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The Influence of Country of Origin and Adherence to Halal Principles on Imported Food Purchasing Decision Dian Retno Intan; Khairul Fahmi Purba; Wildani Lubis; Nana Trisna Mei Br Kabeakan; Mohd Zaffrie bin Mat Amin
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.25902

Abstract

Indonesia has the largest Muslim population in the world.  It would be the largest market for halal products. The huge opportunity is not only a business prospect and market target for Muslim-majority countries but also by non-Muslim countries. In fact, most imported foods in Indonesia comes from countries with a minor Muslim population, such as China, Japan, Thailand, South Korea, and Singapore. Thus, the halal of imported product is in doubt. Furthermore, the Indonesian still not consider the halal aspects of product Hence, it is needed an identification regarding consideration in purchasing decision of imported food product. This study aims to investigate the influence of country of origin and adherence to Islamic principles in imported food purchasing decision. A survey was carried out to 205 Muslim people residing in some capital cities in Sumatra Island which were Aceh, Padang, Palembang, and Medan. Data was collected through both offline and online questionnaires.  Structural Equation Model – Partial Least Square was applied as data analysis for this study. The study found that country of origin and religiosity have a positive and significant influence on purchasing decisions for imported food products. Furthermore, this study also found that the awareness of halal may act as a mediating variable for religiosity in the purchase decision of imported food products. It implies that the awareness of halal is crucial for Indonesian Muslim consumer. Therefore, the Indonesian Muslim consumers need to improve the knowledge in recognizing halal values and principles for the imported food product.
ANALYSIS OF FACTORS THAT INFLUENCE FARMERS' DECISIONS IN CONTINUING ARABICA COFFEE FARMING IN PEMATANG SIDAMANIK VILLAGE, PEMATANG SIDAMANIK DISTRICT, SIMALUNGUN REGENCY Wildani Lubis; Syahbani Alfaizar Nababan
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 10 No. 2 (2026): Agrisaintifika
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v10i2.8032

Abstract

Pematang Sidamanik Village, located in Pematang Sidamanik Subdistrict, Simalungun Regency, is one of the areas known as a center for Arabica coffee production in North Sumatra. A phenomenon of concern is the declining interest of farmers, especially the younger generation, in continuing coffee farming. As a result, many coffee farmers are forced to switch to other jobs to meet their families' needs. This trend threatens the sustainability of Arabica coffee production in Pematang Sidamanik Village. This study aims to identify the factors influencing farmers' decisions in Pematang Sidamanik Village and to examine farmers' decisions regarding the continuation of Arabica coffee farming in the village. The research methodology employs a quantitative descriptive approach with binary logistic regression analysis. The sample was selected using simple random sampling, with a total of 42 Arabica coffee farmers. The results indicate that selling price and income have a positive and significant influence on farmers' decisions to continue Arabica coffee farming in Pematang Sidamanik Village. This is due to relatively stable and normal selling prices, ranging from IDR 30,000 to IDR 36,500 per kilogram. Additionally, the higher the income received by farmers, the greater their tendency to maintain or continue their Arabica coffee farming. A survey of 42 respondents showed that 54.8% of farmers decided to continue Arabica coffee farming in Pematang Sidamanik Village. Some factors influencing this decision include the hilly terrain, which is suitable for Arabica coffee cultivation, ease of plant maintenance, and stable selling prices and income. Keywords: Farmer Decision, Arabica Coffee, Coffee Farming.