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All Journal E-Journal of Tourism Sosiohumaniora Fokus Bisnis Pro Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Monex: Journal of Accounting Research International Journal Ihya' 'Ulum al-Din J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Accounting and Management Journal Jurnal Mantik BISECER (Business Economic Entrepreneurship) Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS AMAR (Andalas Management Review) Jurnal Cafetaria Medikonis Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Digital Business and Management Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Jipmas : Journal Inovasi Pengabdian Masyarakat
Harini Abrilia Setyawati
Universitas Putra Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Pro Bisnis

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PENGARUH PROVING GOAL ORIENTATION DAN SELLING EXPERIENCE TERHADAP KINERJA TENAGA PENJUALAN DENGAN PERILAKU PENJUALAN ADAPTIF SEBAGAI VARIABEL MEDIASI (Studi pada Lembaga Keuangan Mikro di Kabupaten Kebumen) Harini Abrilia Setyawati; Irfan Helmy
Pro Bisnis Vol 11, No 1: Februari (2018)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.148 KB) | DOI: 10.35671/probisnis.v11i1.659

Abstract

The purpose of this study was to examine the effect of proving goal orientation (PGO) and selling experience on salesperson performance through adaptive selling behavior. This research was conducted on the sales force in micro finance institution in Kebumen. This study was tested using a quantitative approach with the SmartPLS 3 analysis software tool. The results showed that PGO and adaptive behavior have an effect on salesperson performance. In contrast, work experience has no effect on salesperson performance. This study also examines the influence of PGO and selling experience on adaptive selling behavior. Adaptive selling behavior, proved to mediate the relationship between PGO and selling experience toward salesperson performance.
PENERAPAN GREEN MARKETING MELALUI DESAIN PRODUK DAN PROMOSI TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN Harini Abrilia Setyawati; Sri Kartinah
Pro Bisnis Vol 10, No 2: Agustus (2017)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.264 KB) | DOI: 10.35671/probisnis.v10i2.581

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari penerapan green marketing melalui desain produk dan promosi terhadap brand image dan keputusan pembelian air mineral Ades. Populasi dari penelitian ini yaitu mahasiswa STIE Putra Bangsa dengan jumlah sampel 100 responden. Hasil penelitian ini menunjukkan bahwa berdasarkan hasil uji t, variabel desain produk berpengaruh terhadap brand image. Variabel promosi berpengaruh terhadap brand image. Variabel desain produk berpengaruh terhadap variabel keputusan pembelian. Variabel promosi berpengaruh terhadap variabel keputusan pembelian. Variabel brand image berpengaruh terhadap variabel keputusan pembelian.Kata kunci: green marketing, desain, brand image.
Co-Authors AA Sudharmawan, AA Adi, Bagus Waskito Agustini, Dwi Siwi Akhmad Syarifudin Ali Djamhuri Ami Nilmala Hanung Amini, Dwi Apriliani, Hanifah Nur Aris Puji Purwatiningsih Aruna, Bima Asih, Sabila Yuli Bakri Abdul Karim Chatarina Umbul Wahyuni Dian Ayu Saputri Eli Rahmawati Eli Rahmawati, Eli Gracelda Asprila Sasongko Gunarso Wiwoho Hanifah Nur Apriliani Hanung, Ami Nilmala Hidayat, Aji Hilabi, Oki Fad'ali Irfan Helmy Isnaeni Oktavianingsih Larasati Puspita Saridewi Mawadah, Roihatul Miftahul Janah, Miftahul Ninin Trisnawati Novita Laraswanti Oktavianingsih, Isnaeni Pangestu, Aji Prasada, Imade Yoga Prasanu, Fachturhadi Puji Purwatiningsih, Aris Puspajanati, Rizqika Rakhman, Itmam Aulia Reni Suci Wahyuni Riptiono, Sulis Ririn Zullaihah Risky Yuniar Rahmadieni Ristiyani, Eva Rizqika Puspajanati Romadhonasari, Asih Sabila Yuli Asih Saridewi, Larasati Puspita Sasongko, Gracelda Asprila Setiawan, Aries Siti Nur Azizah Siti Nur Azizah, Siti Nur Solly Aryza Sri Kartinah Suryanto, Mukhlison Susanti Widhiastuti Trifiyanto, Kabul Trisnawati, Ninin Zakiyah, Tuti