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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo JURNAL MANAJEMEN MOTIVASI Jurnal Riset Pendidikan Ekonomi YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal of Information System, Applied, Management, Accounting and Research Jurnal MEBIS (Manajemen dan Bisnis) Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Bisnis, Logistik dan Supply Chain Padma: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Business and Investment Review Journal of Community Service (JCOS) Jurnal Nirta: Studi Inovasi Nanggroe: Journal of Scholarly Service Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia IIJSE Jurnal Akademik Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced International Journal of Economics, Business and Innovation Research
Ratih Mukti Azhar
Faculty Of Economic And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Analisis Implementasi Aplikasi BIMA dan Dampaknya terhadap Pengembangan Sumber Daya Manusia di B21 Digital Printing Al-Kafi, Ahmad Luqmanul Hakim Al-Kafi; Ratih Mukti Azhar
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i2.376

Abstract

The rapid development of digitalization in the printing industry requires business actors to adopt technology-based work systems in order to improve operational efficiency and the quality of human resources. This study aims to analyze the implementation of BIMA and its impact on human resource development at B21 Digital Printing. BIMA is a digital system used to record incoming and outgoing goods as well as to manage customer orders in printing operations. This research employs a qualitative descriptive approach. Data were collected through observation, interviews, and documentation involving employees directly engaged in the use of BIMA. Data analysis was conducted using the Miles and Huberman model, which includes data collection, data display, and data condensation. The findings indicate that prior to the implementation of BIMA, operational processes were carried out manually, resulting in various problems such as delays in recording, data inaccuracies, and difficulties in monitoring stock and orders. After the implementation of BIMA, there was a significant improvement in operational efficiency, recording accuracy, and workflow transparency. Furthermore, the implementation of BIMA had a positive impact on employees’ work behavior, particularly in terms of discipline, accuracy, and responsibility. However, several challenges remain, especially related to employees’ digital competencies, internet network stability, and the absence of formal standard operating procedures. Overall, BIMA plays an important role in supporting operational management and human resource development at B21 Digital Printing. Keywords: Digitalization, Performance, Human Resources
Equipment Efficiency Analysis of Espresso Machine Using the Overall Equipment Effectiveness (OEE) Method and Total Productive Maintenance (TPM) Approach Ni Matul Azizah; Rizky Dermawan; Ratih Mukti Azhar
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.17993

Abstract

This study aims to evaluate the equipment efficiency of a La Marzocco espresso machine at Kopi Anak Monopole Coffee Shop by employing the Overall Equipment Effectiveness (OEE) method and the Total Productive Maintenance (TPM) framework. The analysis measures machine performance through three main OEE components: availability, performance, and quality. A quantitative approach was used by collecting eight months of observational data (December 2024–July 2025), including operational time, downtime, setup duration, and the quantity of both good and defective outputs. Data interpretation involved OEE computation, the Six Big Losses framework, Pareto prioritization, and Fishbone root-cause analysis. Findings indicate that before TPM implementation, the espresso machine achieved an average OEE of 30.25%, dominated by idling and minor stoppages (65.61%). After TPM was applied, the OEE increased to 31.01%, showing measurable improvement in machine reliability and operator awareness. The study highlights that the adoption of TPM principles in small-scale coffee shops can enhance operational discipline and efficiency, offering both theoretical and practical insights for service oriented businesses.
Efisiensi Produksi Kantong Kraft Melalui Pengurangan Waste Dengan Lean Manufacturing Pada PT IKSG Bagus Utomo, Satrio; Dermawan, Rizky; Mukti Azhar, Ratih
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12558

Abstract

PT Industri Kemasan Semen Gresik faces the problem of Waste in the kraft bag production process that exceeds the standards set by the company. This condition causes non-optimal production results so that additional time is needed for repair and re-production to meet customer demand. This study aims to minimize Waste and improve the efficiency of the kraft bag production process at PT Semen Gresik Packaging Industry using the Lean Manufacturing approach. The method used is descriptive quantitative, relying on primary data from observations, interviews, and surveys, as well as secondary data from internal company documents. Analysis techniques include the use of Value Stream Mapping (VSM), Value Stream Analysis Tools (VALSAT), and Root Cause Analysis (RCA) through the Fishbone and 5 Why's methods, as well as assessment of Waste with a Likert scale. The results showed that several types of Waste such as Overprocessing, Defects, and Motion are the main Wastes that hamper production efficiency. Proposed improvements were made through work layout adjustments and the application of Total Productive Maintenance to improve the performance of the production system. The overall results show that the Lean Manufacturing approach is effective in systematically identifying and eliminating Waste to improve the efficiency of the production process.  
Pengaruh Pemasaran dan FoMo: Sebuah Studi tentang Bagaimana Pengaruh Influencer Mempengaruhi Keputusan Pembelian Labubu Melalui FoMo pada Kalangan Gen Z di Surabaya Revalya Rachminda; Rizky Dermawan; Ratih Mukti Azhar
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8211

