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Irena, Lydia
Universitas Tarumanagara
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Potential of Singkawang City People From Aspect Of Harmony Azeharie, Suzy; Sari, Wulan Purnama; Irena, Lydia
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.16971

Abstract

As a multicultural country, the opportunities for clashes and conflicts in Indonesia are wide open. This is due to the plurality and heterogeneity of Indonesian society which is reflected in the form of cultural diversity, religion, lifestyle in society which is quite complex. In the history of West Kalimantan Province, various horizontal conflicts have alternated, including 1997 and 1999, the Madura conflict with Malay/Dayak etc. The number of fatalities and material losses is incalculable. Singkawang is one of the 12 Level II Regions and 2 Cities in West Kalimantan Province. This city was included as the most tolerant city in Indonesia in two selections by the SETARA Institute. There were hardly any outbreaks of escalating conflict, even though the city is predominantly inhabited by ethnic Malays and Chinese from the Hakka or Khek sub-ethnic. This qualitative research with case study method was conducted with the aim of knowing and describing the potential of the people of Singkawang City from the aspect of harmony. The research was conducted by collecting data through interviews with three resource persons living in Singkawang and Pontianak, namely with researchers from the Institute of Dayakology, Malay ethnic leaders and Dayak ethnic leaders. Another data collection technique was to collect data from research sources, internet journals and from various books. The conclusion of this study is that there are several supporting factors that make the Singkawang people live in harmony. Namely, among others, regional leaders who are considered to represent ethnic groups in Singkawang City. Then the people feel that the city government treats them fairly. This political recognition can be seen from the celebration of religious holidays of each religion which is carried out lively. However, the period leading up to and after the Pilkada is one of the factors to watch out for that can trigger conflict. This is due to the unique composition of the population of Singkawang city, namely the majority are citizens of Chinese descent, while the contestants put forward identity politics.
Cover Koneksi Vol 6 No 2 Irena, Lydia
Koneksi Vol. 6 No. 2 (2022): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v6i2.20575

Abstract

Cover Koneksi Vol 6 No 2
Back Matters Koneksi Vol 6 No 2 Irena, Lydia
Koneksi Vol. 6 No. 2 (2022): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v6i2.20576

Abstract

Back Matters Koneksi Vol 6 No 2
Front Matters Koneksi Vol 6 No 2 Irena, Lydia
Koneksi Vol. 6 No. 2 (2022): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v6i2.20593

Abstract

Front Matters Koneksi Vol 6 No 2
FENOMENA PHUBBING DALAM KOMUNIKASI ANTAR PRIBADI BAGI GENERASI MUDA Sari, Wulan Purnama; Lady Ta, Yesha; Riwanda, Josephine Kayla; Irena, Lydia
Jurnal Serina Abdimas Vol 2 No 1 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i1.29209

Abstract

Increasing from 2018, internet users in Indonesia have grown by 54.25% in early 2022, reaching 204.7 million users. This escalation in the number of internet users is also directly proportional to the increase in the number of social media users. There are now 191.4 million users of social media platforms, growing by 12.6% compared to the previous year. Various aspects of life are made easier by social media. However, in line with its good benefits, social media also has various negative impacts on human life, especially the younger generation. Excessive cell phone use can reduce the ability to connect, influence others, and therefore have a negative impact on interpersonal relationships. Instead of focusing on the person they are talking to, the younger generation tends to engage in phubbing or actions that insult someone in a social environment by looking at their cell phone when interacting with other people. Therefore, the solution to the problem above is exposure to the younger generation, in this case Santo Yakobus High School students, regarding overcoming phubbing in order to optimize interpersonal communication. PKM is carried out using the seminar method. This method is applied as the most effective form of socialization to overcome phubbing to optimize interpersonal communication, where discussions can be held with students, and ends with suggestions and evaluation. The mandatory output of this research is the proceedings at a scientific meeting, while the additional output is the recording of IPR. The results of the questionnaire showed that PKM activities were successful in increasing YAkobos High School students' understanding of the phubbing phenomenon and how to overcome it.
PEMBELAJARAN DAN PENGEMBANGAN PERSONAL BRANDING DI MEDIA SOSIAL PADA GENERASI Z Sari, Wulan Purnama; Irena, Lydia; Augustine, Michelle; Carolina, Alexandra
Jurnal Serina Abdimas Vol 2 No 4 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i4.32939

