have no effect on user attitudes, perceived risk, and perceived cost have an effect on interest to use.
The Influence of Brand Experience, Brand Trust, Brand Satisfaction, and Complaint Handling on Brand Loyalty for MS Glow Skincare products Zakiyah, Hanifa Shafa; Rahayu, Tri Septin Muji; Handayani, Erna; Zamakhsyari, Luthfi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.12357

Abstract

This research aims to examine the influence of brand experience, brand trust, brand satisfaction, and complaint handling on MS Glow Skincare brand loyalty. This type of research is quantitative, using a purposive sampling technique, by collecting data through an online questionnaire distributed via goggle form to MS Glow Skincare consumers. Descriptive verification analysis uses multiple linear regression analysis, with a sample size of 150 respondents for this research. The method used is SPSS version 26. The results of the research are (X1) Brand experience has a positive and significant influence on brand loyalty, (X2) Brand trust has a negative and no significant influence on brand loyalty, (X3) Brand satisfaction has a positive and significant influence on loyalty brand, (X4) Complaint handling has also been proven to have a positive and significant effect on brand loyalty
PENGARUH ONLINE CUSTOMER RIVIEW, E-SERVICE QUALITY, LIVE STREAMING TERHADAP MINAT BELI PRODUK FASHION DI E-COMMERCE SHOPEE Fauzan Fananny; Muji Rahayu, Tri Septin; Muhammad Agung Miftahuddin; Luthfi Zamakhsyari
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17903

Abstract

This study aims to analyze the influence of online customer reviews, e-service quality, live streaming on purchase intention in fashion products on e-commerce shopee. This study uses a quantitative approach. The population in this study is generation Z in Purwokerto City. The sample used was 126 respondents. The sampling technique in this study used purposive sampling technique. Data analysis was carried out using SmartPLS 3.0 to determine the relationship between variables. The results of this study indicate that the e-service quality and live streaming variables have a positive and significant effect on purchase intention. While the online customer review variable does not affect purchase intention.
Digitalisasi Pencatatan Keuangan Menggunakan Aplikasi SI APIK Bagi Kelompok UMKM Pande Besi di Kabupaten Banyumas Dwi Winarni; Rifka Utami Arofah; Luthfi Zamakhsyari
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 1 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i1.994

Abstract

Usaha mikro, kecil dan menengah (UMKM) adalah salah satu kelompok usaha yang memiliki peran dan kontribusi besar bagi perekonomian di Indonesia. Namun dalam kegiatan usahanya, masih banyak UMKM yang mengalami kendala dalam pencatatan keuangan. Sedangkan pencatatan keuangan bermanfaat bagi keberlangsungan UMKM hingga masa yang akan datang. Kendala yang dialami disebabkan oleh kurangnya pengetahuan pelaku UMKM terhadap cara mencatat keuangan, berpandangan bahwa pencatatan keuangan merupakan kegiatan yang rumit dan memerlukan waktu, serta belum memahami pentingnya pencatatan keuangan. Untuk mengatasi hal tersebut, tim pengabdian memberikan sosialisasi dan pelatihan pencatatan keuangan menggunakan aplikasi SI APIK kepada UMKM Pande Besi “Gayeng Ruyeng” yang berlokasi di Desa Pasir Wetan, Kecamatan Karanglewas, Kabupaten Banyumas.. Hasil dari kegiatan ini menunjukan adanya peningkatan pemahaman mengenai pencatatan keuangan menggunakan aplikasi SI APIK yang dapat dilihat dari hasil pre-test sebesar 20% dan post-test sebesar 70%. Selain itu, pelaku UMKM dapat mencatat dan menghasilkan laporan keuangan dengan cara yang lebih mudah melalui aplikasi SI APIK, serta dapat mengecek kondisi keuangan usahanya sewaktu-waktu melalui aplikasi.
Utilization of Used Cooking Oil to Make Aromatherapy Candles for PKK Women in Pasuruhan Puring Village, Kebumen Luthfi Zamakhsyari
Journal of Society, Community and Business Development Vol. 2 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v2i1.101