Abstract

This study explores the interconnections among influencer marketing, FoMo, and purchase decisions, focusing on Gen Z consumers in Surabaya. This study examines the direct effect of influencer marketing on the online purchasing decisions of Labubu and explores the mediating role of FOMO in this relationship. The research method used is quantitative. The sampling technique employed is non-probability sampling with purposive sampling and tested using the SmartPLS application with PLS-based SEM method. The findings reveal that influencer marketing has a positive and significant effect on purchase decisions. Additionally, FoMO is identified as a crucial mediating variable that strengthens the impact of influencer marketing on purchase decisions. This study contributes to the understanding of consumer behavior by highlighting the mediating role of FoMO in the relationship between influencer marketing and online purchase decisions. This is done through their marketing strategies by leveraging influencer marketing combined with psychological triggers, namely FoMO, which effectively influence and enhance purchase decisions among consumers, especially Generation Z. This suggests that marketing strategies through influencers can enhance FOMO behavior among Gen Z consumers, thereby encouraging them to make online purchases.
ANALISIS EFEKTIVITAS SISTEM FIFO DAN PENERAPAN CLASS-BASED STORAGE DALAM OPTIMASI TATA LETAK GUDANG DI CV. XYZ Widianti Saputri, Luna; Azhar, Ratih Mukti
Jurnal Bisnis, Logistik dan Supply Chain (BLOGCHAIN) Vol. 6 No. 1 (2026): Jurnal Bisnis, Logistik dan Supply Chain
Publisher : Program Studi Administrasi Bisnis, Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/blogchain.v6i1.1897

Abstract

Pengendalian persediaan dan pengelolaan tata letak gudang merupakan elemen krusial dalam mendukung efektivitas proses produksi pada industri percetakan digital. CV. XYZ menghadapi permasalahan berupa penataan gudang yang tidak terstruktur, penumpukan bahan baku, serta ketidakefisienan proses pencarian barang akibat penyimpanan acak dan penerapan sistem FIFO yang belum optimal. Penelitian ini bertujuan mengembangkan rancangan sistem pengendalian persediaan berbasis FIFO yang terintegrasi dengan metode Class-Based Storage, menggunakan analisis FSN (Fast, Slow, Non-Moving) untuk mengelompokkan bahan baku berdasarkan tingkat pergerakannya. Data diperoleh melalui observasi langsung, wawancara, serta dokumentasi penerimaan dan pengeluaran barang selama periode Juli-Oktober 2025. Hasil analisis menunjukkan komposisi bahan baku terdiri atas 26,5% kategori fast-moving, 17,6% slow-moving, dan 55,9% non-moving. Implementasi usulan tata letak berbasis klasifikasi FSN memberikan peningkatan efisiensi waktu pengambilan barang sebesar rata-rata 30,03% dengan standar deviasi 9,157%. Temuan ini membuktikan bahwa integrasi FSN dan Class-Based Storage secara signifikan mampu meningkatkan efisiensi operasional dan mendukung akurasi penerapan sistem FIFO pada gudang CV. XYZ.
From Hashtag to Habit: A Social Network Analysis of Ethical Consumption and Consumer Brand Switching on Platform X Azhar, Ratih Mukti; Arumsari, Devinta Nur
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8279

Abstract

This study aims to examine the role of ethical discourse on social media in shaping consumer brand switching behavior as a response to social or political movements or challenges on Platform X. utilizing social network analysis (SNA) in the presence of Gephi, conversation data containing specific keywords were analyzed to map social network structures, identify communities, and assess the influence of central actors in the dissemination of values and collective calls to action. The outcomes reveal the formation of strong communities in the presence of relatively high modularity, selective interactions under the framework of community clusters, and the dominant role of influencer accounts in accelerating the diffusion of ethical discourse and calls for alternative consumption actions. The massive ethical advocacy process on social media not only shapes public opinion but also extends into the realm of consumer preference changes, where brand switching occurs as the implementation of solidarity values and ethical consumption. This study underscores the importance of social networks and consumer ethics in driving the transformation of consumption patterns in digital society and provides strategic implications for brand management in the era of worldwide challenges and collective ethics based on online communities.
Co-Authors , Gerry Hutomo Orlando Achmad Danis Harjuna Putra Adellah, Faiziah Marizcha Adinda Rahmawati Syarifudin Aini, Risma Qurrotu Al-Kafi, Ahmad Luqmanul Hakim Al-Kafi Andy Atalla Ariputra Aprilliifalya, Gebby Ariputra, Andy Atalla Arumsari, Devinta Nur Aulia A., Shabrina Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Bagus Utomo, Satrio Christianto Wibowo, Jonathan Clarissa Aurora Putri, Brilivena Dahlan, Rayshan Edrick Fontano Daisy Marthina Rosyanti Delvana, Angeline Dermawan , Rizky Dewa Danubrata, Muhammad Dinda Eka Rahmawati Evanthi , Ayundha Evanthi, Ayundha Gerry Hutama Hardi, Ilham Hendry Hermawan Huzaema, Maharani Ilham Hardi Ilham Hardi Ilham Hardi Ilham Hardi Kamila, Ikfina Rosyada Kinasih, Putri Ajeng Lintang Mutiara Ratri M. Yafie Alfiandy Maulita Ayubi Rachma Muhammad Faiz Subhanulfikri Nabil Abiyu Rohman Nabila Ni Matul Azizah Novita Sari Hamidaya Nur Fadia Ulfa Ono Suparno Pudjoprastyono, Hery Putri, Amadea Syahbani Rachela Rachman, Nayla Aizha Ratri, Lintang Mutiara Revalya Rachminda Rizky Dermawan Rizky Dermawan Rosyanti, Daisy Marthina Sekar Wangi, Faisa Dinda Setiadi Djohar Shabrina Aulia A. Shabrina Aulia Az Zahra Shavira, Nadya Sianturi, Angie Arni Giovani Syarifudin, Adinda Rahmawati Widianti Saputri, Luna