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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal GeoEkonomi Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Bisnis, Manajemen, dan Akuntansi JAMER International Journal of Business and Quality Research
Hartirini Warnaningtyas, Hartirini
Universitas Merdeka Madiun
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH CONTENT MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM) DAN PRICE AFFORDABILITY TERHADAP MINAT BELI KULINER PADA AKUN INSTAGRAM @MADIUNNGEMIL Fatika Fakhrunnisa; Tatik Mulyati; Hartirini Warnaningtyas
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19876

Abstract

This study aims to analyze the influence of content marketing, electronic word of mouth (e-WoM), and price affordability on culinary purchase interest through the Instagram account @madiunngemil, a social media platform focused on promoting and recommending local culinary businesses in Madiun City and its surrounding areas. The rapid development of digital marketing and the increasing use of social media have significantly influenced consumer behavior in seeking culinary information and recommendations. This research employed a quantitative approach using purposive sampling techniques. Data were collected through questionnaires distributed to students of Universitas Merdeka Madiun who actively use Instagram and have accessed the @madiunngemil account. The data were analyzed using multiple linear regression with the assistance of JASP software. The findings revealed that content marketing, e-WoM, and price affordability positively and significantly influence purchase interest both partially and simultaneously. Furthermore, content marketing was identified as the most dominant variable affecting purchase interest. These results suggest that attractive content, positive consumer reviews, and affordable pricing strategies can effectively increase consumers’ culinary purchase interest among students.
Influence of Work Motivation, Workload, and Job Stress on Volunteer Performance at the Adzkia Nugraha Nutrition Fulfillment Service Unit in Madiun Regency Yonathan Febriyan Hartoyo; Muhammad Imron; Hartirini Warnaningtyas
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3944

Abstract

Volunteer performance is crucial for the success of social and humanitarian organizations, yet maintaining their consistency poses a unique challenge compared to paid employees. While previous studies have extensively examined human resource factors in profit-oriented sectors, empirical evidence regarding the predictors of volunteer performance remains sketchy. Therefore, this study examines the predictive role of work motivation, workload, and job stress on volunteer performance at the Adzkia Nugraha Nutrition Fulfillment Service Unit (SPPG) in Madiun Regency. A quantitative research design was adopted, and data were collected from 132 participants selected using the Slovin formula. Data were analyzed using multiple linear regression, incorporating partial (t-test) and simultaneous (F-test) evaluations. The results demonstrated that work motivation partially had a positive and significant effect on volunteer performance. Conversely, workload and job stress showed a significant negative effect on performance. Furthermore, the simultaneous evaluation revealed that work motivation, workload, and job stress collectively significantly predicted volunteer performance. The model accounted for 39.2% of the variance in volunteer performance (Adjusted R2 = .392). The study concludes that intrinsic work motivation is the primary driver of volunteer performance, whereas excessive workload and high stress significantly hinder their contributions even in this specific non-profit context. The study recommends that organizational stakeholders focus on strategies that foster volunteer motivation, such as non-financial appreciation, to sustain service effectiveness. the primary driver of volunteer performance, whereas workload and stress do not significantly hinder their contributions.
Online Purchase Decisions Through the Shopee Application in Madiun in Terms of Free Shipping, Trust, and Online Customer Reviews Dicky Dian Nugraha; Muhammad Imron; Hartirini Warnaningtyas
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3945

Abstract

The rapid growth of e-commerce has intensified market competition, making consumer purchase decisions a critical focal point for digital platforms. This study examines the predictive role of free shipping, trust, and online customer reviews on online purchase decisions among Shopee application users in Madiun, Indonesia. A quantitative associative research design was adopted, and a purposive sampling technique was utilized to select 100 respondents who are active Shopee users. Data were collected using a validated questionnaire featuring a 5-point Likert scale and analyzed using multiple linear regression to test the hypotheses. The results demonstrated that free shipping, trust, and online customer reviews simultaneously predicted online purchase decisions, accounting for 69.4% of the variance, R² = .694, F = 75.929, p < .001. Furthermore, partial hypothesis testing revealed that free shipping (β = .182, p = .014), trust (β = .229, p = .005), and online customer reviews (β = .528, p < .001) each emerged as significant independent predictors of purchase decisions. The study concludes that all three variables significantly contribute to driving online purchase decisions among the study participants. The study recommends that e-commerce stakeholders should proactively optimize free shipping promotions, strengthen transactional trust, and maintain credible customer reviews to stimulate consumer purchasing behavior.
The Influence of Store Layout, Product Display, and Inventory Control on Operational Efficiency at MR.DIY Ngawi and Magetan Branches Naufal Sandya Sabilillah; Hartirini Warnaningtyas; Muhammad Imron
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.4643