Abstract

Goodstat projects that by 2026, around 81.82% of Indonesia's population will have a social media account. This percentage has doubled compared to the figure in 2017. Apart from that, the data also reflects that the average age of social media users in Indonesia is over 18 years. By referring to this information, it can be concluded that the majority of social media users are generation Z, namely the group of individuals born between 1995-2010, which is also known as the digital native generation. Generation Z will have a very important role in the future development of society, especially as the next generation in Indonesia. In a competitive era like now, the number of individuals with similar skills is increasing. Therefore, it is important to build personal branding to introduce one's skills so that they stand out from others. The development of personal branding can improve a person's self-image based on their skills and reputation. Therefore, the solution to the problem above is exposure to the younger generation, in this case Santo Yakobus High School students, regarding learning and developing personal branding on social media. PKM is carried out using the seminar method. This method is applied as the most effective form of presenting personal branding in which discussions can be held with students, and ends with suggestions and evaluation. The mandatory output of this research is the proceedings at a scientific meeting, while the additional output is the recording of IPR. The PKM activities were carried out smoothly and the students enthusiastically asked questions. The PKM team also carried out measurements before and after the activities to determine the effectiveness of the material provided. The measurement results show an increase in PKM activity participants, students, in terms of personal branding, especially on social media. ABSTRAK Data yang diperoleh dari Goodstat menuliskan bahwa pada tahun 2026, 81,82% orang Indonesia akan memiliki akun media sosial. Jumlah ini meningkat dua kali lipat dibandingkan dengan angka pada tahun 2017. Data juga menunjukkan bahwa pengguna media sosial Indonesia rata-rata di atas 18 tahun. Berdasarkan data tersebut dapat disimpulkan bahwa generasi Z, yang juga dikenal sebagai generasi digital native yang lahir antara tahun 1995 dan 2010, adalah mayoritas pengguna media sosial. Generasi Z akan memainkan peran yang signifikan dalam pembangunan masyarakat di masa depan, terutama sebagai generasi penerus di Indonesia. Dalam era yang kompetitif seperti sekarang, jumlah individu dengan keterampilan yang serupa semakin meningkat. Maka dari itu penting untuk membangun personal branding guna memperkenalkan keterampilan seseorang agar lebih menonjol dibandingkan dengan yang lain. Pengembangan personal branding tersebut mampu dapat meningkatkan citra diri seseorang berdasarkan keterampilan dan reputasi yang dimilikinya. Maka dari itu, solusi dari permasalahan di atas adalah pemaparan terhadap generasi muda, dalam hal ini siswa SMA Santo Yakobus, terkait pembelajaran dan pengembangan personal branding di media sosial. PKM dilaksanakan dengan metode seminar. Metode ini diaplikasikan sebagai bentuk yang paling efektif dalam pemaparan personal branding di mana di dalamnya dapat dilakukan diskusi dengan siswa, serta diakhiri dengan saran dan evaluasi. Luaran wajib dari penelitian ini adalah prosiding dalam temu ilmiah, sedangkan luaran tambahannya adalah pencatatan HKI. Kegiatan PKM dilaksanakan dengan lancar dan para siswa antusias bertanya, tim PKM juga melakukan pengukuran sebelum dan sesudah kegiatan untuk mengetahui efektivitas dari materi yang diberikan. Hasil pengukuran menunjukkan adanya
PENGEMBANGAN BRANDING DAN KOMUNIKASI VISUAL UMKM KEDAI NITA Irena, Lydia; Michelle Augustine
Jurnal Serina Abdimas Vol 3 No 2 (2025): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v3i2.34800

Abstract

The rapid development of digital technology presents new challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, particularly in their ability to adapt to modern marketing strategies. One of these challenges is the lack of understanding regarding the importance of branding and visual communication as tools for building a strong image and enhancing business competitiveness. Kedai Nita, an MSME located in South Jakarta, is one such business that has yet to implement branding strategies effectively due to limitations in visual design and technology. This Community Service Activity aims to assist the partner in developing a brand identity through the creation of a comprehensive brand guideline tailored to the characteristics of the business. The implementation method is divided into three stages: pre-activity (audience engagement and needs analysis), implementation (assistance in developing the brand guideline), and post-activity (evaluation, reporting, and dissemination of results). This initiative not only provides practical solutions for the partner but also serves as a means of knowledge transfer from academics to MSME practitioners. It is expected that the outcome of this activity will improve visual literacy and branding competence among MSMEs, thereby strengthening their position in facing increasingly competitive market conditions in the digital era. The results of the Community Service Activity activities indicate that the consistent application of visual elements across various media—such as packaging, signage, and digital platforms—has a significant impact on brand cohesiveness. Thus, visual communication design functions not merely as an aesthetic complement, but as a strategic instrument in building brand identity and expanding the market reach of MSMEs in a sustainable manner. ABSTRAK Perkembangan teknologi digital yang pesat menghadirkan tantangan baru bagi Usaha Mikro Kecil dan Menengah (UMKM) di Indonesia, khususnya dalam kemampuan beradaptasi terhadap strategi pemasaran modern. Salah satu tantangan tersebut adalah kurangnya pemahaman mengenai pentingnya branding dan komunikasi visual sebagai alat untuk membangun citra dan meningkatkan daya saing usaha. UMKM Kedai Nita, yang berlokasi di Jakarta Selatan, merupakan salah satu pelaku usaha yang belum menerapkan strategi penjenamaan secara optimal akibat keterbatasan dalam desain visual dan teknologi. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk membantu mitra dalam mengembangkan identitas merek melalui penyusunan brand guideline yang komprehensif dan sesuai dengan karakter usaha. Metode pelaksanaan kegiatan dibagi dalam tiga tahap, yaitu pra-kegiatan (audiensi dan analisis kebutuhan), pelaksanaan (pendampingan pembuatan brand guideline), serta pasca-kegiatan (evaluasi, pelaporan, dan publikasi hasil). Kegiatan ini tidak hanya memberikan solusi praktis bagi mitra, tetapi juga menjadi sarana transfer ilmu dari akademisi kepada pelaku UMKM. Diharapkan hasil kegiatan dapat meningkatkan literasi visual dan kompetensi branding UMKM, sehingga memperkuat posisi mereka dalam menghadapi persaingan pasar yang semakin kompetitif di era digital. Hasil kegiatan PKM menunjukkan bahwa penerapan elemen visual secara konsisten di berbagai media, seperti kemasan, signage, dan media digital, memberikan dampak signifikan terhadap kohesivitas merek. Dengan demikian, desain komunikasi visual bukan hanya sebagai pelengkap estetika, melainkan sebagai instrumen strategis dalam membangun merek dan memperluas jangkauan pasar UMKM secara berkelanjutan.
PENGEMBANGAN PENJENAMAAN DIRI AUTENTIK GENERASI Z DALAM MEDIA SOSIAL Irena, Lydia; Alexandra Carolina
Jurnal Serina Abdimas Vol 3 No 3 (2025): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v3i3.35267

