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All Journal Jurnal Pendidikan Ekonomi (JUPE) Dinamika Pendidikan MIIPS EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Proceeding of International Conference on Teacher Training and Education BISE: Jurnal Pendidikan Bisnis dan Ekonomi Jurnal Pendidikan Ekonomi (JURKAMI) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Masyarakat dan Riset Pendidikan Conference Proceedings International Conference on Education Innovation and Social Science International Journal of Post-Axial: Futuristic Teaching and Learning Smart Dedication: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Indonesia
Feri Setyowibowo
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Journal : Jurnal Ilmiah Teknik Informatika dan Komunikasi

 1 
Optimalisasi Media Sosial melalui Model AIDA sebagai Sarana Promosi Produk Lokal: Studi Pemberdayaan Tenaga Kerja di Desa Kenep Ahmad Zaki; Al Fiatul Ula; Erinsa Maharani; Agnes Monalisa; Feri Setyowibowo
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1365

Abstract

This research examines the optimization of social media as a promotional tool for local products through the AIDA (Attention, Interest, Desire, Action) model in the context of workforce empowerment in Kenep Village, Sukoharjo Regency. This research method is descriptive qualitative with a phenomenological approach, this study focuses on understanding the subjective experiences of batik MSME owners in utilizing digital platforms. The results show that although MSME players have succeeded in creating awareness and interest through visual content, but they still face problems in converting this interest into desire and action. Digital marketing training and mentoring are proven to improve technical capacity and digital literacy, but the effectiveness of digital promotion still needs to be improved to optimally drive sales and empower local labor.
Co-Authors Agnes Monalisa Ahmad Zaki Al Fiatul Ula Andriani, Alfina Zahra Andriyati, Rizka Aniek Hindrayani Az Zahro, Diana Ime Bambang Wasito Adi Budi Wahyono Dewantari, Aulia Dewi Kusuma Wardani Dewi Kusuma Wardani Erinsa Maharani Fatimatuzahro, Fifit Fitri Wulandari Harini Harini Intan Rahmawati Leny Kurnia Oktaviani Leny Noviani Leny Noviani Majid, Desva Fitranda Muhammad Fauzan Pratama, Muhammad Fauzan Muhammad Sabandi Nur Rohmah Permatasari, Sinta Putri Rieke Septyan Ayusla Ririn Khoiriyah Rizal Fathur Rizqy Salazha Nur Indah Lestari Salman Alfarisy Totalia Salsabila, Dewi Saputra, Nur Rochman Saputri, Fadhilah Mahanani Setyowati, Asih Silky Roudhotus Sa’adah Siswandari Siswandari, Siswandari Siswandari, S Sri Setiawati Sudarno Sudarno Sudarno Sufiyanti, Salma Dwi Sunarto Sunarto syahrizal rosena Trisno Martono Utomo, Raihan Nurdiansyah Wardani, Herlynda Putri Kusuma Wisnu Kurniawan Yasyinta Intan Dewayani