Abstract

Operational efficiency has remained a major concern in the modern retail industry due to intense business competition and the ongoing need to optimize operational costs. While previous studies have separately addressed individual commercial strategies, integrated structural assessments of retail management factors remain sketchy. Therefore, this study examines the predictive role of store layout, product display, and inventory control on operational efficiency at MR.DIY Ngawi and Magetan branches. A quantitative explanatory research design was adopted, while a total saturation census sampling technique was used to select the study population consisting of 30 active employees. Two validated questionnaires were used to collect data from the participants and analyzed using multiple linear regression analysis to test research hypotheses at the level of significance. The result demonstrated that store layout, product display, and inventory control significantly correlated with operational efficiency among study participants, with an Adjusted R Square of 0.881 and an F value of 72.47 at p less than 0.001. Furthermore, store layout (B = 0.493, p = 0.001) and inventory control (B = 0.594, p = 0.001) significantly predicted operational efficiency, whereas product display did not demonstrate a significant partial effect (B = -0.111, p = 0.284). The study concludes that store layout and inventory control significantly contributed to operational efficiency among the study participants. The study recommends that retail stakeholders and store managers should take proactive measures to maintain retail space layouts and execute strict stock control systems to minimize waste and ensure sustained operational efficiency.
The Influence of Price, Promotion, and Digital Lifestyle on Online Shopping Frequency on E-Commerce Platforms (Case Study on Gen Z Students of the Faculty of Economics at Universitas Merdeka Madiun) Deva Satya Pradana; Muhammad Imron; Hartirini Warnaningtyas
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.4644

Abstract

The rapid development of information and communication technology has increased the use of e-commerce platforms for online shopping activities. Generation Z is a group with a high level of technological adaptation, making online shopping an integral part of their daily lives. This study aims to analyze the influence of price, promotion, and digital lifestyle on the online shopping frequency of Generation Z students at the Faculty of Economics, Universitas Merdeka Madiun. This research employed a quantitative method with a causal associative approach. The sample consisted of 133 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results indicate that price has a positive and significant effect on online shopping frequency (t = 4.794; sig. = 0.000). Promotion also has a positive and significant effect on online shopping frequency (t = 3.943; sig. = 0.000). In contrast, digital lifestyle does not have a significant effect on online shopping frequency (t = 1.219; sig. = 0.225). Simultaneously, price, promotion, and digital lifestyle significantly influence online shopping frequency (F = 92.157; sig. = 0.000). The Adjusted R Square value of 0.674 indicates that 67.4% of the variation in online shopping frequency can be explained by the three independent variables. The study concludes that price and promotion are significant factors influencing online shopping frequency, while digital lifestyle does not have a significant partial effect. Price is the most dominant factor affecting students’ online shopping frequency.
Pengaruh Media Sosial, Engagement Konsumen, Dan Loyalitas Konsumen Terhadap Brand Awareness UMKM Muda Di Kabupaten Madiun Aprilia, Candra; Warnaningtyas, Hartirini; Indartini, Mintarti
Jurnal GeoEkonomi Vol. 17 No. 2 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v17i2.743

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial, keterlibatan konsumen, dan loyalitas konsumen terhadap kesadaran merek di kalangan UMKM muda di Kabupaten Madiun. Perkembangan media sosial telah membuka peluang signifikan bagi UMKM untuk memperluas jangkauan pemasaran, membangun interaksi dengan konsumen, dan memperkuat citra merek di tengah kondisi bisnis yang semakin kompetitif. Namun, pemanfaatan media sosial oleh sebagian UMKM muda masih belum optimal dan strategis. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada UMKM muda dan konsumen di Kabupaten Madiun. Teknik analisis data menggunakan regresi linier berganda untuk menguji pengaruh antar variabel penelitian. Hasil penelitian menunjukkan bahwa media sosial, keterlibatan konsumen, dan loyalitas konsumen memiliki pengaruh positif dan signifikan terhadap kesadaran merek. Pengelolaan media sosial yang aktif dapat meningkatkan interaksi dan kedekatan dengan konsumen, sementara loyalitas konsumen memperkuat daya ingat dan pengenalan merek di kalangan masyarakat. Dengan demikian, pengelolaan strategi pemasaran digital yang efektif merupakan faktor penting dalam meningkatkan kesadaran merek di kalangan UMKM muda sehingga mereka dapat tumbuh dan bersaing secara berkelanjutan di era digital.
Co-Authors Aan Wahyudi Affan Nailul Fajar Alwani Ahadiati Rohmatiah Ahadiati Rohmatiah Amalia, Windy Rizki Aprilia, Candra Budiarti Choirum Rindah Istiqaroh Choirum Rindah Istiqaroh Deva Satya Pradana Dhana Berlyan Reksa Dewa Dicky Dian Nugraha Dina Nur Halisa Djuwitawati Ratnaningtyas Endang Edi Rahaju Fahmi Maulana Rahmatulloh Fatika Fakhrunnisa Fergiawan Alfianto Rizkaputra Handaru Agnyana Hasna Aqilah Junila Putri Indartini, Mintarti Istiqaroh, Choirum Rindah Meyliana Mega Putri Nareswari Mintarti Indartini Mintarti Indartini Muhammad Imron Muhammad Imron, Muhammad Mutmainah . Naufal Sandya Sabilillah Niko Septiawan Nurimansyah Setivia Bakti Retno Iswati Rizki Wakid Khasbulloh Samsu Anhari Faujianto Tatik Mulyati Wihara, Dhiyan Septa Windy Rizki Amalia Wira Ganet Aribowo Yonathan Febriyan Hartoyo Zulaikhok Nuraini