Abstract

In the digital era, social media has become a central platform for Generation Z to shape their identity and public self-image. However, the rapid flow of instant content and viral trends often leads to the creation of digital personas that are misaligned with their true values and potential. Many youth, especially high school students, struggle to build an authentic and sustainable personal brand, resulting in a reliance on external validation. To address this, a community engagement initiative was conducted at SMK Negeri 1 Cimahi, aiming to support students in developing purposeful and value-based personal branding. Grounded in personal branding theory—which emphasizes value consistency, competence, and personal differentiation—the program took the form of an interactive seminar. This seminar combined presentations, group discussions, and practical exercises focused on crafting personal branding strategies using social media. Participants were encouraged to recognize their uniqueness, define core personal messages, and choose the right digital platforms to express their professional identity. The participatory and needs-based approach aimed to foster greater self-awareness, confidence, and media literacy. Evaluation results showed a significant improvement in students’ understanding, with an increase in the average awareness score from 3.08 to 4.39. Participants demonstrated better comprehension of the meaning, importance, and key components of authentic personal branding. This suggests that the program effectively met its objectives and provided students with the tools to build meaningful, authentic digital identities. ABSTRAK Di era digital, media sosial menjadi ruang utama bagi Generasi Z dalam membentuk identitas dan menampilkan citra diri. Namun, derasnya arus konten instan dan budaya viral kerap membuat mereka kesulitan membangun penjenamaan diri yang autentik dan berkelanjutan. Akibatnya, terbentuk persona digital yang tidak selaras dengan nilai dan potensi pribadi, serta ketergantungan pada validasi eksternal. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk mendampingi siswa sekolah menengah, khususnya di SMK Negeri 1 Cimahi, dalam mengembangkan personal branding yang otentik dan berbasis pemahaman diri. Kegiatan ini berlandaskan teori personal branding yang menekankan konsistensi nilai, kompetensi, dan diferensiasi diri dalam membangun citra yang kredibel di ruang digital. Metode yang digunakan adalah seminar interaktif dengan pemaparan materi, diskusi kelompok, dan praktik langsung dalam menyusun strategi personal branding melalui media sosial. Peserta diarahkan untuk mengenali keunikan diri, merumuskan pesan inti personal, dan memilih platform yang tepat untuk menampilkan identitas profesional mereka. Pendekatan yang partisipatif dan berbasis kebutuhan ini berhasil meningkatkan pemahaman peserta. Hasil evaluasi menunjukkan peningkatan skor rata-rata wawasan dari 3,08 menjadi 4,39, menandakan bahwa materi yang disampaikan relevan dan efektif. Peserta juga menunjukkan peningkatan pemahaman terhadap pengertian, urgensi, serta komponen penjenamaan diri yang autentik. Hal ini menunjukkan bahwa kegiatan ini mampu mentransfer pengetahuan dengan baik dan mendorong generasi muda untuk menjadi pribadi yang percaya diri, sadar nilai, dan cerdas dalam bermedia.
Co-Authors Alexandra Carolina Augustine, Michelle Candraningrum, Diah Ayu Carolina, Alexandra EFFY ZALFIANA RUSFIAN Kholifah, Setya Lady Ta, Yesha Lusia Savitri Setyo Utami Michelle Augustine Nigar Pandrianto Paramita, Sinta Reszki, Ananias Riris Loisa Riwanda, Josephine Kayla Roswita Oktavianti Roswita Oktavianti, Roswita Sinta Paramita Sukendro, Gregorius Genep Suzy Azeharie, Suzy Thing, Yi Winduwati, Septia Wulan Purnama Sari