Abstract

Used cooking oil is leftover oil from frying which is usually produced from household cooking activities. Used cooking oil is one of the waste raw materials that is growing rapidly in the household environment and has a negative impact on body health and the environment. Efforts to use used cooking oil are useful for minimizing used cooking oil waste and reducing environmental pollution. The aim of this service activity is to reduce environmental pollution due to waste from used cooking oil or used cooking oil by processing it into aromatherapy candles. The used cooking oil waste was then developed to be made into aromatherapy candles. The method used is socialization, training and direct practice to increase participants' abilities and creativity. It is hoped that from the training that has been carried out, the participants will have knowledge and insight in processing used cooking oil and at the same time can become a creative and innovative business idea.
Sharia Financial Literacy in Improving the Efficiency and Sustainability of Small and Medium Enterprises Dwi; Luthfi Zamakhsyari; Havidz Cahya Pratama
Journal of Society, Community and Business Development Vol. 3 No. 2 (2025): Oktober
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v3i2.330

Abstract

Community service activities were carried out at the Banyumas Regional Leadership of Aisyiyah. Aisyiyah contributes to the Indonesian economy through, among other things, the Aisyiyah Entrepreneurs Association (IPAS) and the Aisyiyah Economic and Employment Council (MEK). The IPAS community is a group of Aisyiyah members who have run businesses and those who will or wish to run businesses. The businesses run can generally still be categorized as MSMEs. MSMEs in Indonesia cannot be separated from the halal industry MSMEs, considering that most MSME businesses are in sectors that fall under the halal industry category. With an awareness of the importance of the MSME sector for the Indonesian economy, strengthening MSMEs has become one of the main strategies of the Indonesian Sharia Economic and Financial Master Plan. Currently, Islamic finance is growing rapidly with many Islamic financial institutions offering financial products and services based on Islamic law. However, the fact is that Islamic finance still has a low market share in Indonesia, a country with a Muslim majority population. Therefore, the level of Islamic financial literacy among MSMEs is important for business efficiency and sustainability.
Co-Authors Afnan Hanif Nafaro Al Mubarik, Aenad Alda Puspitawati Alfalisyado Alfalisyado Alfato Yusnar Kharismasyah Alfato Yusnar Kharismasyah Anjani, Nadya Zalianti Puspa Arini Hidayah Arini Hidayah, Arini Arofah, Rifka Utami Astuti, Hernia Justiana Awalia, Revia Putri Rizqi Dian Widyaningtyas Dimas Adrian Dwi Dwi Winarni Erny Rachmawati Fadillah Dea Rindiyani Farras, Putri AMumtahana Gladhias Wilujeng Fatmah Bagis Fauzan Fananny Hafez Nizamuddin Salim Hana Pratiwi Handayani, Erna Havidz Cahya Pratama Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hilda Kamasya Aura Febriani Ilham Nuryana Fatchan Ilham Nuryana Fatchan Ilham Nuryana Fatchan Ilham Nuryana Fatchan, Ilham Nuryana Irawan Randikaparsa Iwan Fakhruddin Kharismasyah, Alfato Yusnar Khoirunnisa, Rilah Marindra, Marshanda Putri Maulida Nurul Innayah Muhammad Agung Miftahuddin Muhammad Fuad Muhammad Ihza Alfania Naelati Tubastuvi Najhitta Caesario Titan Farras Nanda Zabrina Auberta Nur Aisah, Triana Nur Atikah Nurjannah, Afifah Zahroh Princess Fatihatu Rahmatika Putri Assani Rohmatus Sa’adah Putri, Eskasari Randikaparsa, Irawan Rania Nur Ainun Rifka Utami Arofah Siti Helmyati Sofwatunnisa, Novi Susanti, Vina Sutanto, Ela Naufalia Syarifatunnisa, Siti Tri Septin Muji Rahayu, Tri Septin Wage Wage Wida Purwidianti Widyaningtyas, Dian Zakiyah, Hanifa Shafa