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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Journal of Secretary and Business Administration JOURNAL OF APPLIED BUSINESS ADMINISTRATION JBMR: Journal of Business and Management Review Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Management and Entrepreneurship Research Jurnal Pengabdian Masyarakat Madani Accounting and Finance Studies Jurnal Pendidikan Administrasi Perkantoran (JPAP) al-fikrah: Jurnal Manajemen Pendidikan Jurnal Pengabdian Masyarakat Bestari (JPMB) Economic Reviews Journal Industrial Research Workshop and National Seminar Records Management System Journal Applied Business and Administration Journal (ABAJ) IPSSJ JABI: Jurnal Abdimas Bhakti Indonesia Jurnal Sekretaris & Administrasi Bisnis
Mohammad Rizal Gaffar
Business Administration Department, Politeknik Negeri Bandung
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Harga dan Produk terhadap Niat Beli Konsumen di Minimarket Lingkungan Politeknik Negeri Bandung Daffa Bungaran; Mohammad Rizal Gaffar
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.769

Abstract

This research endeavors to examine the influence of value and merchandise on consumer purchase intention at the Bandung State Polytechnic Environmental Minimarket. Researchers use a numerical methodology employing descriptive-verification techniques. The sample in this researcrh totaled 382 participants chosen via judgmental sampling methodology. The data were gathered utilizing a Likert-type survey, then assessed for validity and reliability, and subsequently subjected to multiple linear regression, t-test, F-test, and the coefficient of determination via SPSS. The findings indicated that cost exerts a positive and substantial influence on consumer's inclination to purchase. Products also a positive and substantial influence on the inclination to acquire. Concurrently, cost and offering exert a significant impact on consumers' intent to procure. However, product has a greater influence than price. Simultaneously, price and offering exerts a substantial impact on consumers' intent to procure. These outcomes affirm the significance of competitive pricing strategies and improving offering attributes in eliciting the desire to acquire. Researchers advise minimarket managers to focus more on product durability and perceived price value that meets consumer expectations.
Eksplorasi Faktor yang Mempengaruhi Loyalitas Konsumen Ojek Online Mohammad Rizal Gaffar; Mamun Sutisna
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 1 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i1.164

Abstract

Ojek Online is a motorbike based public transportation application. Gojek and Grab is the top ojek online in Indonesia. There are still many local startups in the ojek online business such as Ladyjek, Blu-jek, and Motorcycle taxi. They are unable to compete because their rates are less competitive. This is because the capital owned is not too big to do the "burning money" like other startups. A model is needed to analyze what factors affect passenger using ojek online services. So, we hope local startups can compete with their innovation based on needs from consumer which will be analyzed in this research. There have been several studies that have examined the behavior of users of public transportation services, both of conventional and online transportation, which is currently booming. However, the author has not found a detailed study observing what factors influence the behavior of ojek online’s users. Therefore, the authors develop a model that integrates variables which include overall service indicators not only the application but also overall aspects like the driver and usefulness of the services. In this study a set of questionnaire was distributed and used to measure the model and data taken as many as 200 samples. Partial Least Square is used to analyze the data that has been taken. The measurement results show the model has a predictive power that is good enough to measure customer loyalty from ojek online user and all hypotheses are accepted.
Co-Authors Abdul Malik Sayuti Cahaya Juniarti Chaniago, Harmon Cintya Tresna Walidain Daffa Bungaran Dara Chandra Suci Eko Susanto Fatya Alty Amalia Iwan Mulyawan Iwan Mulyawan Mamun Sutisna Marceilla Suryana Mohamad Ridwan Mukaram Mukaram Mukaram Mukaram Mukaram Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nur Suci Vidina Putri, Ivon Sandya Sari Rena Puspitasari Reza Tresna Rheyna Ayu Puspitaningrum Rizki Mario Armando Saragih Rufaida Auvia Nadzila Sarah, Ira Siti Senalasari, Widi Septyandi, Chandra Budhi Setiawardani, Maya Siti Rahma Darya Siti Samsiyah Purwaningsih Sri Raharso Sri Surjani Tjahjawati Tangguh Dwi Pramono Tarissa Aulia Dwi Putri Tiorida, Ermina Wahyu Rafdinal YAYAN FIRMANSYAH, YAYAN