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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung JURNAL PENDIDIKAN TAMBUSAI Journal on Education AS-SIYASAH: Jurnal Ilmu Sosial Dan Ilmu Politik Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Terapung : Ilmu - Ilmu Sosial Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Journal of Servite Jurnal Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Scientific Development Journal Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung
Muhammad Agus Humaidi
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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EFEK CYBERBULLYING TERHADAP PERSEPSI PUBLIK TENTANG IDOLA K-POP DI PLATFORM X: STUDI DENGAN PENDEKATAN TEORI AGENDA SETTING Akhmad Risky Saufa; Muhammad Agus Humaidi; Ade Nur Atika Sari
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 4 (2026): Jurnal Riset Multidisiplin Edukasi (April 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i4.1825

Abstract

This study analyzes the phenomenon of cyberbullying against K-pop idols on the X (Twitter) platform and its impact on public perception using the agenda-setting theory. Amid the global popularity of K-pop, social media has become a primary space for interaction between idols and fans; however, it has also triggered serious cyberbullying, which affects the reputation and public image of idols. The purpose of this research is to identify the forms and patterns of cyberbullying directed at K-pop idols on X (Twitter). The data were collected through in-depth interviews and social media content analysis of informants using a descriptive qualitative approach. The informants consisted of K-pop fans aged 17 to 30 who are active on the X platform and have participated in public opinion discussions and related documentation. The findings show that cyberbullying often begins with provocative viral posts (texts, images, and videos) containing negative narratives that spread instantly through features such as quote tweets, replies, and retweets. This rapid dissemination leads to a majority of users cornering idols, often without sufficient evidence. Verbal attacks frequently escalate into physical insults and issues related to mental health. In general, cyberbullying has a significant impact on public perception due to continuous exposure to negative information, shaping public attitudes and responses toward K-pop idols. Agenda-setting theory helps explain how dominant issues on social media can direct public attention and shape the priority of opinions, leading to negative stereotypes and a desire for attention or self-validation. On the other hand, defenders are driven by loyalty and a sense of responsibility to protect their idols, demonstrated through acts of solidarity such as reporting incidents to agencies. This study is expected to enhance understanding of cyberbullying and provide a foundation for more effective prevention strategies.
Co-Authors abdul hakim Ade Nur Atika Sari Akbar, Nahdie Akhmad Risky Saufa Amelia Puspita Aminiatyn Niswah, Farah Annisa Yunisa Wulandari aprilianty, rizki Ayuni, Risa Dwi Baiduri, Zannora Budi Setiawati Budi Setiawati Dely Anhar Devia Hetty Hernany Dwi Ayuni, Risa Feri Wagiono Fitriatul Awaliyah Hendra Lesmana Junaidy Junaidy, Junaidy Karomy, Muhammad Alvin Fatahillah Lestari, Aniska Arum Lieta Dwi Noviati Mahrita Apriyani Mardiana Mardiana Margareta Krissa Delima Maria Amandit mayda Prastiwi Meiliyana Putri Mohammad Ali Wafa Musliadi Musliadi Muzahid Akbar Hayat Nina Delwina Novianti, Leita Dwi Novianti, Lieta Dwi Rico Rico risa dwi ayuni rizki aprilianty Rizky Subhan Sanusi Sanusi Syafaruddin Zannora Baiduri